Works matching Corporate identity

Results: 1310

The role of corporate identity management in the higher education sector: an exploratory case study.

Published in:

Journal of Marketing Communications, 2018, v. 24, n. 4, p. 337, doi. 10.1080/13527266.2017.1414073

By:

Melewar, T. C.;
Foroudi, Pantea;
Dinnie, Keith;
Nguyen, Bang

Publication type:

Article

The end of silence? Qualitative findings on corporate auditory identity from the UK.

Published in:

Journal of Marketing Communications, 2016, v. 22, n. 4, p. 419, doi. 10.1080/13527266.2014.965265

By:

Bartholmé, Roland H.;
Melewar, T.C.

Publication type:

Article

РОЛЯТА НА ФИРМЕНАТА АКЦИДЕНЦИЯ В ПОЗИЦИОНИРАНЕТО НА МАЛКИЯ И СРЕДЕН БИЗНЕС.

Published in:

Scientific Works of the Agricultural University, Plovdiv, 2024, v. 66, n. 1, p. 9, doi. 10.22620/sciworks.2024.01.001

By:

Георгиев, Александър;
Катранджиев, Николай

Publication type:

Article

The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics.

Published in:

Journal of Business Ethics, 2007, v. 76, n. 1, p. 7, doi. 10.1007/s10551-006-9278-z

By:

Balmer, John;
Fukukawa, Kyoko;
Gray, Edmund

Publication type:

Article

Otel İşletmelerinde Kurumsal Kimlik Paradigmaları.

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2020, v. 15, p. 252

By:

IŞILDAR, Pınar;
KURGUN, Osman Avşar

Publication type:

Article

A holistic corporate identity communications process.

Published in:

Marketing Review, 2012, v. 12, n. 4, p. 403, doi. 10.1362/146934712X13469451716673

By:

Otubanjo, Olutayo;
Amujo, Olusanmi C.

Publication type:

Article

Adding new dimensions to corporate identity management and corporate communication: exploring the sensory perspective.

Published in:

Marketing Review, 2009, v. 9, n. 2, p. 155, doi. 10.1362/146934709X442683

By:

Bartholmé, Roland H.;
Melewar, T. C.

Publication type:

Article

CORPORATE BRAND IDENTITY AND SERVICE QUALITY IN HIGHER EDUCATION MANAGEMENT.

Published in:

Polish Journal of Management Studies, 2019, v. 20, n. 2, p. 45, doi. 10.17512/pjms.2019.20.2.04

By:

O. P., Adebayo;
O. J., Kehinde;
O. O., Ogunnaike;
O. P., Olaoye;
O. D., Adesanya

Publication type:

Article

Perception of Corporate Identity in Croatian and Slovakian Wood Processing and Furniture Manufacturing Companies.

Published in:

Wood Industry / Drvna Industrija, 2010, v. 61, n. 2, p. 103

By:

Jelačić, Denis;
Mat'ová, Hana;
Bičanić, Kristina

Publication type:

Article

Identitet poduzeća u preradi drva i proizvodnji namještaja Republike Hrvatske.

Published in:

Wood Industry / Drvna Industrija, 2009, v. 60, n. 3, p. 145

By:

Bičanić, Kristina;
Jelačić, Denis;
Gašparić, Vanja;
Carev-Laškarin, Vesna;
Kocbek-Nižetić, Miljana

Publication type:

Article

Corporate Identity and the Advent of Corporate Marketing.

Published in:

Journal of Marketing Management, 1998, v. 14, n. 8, p. 963, doi. 10.1362/026725798784867536

By:

Balmer, John M. T.

Publication type:

Article

Kurumsal Kimliğin Gücünün Müşteri Nezdinde Kurumsal İtibar Yaratmadaki Rolü: Bankaların Kurumsal Müşterileri Üzerine Bir Araştırma.

Published in:

Journal of Emerging Economies & Policy, 2022, v. 7, n. 2, p. 361

By:

Şevik, Neslihan;
Çekmecelioğlu, Hülya Gündüz

Publication type:

Article

COMUNICAÇÃO ESPORTIVA: PLANEJAMENTO E CONSTRUÇÃO DE IDENTIDADE CORPORATIVA DE UMA MARCA DE MATERIAIS ESPORTIVOS.

