Cómo preparar un briefing efectivo para contratar una agencia de comunicación.
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- Revista de Comunicación (1888198X), 2012, n. 27, p. 60
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Works matching DE "ADVERTISING agency selection"
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Exploring advertiser's expectations of advertising agency services.
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- Journal of Marketing Communications, 2016, v. 22, n. 6, p. 587, doi. 10.1080/13527266.2014.920902
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