İçerik Pazarlaması: Scopus Veritabanının Bibliyometrik Analizi.
- Published in:
- Journal of Emerging Economies & Policy, 2024, v. 9, n. 1, p. 179
- By:
- Publication type:
- Article
Works matching Content marketing
Results: 1887
1
2
THE IMPORTANCE OF CONTENT MARKETING FOR ACHIEVING CUSTOMER BRAND ENGAGEMENT.
- Published in:
- BH Economics Forum / BH Ekonomski Forum, 2022, v. 16, n. 1, p. 131, doi. 10.5937/bhekofor2201131m
- By:
- Publication type:
- Article
3
PENGARUH CONTENT MARKETING DAN SOSIAL MEDIA MARKETING TERHADAP MINAT BELI KONSUMEN SARUNG PADA MARKETPLACE (LAZADA).
- Published in:
- Journal of Comprehensive Science (JCS), 2023, v. 2, n. 12, p. 111
- By:
- Publication type:
- Article
4
Content Marketing Elements for Search Advertising.
- Published in:
- Socialiniai Tyrimai, 2017, v. 40, n. 1, p. 47, doi. 10.21277/st.v40i1.184
- By:
- Publication type:
- Article
5
THE USE OF CONTENT MARKETING ON THE WEBSITES OF DAIRY COMPANIES.
- Published in:
- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 43, doi. 10.2478/minib-2022-0020
- By:
- Publication type:
- Article
6
Dijital Pazarlama Çağında Yükselen Bir Trend: İçerik Pazarlamasının İncelenmesi.
- Published in:
- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 1, p. 1010, doi. 10.20491/isarder.2022.1424
- By:
- Publication type:
- Article
7
Content marketing - the fundamental tool of digital marketing.
- Published in:
- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 111
- By:
- Publication type:
- Article
8
Content Marketing Decisions for Effective Internal Communication.
- Published in:
- Management of Organizations: Systematic Research, 2018, n. 79, p. 117, doi. 10.1515/mosr-2018-0008
- By:
- Publication type:
- Article
9
Content marketing elements and their influence on search advertisement effectiveness: theoretical background and practical insights.
- Published in:
- Management of Organizations: Systematic Research, 2016, n. 75, p. 97, doi. 10.7220/MOSR.2335.8750.2016.75.7
- By:
- Publication type:
- Article
10
Disentangling factorial structure of Social Media Content Marketing (SMCM) quality construct in the context of Muslimah fashion.
- Published in:
- Romanian Journal of Information Technology & Automatic Control / Revista Română de Informatică și Automatică, 2021, v. 31, n. 1, p. 101, doi. 10.33436/v31i1y202108
- By:
- Publication type:
- Article
11
A flight to quality? Why content marketing strategy must evolve.
- Published in:
- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 343, doi. 10.69554/bypt5743
- By:
- Publication type:
- Article
12
The influence of cultural background on content marketing practices: the approach of Turkish and Lithuanian youth to the main components of content marketing.
- Published in:
- Information Sciences / Informacijos Mokslai, 2016, p. 45, doi. 10.15388/Im.2016.76.10381
- By:
- Publication type:
- Article
13
Content Marketing-From Genesis to Future.
- Published in:
- Khoj Journal of Indian Management Research & Practices, 2016, p. 13
- By:
- Publication type:
- Article
14
DWG-Kommunikation in digitaler Transformation: Teil 3: Inhalte, Ausstrahlung und Nutzen der Kommunikation - Content Marketing und Social Media.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 4, p. 60
- By:
- Publication type:
- Article
15
白酒产品短视频内容营销对消费者购买意愿的影响研究.
- Published in:
- China Brewing, 2025, v. 44, n. 6, p. 312, doi. 10.11882/j.issn.0254-5071.2025.06.045
- By:
- Publication type:
- Article
16
Proposed Strategy to Increase Brand Awareness in the Digital Market Through Influencer and Content Marketing for SHAKTI Spice Product.
- Published in:
- Journal of Social Research, 2025, v. 4, n. 7, p. 1521
- By:
- Publication type:
- Article
17
Content marketing as a strategy to improve the level of market participation of a company.
- Published in:
- International Journal of Combinatorial Optimization Problems & Informatics, 2023, v. 14, n. 3, p. 138, doi. 10.61467/2007.1558.2023.v14i3.381
- By:
- Publication type:
- Article
18
THE NEW (MARKETING) ROLE OF FIRMS AS MEDIA CONTENT PROVIDERS - THE CASE OF SME'S STRATEGIC SOCIAL MEDIA PRESENCE.
- Published in:
- Vezetéstudomány / Budapest Management Review, 2014, v. 45, n. 2, p. 22, doi. 10.14267/veztud.2014.02.04
- By:
- Publication type:
- Article
19
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications.
