Works matching Copywriter

Results: 176

Informational Advertisement Content: Copywriters Perspective On Interactive Versus Traditional Advertising.

Published in:

Anvesha, 2017, v. 10, n. 2, p. 10

By:

Kumar, Ravi

Publication type:

Article

The Ethos of the Brand in Digital Times. Implications for Copywriters' Work.

Published in:

Argumentum: Journal the Seminar of Discursive Logic, Argumentation Theory & Rhetoric, 2019, v. 17, n. 1, p. 149

By:

GRANCEA, Ioana

Publication type:

Article

Perceptual Shaping via Syntax and Textual Layout: Additional Insight for US Copywriters.

Published in:

International Journal of Advertising, 1995, v. 14, n. 3, p. 263, doi. 10.1080/02650487.1995.11104616

By:

Motes, William H.;
Hilton, Chadwick B.;
Dulek, Ronald F.

Publication type:

Article

A new master of the cultural domain? Google's role in the transactive memory systems of advertising copywriters and art directors.

Published in:

Media International Australia (8/1/07-current), 2019, v. 172, n. 1, p. 61, doi. 10.1177/1329878X19853298

By:

Barker, Richie;
Atkinson, Paul

Publication type:

Article

Jean Bonfons, passeur de textes.

Published in:

Studi Francesi, 2019, n. 188, p. 284, doi. 10.4000/studifrancesi.18390

By:

TIMELLI, MARIA COLOMBO

Publication type:

Article

Fortini copywriter.

Published in:

L'Ospite Ingrato, 2021, p. 147

By:

Balicco, Daniele

Publication type:

Article

Creatives talk technology: exploring the role and influence of digital media in the creative process of advertising art directors and copywriters.

Published in:

Media Practice & Education, 2019, v. 20, n. 3, p. 244, doi. 10.1080/25741136.2018.1464741

By:

Barker, Richie

Publication type:

Article

ҚАЗІРГІ ЖАҒДАЙДА КОПИРАЙТЕРЛЕР ҚЫЗМЕТІН ЖАНДАНДЫРУ ПРИНЦИПТЕРІ

Published in:

Herald of Journalism / Habaršy Žurnalistika Seriâsy, 2024, v. 74, n. 4, p. 85, doi. 10.26577/HJ.2024.v74.i4.7

By:

Амангелдиева, Г. С.;
Байгожина, Д. О.;
Пронич, К. А.

Publication type:

Article

Copywriters' preference evaluation on online copywriting course attributes during the COVID-19 pandemic.

Published in:

PLoS ONE, 2024, v. 19, n. 5, p. 1, doi. 10.1371/journal.pone.0292467

By:

Roldan, Cheselle Jan;
Prasetyo, Yogi Tri;
Ong, Ardvin Kester S.;
Ayuwati, Irene Dyah;
Persada, Satria Fadil;
Nadlifatin, Reny

Publication type:

Article

Copywriters' Implicit Theories of Communication: An Exploration.

Published in:

Journal of Consumer Research, 1995, v. 21, n. 4, p. 596, doi. 10.1086/209421

By:

Kover, Arthur J.

Publication type:

Article

John Caples: Tested Advertising Man.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 47, doi. 10.1080/00913367.1977.10672732

By:

White, Gordon E.;
Wright, John S.

Publication type:

Article

Signposting the inferencing route: a relevance theoretic analysis of intertextuality and metaphors in print advertisements.

Published in:

Acta Academica, 2013, v. 45, n. 2, p. 122, doi. 10.38140/aa.v45i2.1400

By:

Conradie, Marthinus

Publication type:

Article

Start Your Own Freelance Writing Business and More: Copywriter, Proofreader, Copy Editor, Journalist.

Published in:

2009

By:

Shadday, Sherry

Publication type:

Book Review

Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century.

Published in:

2011

By:

FARWELL, TRICIA M.

Publication type:

Book Review

IMPORTANCE OF EMOTIONS IN ADVERTISING: ASSESSMENT OF DIFFERENCES IN EMOTION LEVELS BETWEEN ADVERTISING TEXT CREATED BY COPYWRITERS AND AI IN THE PHARMACEUTICAL INDUSTRY.

Published in:

Contemporary Economy / Wspolczesna Gospodarka, 2022, v. 14, p. 1, doi. 10.26881/wg.2022.2/S.01

By:

Januszewicz, Joseph;
Smoliński, Paweł;
Jarosz, Marika;
Winiarski, Jacek

Publication type:

Article

Copywriting and the Prose of Hemingway.

