Negative word of mouth can be a positive for consumers connected to the brand.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 4, p. 534, doi. 10.1007/s11747-017-0515-z
- By:
- Publication type:
- Article
Works matching DE "ADVERSE publicity"
Results: 35
1
2
Arguing the Value of Product Quality Signaling in the Presence of Negative Publicity.
- Published in:
- Journal of Marketing Development & Competitiveness, 2016, v. 10, n. 3, p. 93
- By:
- Publication type:
- Article
3
Powerful Politicians, Political Costs, and Income Smoothing.
- Published in:
- Accounting Review, 2024, v. 99, n. 5, p. 279, doi. 10.2308/TAR-2017-0481
- By:
- Publication type:
- Article
4
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity.
- Published in:
- Sport Management Review, 2014, v. 17, n. 3, p. 310, doi. 10.1016/j.smr.2013.10.003
- By:
- Publication type:
- Article
5
PROJECT COMPLEXITIES IN CREATING PRODUCTS AND DELIVERING SERVICES: DEFINING SUCCESS FROM THE PRACTITIONER PERSPECTIVE.
- Published in:
- Project Management Development - Practice & Perspectives, 2014, p. 247
- By:
- Publication type:
- Article
6
Approaches of influence maximization in social networks with positive and negative opinions.
- Published in:
- DYNA - Ingeniería e Industria, 2015, v. 90, n. 4, p. 407, doi. 10.6036/7583
- By:
- Publication type:
- Article
7
The Effects of Negatively Valenced Emotional Expressions in Online Reviews on the Reviewer, the Review, and the Product.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 9, p. 747, doi. 10.1002/mar.20914
- By:
- Publication type:
- Article
8
The Repetitive Rhetoric of Miscavige’s Battle: A Preliminary Look at the Church of Scientology.
- Published in:
- Res Rhetorica, 2017, n. 3, p. 1, doi. 10.29107/rr2017.3.1
- By:
- Publication type:
- Article
9
The Impact of Negative Publicity on Police Self-legitimacy.
- Published in:
- JQ: Justice Quarterly, 2017, v. 34, n. 1, p. 84, doi. 10.1080/07418825.2015.1102954
- By:
- Publication type:
- Article
10
COGNITIVE DISSONANCE, SOCIAL COMPARISON, AND DISSEMINATING UNTRUTHFUL OR NEGATIVE TRUTHFUL EWOM MESSAGES.
- Published in:
- Social Behavior & Personality: an international journal, 2014, v. 42, n. 6, p. 979, doi. 10.2224/sbp.2014.42.6.979
- By:
- Publication type:
- Article
11
Afghanistan War Coverage More Negative Over Time.
- Published in:
- Newspaper Research Journal, 2014, v. 35, n. 3, p. 38, doi. 10.1177/073953291403500304
- By:
- Publication type:
- Article
12
Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China.
- Published in:
- Journal of Business Ethics, 2013, v. 117, n. 1, p. 111, doi. 10.1007/s10551-012-1512-2
- By:
- Publication type:
- Article
13
How newspapers portray suburbs: A paradox.
- Published in:
- Journal of Urban Affairs, 2018, v. 40, n. 7, p. 974, doi. 10.1080/07352166.2018.1431050
- By:
- Publication type:
- Article
14
Corporate Apology After Bad Publicity: A Dual-Process Model of CSR Fit and CSR History on Purchase Intention and Negative Word of Mouth.
- Published in:
- International Journal of Business Communication, 2022, v. 59, n. 3, p. 406, doi. 10.1177/2329488418819133
- By:
- Publication type:
- Article
15
Phosphide residue exposure as the cause of serum vitamin depletion in female Wistar rats.
- Published in:
- Journal of Experimental & Integrative Medicine, 2013, v. 3, n. 2, p. 159, doi. 10.5455/jeim.080213.or.058
- By:
- Publication type:
- Article
16
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 3, p. 81, doi. 10.1509/jm.11.0510
- By:
- Publication type:
- Article
17
The Impact of Publicity and Subsequent Intervention in Recruitment Advertising on Job Searching Freshmen's Attraction to an Organization and Job Pursuit Intention.
