Works matching DE "ADVERTISING %26 psychology"

Results: 741

Advertisement size and goods-buyer characteristics: Some empirical results.

Published in:

Social Science Journal, 1995, v. 32, n. 2, p. 207, doi. 10.1016/0362-3319(95)90006-3

By:

Mixon Jr., Franklin G.

Publication type:

Article

Remembering motivation research: toward an alternative genealogy of interpretive consumer research.

Published in:

Marketing Theory, 2006, v. 6, n. 4, p. 429, doi. 10.1177/1470593106069931

By:

Tadajewski, Mark

Publication type:

Article

Mirror neurons.

Published in:: Marketing Research, 2009, v. 21, n. 4, p. 5
Publication type:: Article

Media deluge.

Published in:: Marketing Research, 2009, v. 21, n. 2, p. 5
Publication type:: Article

Steady Persuasion.

Published in:

Marketing Research, 2007, v. 19, n. 4, p. 30

By:

Laczniak, Russell N.;
Barone, Michael J.;
Teas, R. Kenneth

Publication type:

Article

Dirty tricky money.

Published in:: Marketing Research, 2007, v. 19, n. 4, p. 5
Publication type:: Article

The role of self-construal in moderating the advertising repetition effect: evidence from Korea.

Published in:

Asian Journal of Communication, 2016, v. 26, n. 2, p. 174, doi. 10.1080/01292986.2015.1130156

By:

Lee, Byung-Kwan;
Lee, YouNa

Publication type:

Article

How food ads communicate 'health' with children: a content analysis of Korean television commercials.

Published in:

Asian Journal of Communication, 2010, v. 20, n. 4, p. 456, doi. 10.1080/01292986.2010.496858

By:

Moon, YoungSook

Publication type:

Article

Memory for Brand-Product Information in Pictorial Advertising.

Published in:

Journal of Psychology, 1986, v. 120, n. 4, p. 363, doi. 10.1080/00223980.1986.9712634

By:

Esser, James K.;
Die, Ann H.;
Seholm, Kenneth J.;
Pebley, S. Roxanne

Publication type:

Article

The Beauty Myth and Female Consumers: The Controversial Role of Advertising.

Published in:

Journal of Consumer Affairs, 1994, v. 28, n. 1, p. 137, doi. 10.1111/j.1745-6606.1994.tb00819.x

By:

Stephens, Debra Lynn;
Hill, Ronald Paul

Publication type:

Article

Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers' support decisions.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1046, doi. 10.1007/s11747-019-00638-w

By:

Xiang, Diandian;
Zhang, Leinan;
Tao, Qiuyan;
Wang, Yonggui;
Ma, Shuang

Publication type:

Article

Advice key to success.

Published in:: British Dental Journal, 2009, v. 206, n. 3, p. 177, doi. 10.1038/sj.bdj.2009.106
Publication type:: Article

Developing and Testing the Anti-Drinking and Driving PSA.

Published in:

Communication Quarterly, 2011, v. 59, n. 4, p. 415, doi. 10.1080/01463373.2011.597285

By:

Weber, Keith;
Dillow, MeganR.;
Rocca, KellyA.

Publication type:

Article

Testing a Newly Developed Typology of Positioning Strategies in South Africa.

Published in:

Journal of African Business, 2007, v. 8, n. 1, p. 67, doi. 10.1300/J156v08n01_05

By:

Blankson, Charles

Publication type:

Article

Rhesus macaques form preferences for brand logos through sex and social status based advertising.

Published in:

PLoS ONE, 2018, v. 13, n. 2, p. 1, doi. 10.1371/journal.pone.0193055

By:

Acikalin, M. Yavuz;
Watson, Karli K.;
Fitzsimons, Gavan J.;
Platt, Michael L.

Publication type:

Article

Exposure to Male Models in Advertisements Leads to a Decrease in Men's Body Satisfaction.

Published in:

North American Journal of Psychology, 2006, v. 8, n. 1, p. 115

By:

Baird, Amy L.;
Grieve, Frederick G.

Publication type:

Article

The impact of advertisements featuring ultra-thin or average-size models on women with a history of eating disorders.

Published in:

Journal of Community & Applied Social Psychology, 2005, v. 15, n. 5, p. 406, doi. 10.1002/casp.831

By:

Halliwell, Emma;
Dittmar, Helga;
Howe, Jessica

Publication type:

Article

The dilemma of frugality and consumption in British women's magazines 1940-1955.

