Works matching DE "ADVERTISING %26 economics"
Results: 149
Online Advertising: An Effective Tool for Podiatrists.
- Published in:
- Podiatry Management, 2011, v. 30, n. 2, p. 111
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- Publication type:
- Article
The macroeconomic relationship between advertising and consumption.
- Published in:
- Southern Economic Journal, 1995, v. 61, n. 3, p. 577, doi. 10.2307/1060982
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- Publication type:
- Article
THE PRICE REDUCING POTENTIAL OF ADVERTISING.
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- Southern Economic Journal, 1973, v. 39, n. 4, p. 535, doi. 10.2307/1056704
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- Publication type:
- Article
Simulating Facebook Advertisements to Establish Cost per New HIV Diagnosis Using Routine and Targeted Models in a Local Population.
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- Healthcare (2227-9032), 2022, v. 10, n. 7, p. 1195, doi. 10.3390/healthcare10071195
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- Publication type:
- Article
The Fat-Cat Effect, The Puppy-Dog Ploy, and the Lean and Hungry Look.
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- American Economic Review, 1984, v. 74, n. 2, p. 361
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- Publication type:
- Article
The Derived Demand for Advertising: A Theoretical and Empirical Investigation.
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- American Economic Review, 1982, v. 72, n. 3, p. 366
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- Publication type:
- Article
spending your ad dollars wisely.
- Published in:
- Strategic Finance, 1999, v. 81, n. 2, p. 52
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- Publication type:
- Article
O impacto das mídias digitais na televisão brasileira: queda da audiência e aumento do faturamento.
- Published in:
- Palabra Clave, 2015, v. 18, n. 2, p. 341, doi. 10.5294/pacla.2015.18.2.3
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- Publication type:
- Article
Identifying the Relevant Factors in Newspaper Advertising Effectiveness.
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- Palabra Clave, 2014, v. 17, n. 4, p. 1114, doi. 10.5294/pacla.2014.17.4.6
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- Publication type:
- Article
AGGREGATING SUBJECTIVE FORECASTS: SOME EMPIRICAL RESULTS.
- Published in:
- Management Science, 1985, v. 31, n. 12, p. 1499, doi. 10.1287/mnsc.31.12.1499
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- Publication type:
- Article
A NOTE ON OPTIMAL AND NEAR OPTIMAL PRICE AND ADVERTISING STRATEGIES.
- Published in:
- Management Science, 1985, v. 31, n. 3, p. 376, doi. 10.1287/mnsc.31.3.376
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- Publication type:
- Article
EVALUATING AND IMPROVING RESOURCE ALLOCATION FOR NAVY RECRUITING.
- Published in:
- Management Science, 1980, v. 26, n. 12, p. 1198, doi. 10.1287/mnsc.26.12.1198
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- Publication type:
- Article
AN EMPIRICAL ANALYSIS OF THE OPTIMAL ADVERTISING POLICY.
- Published in:
- Management Science, 1977, v. 23, n. 10, p. 1037, doi. 10.1287/mnsc.23.10.1037
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- Publication type:
- Article
INFORMATION RETRIEVAL FOR MEDIA PLANNING.
- Published in:
- Management Science, 1968, v. 15, n. 4, p. B-137, doi. 10.1287/mnsc.15.4.B137
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- Publication type:
- Article
Economies of Scale in Advertising.
- Published in:
- Managerial & Decision Economics, 1982, v. 3, n. 1, p. 24, doi. 10.1002/mde.4090030106
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- Publication type:
- Article
Humorous Advertising In the Post, 1920-1939.
- Published in:
- Journalism Quarterly, 1984, v. 61, n. 2, p. 436, doi. 10.1177/107769908406100232
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- Publication type:
- Article
How Farmers View Advertising.
- Published in:
- Journalism Quarterly, 1976, v. 53, n. 2, p. 303, doi. 10.1177/107769907605300216
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- Publication type:
- Article
SEASONALITY AND THE EFFECT OF ADVERTISING ON PRICE.
- Published in:
- Journal of Industrial Economics, 2015, v. 63, n. 1, p. 199, doi. 10.1111/joie.12067
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- Publication type:
- Article
Comsumption Externalities, Coordination, and Advertising.
- Published in:
- International Economic Review, 2002, v. 43, n. 3, p. 919, doi. 10.1111/1468-2354.t01-1-00041
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- Publication type:
- Article
THE IMPACT OF THE FINANCIAL CRISIS ON THE ROMANIAN ADVERTISING MARKET.
- Published in:
- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2010, v. 3, p. 89
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- Publication type:
- Article
Use of online recruitment strategies in a randomized trial of cancer survivors.
- Published in:
- Clinical Trials, 2018, v. 15, n. 2, p. 130, doi. 10.1177/1740774517745829
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- Publication type:
- Article
Generic and Brand Advertising in Markets with Product Differentiation.
- Published in:
- Journal of Agricultural & Food Industrial Organization, 2007, v. 5, n. 1, p. 1, doi. 10.2202/1542-0485.1179
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- Publication type:
- Article
Food appearances in children's television programmes in Iceland.
- Published in:
- 2017
- By:
- Publication type:
- journal article
REPLY TO "WHEN DOES LAG STRUCTURE REALLY MATTER . . . INDEED?"
- Published in:
- Management Science, 1988, v. 34, n. 7, p. 917, doi. 10.1287/mnsc.34.7.917
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- Publication type:
- Article
WHEN DOES LAG STRUCTURE REALLY MATTER. . . INDEED?