- Published in:
- Journal of Applied Social Psychology, 2013, v. 43, n. 1, p. 1, doi. 10.1111/j.1559-1816.2012.00975.x
- By:
- Publication type:
- Article
18
When Do Corporate Good Deeds Become a Burden? The Role of Corporate Social Responsibility Following Negative Events.
- Published in:
- Journal of Business Ethics, 2024, v. 192, n. 2, p. 285, doi. 10.1007/s10551-023-05511-z
- By:
- Publication type:
- Article
19
ART AUCTIONS ON THE HIGH SEAS.
- Published in:
- Journal of Critical Incidents, 2012, v. 5, p. 59
- By:
- Publication type:
- Article
20
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power.
- Published in:
- Advances in Consumer Research, 2011, v. 38, p. 843
- By:
- Publication type:
- Article
21
When a Company Does Not Respond to Negative Publicity: Cognitive Elaboration vs. Negative Affect Perspective.
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 325
- By:
- Publication type:
- Article
22
When !@#? (Bad Stuff) Happens... Effects of Related and Unrelated Positive Associations on the Influence of Negative Secondary Associations.
- Published in:
- Advances in Consumer Research, 1998, v. 25, n. 1, p. 349
- By:
- Publication type:
- Article
23
Under Siege: How Consumers Respond and Marketers React to Negative Information.
- Published in:
- 1996
- By:
- Publication type:
- Proceeding
24
Brands in Crisis: Consumer Help for Deserving Victims.
- Published in:
- Advances in Consumer Research, 1996, v. 23, n. 1, p. 429
- By:
- Publication type:
- Article
25
Media Portrayals of Minorities: Muslims in British Newspaper Headlines, 2001–2012.
- Published in:
- Journal of Ethnic & Migration Studies, 2015, v. 41, n. 6, p. 942, doi. 10.1080/1369183X.2014.1002200
- By:
- Publication type:
- Article
26
How Does the Negative Impact of an Athlete's Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge.
- Published in:
- Communication & Sport, 2019, v. 7, n. 3, p. 385, doi. 10.1177/2167479518783461
- By:
- Publication type:
- Article
27
Getting advertising campaigns right.
- Published in:
- Education Journal, 2018, n. 325, p. 26
- By:
- Publication type:
- Article
28
IDENTITY, PRIVACY AND CRIME: PRIVACY AND PUBLIC RECORDS IN FLORIDA.
- Published in:
- University of Florida Journal of Law & Public Policy, 2012, v. 23, n. 2, p. 235
- By:
- Publication type:
- Article
29
Rules versus Discretion in Bank Resolution.
- Published in:
- Review of Financial Studies, 2020, v. 33, n. 12, p. 5594, doi. 10.1093/rfs/hhaa032
- By:
- Publication type:
- Article
30
Effects of Negative Brand Information: Measuring Impact of Celebrity Identification and Brand Commitment.
- Published in:
- Journal of Global Marketing, 2013, v. 26, n. 2, p. 68, doi. 10.1080/08911762.2013.804614
- By:
- Publication type:
- Article
31
The Impact of Negative Publicity on Celebrity Ad Endorsements.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 9, p. 663, doi. 10.1002/mar.20552
- By:
- Publication type:
- Article
32
Has cardiothoracic surgery lost its attraction?
- Published in:
- 2015
- By:
- Publication type:
- Opinion
33
Regulatory Approaches to Ending Cigarette-Caused Death and Disease in the United States.
- Published in:
- American Journal of Law & Medicine, 2013, v. 39, n. 2/3, p. 290, doi. 10.1177/009885881303900205
- By:
- Publication type:
- Article
34
How to handle a bad online review.
- Published in:
- Optometry Times, 2014, v. 6, n. 8, p. 20
- By:
- Publication type:
- Article
35
Consumers’ Emotional Reactions to Negative Publicity and Crisis Management in the Health Care Industry: A Multiple Case Study of Lipitor and Oxyelite Pro.
- Published in:
- 2014
- By:
- Publication type:
- Case Study