Works matching DE "ADVERTISING avoidance"

Results: 49

페이스북에 대한 태도가 광고회피에 미치는 영향: 광고 침입성과 광고태도의 이중직렬매개효과를 중심으로.

Published in:

Journal of Digital Convergence, 2020, v. 18, n. 12, p. 251, doi. 10.14400/JDC.2020.18.12.251

By:

염동섭

Publication type:

Article

User perception affects search engine advertising avoidance: Moderating role of user characteristics.

Published in:

Social Behavior & Personality: an international journal, 2019, v. 47, n. 4, p. 1, doi. 10.2224/sbp.7855

By:

Yujie Li

Publication type:

Article

Impact of Celebrity Credibility on Advertising Effectiveness.

Published in:

Pakistan Journal of Commerce & Social Sciences, 2013, v. 7, n. 1, p. 107

By:

Aziz, Sadia;
Ghani, Usman;
Niazi, Abdullah

Publication type:

Article

A MODEL FOR SHORT MESSAGE SERVICE ADVERTISING AVOIDANCE DETERMINANTS - AN IRANIAN EXPERIENCE.

Published in:

Management & Marketing, 2013, v. 8, n. 4, p. 655

By:

AZIZI, Shahriar

Publication type:

Article

ONLINE PROCRASTINATION: A PREDICTIVE MODEL.

Published in:

Journal of Internet Business, 2007, n. 4, p. 1

By:

Mzoughi, Nabil;
Garrouch, Karim;
Bouhlel, Olfa;
Negra, Anissa

Publication type:

Article

Multitasking and location-based advertising: effects of perceived intrusiveness, location proximity, and product durability on avoidance.

Published in:

International Journal of Advertising, 2021, v. 40, n. 8, p. 1385, doi. 10.1080/02650487.2021.1982165

By:

Choi, Boreum;
Choi, Uiju;
Song, Ji Hee

Publication type:

Article

Newsfeed native advertising on Facebook: young millennials' knowledge, pet peeves, reactance and ad avoidance.

Published in:

International Journal of Advertising, 2019, v. 38, n. 5, p. 651, doi. 10.1080/02650487.2019.1575109

By:

Youn, Seounmi;
Kim, Seunghyun

Publication type:

Article

Media generations and their advertising attitudes and avoidance: a six-country comparison.

Published in:

International Journal of Advertising, 2018, v. 37, n. 2, p. 289, doi. 10.1080/02650487.2016.1240469

By:

van der Goot, Margot J.;
Rozendaal, Esther;
Opree, Suzanna J.;
Ketelaar, Paul E.;
Smit, Edith G.

Publication type:

Article

Advertising creativity and repetition.

Published in:

International Journal of Advertising, 2013, v. 32, n. 2, p. 211, doi. 10.2501/IJA-32-2-211-231

By:

Lehnert, Kevin;
Till, Brian D.;
Carlson, Brad D.

Publication type:

Article

Impact of Graphic Warning Messages on Intentions to Use Alternate Tobacco Products.

Published in:

Journal of Health Communication, 2020, v. 25, n. 8, p. 613, doi. 10.1080/10810730.2020.1827097

By:

Morgan, Jennifer C.;
Sutton, Jazmyne A.;
Yang, Sijia;
Cappella, Joseph N.

Publication type:

Article

Social media advertising: Factors influencing consumer ad avoidance.

Published in:

Journal of Customer Behaviour, 2017, v. 16, n. 2, p. 183, doi. 10.1362/147539217X14909733609398

By:

Ferreira, Carlos;
Michaelidou, Nina;
Moraes, Caroline;
McGrath, Michelle

Publication type:

Article

Location histogram privacy by Sensitive Location Hiding and Target Histogram Avoidance/Resemblance.

Published in:

Knowledge & Information Systems, 2020, v. 62, n. 7, p. 2613, doi. 10.1007/s10115-019-01432-4

By:

Loukides, Grigorios;
Theodorakopoulos, George

Publication type:

Article

Understanding Why Consumers Don't Skip Pre-Roll Video Ads.

Published in:

Journal of Advertising, 2017, v. 46, n. 3, p. 411, doi. 10.1080/00913367.2017.1334249

By:

Campbell, Colin;
Mattison Thompson, Frauke;
Grimm, Pamela E.;
Robson, Karen

Publication type:

Article

If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising.

Published in:

Journal of Advertising, 2016, v. 45, n. 3, p. 334, doi. 10.1080/00913367.2016.1172387

By:

Dahlen, Micael;
Rosengren, Sara

Publication type:

Article

Stay Away From Me.

Published in:

Journal of Advertising, 2012, v. 41, n. 1, p. 59, doi. 10.2753/JOA0091-3367410105

By:

Baek, Tae Hyun;
Morimoto, Mariko

Publication type:

Article

MISSING THE MARK.

Published in:

Journal of Advertising, 2011, v. 40, n. 2, p. 51, doi. 10.2753/JOA0091-3367400204

By:

Duff, Brittany R.L.;
Faber, Ronald J.