Published in:

Social Semiotics, 2008, v. 18, n. 3, p. 389, doi. 10.1080/10350330802217154

By:

Burridge, JosephD.

Publication type:

Article

Prime Positioning.

Published in:

Marketing Health Services, 2007, v. 27, n. 3, p. 12

By:

Swerdlick, Marc

Publication type:

Article

Dispositional beliefs regarding "affect as information" determine the perception of persuasive self-efficacy.

Published in:

Análise Psicológica, 2016, v. 34, n. 1, p. 73, doi. 10.14417/ap.1098

By:

Garcia-Marques, Teresa;
Loureiro, Filipe

Publication type:

Article

Personality and Ad-Evoked Feelings: The Case for Extraversion and Neuroticism.

Published in:

Journal of the Academy of Marketing Science, 1996, v. 24, n. 2, p. 99, doi. 10.1177/0092070396242001

By:

Mooradian, Todd A.

Publication type:

Article

Multiple Sources in Advertising Appeals: When Product Endorsers Are Paid by the Advertising Sponsor.

Published in:

Journal of the Academy of Marketing Science, 1994, v. 22, n. 3, p. 234, doi. 10.1177/0092070394223004

By:

Moore, David J.;
Mowen, John C.;
Reardon, Richard

Publication type:

Article

Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements?

Published in:

International Journal of Advertising, 2016, v. 35, n. 5, p. 864, doi. 10.1080/02650487.2016.1160855

By:

Windels, Kasey

Publication type:

Article

Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general.

Published in:

International Journal of Advertising, 2016, v. 35, n. 5, p. 846, doi. 10.1080/02650487.2016.1157912

By:

Huhmann, Bruce A.;
Limbu, Yam B.

Publication type:

Article

Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge.

Published in:

International Journal of Advertising, 2016, v. 35, n. 2, p. 185, doi. 10.1080/02650487.2015.1071947

By:

Matthes, Jörg;
Naderer, Brigitte

Publication type:

Article

Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States.

Published in:

International Journal of Advertising, 2016, v. 35, n. 2, p. 362, doi. 10.1080/02650487.2015.1031205

By:

Sabour, Nadia I.;
Pillai, Deepa;
Gistri, Giacomo;
Balasubramanian, Siva K.

Publication type:

Article

Advertising in social media: a review of empirical evidence.

Published in:

International Journal of Advertising, 2016, v. 35, n. 2, p. 266, doi. 10.1080/02650487.2015.1021898

By:

Knoll, Johannes

Publication type:

Article

Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea.

Published in:

International Journal of Advertising, 2016, v. 35, n. 2, p. 248, doi. 10.1080/02650487.2015.1014777

By:

Jung, Jaemin;
Shim, Sung Wook;
Jin, Hyun Seung;
Khang, Hyoungkoo

Publication type:

Article

Hope across the seas: the role of emotions and risk propensity in medical tourism advertising.

Published in:

International Journal of Advertising, 2015, v. 34, n. 4, p. 621, doi. 10.1080/02650487.2015.1024385

By:

Kemp, Elyria;
Williams, Kim H.;
Porter III, McDowell

Publication type:

Article

Is there a need for speed? Fast animation as context increases product trial intent and self-focus.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 262, doi. 10.1080/02650487.2014.993793

By:

Duff, Brittany R.L.;
Sar, Sela

Publication type:

Article

Consumer-perceived signals of 'creative' versus 'efficient' advertising.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 137, doi. 10.2501/IJA-33-1-137-154

By:

Modig, Erik;
Dahlén, Michael;
Colliander, Jonas

Publication type:

Article

Applying the future time perspective scale to advertising research.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 113, doi. 10.2501/IJA-33-1-113-136

By:

Kuppelwieser, Volker G.;
Sarstedt, Marko

Publication type:

Article

Programme-ad congruence.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 61, doi. 10.2501/IJA-33-1-061-090

By:

Myers, Susan D.;
Royne, Marla B.;
Deitz, George

Publication type:

Article

Seducing the Subconscious: the Psychology of Emotional Influence in Advertising.

Published in:

2013

By:

Fanning, John

Publication type:

Book Review

Nature imagery in advertising.