- Published in:
- Journal of Interactive Marketing, 2019, v. 45, p. 27, doi. 10.1016/j.intmar.2018.07.003
- By:
- Publication type:
- Article
20
Changes in the Pattern of Marketing Strategies with Content Marketing Strategies to Maximize Product Sales SMEs in North Sumatra.
- Published in:
- Webology, 2022, v. 19, n. 1, p. 110, doi. 10.14704/WEB/V19I1/WEB19008
- By:
- Publication type:
- Article
21
Content Marketing Process Model: A Meta-Synthesis of the Literature.
- Published in:
- Webology, 2018, v. 15, n. 1, p. 8
- By:
- Publication type:
- Article
22
The State of Content Marketing in Hungary and Its Possible Effects on a Specific Brand - Hungarian Experts' Opinions.
- Published in:
- Theory, Methodology, Practice, 2024, v. 20, n. 1, p. 91, doi. 10.18096/TMP.2024.01.09
- By:
- Publication type:
- Article
23
CONTENT MARKETING, BRAND AWARENESS, AND CUSTOMER LOYALTY IN EMERGING MARKET.
- Published in:
- Journal of Entrepreneurship & Sustainability Issues, 2025, v. 12, n. 4, p. 43, doi. 10.9770/b4992425558
- By:
- Publication type:
- Article
24
여행 브랜드를 위한 콘텐츠 마케팅 연구 -여행 영상 형태의 유튜브 Vlog를 중심으로-
- Published in:
- Journal of Digital Convergence, 2019, v. 17, n. 12, p. 445, doi. 10.14400/JDC.2019.17.12.445
- By:
- Publication type:
- Article
25
AFFILIATED MARKETING CONTENT IN SHOPEE THROUGH TIKTOK MEDIA ON PURCHASE DECISIONS.
- Published in:
- Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2023, v. 17, n. 4, p. 1, doi. 10.24857/rgsa.v17n4-025
- By:
- Publication type:
- Article
26
Smart Experience and Green Health Tourism: The Moderating Role of Content Marketing.
- Published in:
- Sustainability (2071-1050), 2024, v. 16, n. 11, p. 4546, doi. 10.3390/su16114546
- By:
- Publication type:
- Article
27
Effect of Content Marketing on Industrial Segmentation: An Applied Study in Iraqi Telecommunication and Public Company.
- Published in:
- Journal of Production & Industrial Engineering (JPIE), 2023, v. 4, n. 1, p. 13, doi. 10.26706/jpie.4.1.20239154
- By:
- Publication type:
- Article
28
The role of trustworthy and entertaining content marketing in e-Commerce: Unveiling the key strategies for engaging consumer.
- Published in:
- European Journal of Applied Business & Management, 2023, v. 9, n. 4, p. 89, doi. 10.58869/ejabm9(4)/06
- By:
- Publication type:
- Article
29
The Impact of the Content Marketing Via Social Media on Algerian Women's Purchasing Intention for Cosmetics with Attitudes as an Intervening Variable.
- Published in:
- Finance & Business Economies Review, 2024, v. 8, n. 3, p. 56, doi. 10.58205/fber.v8i3.1854
- By:
- Publication type:
- Article
30
تـأ ثـري ت ـ سـويـق ال ـ حتـوى يف ادارة عـالقـات الـزبـون "دراسة اس تطالعية حتليلية يف رشكة آ س ياس يل لالتصاالت".
- Published in:
- Journal of Administration & Economics, 2023, n. 138, p. 27, doi. 10.31272/JAE.46.2023.138.
- By:
- Publication type:
- Article
31
The Insight of Content Marketing at Social Media Platforms.
- Published in:
- Adhyayan: A Journal of Management Sciences, 2019, v. 9, n. 2, p. 17, doi. 10.21567/adhyayan.v9i2.4
- By:
- Publication type:
- Article
32
ROLE OF CONTENT MARKETING IN THE MINDS OF DIFFERENT CUSTOMER AUDIENCE.
- Published in:
- CLEAR International Journal of Research in Commerce & Management, 2021, v. 12, n. 4, p. 10
- By:
- Publication type:
- Article
33
Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing.
- Published in:
- Sustainability (2071-1050), 2021, v. 13, n. 18, p. 10266, doi. 10.3390/su131810266
- By:
- Publication type:
- Article
34
Designing a Model for the Effect of Content Marketing on the Effectiveness of E-Customer Relationship Management (Case Study: Iran Public Libraries Foundation).
- Published in:
- International Journal of Information Science & Management, 2022, v. 20, n. 3, p. 187
- By:
- Publication type:
- Article
35
An integrated social media communication view on content marketing by South African non-profit sectors.
