Works matching Customer Journey

Results: 512

PENERAPAN DESIGN THINKING DALAM OPTIMALISASI CUSTOMER JOURNEY DI OKE GARDEN.

Published in:

Jurnal Visionida, 2024, v. 10, n. 2, p. 136, doi. 10.30997/jvs.v10i2.15955

By:

Fai'qoh, Nadya Kamilia;
Brilliana, Jasmine Chiquita;
Dewi, Melati Sukma;
Putri, Asty Dwinanda;
Taryana, Asep

Publication type:

Article

¿Cualitativo o cuantitativo?: El estudio del Customer Journey desde un enfoque metodológico.

Published in:

Lumina (0123-4072), 2023, v. 24, n. 2, p. 1, doi. 10.30554/lumina.v24.n2.4910.2023

By:

Garduño-Galindo, Aned;
del Consuelo Flores-Bañuelos, Miriam

Publication type:

Article

Reconociendo el customer journey mapping como clave para generar estrategias de mercadotecnia precisas, innovadoras y centradas en el cliente en México.

Published in:

Anáhuac Journal, 2022, v. 22, n. 1, p. 98, doi. 10.36105/theanahuacjour.2022v22n1.04

By:

González Urbán, Mónica Guadalupe

Publication type:

Article

PUNCTUM ANALYTICS®: Eine intermediale Kommunikationsforschung unter Einbeziehung der Human-Touchpoints in der Customer Journey.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 2, p. 28

By:

Franzen, Ottmar;
Müksch, Gerhard

Publication type:

Article

Consumer. Click. Commerce -- Touchpoints entlang der Online-Customer-Journey.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 1, p. 47

By:

Bamberger, Sandra;
Saffertmüller, Verena;
Grüblbauer, Johanna;
Wimmer, Harald

Publication type:

Article

The Theoretical and Practical Evolution of Customer Journey and Its Significance in Services Sustainability.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 15, p. 9610, doi. 10.3390/su14159610

By:

Pantouvakis, Angelos;
Gerou, Anastasia

Publication type:

Article

Supporting the customer journey with digital instruments of marketing communications.

Published in:

Annales Universitatis Mariae Curie-Sklodowska, Sectio H: Oeconomia, 2019, v. 53, n. 2, p. 109, doi. 10.17951/h.2019.53.2.109-119

By:

UGOLKOV, IEVGENII;
KARYY, OLEH

Publication type:

Article

Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1515, doi. 10.1007/s10660-022-09654-5

By:

Koch, Christian;
Hartmann, Michael

Publication type:

Article

Natural Language Processing–Based Technologies Along the Customer Journey—A Systematic Review and Co‐Occurrence Analysis.

Published in:

Human Behavior & Emerging Technologies, 2025, v. 2025, p. 1, doi. 10.1155/hbe2/1205909

By:

Ferber, Tom;
Vaziri, Daryoush;
Boden, Alexander;
Annamalah, Sanmugam

Publication type:

Article

Access-based customer journeys.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 24, doi. 10.1007/s11747-023-00942-6

By:

Trujillo-Torres, Lez;
Anlamlier, Eda;
Mimoun, Laetitia;
Chatterjee, Lagnajita;
Dion, Delphine

Publication type:

Article

Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1046, doi. 10.1007/s11747-023-00923-9

By:

Homburg, Christian;
Tischer, Moritz

Publication type:

Article

How consumer digital signals are reshaping the customer journey.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1257, doi. 10.1007/s11747-022-00839-w

By:

Schweidel, David A.;
Bart, Yakov;
Inman, J. Jeffrey;
Stephen, Andrew T.;
Libai, Barak;
Andrews, Michelle;
Rosario, Ana Babić;
Chae, Inyoung;
Chen, Zoey;
Kupor, Daniella;
Longoni, Chiara;
Thomaz, Felipe

Publication type:

Article

Information search behavior at the post-purchase stage of the customer journey.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 981, doi. 10.1007/s11747-022-00864-9

By:

Pizzutti, Cristiane;
Gonçalves, Renata;
Ferreira, Maura

Publication type:

Article

Effective customer journey design: consumers' conception, measurement, and consequences.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 551, doi. 10.1007/s11747-018-00625-7

By:

Kuehnl, Christina;
Jozic, Danijel;
Homburg, Christian

Publication type:

Article

Social media management in the traveller's customer journey: an analysis of the hospitality sector.