Published in:

Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 5, p. 1, doi. 10.54751/revistafoco.v16n5-032

By:

Tiemi Kobayashi, Andréa;
Catto, Camilo;
Santos de Castro, Flavia;
Costa Santos, Geisa

Publication type:

Article

KURUMSAL KİMLİK TASARIMLARI VE KÜLTÜREL FARKLILIKLAR (IKEA ve Koçtaş Örnekleri).

Published in:

Art-E, 2018, v. 11, n. 22, p. 338, doi. 10.21602/sduarte.344308

By:

OFLİ, Esi;
TUNÇ, Arif Ziya

Publication type:

Article

Kurumsal Kimlik ve Logo: Ankara Hacı Bayram Veli Üniversitesi Örneği.

Published in:

Sanat ve Tasarim Dergisi, 2020, n. 26, p. 563

By:

Baskın, Üyesi Zeynep Pehlivan

Publication type:

Article

Corporate Visual Identity: A Case in Hospitals.

Published in:

Health Marketing Quarterly, 2007, v. 24, n. 3/4, p. 131, doi. 10.1080/07359680802125204

By:

Alkibay, Sanem;
Ozdogan, Bahar;
Ermec, Aysegul

Publication type:

Article

Job Interviews as Loci for the Promotion of Corporate Identities through Founding Stories.

Published in:

I-LanD Journal - Identity, Language & Diversity, 2021, n. 1, p. 114, doi. 10.26379/IL2021001_007

By:

De Dijn, Melina;
Van De Mieroop, Dorien

Publication type:

Article

FUTBOLUN PAZARLANMASI VE KURUMSAL KİMLİK: FENERBAHÇE SPOR KULÜBÜ ÖRNEĞİ.

Published in:

Sosyologca, 2018, n. 15/16, p. 217

By:

IŞKIN, Caner

Publication type:

Article

Metody oceňování ochranných označení jako základních prvků firemní identity.

Published in:

Ekonomika a Management, 2012, v. 6, n. 4, p. 1

By:

Malý, Josef;
Machek, Ondřej

Publication type:

Article

Evaluating digital corporate identity: Application of AHP method in website quality analysis.

Published in:

Industry / Industrija, 2022, v. 50, n. 3/4, p. 55, doi. 10.5937/industrija50-44052

By:

Marinović, Nevena;
Vlastelica, Tamara;
Krstić, Jelena

Publication type:

Article

Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude.

Published in:

Journal of Marketing Communications, 2020, v. 26, n. 6, p. 666, doi. 10.1080/13527266.2018.1556317

By:

Panigyrakis, George;
Panopoulos, Anastasios;
Koronaki, Eirini

Publication type:

Article

An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry.

Published in:

Journal of Marketing Communications, 2018, v. 24, n. 8, p. 779, doi. 10.1080/13527266.2016.1143382

By:

Nguyen, Bang;
Melewar, T. C.;
Japutra, Arnold;
Han, Sung Ho;
Chen, Cheng-Hao Steve;
Yu, Xiaoyu

Publication type:

Article

Corporate rebranding: effects of corporate visual identity changes on employees and consumers.

Published in:

Journal of Marketing Communications, 2018, v. 24, n. 1, p. 3, doi. 10.1080/13527266.2015.1067244

By:

Bolhuis, Wendy;
de Jong, Menno D.T.;
van den Bosch, Annette L.M.

Publication type:

Article

Corporate identity and consumer marketing: A process model and research agenda.

Published in:

Journal of Marketing Communications, 2009, v. 15, n. 1, p. 1, doi. 10.1080/13527260802018041

By:

He, Hong‐Wei;
Mukherjee, Avinandan

Publication type:

Article

Determinants of the corporate identity construct: a review of the literature.

Published in:

Journal of Marketing Communications, 2003, v. 9, n. 4, p. 195, doi. 10.1080/1352726032000119161

By:

Melewar, T. C.

Publication type:

Article

Marketing communication and corporate identity: are they integrated?