Published in:

International Journal of Advertising, 2013, v. 32, n. 2, p. 183, doi. 10.2501/IJA-32-2-183-210

By:

Hartmann, Patrick;
Apaolaza, Vanessa;
Alija, Patxi

Publication type:

Article

How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 121, doi. 10.2501/IJA-32-1-121-141

By:

Wang, Kai-Yu;
Shih, Eric;
Peracchio, Laura A.

Publication type:

Article

The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 65, doi. 10.2501/IJA-32-1-065-084

By:

Smit, Edith G.;
Neijens, Peter C.;
Heath, Robert

Publication type:

Article

Enhancing memorability Do remaining duration prompts affect advertising recall?

Published in:

International Journal of Advertising, 2012, v. 31, n. 4, p. 861, doi. 10.2501/IJA-31-4-861-876

By:

Ruifeng Yu;
Chan, Alan H. S.;
Ping Zhao;
Yang Gao

Publication type:

Article

Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to children.

Published in:

International Journal of Advertising, 2012, v. 31, n. 4, p. 773, doi. 10.2501/IJA-31-4-773-794

By:

Charry, Karine M.;
M. Demoulin, Nathalie T.

Publication type:

Article

Are guilt appeals a panacea in green advertising? The right formula of issue proximity and environmental consciousness.

Published in:

International Journal of Advertising, 2012, v. 31, n. 4, p. 741, doi. 10.2501/IJA-31-4-741-771

By:

Chun-Tuan Chang

Publication type:

Article

On the effectiveness of ego- and other-focused ad-evoked emotions.

Published in:

International Journal of Advertising, 2012, v. 31, n. 3, p. 529, doi. 10.2501/IJA-31-3-529-546

By:

Faseur, Tine;
Geuens, Maggie

Publication type:

Article

The moderating role of an ad's rational versus emotional tone.

Published in:

International Journal of Advertising, 2012, v. 31, n. 2, p. 397, doi. 10.2501/IJA-31-2-397-420

By:

Cornelis, Erlinde;
Adams, Leen;
Cauberghe, Veroline

Publication type:

Article

The role of advertising in consumer emotion management.

Published in:

International Journal of Advertising, 2012, v. 31, n. 2, p. 339, doi. 10.2501/IJA-31-2-339-353

By:

Kemp, Elyria;
Bui, My;
Chapa, Sindy

Publication type:

Article

Psychological ownership: a social marketing advertising message appeal? Not for women.

Published in:

International Journal of Advertising, 2012, v. 31, n. 2, p. 291, doi. 10.2501/IJA-31-2-291-315

By:

Anne Garretson Folse, Judith;
Guidry Moulard, Julie;
Raggio, Randle D.

Publication type:

Article

Fair and lovely.

Published in:

International Journal of Advertising, 2012, v. 31, n. 1, p. 189, doi. 10.2501/IJA-31-1-189-211

By:

Chia, Stella C.;
Yuen Ting Chay;
Poh Kwan Cheong;
Wai Yin Cheong;
Sok Kuan Lee

Publication type:

Article

Regulatory focus and attribute framing.

Published in:

International Journal of Advertising, 2012, v. 31, n. 1, p. 169, doi. 10.2501/IJA-31-1-169-188

By:

Hui-Fei Lin;
Fuyuan Shen

Publication type:

Article

Does consumer scepticism negate the effects of visceral cues in weight loss advertising?

Published in:

International Journal of Advertising, 2011, v. 30, n. 4, p. 693, doi. 10.2501/IJA-30-4-693-719

By:

Amos, Clinton;
Grau, Stacy Landreth

Publication type:

Article

The 'I' of the beholder.

Published in:

International Journal of Advertising, 2011, v. 30, n. 3, p. 447, doi. 10.2501/IJA-30-3-447-478

By:

Chun-Tuan Chang;
Yu-Kang Lee

Publication type:

Article

Message framing and interpersonal orientation at cultural and individual levels.

Published in:

International Journal of Advertising, 2010, v. 29, n. 5, p. 765, doi. 10.2501/S0265048710201452

By:

Chingching Chang

Publication type:

Article

Real women on real beauty: Self-discrepancy, internalisation of the thin ideal, and perceptions of attractiveness and thinness in Dove's Campaign for Real Beauty.

Published in:

International Journal of Advertising, 2010, v. 29, n. 4, p. 643, doi. 10.2501/S0265048710201385

By:

Bissell, Kimberly;
Rask, Amy

Publication type:

Article