Published in:

Current Issues in Tourism, 2021, v. 24, n. 12, p. 1768, doi. 10.1080/13683500.2020.1819969

By:

Hu, Lala;
Olivieri, Mirko

Publication type:

Article

Ensemble Experiments to Optimize Interventions Along the Customer Journey: A Reinforcement Learning Approach.

Published in:

Management Science, 2024, v. 70, n. 8, p. 5115, doi. 10.1287/mnsc.2023.4914

By:

Song, Yicheng;
Sun, Tianshu

Publication type:

Article

DIGITAL AUTO CUSTOMER JOURNEY - AN ANALYSIS OF THE IMPACT OF DIGITALIZATION ON THE NEW CAR SALES PROCESS AND STRUCTURE.

Published in:

International Journal of Sales, Retailing & Marketing, 2020, v. 9, n. 2, p. 16

By:

Bacher, Natalie;
Manowicz, Adam-Alexander

Publication type:

Article

Shifting to phygital experience management with design science: a six-step method to manage customer journeys.

Published in:

Journal of Strategic Marketing, 2023, v. 31, n. 5, p. 961, doi. 10.1080/0965254X.2021.2016894

By:

Jacob, Florence;
Pez, Virginie;
Volle, Pierre

Publication type:

Article

Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys.

Published in:

Journal of International Marketing, 2020, v. 28, n. 1, p. 28, doi. 10.1177/1069031X19898767

By:

Nam, Hyoryung;
Kannan, P.K.

Publication type:

Article

Eliminating customer experience pain points in complex customer journeys through smart service solutions.

Published in:

Psychology & Marketing, 2024, v. 41, n. 3, p. 592, doi. 10.1002/mar.21938

By:

Holz, Heiko F.;
Becker, Marc;
Blut, Markus;
Paluch, Stefanie

Publication type:

Article

Providing a Framework for VR Functions in the Customer Journey of B2B Businesses.

Published in:

International Journal of Management, Accounting & Economics, 2025, v. 12, n. 3, p. 436, doi. 10.5281/zenodo.15092797

By:

Rad, Zahra Nikoosefat;
Jafary, Pejman;
Ahmadi, Farid

Publication type:

Article

Managing Sustainable Consumption: Shaping the Customer Journey with a Focus on Sustainability in the Food Industry.

Published in:

Education of Economists & Managers / Edukacja Ekonomistow i Menedzerow, 2021, v. 62, n. 4, p. 79, doi. 10.33119/EEIM.2021.62.4

By:

STEINBIß, KRISTINA;
FRÖHLICH, ELISABETH;
SANDER, JULIA

Publication type:

Article

Evaluating Customer Experience through Customer Journey Mapping and Service Blueprinting at Edmonton Public Library: An Exploratory.

Published in:

Partnership: The Canadian Journal of Library & Information Practice & Research, 2019, v. 14, n. 1, p. 1, doi. 10.21083/partnership.v14i1.4743

By:

Mucz, David;
Gareau-Brennan, Céline

Publication type:

Article

Customer Journey Mapping as an Advocacy Tool for Disabled People: A Case Study.

Published in:

Social Marketing Quarterly, 2012, v. 18, n. 1, p. 67, doi. 10.1177/1524500411435483

By:

Crosier, Adam;
Handford, Alison

Publication type:

Article

How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses.

Published in:

Journal of Technology Transfer, 2024, v. 49, n. 1, p. 69, doi. 10.1007/s10961-022-09978-2

By:

Barbosa, Belém;
Saura, José Ramón;
Bennett, Dag

Publication type:

Article

Customer Journey Construction of the Indonesian Open-Education Resources Platform.

Published in:

International Journal of Emerging Technologies in Learning, 2019, v. 14, n. 24, p. 18, doi. 10.3991/ijet.v14i24.12045

By:

Santoso, Harry B.;
Desprianto, Danan Arief;
Nurrohmah, Isnaeni;
Nursalamah, Rahma Khairunisa;
Putra, Panca O. Hadi

Publication type:

Article

Understanding customer journey from the lenses of complexity theory.