Published in:

Journal of Marketing Communications, 1999, v. 5, n. 4, p. 169, doi. 10.1080/135272699345572

By:

Stuart, Helen;
Kerr, Gayle

Publication type:

Article

Corporate Identity at the Stakeholder Group Level.

Published in:

International Studies of Management & Organization, 2017, v. 47, n. 2, p. 135, doi. 10.1080/00208825.2017.1256164

By:

Glanfield, Keith;
Saunders, John;
Evanschitzky, Heiner;
Rudd, John M.

Publication type:

Article

Corporate Identity and Social Media: Existence and Extension of the Organization.

Published in:

International Studies of Management & Organization, 2017, v. 47, n. 2, p. 110, doi. 10.1080/00208825.2017.1256161

By:

Devereux, Luke;
Melewar, T. C.;
Foroudi, Pantea

Publication type:

Article

РОЛЬ ФІРМОВОГО СТИЛЮ У ПІДВИЩЕННІ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВ ТУРИСТИЧНОЇ ІНДУСТРІЇ

Published in:

Socio-Economic Problems & the State / Socìalʹno-Ekonomìčnì Problemì ì Deržava, 2019, v. 21, n. 2, p. 168, doi. 10.33108/sepd2019.02.168

By:

Кислова, Людмила;
Горбашевська, Марина

Publication type:

Article

The relationship between corporate identity and university loyalty: The moderating effect of brand identification in managing an institutional crisis.

Published in:

Journal of Contingencies & Crisis Management, 2021, v. 29, n. 3, p. 265, doi. 10.1111/1468-5973.12342

By:

Cachón‐Rodríguez, Gabriel;
Prado‐Román, Camilo;
Blanco‐González, Alicia

Publication type:

Article

Corporate Identity, Ethics and Reputation in Supplier–Buyer Relationships.

Published in:

Journal of Business Ethics, 2007, v. 76, n. 1, p. 69, doi. 10.1007/s10551-006-9273-4

By:

Bendixen, Michael;
Abratt, Russell

Publication type:

Article

Corporate Identity of a Socially Responsible University – A Case from the Turkish Higher Education Sector.

Published in:

Journal of Business Ethics, 2007, v. 76, n. 1, p. 55, doi. 10.1007/s10551-006-9274-3

By:

Atakan, M.;
Eker, Tutku

Publication type:

Article

For or Against Corporate Identity? Personification and the Problem of Moral Agency.

Published in:

Journal of Business Ethics, 2007, v. 76, n. 1, p. 83, doi. 10.1007/s10551-006-9270-7

By:

Ashman, Ian;
Winstanley, Diana

Publication type:

Article

An Analysis of Corporate Social Responsibility, Corporate Identity and Ethics Teaching in Business Schools.

Published in:

Journal of Business Ethics, 2007, v. 76, n. 1, p. 117, doi. 10.1007/s10551-006-9271-6

By:

Cornelius, Nelarine;
Wallace, James;
Tassabehji, Rana

Publication type:

Article

Rhetorical strategies for the construction of a corporate identity: A case study based on Huawei annual reports.

Published in:

Pragmatics & Society, 2023, v. 14, n. 5, p. 777, doi. 10.1075/ps.20076.wu

By:

Wu, Nan;
Liu, Meichun;
Zhang, Jingyuan

Publication type:

Article

Analysing Corporate Identity in Office Design With a Case Study Model.

Published in:

Selcuk University Social Sciences Institute / Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2024, n. 54, p. 357, doi. 10.52642/susbed.1475035

By:

NORASLI, Mehmet;
ÇINAR, Hatice

Publication type:

Article

ANALYZING RESPONSIBLE CORPORATE IDENTITY IN THE HOSPITALITY SECTOR: A CASE STUDY.

Published in:

2014

By:

MARTÍNEZ, PATRICIA;
RODRÍGUEZ DEL BOSQUE, IGNACIO

Publication type:

Case Study

KURUMSAL KİMLİK ARACI OLARAK INSTAGRAM KULLANIMI: TOG VE TOFD ÖRNEKLERİ.