Publication type:

Article

THE RESIDUAL IMPACT OF AVOIDED TELEVISION ADVERTISING.

Published in:

Journal of Advertising, 2010, v. 39, n. 1, p. 67, doi. 10.2753/JOA0091-3367390105

By:

Bellman, Steven;
Schweda, Anika;
Varan, Duane

Publication type:

Article

Predicting Advertising Effectiveness by Facial Expressions in Response to Amusing Persuasive Stimuli.

Published in:

Journal of Neuroscience, Psychology, & Economics, 2014, v. 7, n. 1, p. 1, doi. 10.1037/npe0000012

By:

Lewinski, Peter;
Fransen, Marieke L.;
Tan, Ed S. H.

Publication type:

Article

The state of the art of advertising from the consumers' perspective: a generational approach.

Published in:

Marketing Review, 2008, v. 8, n. 2, p. 125, doi. 10.1362/146934708X314118

By:

Cheung, Lily;
Harker, Debra;
Harker, Michael

Publication type:

Article

The Effect of Social Trust on Consumers' Memory of Ads.

Published in:

Advances in Consumer Research, 2009, v. 36, p. 958

By:

Wang, Aiyin;
Böckenholt, Ulf

Publication type:

Article

Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes.

Published in:

Advances in Consumer Research, 2007, v. 34, p. 304

By:

Chatterjee, Patrali

Publication type:

Article

Media Resistance to Consumer Resistance: On the Stonewalling of "Adbusters" and Advocates.

Published in:

Advances in Consumer Research, 1993, v. 20, n. 1, p. 129

By:

PoIIay, Richard W.

Publication type:

Article

Antecedents to Advertising Avoidance in China.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 87, doi. 10.1080/10641734.2010.10505287

By:

Prendergast, Gerard;
Wah-leung Cheung;
West, Douglas

Publication type:

Article

The role of well‐being in consumer's responses to personalized advertising on social media.

Published in:

Psychology & Marketing, 2024, v. 41, n. 6, p. 1206, doi. 10.1002/mar.21977

By:

De Keyzer, Freya;
Buzeta, Cristian;
Lopes, Ana Isabel

Publication type:

Article

Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 27, doi. 10.1002/mar.21749

By:

Pradhan, Debasis;
Kuanr, Abhisek;
Anupurba Pahi, Sampa;
Akram, Muhammad S.

Publication type:

Article

Radio Station Acceptance of AIDS-Related Advertising Messages.

Published in:

Journal of Health Care Marketing, 1991, v. 11, n. 2, p. 33

By:

Rotfeld, Herbert J.;
Abernethy, Avery M.

Publication type:

Article

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 783, doi. 10.1287/mksc.1100.0567

By:

Teixeira, Thales S.;
Wedel, Michel;
Pieters, Rik

Publication type:

Article

Advertising Effectiveness, Digital Video Recorders, and Product Market Competition.

Published in:

Marketing Science, 2010, v. 29, n. 4, p. 639, doi. 10.1287/mksc.1090.0544

By:

Ghosh, Bikram;
Stock, Axel

Publication type:

Article

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets.

Published in:

Marketing Science, 2008, v. 27, n. 3, p. 356, doi. 10.1287/mksc.1070.0303

By:

Wilbur, Kenneth C.

Publication type:

Article

The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation.

Published in:

Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 56, doi. 10.1509/jmkr.46.1.56

By:

Jain, Shailendra Pratap;
Mathur, Pragya;
Maheswaran, Durairaj

Publication type:

Article

The Effect of Content on Zapping in TV Advertising.

Published in:

Journal of Marketing, 2023, v. 87, n. 2, p. 275, doi. 10.1177/00222429221105818

By:

Becker, Maren;
Scholdra, Thomas P.;
Berkmann, Manuel;
Reinartz, Werner J.

Publication type:

Article

The Stopping Power of Advertising: Measures and Effects of Visual Complexity.

Published in:

Journal of Marketing, 2010, v. 74, n. 5, p. 48, doi. 10.1509/jmkg.74.5.048

By:

Pieters, Rik;
Wedel, Michel;
Batra, Rajeev

Publication type:

Article

THE DARK AGE OF ADVERTISING: AN EXAMINATION OF PERCEPTUAL FACTORS AFFECTING ADVERTISING AVOIDANCE IN THE CONTEXT OF MOBILE YOUTUBE.

Published in:

Journal of Electronic Commerce Research, 2022, v. 23, n. 1, p. 13

By:

Pragasam Singaraju, Stephen;
Rose, Justin Leslie;
Arango-Soler, Luis Alfredo;
D'Souza, Clare;
Sadegh Khaksar, Seyed Mohammad;
Brouwer, Anne Renée

Publication type:

Article

Does Perceived Advertising Value Alleviate Advertising Avoidance in Mobile Social Media? Exploring Its Moderated Mediation Effects.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 1, p. 253, doi. 10.3390/su14010253

By:

Wei, Xiaolong;
Ko, Ilsang;
Pearce, Alison

Publication type:

Article

TELEVİZYON REKLAMLARINA YÖNELİK KAÇINMA DAVRANIŞI VE "BAŞKALARININ VARLIĞI"NIN ETKİSİ.

