Works matching DE "ADVERTISING avoidance"
Results: 49
Hiding from the Truth: When and How Cover Enables Information Avoidance.
- Published in:
- Journal of Consumer Research, 2021, v. 47, n. 5, p. 675, doi. 10.1093/jcr/ucaa030
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- Publication type:
- Article
Understanding Why Consumers Don't Skip Pre-Roll Video Ads.
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- Journal of Advertising, 2017, v. 46, n. 3, p. 411, doi. 10.1080/00913367.2017.1334249
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- Publication type:
- Article
If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising.
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- Journal of Advertising, 2016, v. 45, n. 3, p. 334, doi. 10.1080/00913367.2016.1172387
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- Publication type:
- Article
Stay Away From Me.
- Published in:
- Journal of Advertising, 2012, v. 41, n. 1, p. 59, doi. 10.2753/JOA0091-3367410105
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- Publication type:
- Article
MISSING THE MARK.
- Published in:
- Journal of Advertising, 2011, v. 40, n. 2, p. 51, doi. 10.2753/JOA0091-3367400204
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- Publication type:
- Article
THE RESIDUAL IMPACT OF AVOIDED TELEVISION ADVERTISING.
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- Journal of Advertising, 2010, v. 39, n. 1, p. 67, doi. 10.2753/JOA0091-3367390105
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- Publication type:
- Article
Does Perceived Advertising Value Alleviate Advertising Avoidance in Mobile Social Media? Exploring Its Moderated Mediation Effects.
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- Sustainability (2071-1050), 2022, v. 14, n. 1, p. 253, doi. 10.3390/su14010253
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- Publication type:
- Article
User perception affects search engine advertising avoidance: Moderating role of user characteristics.
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- Social Behavior & Personality: an international journal, 2019, v. 47, n. 4, p. 1, doi. 10.2224/sbp.7855
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- Publication type:
- Article
Social media advertising: Factors influencing consumer ad avoidance.
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- Journal of Customer Behaviour, 2017, v. 16, n. 2, p. 183, doi. 10.1362/147539217X14909733609398
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- Publication type:
- Article
The role of well‐being in consumer's responses to personalized advertising on social media.
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- Psychology & Marketing, 2024, v. 41, n. 6, p. 1206, doi. 10.1002/mar.21977
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- Publication type:
- Article
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands.
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- Psychology & Marketing, 2023, v. 40, n. 1, p. 27, doi. 10.1002/mar.21749
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- Publication type:
- Article
TELEVİZYON REKLAMLARINA YÖNELİK KAÇINMA DAVRANIŞI VE "BAŞKALARININ VARLIĞI"NIN ETKİSİ.
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- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2015, v. 10, n. 37, p. 6465, doi. 10.19168/jyu.52522
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- Publication type:
- Article
PERMISSION BASED MOBILE MARKETING AND MS AD AVOIDANCE.
- Published in:
- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2011, v. 6, n. 21, p. 3633
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- Publication type:
- Article
Predicting Advertising Effectiveness by Facial Expressions in Response to Amusing Persuasive Stimuli.
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- Journal of Neuroscience, Psychology, & Economics, 2014, v. 7, n. 1, p. 1, doi. 10.1037/npe0000012
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- Publication type:
- Article
HOW ADVERTISING AVOIDANCE AFFECTS VISUAL ATTENTION AND MEMORY OF ADVERTISEMENTS.
- Published in:
- Journal of Business Economics & Management, 2021, v. 22, n. 3, p. 656, doi. 10.3846/jbem.2021.14546
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- Publication type:
- Article
The Mitigators of Ad Irritation and Avoidance of YouTube Skippable In-Stream Ads: An Empirical Study in Taiwan.
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- Information (2078-2489), 2021, v. 12, n. 9, p. 373, doi. 10.3390/info12090373
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- Publication type:
- Article
Weakening the avoidance bug: The impact of personality traits in ad avoidance on social networking sites.
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- Journal of Marketing Communications, 2021, v. 27, n. 5, p. 457, doi. 10.1080/13527266.2020.1720267
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- Publication type:
- Article
Feel, think, avoid: Testing a new model of advertising avoidance.
- Published in:
- Journal of Marketing Communications, 2021, v. 27, n. 4, p. 343, doi. 10.1080/13527266.2019.1666902
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- Publication type:
- Article
Triggers of engagement and avoidance: Applying approach-avoid theory.
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- Journal of Marketing Communications, 2020, v. 26, n. 5, p. 488, doi. 10.1080/13527266.2018.1531053
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- Publication type:
- Article
Location histogram privacy by Sensitive Location Hiding and Target Histogram Avoidance/Resemblance.
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- Knowledge & Information Systems, 2020, v. 62, n. 7, p. 2613, doi. 10.1007/s10115-019-01432-4
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- Publication type:
- Article
Radio Station Acceptance of AIDS-Related Advertising Messages.
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- Journal of Health Care Marketing, 1991, v. 11, n. 2, p. 33
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- Publication type:
- Article
Multitasking and location-based advertising: effects of perceived intrusiveness, location proximity, and product durability on avoidance.
- Published in:
- International Journal of Advertising, 2021, v. 40, n. 8, p. 1385, doi. 10.1080/02650487.2021.1982165
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- Publication type:
- Article
Newsfeed native advertising on Facebook: young millennials' knowledge, pet peeves, reactance and ad avoidance.