Published in:

Istanbul Aydin University Journal of Social Sciences / İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi, 2021, v. 13, n. 1, p. 41, doi. 10.17932/IAU.IAUSBD.2021.021/iausbd_v13i1002

By:

ŞİVİL, Burcu Yağmur;
YENGİN, Deniz

Publication type:

Article

La identidad visual corporativa (IVC) en los festivales de música. Principales tendencias en España.

Published in:

Questiones Publicitarias, 2023, v. 6, n. 32, p. 65, doi. 10.5565/rev/qp.392

By:

Pérez-Ordóñez, Cristina;
Moreno-Albarracín, Belén;
Luis Torres-Martín, José;
Castro-Martínez, Andrea

Publication type:

Article

CORPORATE IDENTITY OF AFRICAN INDEPENDENT TELEVISION (AIT) AND PERCEPTION OF PORT HARCOURT RESIDENTS.

Published in:

LWATI: A Journal of Contemporary Research, 2024, v. 21, n. 2, p. 10

By:

EKE, Chigozi;
BUFUMOH, Alex Akpoebi

Publication type:

Article

Особливості використання кольорів у фірмовому стилі

Published in:

Hileya: Scientific Bulletin / Gileya, 2016, n. 107, p. 294

By:

Кубко, В. П.;
Щербак, Ю. В.

Publication type:

Article

SOSYAL MEDYADA KURUM KİMLİĞİ YÖNETİMİ: TÜRKİYE’NİN EN BÜYÜK 500 ŞİRKETİ ÜZERİNE BİR ARAŞTIRMA.

Published in:

Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2017, v. 5, n. 1, p. 525, doi. 10.19145/gumuscomm.288838

By:

Salman, Gülçin;
Eroğlu, Erhan

Publication type:

Article

THE ROLE OF THE PRE-PROJECT ACTIVITIES IN DESIGN OFFER SOLUTION OF CORPORATE IDENTITY COMPLEX ELEBORATION.

Published in:

Bulletin of KNUTD, 2014, v. 78, n. 4, p. 107

By:

BOIKO, O. V.

Publication type:

Article

Corporate brand identity and employee brand citizenship behaviour: A conceptual framework.

Published in:

Marketing Review, 2019, v. 19, n. 1/2, p. 51, doi. 10.1362/146934719X15633618140783

By:

Gilani, Hasan

Publication type:

Article

Defining and delimiting the scope of the Corporate Identity construct.

Published in:

Marketing Review, 2018, v. 18, n. 2, p. 115, doi. 10.1362/146934718X15333820910138

By:

Melewar, T. C.;
Skinner, Heather

Publication type:

Article

Practitioner conceptualisations of Corporate Identity 1950-2010: Review and analysis.

Published in:

Marketing Review, 2011, v. 11, n. 3, p. 263, doi. 10.1362/146934711X589462

By:

Otubanjo, Olutayo

Publication type:

Article

Role of Corporate Identity, Image and Reputation in Investors' Behavioral Decision Making: Does Emotional Attachment Matter?

Published in:

Pakistan Journal of Commerce & Social Sciences, 2020, v. 14, n. 1, p. 120

By:

Qadri, Usman Ahmad;
Ghani, Mazuri Binti Abd.;
Sheikh, Muhammad Azhar

Publication type:

Article

Corporate Social Responsibility and Investor's Intention to Invest: Analyzing the Role of Corporate Identity and Corporate Image.

Published in:

Pakistan Journal of Commerce & Social Sciences, 2019, v. 13, n. 1, p. 150

By:

Hussain, Nazakat;
Javed, Basharat;
Sarmad, Muhammad

Publication type:

Article

Framing in International Student Recruitment: A Cross-Country Comparison of the Online Corporate Identity of Universities.

Published in:

Journal of Studies in International Education, 2023, v. 27, n. 2, p. 198, doi. 10.1177/10283153211042087

By:

van der Rijt, Pernill Gerdien Antoinette

Publication type:

Article

Corporate identity on the Web: The case of telecommunication companies in Ghana.

Published in:

Legon Journal of the Humanities, 2018, v. 29, n. 1, p. 73, doi. 10.4314/ljh.v29i1.4

By:

Ayaawan, Alimsiwen Elijah

Publication type:

Article