Works matching Country of origin (COO)
Results: 195
"I Am Who I Am, But I Am Complicated": The Mediating Role of Ambivalence on Country of Origin (COO) Between Consumer Self-Positioning and Willingness to Buy.
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- Journal of International Consumer Marketing, 2025, v. 37, n. 2, p. 155, doi. 10.1080/08961530.2024.2364329
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- Article
Consumer-Based Brand Equity: Does Country of Origin (COO) Matter to Generation Z Consumers?
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- South Asian Journal of Management, 2019, v. 26, n. 1, p. 136
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- Article
Study Regarding the Influence of Country of Origin (COO) over the Consumer Decision-Making Process in Buying Food.
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- Bulletin of the University of Agricultural Sciences & Veterinary Medicine Cluj-Napoca. Horticulture, 2013, v. 70, n. 2, p. 407
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- Article
An Exploratory Investigation of Garments' Production Countries of Origin (COOs) Disclosure to Consumers.
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- Sustainability (2071-1050), 2023, v. 15, n. 8, p. 6927, doi. 10.3390/su15086927
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- Article
The Effects of Country of Origin (COO) on Halal Consumption: Evidence from China.
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- Pertanika Journal of Social Sciences & Humanities, 2020, v. 28, n. 1, p. 483
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- Article
Does the Country of Origin (COO) of Food Products Influence Consumer Evaluations? An Empirical Examination of Ham and Cheese.
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- Journal of Food Products Marketing, 2009, v. 15, n. 3, p. 283, doi. 10.1080/10454440902942083
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- Article
Country-Of-Origin (COO) Impact and Product Categories' Evaluations: The Case of an Emerging Market.
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- Journal of Marketing Development & Competitiveness, 2020, v. 14, n. 1, p. 57, doi. 10.33423/jmdc.v14i1.2770
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- Article
Correlations between the country of origin (COO), marketing mix elements and the brand value.
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- World's Poultry Science Journal, 2012, v. 68, n. 4, p. 627, doi. 10.1017/S0043933912000761
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- Article
From Country-of-Origin (COO) to Country-of-Consumption (COC): The Institutional Journey of Consumer Trust in Food.
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- Advances in Consumer Research, 2018, v. 46, p. 398
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- Article
Pride and Prejudice and Country-of-Origin Ecological Images: The Influence of COO Ecological Image on Consumer Evaluation of Product Greenness and Green Claim Credibility.
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- Environmental Communication, 2022, v. 16, n. 4, p. 473, doi. 10.1080/17524032.2022.2046121
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- Article
CZYNNIKI DECYDUJĄCE O STRATEGICZNYM ZNACZENIU KRAJU POCHODZENIA — PERSPEKTYWA MENEDŻERÓW PRZEDSIĘBIORSTW BRANŻY AGD Z RYNKÓW WSCHODZĄCYCH.
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- Organization Review / Przegląd Organizacji, 2020, n. 3, p. 18, doi. 10.33141/po.2020.03.03
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- Article
What is this accent? Effects of accent and language in international advertising contexts.
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- International Journal of Consumer Studies, 2022, v. 46, n. 4, p. 1209, doi. 10.1111/ijcs.12753
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- Article
Country Branding and its effect on the consumer in the global market.
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- Management Letters / Cuadernos de Gestión, 2017, v. 17, n. 1, p. 83, doi. 10.5295/cdg.150543kk
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- Article
Russian Consumers' Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity.
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- Business & Economics Research Journal, 2019, v. 10, n. 2, p. 499, doi. 10.20409/berj.2019.182
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- Article
Consumers’ Sensorical Product Evaluation and Perception.
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- Journal of Food Products Marketing, 2016, v. 22, n. 8, p. 863, doi. 10.1080/10454446.2015.1072870
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- Article
CZYNNIKI DECYDUJĄCE O STRATEGICZNYM ZNACZENIU KRAJU POCHODZENIA - PERSPEKTYWA MENEDŻERÓW PRZEDSIĘBIORSTW BRANŻY AGD Z RYNKÓW WSCHODZĄCYCH.
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- Organization Review / Przegląd Organizacji, 2020, n. 2, p. 18, doi. 10.33141/po.2020.03.03
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- Article
The effect of COOs fit on Product Attitude: Moderating Effect of Avoidance of Uncertainty and PBG.
