Works matching DE "ADVERTISING %26 economics"

Results: 150

Tendencias publicitarias en la televisión.

Published in:

Comunicación y Sociedad, 1991, v. 4, n. 1/2, p. 71

By:

Iglesias, Francisco

Publication type:

Article

Incidencia económica de la publicidad: valoración comparativa en diarios, revistas, radio y televisión.

Published in:

Comunicación y Sociedad, 1988, v. 1, n. 1, p. 59

By:

Iglesias, Francisco

Publication type:

Article

ADVERTISING AS A FUNCTION OF PUBLIC ADMINISTRATION.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2017, v. 13, p. 30

By:

Petrynyak, Ulyana

Publication type:

Article

The Association of Point-of-Sale E-cigarette Advertising with Socio-Demographic Characteristics of Neighborhoods.

Published in:

2018

By:

Wan, Neng;
Siahpush, Mohammad;
Shaikh, Raees A.;
McCarthy, Molly;
Ramos, Athena;
Correa, Antonia

Publication type:

journal article

Advertising and coordination.

Published in:

Review of Economic Studies, 1994, v. 61, n. 1, p. 153, doi. 10.2307/2297881

By:

Bagwell, Kyle;
Ramey, Garey

Publication type:

Article

Employment in business services: a year of unprecedented decline.

Published in:

Monthly Labor Review, 2002, v. 125, n. 4, p. 17

By:

Krantz, Rachel

Publication type:

Article

Association of Chain Restaurant Advertising Spending With Obesity in US Adults.

Published in:

JAMA Network Open, 2020, v. 3, n. 10, p. e2019519, doi. 10.1001/jamanetworkopen.2020.19519

By:

Bleich, Sara N.;
Soto, Mark J.;
Jones-Smith, Jesse C.;
Wolfson, Julia A.;
Jarlenski, Marian P.;
Dunn, Caroline G.;
Frelier, Johannah M.;
Herring, Bradley J.

Publication type:

Article

Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact.

Published in:

International Journal of Advertising, 2017, v. 36, n. 1, p. 11, doi. 10.1080/02650487.2016.1167812

By:

Chan, Terri H.;
Tse, Caleb H.;
Hung, Kineta

Publication type:

Article

On the economic effects of advertising - evidence that Advertising = Information.

Published in:

International Journal of Advertising, 2013, v. 32, n. 3, p. 339, doi. 10.2501/IJa-32-3-339-342

By:

Taylor, Charles R.

Publication type:

Article

Global economy and adspend prospects.

Published in:

International Journal of Advertising, 2009, v. 28, n. 1, p. 187, doi. 10.2501/S0265048709090520

By:

Macleod, Colin

Publication type:

Article

Editorial.

Published in:

2008

By:

West, Douglas

Publication type:

Editorial

Drivers of ad spend trends among global marketers.

Published in:

International Journal of Advertising, 2007, v. 26, n. 3, p. 387, doi. 10.1080/02650487.2007.11073020

By:

Chakrabarti, Somnath;
Arora, Ashok Pratap

Publication type:

Article

Global adspend prospects.

Published in:

International Journal of Advertising, 2006, v. 25, n. 2, p. 261, doi. 10.1080/02650487.2006.11072967

By:

Macleod, Colin

Publication type:

Article

GLOBAL ADSPEND TRENDS.

Published in:: International Journal of Advertising, 2003, v. 22, n. 2, p. 307, doi. 10.1080/02650487.2003.11072853
Publication type:: Article

European adspend trends.

Published in:: International Journal of Advertising, 2003, v. 22, n. 1, p. 149
Publication type:: Article

Global press ad trends.

Published in:: International Journal of Advertising, 2002, v. 21, n. 4, p. 550, doi. 10.1080/02650487.2002.11104951
Publication type:: Article

World Advertising Expenditure.

Published in:: International Journal of Advertising, 2002, v. 21, n. 2, p. 283, doi. 10.1080/02650487.2002.11104931
Publication type:: Article

Long-term trends in the European advertising market.

Published in:: International Journal of Advertising, 2001, v. 20, n. 4, p. 545, doi. 10.1080/02650487.2001.11104911
Publication type:: Article

Agency beliefs in the power of advertising.

Published in:

International Journal of Advertising, 2000, v. 19, n. 3, p. 335, doi. 10.1080/02650487.2000.11104805

By:

Ewing, Michael T.;
Jones, John Philip

Publication type:

Article

China myths and advertising agencies.