Published in:

Journalism Quarterly, 1985, v. 62, n. 1, p. 121, doi. 10.1177/107769908506200119

By:

Feasley, Florence G.

Publication type:

Article

FROM PERFORMANCE TO MASTERY.

Published in:

Journal of Advertising, 2008, v. 37, n. 4, p. 95, doi. 10.2753/JOA0091-3367370408

By:

Griffin, W. Glenn

Publication type:

Article

Trapped in the Filter Bubble? Exploring the Influence of Google Search on the Creative Process.

Published in:

Journal of Interactive Advertising, 2018, v. 18, n. 2, p. 85, doi. 10.1080/15252019.2018.1487810

By:

Barker, Richie

Publication type:

Article

A Meditation on Friendships Past.

Published in:

Brick: A Literary Journal, 2023, n. 111, p. 67

By:

GOODISON, LORNA

Publication type:

Article

Overcoming Conflict Between Symmetric Occupations: How "Creatives" and "Suits" Use Gender Ordering in Advertising.

Published in:

Academy of Management Journal, 2022, v. 65, n. 5, p. 1623, doi. 10.5465/amj.2020.0806

By:

Koppman, Sharon;
Bechky, Beth A.;
Cohen, Andrew C.

Publication type:

Article

THE TELEVISION COPYWRITER: How to Create successful TV Commercials.

Published in:

1966

By:

Sargent, Hugh W.;
Payne, Stanley L.

Publication type:

Book Review

THE COMPLEAT COPYWRITER: A Comprehensive Guide to All Phases of Advertising Communication.

Published in:

1966

By:

White, Gordon;
Payne, Stanley L.

Publication type:

Book Review

THE COPYWRITERS GUIDE.

Published in:

1960

By:

Payne, Stanley L.;
Anderson, C. R.

Publication type:

Book Review

Think again about using this phrase.

Published in:

Public Relations Tactics, 2009, v. 16, n. 2, p. 18

By:

Slater, Mel

Publication type:

Article

A premium on ad jargon.

Published in:

2007

By:

Weiner, Richard

Publication type:

Editorial

TELEPLAY/THE TELEVISION COPYWRITER (Book).

Published in:

1966

By:

Hardy, William M.

Publication type:

Book Review

Redatores em plataformas freelancers: uma revisão de literatura da plataformização no trabalho publicitário.

Published in:

Revista Fronteiras, 2023, v. 25, n. 1, p. 155, doi. 10.4013/fem.2023.251.13

By:

Hansen, Fábio;
Guimarães, Letícia

Publication type:

Article

In-House Industrial Advertising or Outside Agency?

Published in:

Journal of Advertising, 1975, v. 4, n. 2, p. 6, doi. 10.1080/00913367.1975.10672577

By:

Britt, Steuart Henderson;
Donahoe, James P.;
Foley, Joseph E.

Publication type:

Article

I poeti e la pubblicità. Note su Fortini copywriter per la Olivetti.

Published in:

L'Ospite Ingrato, 2021, p. 195

By:

Bologna, Sergio

Publication type:

Article

Amuse (TM): A practitioner's device for maintaining a copywriter's creativity.

Published in:

Creativity & Innovation Management, 1992, v. 1, n. 3, p. 160, doi. 10.1111/j.1467-8691.1992.tb00048.x

By:

Hay, Nick

Publication type:

Article

Teach concepts before teaching ad copywriting.

Published in:

Journalism Educator, 1988, v. 43, n. 2, p. 105, doi. 10.1177/107769588804300229

By:

Keding, Ann

Publication type:

Article

Copy-Writer.

Published in:: 1999
Publication type:: Short Story

Let's Talk About the Medical Copywriter's Role in Health Care Advertising.

Published in:

AMWA Journal: American Medical Writers Association Journal, 2025, v. 40, n. 1, p. 18, doi. 10.55752/amwa.2025.445

By:

Vega, Milly

Publication type:

Article

Microboards' 8X CopyWriter A2D.

Published in:

1999

By:

Nathans, Stephen F.

Publication type:

Product Review

AIDS IN TEACHING ADVERTISING.

Published in:

Journal of Marketing, 1949, v. 13, n. 3, p. 363, doi. 10.2307/1248120

By:

Miller, F. Byers

Publication type:

Article

1. ADVERTISING.

Published in:

1943

By:

Breyer, Ralph F.