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- Special Education, 2022, v. 1, n. 43, p. 2496
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- Article
Etnocentrizmus és a vállalati marketingstratégia kapcsolata.
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- Forum on Economics & Business / Közgazdász Fórum, 2016, v. 19, n. 126, p. 27
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- Article
Foreign Product Perception in Albanian Market; an Analysis of Country Origin Image, Ethnocentrism and the Position of Turkish Products.
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- Ege Academic Review, 2014, v. 14, n. 4, p. 571
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- Article
'The Great War' in the Auto-Making Industry. Banal Nationalism and Symbolic Domination and Country-of-Origin Effect in Consumer Culture.
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- Journal of International Consumer Marketing, 2021, v. 33, n. 1, p. 98, doi. 10.1080/08961530.2020.1736706
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- Article
Consumer Response to Diffusion Brands and Luxury Brands: The Role of Country of Origin and Country of Manufacture.
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- Journal of International Consumer Marketing, 2015, v. 27, n. 1, p. 3, doi. 10.1080/08961530.2014.974117
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- Article
Understanding the Impact of Matchup between Country-of-Origin Facets and Country Stereotypes on Advertising Effectiveness.
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- Journal of Global Marketing, 2016, v. 29, n. 4, p. 203, doi. 10.1080/08911762.2016.1185561
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- Article
The Mediating Role of Attitude on Country of Origin and Consumer Purchase Intention.
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- Parikalpana: KIIT Journal of Management, 2023, v. 19, n. 1, p. 21, doi. 10.23862/kiit-parikalpana/2023/v19/i1/220829
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- Article
Extrinsic Cue Effects on Consumers' Quality and Risk Perceptions of Private Label Brands.
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- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 3, p. 385
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- Article
How can Country-of-Origin image be leveraged to create global sporting goods brands?
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- Sport Management Review, 2014, v. 17, n. 1, p. 174, doi. 10.1016/j.smr.2013.06.001
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- Article
The Importance of Country-of-Origin Information on Food Product Packaging.
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- Nutrients, 2021, v. 13, n. 9, p. 3251, doi. 10.3390/nu13093251
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- Article
Reasons for ignoring versus paying attention to country of origin among consumers of durable goods brands.
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- Central European Management Journal, 2023, v. 31, n. 2, p. 274, doi. 10.1108/CEMJ-02-2022-0019
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- Article
Consumer Assessment of Sustainability Traits in Meat Production. A Choice Experiment Study in Spain.
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- Sustainability (2071-1050), 2020, v. 12, n. 10, p. 4093, doi. 10.3390/su12104093
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- Article
EFEKT KRAJU POCHODZENIA W USŁUGACH.
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- Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2014, n. 353, p. 79, doi. 10.15611/pn.2014.353.07
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- Article
PREKĖS KILMĖS ŠALIES IR PREKĖS ŽENKLO KILMĖS ŠALIES ĮTAKA VARTOTOJO POŽIŪRIUI Į PREKĘ.
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- Business: Theory & Practice, 2009, v. 10, n. 1, p. 38, doi. 10.3846/1648-0627.2009.10.38-46
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- Article
The Relationship Between Country of Origin, Willingness to Pay More and Purchase Intention: A Study with Turkish Consumers on Apparel Products.
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- Journal of Applied & Theoretical Social Sciences, 2021, v. 3, n. 3, p. 222, doi. 10.37241/jatss.2021.34
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- Article
O IMPACTO DA PERCEPÇÃO E DA IMAGEM DO PAÍS DE ORIGEM PARA O CONSUMIDOR NA AVALIAÇÃO DE PRODUTOS EM MERCADO EMERGENTES.
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- Revista de Administraçãao da UNIMEP, 2013, v. 11, n. 3, p. 173
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- Article
HOW BRAND IMAGE, COUNTRY OF ORIGIN, AND SELF-CONGRUITY INFLUENCE INTERNET USERS' PURCHASE INTENTION.
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- Social Behavior & Personality: an international journal, 2013, v. 41, n. 4, p. 599, doi. 10.2224/sbp.2013.41.4.599
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- Article
Examining Country of Origin Effect among Lebanese Consumers: A Study in the Cosmetics Industry.