Published in:

International Journal of Advertising, 1997, v. 16, n. 4, p. 276, doi. 10.1080/02650487.1997.11104696

By:

Swanson, Lauren A.

Publication type:

Article

Extended Screening Costs Associated With Selecting Donors for Fecal Microbiota Transplantation for Treatment of Metabolic Syndrome-Associated Diseases.

Published in:

Open Forum Infectious Diseases, 2017, v. 4, n. 4, p. N.PAG, doi. 10.1093/ofid/ofx243

By:

Craven, Laura J;
Parvathy, Seema Nair;
Tat-Ko, Justin;
Burton, Jeremy P;
Silverman, Michael S

Publication type:

Article

GENERIC ADVERTISING IN AN ASYMMETRIC COURNOT OLIGOPOLY.

Published in:

American Journal of Agricultural Economics, 2010, v. 92, n. 3, p. 740, doi. 10.1093/ajae/aap032

By:

YUQING ZHENG;
BAR, TALIA;
KAISER, HARRY M.

Publication type:

Article

ESTIMATING THRESHOLD EFFECTS OF U.S. GENERIC FLUID MILK ADVERTISING.

Published in:

American Journal of Agricultural Economics, 2010, v. 92, n. 3, p. 727, doi. 10.1093/ajae/aap044

By:

ADACHI, KENJI;
LIU, DONALD J.

Publication type:

Article

Decomposing the Variation in Generic Advertising Response over Time.

Published in:

American Journal of Agricultural Economics, 2004, v. 86, n. 1, p. 139, doi. 10.1111/j.0092-5853.2004.00568.x

By:

Schmit, Todd M.;
Kaiser, Harry M.

Publication type:

Article

DISTRIBUTIONAL IMPACTS OF GENERIC ADVERTISING: COMMENTS.

Published in:

American Journal of Agricultural Economics, 2000, v. 82, n. 3, p. 679, doi. 10.1111/0002-9092.00060

By:

Liu, Donald J.

Publication type:

Article

DISTRIBUTIONAL IMPACTS OF GENERIC ADVERTISING ON RELATED COMMODITY MARKETS.

Published in:

American Journal of Agricultural Economics, 2000, v. 82, n. 3, p. 672, doi. 10.1111/0002-9092.00059

By:

Kinnucan, Henry W.;
Miao, Yuliang

Publication type:

Article

THE INCIDENCE OF THE COSTS AND BENEFITS OF GENERIC ADVERTISING.

Published in:

American Journal of Agricultural Economics, 2000, v. 82, n. 3, p. 665, doi. 10.1111/0002-9092.00058

By:

Alston, Julian M.;
Chalfant, James A.;
Piggott, Nicholas E.

Publication type:

Article

Effectiveness of Fluid Milk Advertising Since the Dairy and Tobacco Adjustment Act of 1983.

Published in:

American Journal of Agricultural Economics, 1989, v. 71, n. 3, p. 730, doi. 10.2307/1242029

By:

Ward, Ronald W.;
Dixon, Bruce L.

Publication type:

Article

A Simultaneous Analysis of Food Industry Conduct.

Published in:

American Journal of Agricultural Economics, 1989, v. 71, n. 1, p. 105, doi. 10.2307/1241779

By:

Zellner, James A.

Publication type:

Article

Revisiting the Advertising--Concentration Issue.

Published in:

American Journal of Agricultural Economics, 1980, v. 62, n. 1, p. 113, doi. 10.2307/1239478

By:

Ward, Ronald W.;
Behr, Robert M.

Publication type:

Article

The Fat-Cat Effect, The Puppy-Dog Ploy, and the Lean and Hungry Look.

Published in:

American Economic Review, 1984, v. 74, n. 2, p. 361

By:

Fudenberg, Drew;
Tirole, Jean

Publication type:

Article

The Derived Demand for Advertising: A Theoretical and Empirical Investigation.

Published in:

American Economic Review, 1982, v. 72, n. 3, p. 366

By:

Ehrlich, Isaac;
Fisher, Lawrence

Publication type:

Article

A Survey of Advertising and Market Structure.

Published in:

American Economic Review, 1976, v. 66, n. 2, p. 392

By:

Butters, Gerard R.

Publication type:

Article

Advertising and the Aggregate Consumption Function.

Published in:

American Economic Review, 1972, v. 62, n. 4, p. 642

By:

Taylor, Lester D.;
Weiserbs, Daniel

Publication type:

Article

ADVERTISING AND THE ADVANTAGES OF SIZE.

