Works matching DE "ADVERTISING %26 culture"

Results: 33

Race and Masculinity: A Comparison of Asian and Western Models in Men’s Lifestyle Magazine Advertisements.

Published in:

Journalism & Mass Communication Quarterly, 2014, v. 91, n. 1, p. 118, doi. 10.1177/1077699013514410

By:

Shaw, Ping;
Tan, Yue

Publication type:

Article

Publicidad sub specie semiosis.

Published in:

Comunicación y Sociedad, 1992, v. 5, n. 1/2, p. 89

By:

Vilarnovo, Antonio

Publication type:

Article

KULTŪRINIŲ IR PRAMOGINIŲ RENGINIŲ REKLAMOS PLANAVIMAS SPAUDOJE.

Published in:

Acta Academiae Artium Vilnensis, 2011, n. 63, p. 133

By:

Rožėnas, Justas

Publication type:

Article

REKLAMOS PLANAVIMAS: KAIP SUVALDYTI DĖMESĮ.

Published in:

Acta Academiae Artium Vilnensis, 2011, n. 63, p. 117

By:

Gudonis, Kazimieras

Publication type:

Article

The effects of cultural appeal, product involvement, and ethnic identity on attitudes and recall in online advertising.

Published in:

Chinese Journal of Communication, 2015, v. 8, n. 2, p. 196, doi. 10.1080/17544750.2015.1014518

By:

Gevorgyan, Gennadi;
Manucharova, Naira

Publication type:

Article

2014: Brand Totalitarianism.

Published in:

U.C. Davis Law Review, 2014, v. 47, n. 3, p. 787

By:

Menell, Peter S.

Publication type:

Article

Advertising as Culture.

Published in:

2013

By:

Bagust, Phil

Publication type:

Book Review

Cultural Factors That Impact Brand Personification Strategy Effectiveness.

Published in:

Psychology & Marketing, 2014, v. 31, n. 1, p. 70, doi. 10.1002/mar.20676

By:

Aguirre‐Rodriguez, Alexandra

Publication type:

Article

Model of Impulse Buying Behavior.

Published in:

BVIMSR Journal of Management Research, 2017, v. 9, n. 1, p. 45

By:

Iram, Mahek;
Chacharkar, D. Y.

Publication type:

Article

Nature vs Culture in Advertisements.

Published in:

Labyrinth: An International Refereed Journal of Postmodern Studies, 2014, v. 5, n. 3, p. 39

By:

Jean, Jerry

Publication type:

Article

A Balancing Act for the United States: Transpacific and Transatlantic Trade Linkages.

Published in:

Journal of Asia-Pacific Business, 2013, v. 14, n. 2, p. 85, doi. 10.1080/10599231.2013.778726

By:

Ajami, Riad

Publication type:

Article

Hawking Cossacks, Selling Tsarinas: Russia in French Advertisement, 1856–1894.

Published in:

2013

By:

Brookes, N. Christine

Publication type:

Case Study

Book review: Chris Wharton (ed.), Advertising as Culture.

Published in:

2014

By:

Hamilton, James F

Publication type:

Book Review

Museos y Content Marketing. Hacia un nuevo modelo de generación de contenidos culturales.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2013, v. 17, n. 34, p. 13

By:

Mateos Rusillo, Santos M.

Publication type:

Article

‘An Exposition of Our Own’: Corporate Identity, Consumer Advertising and Atlantic City’s National Exhibits, 1898–1968.

Published in:

Journal of Design History, 2013, v. 26, n. 1, p. 47, doi. 10.1093/jdh/eps048

By:

White, Roger B.

Publication type:

Article

The Impact of Comparative Communication in Advertisements on Brand Image: An Exploratory Indian Perspective.

Published in:

IUP Journal of Brand Management, 2012, v. 9, n. 4, p. 6

By:

Mehta, Nikhil K.

Publication type:

Article

Mad Interpreters.

Published in:

Legacy (National Association for Interpretation), 2013, v. 24, n. 6, p. 33

By:

VAN WINKLE, DEBBIE

Publication type:

Article

The Construction of Masculinity: A Cross-Cultural Analysis of Men's Lifestyle Magazine Advertisements.

