Works matching DE "ADVERTISING agencies"
Results: 1054
İNTERNETİN ÖNEMİNİN VE KULLANIMININ SEYAHAT ACENTALARI PERSPEKTİFİNDEN DEĞERLENDİRİLMESİ: ÇANAKKALE ÖRNEĞİ.
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- Ius Novum, 2020, v. 14, n. 1, p. 119
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Social Change Through Issue Advertising.
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- Sociological Inquiry, 1970, v. 40, n. 1, p. 159, doi. 10.1111/j.1475-682X.1970.tb00992.x
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A Man of Stature: Walter Woodward, State Historian.
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- Connecticut History, 2005, v. 44, n. 1, p. 105, doi. 10.2307/44369670
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Leaders' Perspective of Millennial Employees in the Central & Eastern European Advertising Industry.
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- Journal for East European Management Studies, 2020, v. 25, n. 1, p. 142, doi. 10.5771/0949-6181-2020-1-142
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Mobilize Airbnb support in times of humanitarian crisis.
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- Current Issues in Tourism, 2023, v. 26, n. 5, p. 701, doi. 10.1080/13683500.2022.2094755
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ADVERTISEMENT BUSINESS FINANCIAL STRATEGY DURING THE COVID-19 PANDEMIC: A CASE STUDY OF SATRIA ADVERTISEMENT COMPANY.
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- Journal of Syntax Literate, 2023, v. 8, n. 8, p. 5661, doi. 10.36418/syntax-literate.v7i10.13068
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How to Select an Ad Agency Abroad.
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- Management Review, 1965, v. 54, n. 12, p. 15
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U.S.-Style PR Overseas.
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- Management Review, 1965, v. 54, n. 3, p. 52
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Creative Interaction and Multiplexity in Intraorganizational Networks.
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- Management Communication Quarterly, 2015, v. 29, n. 1, p. 56, doi. 10.1177/0893318914553120
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THE IMPACT OF SOCIAL ADVERTISING CAMPAIGNS IN SHAPING THE BEHAVIOUR OF THE PEOPLE IN RAJASTHAN.
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- OORJA - International Journal of Management & IT, 2018, v. 16, n. 1, p. 69
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Important B2C Aspects of Location Based Marketing.
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- Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2020, v. 9, n. 3, p. 48, doi. 10.36997/IJUSV-ESS/2020.9.3.48
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Creative women in Peru: outliers in a machismo world.
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- Communication & Society, 2015, p. 1, doi. 10.15581/003.28.2.1-18
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Valves of Desire: A Historian's Perspective on Parents, Children, and Marketing.
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- Journal of Consumer Research, 2002, v. 29, n. 3, p. 441, doi. 10.1086/344423
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The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness.
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- Journal of Consumer Research, 1990, v. 17, n. 2, p. 172, doi. 10.1086/208547
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Ethics in Advertising Decisionmaking: Implications for Reducing the Incidence of Deceptive Advertising.
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- Journal of Consumer Affairs, 1994, v. 28, n. 2, p. 380, doi. 10.1111/j.1745-6606.1994.tb00858.x
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Advertiser Supplied Message Research: Extending the Advertising Substantiation Program.
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- Journal of Consumer Affairs, 1977, v. 11, n. 1, p. 128, doi. 10.1111/j.1745-6606.1977.tb00602.x
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Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology.
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- Journal of Advertising, 2023, v. 52, n. 2, p. 193, doi. 10.1080/00913367.2022.2036652
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Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns.
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- Journal of Advertising, 2023, v. 52, n. 1, p. 57, doi. 10.1080/00913367.2021.1981497
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When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?
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- Journal of Advertising, 2022, v. 51, n. 3, p. 385, doi. 10.1080/00913367.2021.1980469
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Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles.
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- Journal of Advertising, 2022, v. 51, n. 2, p. 223, doi. 10.1080/00913367.2021.1891159
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Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration.
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- Journal of Advertising, 2021, v. 50, n. 3, p. 309, doi. 10.1080/00913367.2020.1868027
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Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions.
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- Journal of Advertising, 2021, v. 50, n. 2, p. 207, doi. 10.1080/00913367.2020.1799268
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Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance.
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- Journal of Advertising, 2019, v. 48, n. 5, p. 473, doi. 10.1080/00913367.2019.1663318
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Control, Knowledge, and Persuasive Power in Advertising Creativity: An Ethnographic Practice Theory Approach.
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- Journal of Advertising, 2019, v. 48, n. 2, p. 242, doi. 10.1080/00913367.2019.1598310
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The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach.
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- Journal of Advertising, 2018, v. 47, n. 3, p. 237, doi. 10.1080/00913367.2018.1474146
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Online Focus Groups.
