ADVERTISING AGENCY COMPENSATION: A MODEL FOR INCENTIVE AND CONTROL.
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- Management Science, 1979, v. 25, n. 7, p. 632, doi. 10.1287/mnsc.25.7.632
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- Publication type:
- Article
Works matching DE "ADVERTISERS -- Services for"
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Difusión informativa.
- Published in:
- Comunicación y Sociedad, 1989, v. 2, n. 1, p. 36
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- Article