Published in:

Service Industries Journal, 2019, v. 39, n. 11/12, p. 820, doi. 10.1080/02642069.2018.1445725

By:

Varnali, Kaan

Publication type:

Article

Traveling with Companions: The Social Customer Journey.

Published in:

Journal of Marketing, 2021, v. 85, n. 1, p. 68, doi. 10.1177/0022242920908227

By:

Hamilton, Ryan;
Ferraro, Rosellina;
Haws, Kelly L.;
Mukhopadhyay, Anirban

Publication type:

Article

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals.

Published in:

Journal of Marketing, 2020, v. 84, n. 4, p. 45, doi. 10.1177/0022242920920262

By:

Siebert, Anton;
Gopaldas, Ahir;
Lindridge, Andrew;
Simões, Cláudia

Publication type:

Article

Understanding Customer Experience Throughout the Customer Journey.

Published in:

Journal of Marketing, 2016, v. 80, n. 6, p. 69, doi. 10.1509/jm.15.0420

By:

Lemon, Katherine N.;
Verhoef, Peter C.

Publication type:

Article

The Influence of Smart Technologies on Customer Journey in Tourist Attractions within the Smart Tourism Management Framework.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 10, p. 4157, doi. 10.3390/su12104157

By:

Shen, Shiwei;
Sotiriadis, Marios;
Zhang, Yuwen

Publication type:

Article

Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey.

Published in:

International Journal of Electronic Commerce, 2020, v. 24, n. 1, p. 53, doi. 10.1080/10864415.2019.1683701

By:

Demmers, Joris;
Weltevreden, Jesse W. J.;
van Dolen, Willemijn M.

Publication type:

Article

HOW STUDENTS' INFORMATION SENSITIVITY, PRIVACY TRADE-OFFS, AND STAGES OF CUSTOMER JOURNEY AFFECT CONSENT TO UTILIZE PERSONAL DATA.

Published in:

Interdisciplinary Journal of Information, Knowledge & Management, 2023, v. 18, p. 127, doi. 10.28945/5098

By:

Alamäki, Ari;
Mäki, Marko;
Kauttonen, Janne

Publication type:

Article

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service.

Published in:

Journal of Marketing Education, 2019, v. 41, n. 2, p. 127, doi. 10.1177/0273475318812551

By:

Micheaux, Andrea;
Bosio, Birgit;
Crittenden, Victoria L.;
Peterson, Robert A.

Publication type:

Article

Design thinking in the customer journey in a sports center.

Published in:

GeSec: Revista de Gestao e Secretariado, 2023, v. 14, n. 11, p. 19353, doi. 10.7769/gesec.v14i11.3121

By:

BPasti arbosa, Priscila;
Mendes Ferreira, Felipe Facco;
Bezerra Soares, Evandro

Publication type:

Article

Innovative Approaches To Fmcg Customer Journey Mapping: The Role Of Block Chain And Artificial Intelligence In Analyzing Consumer Behavior And Decision-Making.

Published in:

Library of Progress-Library Science, Information Technology & Computer, 2024, v. 44, n. 3, p. 20830

By:

S., Guru Basava Aradhya;
Sreekanthaswamy, Nikitha;
Hubballi, Rajat B.;
M., Nalini;
C., Mohana;
N., Nagesh;
V., VaniShree

Publication type:

Article

Integrating Satisfaction and Cultural Background in the Customer Journey: A Method Development and Test.

Published in:

Journal of International Consumer Marketing, 2017, v. 29, n. 2, p. 104, doi. 10.1080/08961530.2016.1261647

By:

Canfield, Daniel de Salles;
Basso, Kenny

Publication type:

Article

Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach.

Published in:

Annals of Operations Research, 2024, v. 333, n. 2/3, p. 1019, doi. 10.1007/s10479-022-05079-3

By:

Vo-Thanh, Tan;
Zaman, Mustafeed;
Thai, Trung Dam-Huy;
Hasan, Rajibul;
Senbeto, Dagnachew Leta

Publication type:

Article

The customer journey: a proposal of indicators to evaluate integration and customer orientation.