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- Journal of Advertising, 2017, v. 46, n. 1, p. 48, doi. 10.1080/00913367.2016.1252288
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Comment: Advertising, Communication, and Brands.
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- 2016
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- Opinion
Comment: Speculations of the Future of Advertising Redux.
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- 2016
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- Opinion
Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies.
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- Journal of Advertising, 2016, v. 45, n. 1, p. 147, doi. 10.1080/00913367.2015.1085821
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Intraorganizational Conflict within Advertising Agencies.
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- Journal of Advertising, 2012, v. 41, n. 3, p. 19, doi. 10.2753/joa0091-3367410302
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Passion, Expertise, Politics, and Support.
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- Journal of Advertising, 2012, v. 41, n. 3, p. 5, doi. 10.2753/joa0091-3367410301
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AGENCY PRACTITIONER THEORIES OF HOW ADVERTISING WORKS.
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- Journal of Advertising, 2009, v. 38, n. 3, p. 81, doi. 10.2753/JOA0091-3367380306
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CORPORATE SOCIAL RESPONSIBILITY (CSR) DISCLOSURE OF ADVERTISING AGENCIES.
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- Journal of Advertising, 2009, v. 38, n. 1, p. 109, doi. 10.2753/JOA0091-3367380107
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THE CURRENT STATE OF ADVERTISING ETHICS.
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- Journal of Advertising, 2009, v. 38, n. 1, p. 83, doi. 10.2753/JOA0091-3367380106
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ENVISIONING THE FUTURE OF ADVERTISING CREATIVITY RESEARCH.
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- Journal of Advertising, 2008, v. 37, n. 4, p. 131, doi. 10.2753/JOA0091-3367370411
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FINDING THE KEYS TO CREATIVITY IN AD AGENCIES.
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- Journal of Advertising, 2008, v. 37, n. 4, p. 121, doi. 10.2753/JOA0091-3367370410
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THE EFFECT OF AGENCY CREATIVITY ON CAMPAIGN OUTCOMES.
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- Journal of Advertising, 2008, v. 37, n. 4, p. 109, doi. 10.2753/JOA0091-3367370409
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PRACTITIONER AND CUSTOMER VIEWS OF ADVERTISING CREATIVITY.
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- Journal of Advertising, 2008, v. 37, n. 4, p. 35, doi. 10.2753/JOA0091-3367370403
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HOW THE DIGITAL VIDEO RECORDER (DVR) CHANGES TRADITIONAL TELEVISION ADVERTISING.
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- Journal of Advertising, 2008, v. 37, n. 1, p. 143, doi. 10.2753/JOA0091-3367370111
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THE EFFECTS OF ADVERTISING AND BRAND VALUE ON FUTURE OPERATING AND MARKET PERFORMANCE.
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- Journal of Advertising, 2007, v. 36, n. 4, p. 91, doi. 10.2753/JOA0091-3367360407
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EXPLORING THE DIMENSIONS OF PROACTIVITY WITHIN ADVERTISING AGENCY--CLIENT RELATIONSHIPS.
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- Journal of Advertising, 2007, v. 36, n. 4, p. 49, doi. 10.2753/JOA0091-3367360404
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DO MARKETERS GET THE ADVERTISING THEY NEED OR THE ADVERTISING THEY DESERVE?
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- Journal of Advertising, 2006, v. 35, n. 3, p. 81, doi. 10.2753/JOA0091-3367350306
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HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE.
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- Journal of Advertising, 2004, v. 33, n. 4, p. 7, doi. 10.1080/00913367.2004.10639171
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A MODEL OF MARKETING INFORMATION FLOW.
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- Journal of Advertising, 2004, v. 33, n. 4, p. 39, doi. 10.1080/00913367.2004.10639173
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HOW ADVERTISING PRACTITIONERS VIEW ETHICS.
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- Journal of Advertising, 2004, v. 33, n. 2, p. 7, doi. 10.1080/00913367.2004.10639158
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FIRING ADVERTISING AGENCIES.
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- Journal of Advertising, 2003, v. 32, n. 3, p. 77, doi. 10.1080/00913367.2003.10639138
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Banner Advertisement Pricing, Measurement, and Pretesting Practices: Perspectives from Interactive Agencies.
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- Journal of Advertising, 2002, v. 31, n. 3, p. 59, doi. 10.1080/00913367.2002.10673676
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Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence.
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- Journal of Advertising, 2002, v. 31, n. 3, p. 43, doi. 10.1080/00913367.2002.10673675
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Advertising Agency Compensation: An Agency Theory Explanation.
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- Journal of Advertising, 1999, v. 28, n. 3, p. 53, doi. 10.1080/00913367.1999.10673589
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Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice.
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- Journal of Advertising, 2001, v. 30, n. 2, p. 73, doi. 10.1080/00913367.2001.10673639
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- Article