Published in:

American Economic Review, 1969, v. 59, n. 2, p. 87

By:

Comanor, William S.;
Wilson, Thomas A.

Publication type:

Article

spending your ad dollars wisely.

Published in:

Strategic Finance, 1999, v. 81, n. 2, p. 52

By:

BLILEY, LINDA M.

Publication type:

Article

Trends in market demand for internal medicine 1999 to 2004: an analysis of physician job advertisements.

Published in:

2006

By:

Auerbach, Andrew D.;
Chlouber, Richard;
Singer, Jennifer;
Lurie, Jon D.;
Bostrom, Alan;
Wachter, Robert M.;
Singler, Jennifer

Publication type:

journal article

Impact of oncology-related direct-to-consumer advertising: association with appropriate and inappropriate prescriptions.

Published in:

2013

By:

Abel, Gregory A;
Chen, Kun;
Taback, Nathan;
Hassett, Michael J;
Schrag, Deborah;
Weeks, Jane C

Publication type:

journal article

Advertising expenditures across media on food and beverage products heavily advertised on youth-appealing television stations in Canada.

Published in:

Applied Physiology, Nutrition & Metabolism, 2023, v. 48, n. 1, p. 27, doi. 10.1139/apnm-2022-0219

By:

Potvin Kent, Monique;
Pauzé, Elise;
Bagnato, Mariangela;
Guimarães, Julia Soares;
Pinto, Adena;
Remedios, Lauren;
Pritchard, Meghan;
L'Abbé, Mary;
Mulligan, Christine;
Vergeer, Laura;
Weippert, Madyson

Publication type:

Article

Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation.

Published in:

Psychology & Marketing, 2015, v. 32, n. 2, p. 162, doi. 10.1002/mar.20770

By:

Kuo, Andrew;
Rice, Dan Hamilton

Publication type:

Article

Tobacco Advertising and Promotional Expenditures in Sports and Sporting Events - United States, 1992-2013.

Published in:

2016

By:

Agaku, Israel T.;
Odani, Satomi;
Sturgis, Stephanie;
Harless, Charles;
Glover-Kudon, Rebecca

Publication type:

journal article

OPTIMAL PRICE AND ADVERTISING POLICY FOR A CONVENIENCE GOODS RETAILER.

Published in:

Marketing Science, 1988, v. 7, n. 2, p. 187, doi. 10.1287/mksc.7.2.187

By:

Feichtinger, Gustav;
Luhmer, Alfred;
Sorger, Gerhard

Publication type:

Article

Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model.

Published in:

Management Science, 2014, v. 60, n. 1, p. 227, doi. 10.1287/mnsc.2013.1748

By:

Vitorino, Maria Ana

Publication type:

Article

The Advertising Mix for a Search Good.

Published in:

Management Science, 2013, v. 59, n. 1, p. 69, doi. 10.1287/mnsc.1120.1575

By:

Anderson, Simon P.;
Renault, Régis

Publication type:

Article

Advertising Viewability in Online Branding Campaigns.

Published in:

DigiWorld Economic Journal, 2016, v. 104, n. 104, p. 17

By:

BOUNIE, David;
QUINN, Martin;
MORRISSON, Valérie

Publication type:

Article

Dossier: The Changing Landscape of Advertising: from traditional to digital.

Published in:

DigiWorld Economic Journal, 2016, v. 104, n. 104, p. 7

By:

BOUNIE, David;
LE BORGNE-BACHSCHMIDT, Florence;
NAKAJIMA, Soichi

Publication type:

Article

Foreword.

Published in:

DigiWorld Economic Journal, 2016, v. 104, n. 104, p. 5

By:

GASSOT, Yves

Publication type:

Article

The Blueprint for Running a Successful Open Clinic Event: Part 3 Your Paid Marketing Strategy.

Published in:

Co-Kinetic Journal, 2019, n. 81, p. 42

By:

MARSH, VICKI

Publication type:

Article

Is Your Facebook Page OFFICIALLY DEAD?

Published in:

Co-Kinetic Journal, 2018, n. 76, p. 49

By:

DAVIES, TOR

Publication type:

Article

Self-Regulation in the Pharmaceutical Industry: The Exposure of Children and Adolescents to Erectile Dysfunction Commercials.

Published in:

Journal of Health Politics, Policy & Law, 2019, v. 44, n. 5, p. 765, doi. 10.1215/03616878-7611647

By:

Arnold, Denis G.;
Oakley, James L.

Publication type:

Article