Works matching DE "ACTORS in the advertising industry"
Results: 9
The Effects of Actors' Race in Commercial Advertising: Review and Extension.
- Published in:
- Journal of Advertising, 1991, v. 20, n. 1, p. 54, doi. 10.1080/00913367.1991.10673207
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- Article
The Unintended Consequences of Using 'Posers' in Nonprofit Public Service Announcements and Proposed Self-Regulatory Disclosure Solutions.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 2, p. 219, doi. 10.1509/jppm.29.2.219
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- Article
It's a Color-Coded World.
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- Marketing Insights, 2015, v. 27, n. 3, p. 18
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- Article
Ads that come to life.
- Published in:
- Marketing Research, 2007, v. 19, n. 2, p. 4
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- Article
Dochakuka: Melding Global Inside Local: Foreign-Domestic Advertising Assimilation in Japan.
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- Journal of Global Marketing, 2008, v. 21, n. 1, p. 19, doi. 10.1300/J042v21n01_03
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- Article
Towards a practitioner-based model of selecting celebrity endorsers.
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- International Journal of Advertising, 2000, v. 19, n. 1, p. 25, doi. 10.1080/02650487.2000.11104782
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- Article
Celebrity Endorsement: A Literature Review.
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- Journal of Marketing Management, 1999, v. 15, n. 4, p. 291, doi. 10.1362/026725799784870379
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- Article
The social dimension of multi-racial advertising: Its impact on consumers' attitude.
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- South African Journal of Business Management, 2009, v. 40, n. 2, p. 45, doi. 10.4102/sajbm.v40i2.540
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- Article
THE IMPACT OF NEGATIVE AND POSITIVE INFORMATION ON SOURCE CREDIBILITY IN A FIELD SETTING.
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- Advances in Consumer Research, 1983, v. 10, n. 1, p. 11
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- Article