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- Journal of International Consumer Marketing, 2021, v. 33, n. 2, p. 194, doi. 10.1080/08961530.2020.1740634
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- Article
Products, Brands and Countries: Country-of-Brand (COB) and Product-of-Country (POC) Constructs in Country-of-Origin Research.
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- Boğaziçi Journal: Review of Social, Economic & Administrative Studies, 2015, v. 29, n. 1, p. 4, doi. 10.21773/boun.29.1.4
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- Article
The Impact of Sensory Perceptions and Country-of-Origin Practices on Consumer Preferences for Rice: A Comparative Study of China and Thailand.
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- Foods, 2025, v. 14, n. 4, p. 603, doi. 10.3390/foods14040603
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- Article
High-Skilled Inventor Emigration as a Moderator for Increased Innovativeness and Growth in Sending Countries.
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- East Asian Economic Review (EAER), 2019, v. 23, n. 1, p. 3, doi. 10.11644/KIEP.EAER.2019.23.1.354
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- Article
THE AUTOMATIC COUNTRY-OF-ORIGIN EFFECTS ON BRAND JUDGMENTS.
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- Journal of Advertising, 2005, v. 34, n. 1, p. 87, doi. 10.1080/00913367.2005.10639183
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- Article
Brand's Country-of-origin Effect on Demand for Hotels: An Exploratory Study.
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- Contemporary Economics, 2020, v. 14, n. 1, p. 58, doi. 10.5709/ce.1897-9254.332
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- Article
Cybersecurity and Country of Origin: Towards a New Framework for Assessing Digital Product Domesticity.
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- Sustainability (2071-1050), 2023, v. 15, n. 1, p. 87, doi. 10.3390/su15010087
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- Article
The Effects of China's Country-of-Origin Image on Uzbekistani Consumers' Food Purchase Intentions.
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- Sustainability (2071-1050), 2022, v. 14, n. 19, p. 12406, doi. 10.3390/su141912406
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- Article
The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO).
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- Sustainability (2071-1050), 2021, v. 13, n. 9, p. 4744, doi. 10.3390/su13094744
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- Article
WHAT INFLUENCES CROATIAN CONSUMERS’ WINE CHOICE?
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- Market / Trziste, 2023, v. 35, n. 1, p. 41, doi. 10.22598/mt/2023.35.1.41
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- Article
THE IMPORTANCE OF COUNTRY-OF-ORIGIN CONSTRUCT DIMENSIONS IN DESTINATION BRAND BUILDING.
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- Market / Trziste, 2021, v. 33, n. 2, p. 221, doi. 10.22598/mt/2021.33.2.221
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- Article
IMPORTANCE OF THE COUNTRY OF ORIGIN FROM THE CONSUMERS' PERSPECTIVE IN THE RESEARCH CONTEXT OF BOSNIA AND HERZEGOVINA.
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- Market / Trziste, 2016, v. 28, n. 1, p. 63
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- Article
CONSUMERS' PROCESSING MINDSET AS A MODERATOR OF THE EFFECT OF COUNTRY-OF-ORIGIN PRODUCT STEREOTYPE.
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- Social Behavior & Personality: an international journal, 2015, v. 43, n. 8, p. 1371, doi. 10.2224/sbp.2015.43.8.1371
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- Article
SYNTHESIZING C OUNTRY-OF-ORIGIN RESEARCH FROM THE LAST DECADE: IS THE CONCEPT STILL SALIENT IN AN ERA OF GLOBAL BRANDS?
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- Journal of Marketing Theory & Practice, 2005, v. 13, n. 4, p. 34, doi. 10.1080/10696679.2005.11658557
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- Article
Zur Verwendung nationaler Identitätskomponenten in der Unternehmenskommunikation - ein deutsch-dänischer Vergleich.
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- Linguistik Online, 2016, v. 79, n. 5, p. 199, doi. 10.13092/lo.79.3343
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- Publication type:
- Article
A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour.
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- Journal of Customer Behaviour, 2021, v. 20, n. 4, p. 275, doi. 10.1362/147539221X16206323664313
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- Article
Bicultural identity and economic engagement: An exploratory study of the Indian diaspora in North America.
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- Asia Pacific Journal of Management, 2014, v. 31, n. 3, p. 763, doi. 10.1007/s10490-014-9375-y
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- Article