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 5, p. 651, doi. 10.1080/02650487.2019.1575109
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- Publication type:
- Article
Media generations and their advertising attitudes and avoidance: a six-country comparison.
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- International Journal of Advertising, 2018, v. 37, n. 2, p. 289, doi. 10.1080/02650487.2016.1240469
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- Publication type:
- Article
Advertising creativity and repetition.
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 2, p. 211, doi. 10.2501/IJA-32-2-211-231
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- Publication type:
- Article
THE DARK AGE OF ADVERTISING: AN EXAMINATION OF PERCEPTUAL FACTORS AFFECTING ADVERTISING AVOIDANCE IN THE CONTEXT OF MOBILE YOUTUBE.
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- Journal of Electronic Commerce Research, 2022, v. 23, n. 1, p. 13
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- Publication type:
- Article
The state of the art of advertising from the consumers' perspective: a generational approach.
- Published in:
- Marketing Review, 2008, v. 8, n. 2, p. 125, doi. 10.1362/146934708X314118
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- Publication type:
- Article
Impact of Graphic Warning Messages on Intentions to Use Alternate Tobacco Products.
- Published in:
- Journal of Health Communication, 2020, v. 25, n. 8, p. 613, doi. 10.1080/10810730.2020.1827097
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- Publication type:
- Article
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.
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- Marketing Science, 2010, v. 29, n. 5, p. 783, doi. 10.1287/mksc.1100.0567
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- Publication type:
- Article
Advertising Effectiveness, Digital Video Recorders, and Product Market Competition.
- Published in:
- Marketing Science, 2010, v. 29, n. 4, p. 639, doi. 10.1287/mksc.1090.0544
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- Publication type:
- Article
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets.
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- Marketing Science, 2008, v. 27, n. 3, p. 356, doi. 10.1287/mksc.1070.0303
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- Publication type:
- Article
Consumer Privacy and Marketing Avoidance: A Static Model.
- Published in:
- Management Science, 2008, v. 54, n. 6, p. 1094, doi. 10.1287/mnsc.1070.0837
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- Publication type:
- Article
The Effect of Content on Zapping in TV Advertising.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 2, p. 275, doi. 10.1177/00222429221105818
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- Publication type:
- Article
The Stopping Power of Advertising: Measures and Effects of Visual Complexity.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 5, p. 48, doi. 10.1509/jmkg.74.5.048
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- Publication type:
- Article
Predictors of Mobile Advertising Avoidance: What Makes People Avoid Mobile Advertising?
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- International Journal of Contents, 2019, v. 15, n. 4, p. 44, doi. 10.5392/IJoC.2019.15.4.044
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- Publication type:
- Article
An Exploration of Advertising Avoidance by Audiences across Media.
- Published in:
- International Journal of Contents, 2017, v. 13, n. 1, p. 76, doi. 10.5392/IJoC.2017.13.1.076
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- Article
ONLINE PROCRASTINATION: A PREDICTIVE MODEL.
- Published in:
- Journal of Internet Business, 2007, n. 4, p. 1
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- Publication type:
- Article
Being Positive about the Negative in Advertising.
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- 1984
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- Publication type:
- Editorial
페이스북에 대한 태도가 광고회피에 미치는 영향: 광고 침입성과 광고태도의 이중직렬매개효과를 중심으로.
- Published in:
- Journal of Digital Convergence, 2020, v. 18, n. 12, p. 251, doi. 10.14400/JDC.2020.18.12.251
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- Publication type:
- Article
A MODEL FOR SHORT MESSAGE SERVICE ADVERTISING AVOIDANCE DETERMINANTS - AN IRANIAN EXPERIENCE.
- Published in:
- Management & Marketing, 2013, v. 8, n. 4, p. 655
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- Publication type:
- Article
SCARE: A Novel Switching and Collision Avoidance pRocEss for Connected Vehicles Using Virtualization and Edge Computing Paradigm.
- Published in:
- Sensors (14248220), 2021, v. 21, n. 11, p. 3638, doi. 10.3390/s21113638
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- Publication type:
- Article
Antecedents to Advertising Avoidance in China.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 87, doi. 10.1080/10641734.2010.10505287
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- Publication type:
- Article
A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits.
- Published in:
- Journal of Interactive Advertising, 2019, v. 19, n. 2, p. 116, doi. 10.1080/15252019.2019.1573159
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- Publication type:
- Article
AVOIDANCE OF ADVERTISING IN SOCIAL NETWORKING SITES: THE TEENAGE PERSPECTIVE.
- Published in:
- Journal of Interactive Advertising, 2010, v. 10, n. 2, p. 16, doi. 10.1080/15252019.2010.10722167
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- Publication type:
- Article
The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 56, doi. 10.1509/jmkr.46.1.56
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- Publication type:
- Article
The Effect of Social Trust on Consumers' Memory of Ads.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 958
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- Publication type:
- Article
Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes.
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 304
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- Publication type:
- Article
Media Resistance to Consumer Resistance: On the Stonewalling of "Adbusters" and Advocates.
- Published in:
- Advances in Consumer Research, 1993, v. 20, n. 1, p. 129
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- Publication type:
- Article
Impact of Celebrity Credibility on Advertising Effectiveness.
- Published in:
- Pakistan Journal of Commerce & Social Sciences, 2013, v. 7, n. 1, p. 107
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- Publication type:
- Article