Publication type:

Abstract

The Advertising Curriculum and the Needs of Creative Students.

Published in:

Journalism & Mass Communication Educator, 1996, v. 50, n. 4, p. 25

By:

Robbs, Brett

Publication type:

Article

CopywriteR: DNA copy number detection from off-target sequence data.

Published in:

Genome Biology, 2015, v. 16, n. 1, p. 49, doi. 10.1186/s13059-015-0617-1

By:

Kuilman, Thomas;
Velds, Arno;
Kemper, Kristel;
Ranzani, Marco;
Bombardelli, Lorenzo;
Hoogstraat, Marlous;
Nevedomskaya, Ekaterina;
Guotai Xu;
de Ruiter, Julian;
Lolkema, Martijn P;
Ylstra, Bauke;
Jonkers, Jos;
Rottenberg, Sven;
Wessels, Lodewyk F;
Adams, David J;
Peeper, Daniel S;
Krijgsman, Oscar

Publication type:

Article

CopywriteR: DNA copy number detection from off-target sequence data.

Published in:

Genome Biology, 2015, v. 16, n. 1, p. 1, doi. 10.1186/s13059-015-0617-1

By:

Kuilman, Thomas;
Velds, Arno;
Kemper, Kristel;
Ranzani, Marco;
Bombardelli, Lorenzo;
Hoogstraat, Marlous;
Nevedomskaya, Ekaterina;
Xu, Guotai;
de Ruiter, Julian;
Lolkema, Martijn P.;
Ylstra, Bauke;
Jonkers, Jos;
Rottenberg, Sven;
Wessels, Lodewyk F.;
Adams, David J.;
Peeper, Daniel S.;
Krijgsman, Oscar

Publication type:

Article

TEACH THEM TO THINK BEFORE THEY WRITE.

Published in:

Journalism Educator, 1983, v. 38, n. 1, p. 32, doi. 10.1177/107769588303800111

By:

Fregly, Marilyn S.;
Detweiler, John S.

Publication type:

Article

Effects of Self-Referencing on Persuasion.

Published in:

Journal of Consumer Research, 1995, v. 22, n. 1, p. 17, doi. 10.1086/209432

By:

Burnkrant, Robert E.;
Unnava, H. Rao

Publication type:

Article

Writing for Hire: Unions, Hollywood, and Madison Avenue.

Published in:

2018

By:

Dick, Bernard F.

Publication type:

Book Review

The State of the Word.

Published in:

Public Relations Quarterly, 1991, v. 36, n. 4, p. 48

By:

Erb, Lyle L.

Publication type:

Article

Writer's Notebook: The Case Against Fatuous Attribution.

Published in:

Public Relations Quarterly, 1983, v. 28, n. 4, p. 32

By:

Erb, Lyle L.

Publication type:

Article

The Trouble With Concept Testing.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 230, doi. 10.2307/3149766

By:

Haley, Russell I.;
Gatty, Ronald

Publication type:

Article

Clear Writing Today.

Published in:

Journal of Business Communication, 1981, v. 18, n. 4, p. 5, doi. 10.1177/002194368101800401

By:

Battison, Robbin;
Goswami, Dixie

Publication type:

Article

Persuasive Effect of Figures of Speech in the English of Advertisements in the Ghanaian Press.

Published in:

Theory & Practice in Language Studies (TPLS), 2020, v. 10, n. 5, p. 492, doi. 10.17507/tpls.1005.03

By:

Nchindila, Bernard M.;
Torto, Richard T.

Publication type:

Article

Aristotelian Rhetorical Theory as a Framework for Analyzing Advertising Texts in the Print Media in Ghana.

Published in:

Theory & Practice in Language Studies (TPLS), 2020, v. 10, n. 3, p. 269, doi. 10.17507/tpls.1003.02

By:

Torto, Richard T.

Publication type:

Article

Language Use in Advertising: Creativity and Its Dimensions.

Published in:

Language in India, 2018, v. 18, n. 2, p. 457

By:

Ahmad, Zuhair

Publication type:

Article

Creative failure in advertising: Influencing the creative process.

Published in:

Psicología (02549247), 2022, v. 40, n. 2, p. 957, doi. 10.18800/psico.202202.012

By:

Simi dos Santos, Silvia Spagnol;
da Silva, Maroni;
Grabowski Aoki, Vanessa Cristina

Publication type:

Article