Published in:

Journal of Marketing Communications, 2022, v. 28, n. 5, p. 528, doi. 10.1080/13527266.2022.2051584

By:

Palazón, Mariola;
López, Manuela;
Sicilia, María;
López, Inés

Publication type:

Article

Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice.

Published in:

Journal of Interactive Marketing, 2018, v. 43, p. 116, doi. 10.1016/j.intmar.2018.02.001

By:

Barwitz, Niklas;
Maas, Peter

Publication type:

Article

BUILDING CONSUMER ENGAGEMENT AND LOYALTY WHILE TRAVERSING THE CUSTOMER JOURNEY IN THE ONLINE SPACE.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2022, n. 160, p. 39, doi. 10.29119/1641-3466.2022.160.3

By:

BAJAK, Maria;
SPENDEL, Łukasz

Publication type:

Article

EACONS A S THE TOUCHPOINTS ON THE CUSTOMER JOURNEY.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2022, n. 155, p. 17, doi. 10.29119/1641-3466.2022.155.2

By:

BAJAK, Maria

Publication type:

Article

Comparative Analysis of Attributions From Customer Experiences and Journeys.

Published in:

International Journal of Market Research, 2022, v. 64, n. 5, p. 672, doi. 10.1177/14707853211060262

By:

Gilliam, David A.;
Preston, Teresa;
Rockwell, Casey C.;
Hall, John R.

Publication type:

Article

Applying Transactional NPS for Customer Journey Insight: Case Experiences and Lessons Learned.

Published in:

Services Marketing Quarterly, 2018, v. 39, n. 3, p. 208, doi. 10.1080/15332969.2018.1471956

By:

Følstad, Asbjørn;
Kvale, Knut

Publication type:

Article

Predicting key touchpoints in hotel customer journey – a comparison of machine learning models.

Published in:

Journal of Travel & Tourism Marketing, 2025, v. 42, n. 5, p. 609, doi. 10.1080/10548408.2025.2456083

By:

Rodrigues, Duarte;
Jardim, Bruno;
de Castro Neto, Miguel

Publication type:

Article

HOGYAN JELENIK MEG AZ EWOM-KOMMUNIKÁCIÓ A SZERVEZETKÖZI PIACOKON AZ ÜGYFÉLÚT SORÁN, A DÖNTÉSHOZATAL KONTEXTUSÁBAN?

Published in:

Vezetéstudomány / Budapest Management Review, 2025, v. 56, n. 6, p. 12, doi. 10.14267/VEZTUD.2025.06.02

By:

NOÉMI, LEHOCZKY;
ÉVA, MARKOS-KUJBUS;
MIRKÓ, GÁTI

Publication type:

Article

The Service Delivery Network (SDN): A Customer-Centric Perspective of the Customer Journey.

Published in:

Journal of Service Research, 2013, v. 16, n. 4, p. 454, doi. 10.1177/1094670513481108

By:

Tax, Stephen S.;
McCutcheon, David;
Wilkinson, Ian F.

Publication type:

Article

Involving users in the development of a modeling language for customer journeys.

Published in:

Software & Systems Modeling, 2023, v. 22, n. 5, p. 1589, doi. 10.1007/s10270-023-01081-w

By:

Halvorsrud, Ragnhild;
Sanchez, Odnan Ref;
Boletsis, Costas;
Skjuve, Marita

Publication type:

Article

Multi-Stage Data-Driven Framework for Customer Journey Optimization and Operational Resilience.

Published in:

Mathematics (2227-7390), 2025, v. 13, n. 7, p. 1145, doi. 10.3390/math13071145

By:

Wang, Tzu-Chien;
Guo, Ruey-Shan;
Chen, Chialin;
Li, Chia-Kai

Publication type:

Article

How Does Mobile Page Speed Shape in-between Touchpoints in the Customer Journey? A Research Regarding the Most Trusted Retailers in Romania.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2021, v. 16, n. 5, p. 1369, doi. 10.3390/jtaer16050077

By:

Nichifor, Eliza;
Lixăndroiu, Radu Constantin;
Chiţu, Ioana Bianca;
Brătucu, Gabriel;
Trifan, Adrian

Publication type:

Article