Ads that come to life.
- Published in:
- Marketing Research, 2007, v. 19, n. 2, p. 4
- Publication type:
- Article
Works matching DE "ACTORS in the advertising industry"
Results: 9
1
2
The social dimension of multi-racial advertising: Its impact on consumers' attitude.
- Published in:
- South African Journal of Business Management, 2009, v. 40, n. 2, p. 45, doi. 10.4102/sajbm.v40i2.540
- By:
- Publication type:
- Article
3
The Effects of Actors' Race in Commercial Advertising: Review and Extension.
- Published in:
- Journal of Advertising, 1991, v. 20, n. 1, p. 54, doi. 10.1080/00913367.1991.10673207
- By:
- Publication type:
- Article
4
Celebrity Endorsement: A Literature Review.
- Published in:
- Journal of Marketing Management, 1999, v. 15, n. 4, p. 291, doi. 10.1362/026725799784870379
- By:
- Publication type:
- Article
5
Dochakuka: Melding Global Inside Local: Foreign-Domestic Advertising Assimilation in Japan.
- Published in:
- Journal of Global Marketing, 2008, v. 21, n. 1, p. 19, doi. 10.1300/J042v21n01_03
- By:
- Publication type:
- Article
6
THE IMPACT OF NEGATIVE AND POSITIVE INFORMATION ON SOURCE CREDIBILITY IN A FIELD SETTING.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 11
- By:
- Publication type:
- Article
7
The Unintended Consequences of Using 'Posers' in Nonprofit Public Service Announcements and Proposed Self-Regulatory Disclosure Solutions.
- Published in:
- Journal of Public Policy & Marketing, 2010, v. 29, n. 2, p. 219, doi. 10.1509/jppm.29.2.219
- By:
- Publication type:
- Article
8
It's a Color-Coded World.
- Published in:
- Marketing Insights, 2015, v. 27, n. 3, p. 18
- By:
- Publication type:
- Article
9
Towards a practitioner-based model of selecting celebrity endorsers.
- Published in:
- International Journal of Advertising, 2000, v. 19, n. 1, p. 25, doi. 10.1080/02650487.2000.11104782
- By:
- Publication type:
- Article