THE INFLUENCE OF BRAND AWARENESS AND CELEBRITY ENDORSEMENT ON PURCHASING DECISIONS THROUGH CONSUMER CONFIDENCE.
- Published in:
- Jurnal Visionida, 2024, v. 10, n. 2, p. 180, doi. 10.30997/jvs.v10i2.16713
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- Article
Works matching Celebrity endorsement
Results: 726
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A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects.
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- International Journal of Advertising, 2016, v. 35, n. 2, p. 171, doi. 10.1080/02650487.2015.1024384
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- Article
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REKLAMLARDA ÜNLÜ KULLANIMININ Y KUŞAĞI TÜKETİCİLERİNİN MATERYALİST EĞİLİMLERİ ÜZERİNDEKİ ETKİSİ.
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- