CELL PHONE USAGE AND ADVERTISING ACCEPTANCE AMONG COLLEGE STUDENTS: A FOUR-YEAR ANALYSIS.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 67
- By:
- Publication type:
- Article
Works matching Cell phone advertising
Results: 14
1
2
DESPERATELY SEEKING OPT-IN: A FIELD REPORT FROM A STUDENT-LED MOBILE MARKETING INITIATIVE.
- Published in:
- International Journal of Mobile Marketing, 2007, v. 2, n. 2, p. 53
- By:
- Publication type:
- Article
3
A study of the SMS Advertising Headlines and Appeals on Advertising Effect.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 2, p. 267
- By:
- Publication type:
- Article
4
Competitive Screening Under Heterogeneous Information.
- Published in:
- Review of Economic Studies, 2019, v. 86, n. 4, p. 1590, doi. 10.1093/restud/rdy072
- By:
- Publication type:
- Article
5
Emotional Factors in Advertising Via Mobile Phones.
- Published in:
- International Journal of Human-Computer Interaction, 2012, v. 28, n. 9, p. 597, doi. 10.1080/10447318.2011.641899
- By:
- Publication type:
- Article
6
AN EXPLORATORY INVESTIGATION OF CONSUMERS' PERCEPTIONS OF WIRELESS ADVERTISING.
- Published in:
- Journal of Advertising, 2007, v. 36, n. 4, p. 129, doi. 10.2753/JOA0091-3367360410
- By:
- Publication type:
- Article
7
PUBLICIDAD A MEDIDA. IMPACTO DE LAS VARIABLES SOCIODEMOGRÁFICAS EN LOS CONTENIDOS COMERCIALES QUE LOS MENORES RECIBEN EN EL MÓVIL.
- Published in:
- Index.Comunicación, 2022, v. 12, n. 2, p. 227, doi. 10.33732/ixc/12/02Public
- By:
- Publication type:
- Article
8
Why Should I Accept Ads on my Mobile Phone? Factors Affecting the Acceptance by Brazilian Teenagers.
- Published in:
- Brazilian Business Review (English Edition), 2014, v. 11, n. 4, p. 130, doi. 10.15728/bbr.2014.11.4.6
- By:
- Publication type:
- Article
9
Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators.
- Published in:
- Human Factors & Ergonomics in Manufacturing & Service Industries, 2013, v. 23, n. 5, p. 357, doi. 10.1002/hfm.20336
- By:
- Publication type:
- Article
10
'What an Idea Sirji!': Intersections of neo-liberal subjectivities and development discourses in Idea Cellular ads.
- Published in:
- Studies in South Asian Film & Media, 2013, v. 4, n. 1, p. 95, doi. 10.1386/safm.4.1.95_1
- By:
- Publication type:
- Article
11
User Acceptance of Location-Based Mobile Advertising: An Empirical Study in Iran.
- Published in:
- International Journal of E-Adoption, 2010, v. 2, n. 2, p. 35, doi. 10.4018/jea.2010040103
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- Publication type:
- Article
12
Signs of the Times: Discourse Ecologies and Street Life on Oxford St., Accra.
- Published in:
- City & Society, 2010, v. 22, n. 1, p. 72, doi. 10.1111/j.1548-744X.2010.01031.x
- By:
- Publication type:
- Article
13
Analytical Comparison of Technology Acceptance Model and Theory of Reasoned Action about Mobile Advertising Acceptance.
- Published in:
- New Marketing Research Journal, 2014, v. 3, n. 4, p. 413
- By:
- Publication type:
- Article
14
Perceived Effectiveness of Push vs. Pull Mobile Location-Based Advertising.
- Published in:
- Journal of Interactive Advertising, 2007, v. 7, n. 2, p. 1, doi. 10.1080/15252019.2007.10722129
- By:
- Publication type:
- Article