- Published in:
- Management Science, 1988, v. 34, n. 7, p. 909, doi. 10.1287/mnsc.34.7.909
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- Publication type:
- Article
Media and risky behaviors.
- Published in:
- 2008
- By:
- Publication type:
- Journal Article
GREEN WASHING.
- Published in:
- Environmental Health Perspectives, 2010, v. 118, n. 6, p. A246
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- Publication type:
- Article
Participant recruitment into a randomised controlled trial of exercise therapy for people with multiple sclerosis.
- Published in:
- 2015
- By:
- Publication type:
- journal article
THE ADVERTISING-VALUE-EQUIVALENT (AVE) METHOD IN QUANTIFYING ECONOMIC VALUES OF PUBLIC RELATIONS ACTIVITIES: EXPERIENCE OF A PUBLIC-LISTED COMPANY IN MALAYSIA.
- Published in:
- Kajian Malaysia: Journal of Malaysian Studies, 2006, v. 24, n. 1/2, p. 33
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- Publication type:
- Article
Impact of oncology-related direct-to-consumer advertising: association with appropriate and inappropriate prescriptions.
- Published in:
- 2013
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- Publication type:
- journal article
GAME-THEORY MODELS IN THE ALLOCATION OF ADVERTISING EXPENDITURES.
- Published in:
- Operations Research, 1958, v. 6, n. 5, p. 699, doi. 10.1287/opre.6.5.699
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- Publication type:
- Article
Digital mental health care: five lessons from Act 1 and a preview of Acts 2–5.
- Published in:
- NPJ Digital Medicine, 2023, v. 6, n. 1, p. 1, doi. 10.1038/s41746-023-00760-8
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- Publication type:
- Article
WHY ADVERTISING AND PROMOTIONAL COSTS VARY: SOME CROSS-SECTIONAL ANALYSES.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 4, p. 112, doi. 10.2307/1250277
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- Publication type:
- Article
1. Advertising and Promotion.
- Published in:
- 1971
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- Publication type:
- Abstract
Marketing Functions and Marketing Systems: A Synthesis--A Comment.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 3, p. 63, doi. 10.2307/1249823
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- Publication type:
- Article
Media Models for the Industrial Goods Advertiser--A Do-it-yourself Opportunity.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 2, p. 23, doi. 10.1177/002224297003400204
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- Publication type:
- Article
HAVE WE A DECLINE IN ADVERTISING APPROPRIATIONS?
- Published in:
- Journal of Marketing, 1959, v. 23, n. 4, p. 370, doi. 10.2307/1247405
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- Publication type:
- Article
BASES FOR ALLOCATING DISTRIBUTION COSTS.
- Published in:
- Journal of Marketing, 1951, v. 16, n. 1, p. 29, doi. 10.2307/1247435
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- Publication type:
- Article
ADVERTISING, RESOURCE ALLOCATION, AND EMPLOYMENT.
- Published in:
- Journal of Marketing, 1950, v. 15, n. 2, p. 158, doi. 10.2307/1247661
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- Publication type:
- Article
THE ECONOMIC EFFECTS OF ADVERTISING.
- Published in:
- 1942
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- Publication type:
- Book Review
A. M. A. Notes.
- Published in:
- Journal of Marketing, 1937, v. 2, n. 2, p. 170, doi. 10.1177/002224293700200228
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- Publication type:
- Article
Tendencias publicitarias en la televisión.
- Published in:
- Comunicación y Sociedad, 1991, v. 4, n. 1/2, p. 71
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- Publication type:
- Article
Incidencia económica de la publicidad: valoración comparativa en diarios, revistas, radio y televisión.
- Published in:
- Comunicación y Sociedad, 1988, v. 1, n. 1, p. 59
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- Publication type:
- Article
GENERIC ADVERTISING IN AN ASYMMETRIC COURNOT OLIGOPOLY.
- Published in:
- American Journal of Agricultural Economics, 2010, v. 92, n. 3, p. 740, doi. 10.1093/ajae/aap032
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- Publication type:
- Article
ESTIMATING THRESHOLD EFFECTS OF U.S. GENERIC FLUID MILK ADVERTISING.
- Published in:
- American Journal of Agricultural Economics, 2010, v. 92, n. 3, p. 727, doi. 10.1093/ajae/aap044
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- Publication type:
- Article
Decomposing the Variation in Generic Advertising Response over Time.
- Published in:
- American Journal of Agricultural Economics, 2004, v. 86, n. 1, p. 139, doi. 10.1111/j.0092-5853.2004.00568.x
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- Publication type:
- Article
DISTRIBUTIONAL IMPACTS OF GENERIC ADVERTISING: COMMENTS.
- Published in:
- American Journal of Agricultural Economics, 2000, v. 82, n. 3, p. 679, doi. 10.1111/0002-9092.00060
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- Publication type:
- Article
DISTRIBUTIONAL IMPACTS OF GENERIC ADVERTISING ON RELATED COMMODITY MARKETS.
- Published in:
- American Journal of Agricultural Economics, 2000, v. 82, n. 3, p. 672, doi. 10.1111/0002-9092.00059
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- Publication type:
- Article
THE INCIDENCE OF THE COSTS AND BENEFITS OF GENERIC ADVERTISING.
- Published in:
- American Journal of Agricultural Economics, 2000, v. 82, n. 3, p. 665, doi. 10.1111/0002-9092.00058
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- Publication type:
- Article
Effectiveness of Fluid Milk Advertising Since the Dairy and Tobacco Adjustment Act of 1983.
- Published in:
- American Journal of Agricultural Economics, 1989, v. 71, n. 3, p. 730, doi. 10.2307/1242029
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- Publication type:
- Article