Published in:

Sex Roles, 2013, v. 69, n. 5-6, p. 237, doi. 10.1007/s11199-013-0300-5

By:

Tan, Yue;
Shaw, Ping;
Cheng, Hong;
Kim, Kwangmi

Publication type:

Article

ADVERTISING AS CULTURE.

Published in:

2015

By:

Ghaffari, Soudeh

Publication type:

Book Review

Self-oriented Masculinity: Advertisements and the Changing Culture of the Male Market.

Published in:

Journal of Macromarketing, 2013, v. 33, n. 2, p. 160, doi. 10.1177/0276146712463823

By:

Branchik, Blaine J.;
Chowdhury, Tilottama Ghosh

Publication type:

Article

Annals of Promotional Culture.

Published in:

Canadian Journal of Communication, 2021, v. 46, n. 1, p. PL1, doi. 10.22230/cjc.2021v46n1a3923

By:

Aronczyk, Melissa

Publication type:

Article

Marketing a United States Multinational Brand in the United Arab Emirates.

Published in:

Journal of Marketing Development & Competitiveness, 2012, v. 6, n. 5, p. 115

By:

Langlois, Ed;
Langlois, Ann;
Havens, Danielle

Publication type:

Article

How Can You Activate 'Incongruence' in 'Customized Communications' Through African-American Stereotypes? Measuring 'Customized Communication Incongruity' in Advertising.

Published in:

Journal of Marketing Development & Competitiveness, 2012, v. 6, n. 5, p. 83

By:

Arora, Anshu Saxena;
Jun Wu

Publication type:

Article

Linguistic Capital and the Currency of Spanish in Hispanic Advertising Production.

Published in:

Journal of Communication Inquiry, 2014, v. 38, n. 1, p. 25, doi. 10.1177/0196859913511989

By:

Chávez, Christopher A.

Publication type:

Article

How Do Ads Mean? New Directions in Cultural Advertising Research.

Published in:

1997

By:

Holt, Douglas B.

Publication type:

Proceeding

Advertising and the Cultural Meaning of Animals.

Published in:

Advances in Consumer Research, 1996, v. 23, n. 1, p. 354

By:

Phillips, Barbara J.

Publication type:

Article

Picturing Communism: Yousuf Karsh, Canadair, and Cold War Advertising.

Published in:

Queen's Quarterly, 2011, v. 118, n. 4, p. 584

By:

Opp, James

Publication type:

Article

Advertising and Autobiographical Discourse.

Published in:

CLCWeb: Comparative Literature & Culture: A Web Journal, 2011, v. 13, n. 5, p. 1, doi. 10.7771/1481-4374.1911

By:

RODRÍGUEZ FONTELA, María Ángeles

Publication type:

Article

ADVERTISING AND THE CULTURAL MEANING OF ANIMALS.

Published in:

Antennae: The Journal of Nature in Visual Culture, 2012, n. 23, p. 9

By:

Phillips, Barbara J.

Publication type:

Article

English in contemporary Poland.

Published in:

World Englishes, 2014, v. 33, n. 2, p. 242, doi. 10.1111/weng.12083

By:

KASZTALSKA, ALEKSANDRA

Publication type:

Article

Advertising Mythology -- A New Dimension of Contemporary Advertising.

Published in:

Caietele Echinox, 2015, v. 28, p. 335

By:

Bãlãnescu, Olga

Publication type:

Article

A configuração de uma estética publicitária regional pernambucana.

Published in:

Comunicação, Mídia e Consumo, 2013, v. 10, n. 28, p. 117

By:

Covalesk, Rogerio Luiz

Publication type:

Article

AN EMPIRICAL COMPARATIVE STUDY OF AMERICAN & FRENCH ADVERTISING THROUGH MAGAZINE & INTERNET ADS: THE ROLE OF NATIONAL CULTURE.

Published in:

Proceedings of the Northeast Business & Economics Association, 2011, p. 74

By:

Essounga-Njan, Yvette;
Christian, Nicole Jean

Publication type:

Article