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2015, v. 10, n. 37, p. 6465, doi. 10.19168/jyu.52522

By:

ULUSU, Yeşim;
BATUHAN, Serap;
SUHER, Hasan Kemal

Publication type:

Article

PERMISSION BASED MOBILE MARKETING AND MS AD AVOIDANCE.

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2011, v. 6, n. 21, p. 3633

By:

Suher, H. Kemal;
İspir, N. Bilge

Publication type:

Article

SCARE: A Novel Switching and Collision Avoidance pRocEss for Connected Vehicles Using Virtualization and Edge Computing Paradigm.

Published in:

Sensors (14248220), 2021, v. 21, n. 11, p. 3638, doi. 10.3390/s21113638

By:

Tropea, Mauro;
De Rango, Floriano;
Nevigato, Nicolas;
Bitonti, Luigi;
Pupo, Francesco

Publication type:

Article

HOW ADVERTISING AVOIDANCE AFFECTS VISUAL ATTENTION AND MEMORY OF ADVERTISEMENTS.

Published in:

Journal of Business Economics & Management, 2021, v. 22, n. 3, p. 656, doi. 10.3846/jbem.2021.14546

By:

ONIȘOR, Lucian-Florin;
IONIȚĂ, Daniela

Publication type:

Article

A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits.

Published in:

Journal of Interactive Advertising, 2019, v. 19, n. 2, p. 116, doi. 10.1080/15252019.2019.1573159

By:

Dodoo, Naa Amponsah;
Wen, Jing (Taylor)

Publication type:

Article

AVOIDANCE OF ADVERTISING IN SOCIAL NETWORKING SITES: THE TEENAGE PERSPECTIVE.

Published in:

Journal of Interactive Advertising, 2010, v. 10, n. 2, p. 16, doi. 10.1080/15252019.2010.10722167

By:

Kelly, Louise;
Kerr, Gayle;
Drennan, Judy

Publication type:

Article

Being Positive about the Negative in Advertising.

Published in:

1984

By:

Hickey, Leo

Publication type:

Editorial

Weakening the avoidance bug: The impact of personality traits in ad avoidance on social networking sites.

Published in:

Journal of Marketing Communications, 2021, v. 27, n. 5, p. 457, doi. 10.1080/13527266.2020.1720267

By:

Dodoo, Naa Amponsah;
Wen, Jing

Publication type:

Article

Feel, think, avoid: Testing a new model of advertising avoidance.

Published in:

Journal of Marketing Communications, 2021, v. 27, n. 4, p. 343, doi. 10.1080/13527266.2019.1666902

By:

Kelly, Louise;
Kerr, Gayle;
Drennan, Judy;
Fazal-E-Hasan, Syed Muhammad

Publication type:

Article

Triggers of engagement and avoidance: Applying approach-avoid theory.

Published in:

Journal of Marketing Communications, 2020, v. 26, n. 5, p. 488, doi. 10.1080/13527266.2018.1531053

By:

Kelly, Louise;
Kerr, Gayle;
Drennan, Judy

Publication type:

Article

Consumer Privacy and Marketing Avoidance: A Static Model.

Published in:

Management Science, 2008, v. 54, n. 6, p. 1094, doi. 10.1287/mnsc.1070.0837

By:

Il-Horn Hann;
Kai-Lung Hui;
Lee, Sang-Yong T.;
Png, Ivan P. L.

Publication type:

Article

Hiding from the Truth: When and How Cover Enables Information Avoidance.

Published in:

Journal of Consumer Research, 2021, v. 47, n. 5, p. 675, doi. 10.1093/jcr/ucaa030

By:

Woolley, Kaitlin;
Risen, Jane L

Publication type:

Article

Predictors of Mobile Advertising Avoidance: What Makes People Avoid Mobile Advertising?

Published in:

International Journal of Contents, 2019, v. 15, n. 4, p. 44, doi. 10.5392/IJoC.2019.15.4.044

By:

Nam-Hyun Um

Publication type:

Article

An Exploration of Advertising Avoidance by Audiences across Media.

Published in:

International Journal of Contents, 2017, v. 13, n. 1, p. 76, doi. 10.5392/IJoC.2017.13.1.076

By:

Jun Kyo Kim;
Sang Ho Seo

Publication type:

Article

The Mitigators of Ad Irritation and Avoidance of YouTube Skippable In-Stream Ads: An Empirical Study in Taiwan.

Published in:

Information (2078-2489), 2021, v. 12, n. 9, p. 373, doi. 10.3390/info12090373

By:

Lin, Hota Chia-Sheng;
Lee, Neil Chueh-An;
Lu, Yi-Chieh

Publication type:

Article