- Published in:
- South African Journal of Information Management, 2021, v. 23, n. 1, p. 1, doi. 10.4102/sajim.v23i1.1366
- By:
- Publication type:
- Article
36
Frontiers: Supporting Content Marketing with Natural Language Generation.
- Published in:
- Marketing Science, 2022, v. 41, n. 3, p. 441, doi. 10.1287/mksc.2022.1354
- By:
- Publication type:
- Article
37
The relationship between content marketing and the traditional marketing communication tools.
- Published in:
- Strategic Issues of Northern Hungary ECONOMY-REGION-SOCIETY / Észak-magyarországi Stratégiai Füzetek GAZDASAG-REGIO-TARSADALOM, 2021, v. 18, n. 1, p. 110, doi. 10.32976/stratfuz.2021.25
- By:
- Publication type:
- Article
38
EXPLORING HOW MARKETING CONTENT AND BRAND EQUITY IMPACT THE CONTINUOUS PURCHASE USING LIVE STREAMING.
- Published in:
- Polish Journal of Management Studies, 2024, v. 29, n. 1, p. 220, doi. 10.17512/pjms.2024.29.1.13
- By:
- Publication type:
- Article
39
Content marketing strategy of branded YouTube channels.
- Published in:
- Journal of Media Business Studies, 2020, v. 17, n. 3/4, p. 294, doi. 10.1080/16522354.2020.1783130
- By:
- Publication type:
- Article
40
O MARKETING DE CONTEÚDO DESENVOLVIDO A PARTIR DA PERSONA DE UM PROJETO DE EXTENSÃO PARA FAMÍLIAS DE PESSOAS COM DEFICIÊNCIA.
- Published in:
- Brazilian Business Law Journal / Administração de Empresas em Revista, 2023, v. 1, n. 31, p. 256
- By:
- Publication type:
- Article
41
DIGITAL CONTENT MARKETING DESIGN ON THE SOCIAL MEDIA ACCOUNT INSTAGRAM THE AWAN VILLAS, BALI IN INCREASING BRAND ENGAGEMENT.
- Published in:
- Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 1, p. 866, doi. 10.59188/eduvest.v5i1.50277
- By:
- Publication type:
- Article
42
Consumer Trust Towards Content Marketing of Food & Beverage Businesses on Instagram: Empirical Analysis of Taiwanese and Singaporean Consumers.
- Published in:
- International Journal of Business & Administrative Studies, 2020, v. 6, n. 2, p. 73, doi. 10.20469/ijbas.6.10002-2
- By:
- Publication type:
- Article
43
Influence Mechanism of Content Marketing for Fashion Brand Culture on Consumers' Purchase Intention Based on Information Adoption Theory.
- Published in:
- SAGE Open, 2024, v. 14, n. 2, p. 1, doi. 10.1177/21582440241253991
- By:
- Publication type:
- Article
44
Content marketing research: A review and research agenda.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
45
HOW TRUST AND SPEED IN SOCIAL MEDIA AND INFORMATION IN CONTENT MARKETING AFFECT CUSTOMER PURCHASE INTENTION IN THE HOTEL INDUSTRY: THE CASE OF MONGOLIA.
- Published in:
- Consortium Journal of Hospitality & Tourism, 2022, v. 24, n. 1, p. 41
- By:
- Publication type:
- Article
46
IMPACT OF CONTENT MARKETING ON CONSUMER LOYALTY ON CROSS-BORDER E-COMMERCE IMPORT PLATFORMS.
- Published in:
- Transformations in Business & Economics, 2022, v. 21, n. 3, p. 151
- By:
- Publication type:
- Article
47
I Feel Like Owning It! Exploring the Antecedents of Psychological Ownership and Its Impact on Brand Loyalty in Digital Content Marketing.
- Published in:
- Journal of Interactive Advertising, 2024, v. 24, n. 1, p. 48, doi. 10.1080/15252019.2023.2295258
- By:
- Publication type:
- Article
48
Curating Luxe Experiences Online? Explicating the Mechanisms of Luxury Content Marketing in Cultivating Brand Loyalty.
- Published in:
- Journal of Interactive Advertising, 2020, v. 20, n. 3, p. 209, doi. 10.1080/15252019.2020.1811177
- By:
- Publication type:
- Article
49
白酒企业数字化内容营销模式的实证分析:运营逻辑与优化路径.
- Published in:
- China Brewing, 2025, v. 44, n. 4, p. 297, doi. 10.11882/j.issn.0254-5071.2025.04.043
- By:
- Publication type:
- Article
50
Four strategies to thrive in the merger of public relations and content marketing.
- Published in:
- Journal of Brand Strategy, 2025, v. 14, n. 1, p. 43, doi. 10.69554/xaex3548
- By:
- Publication type:
- Article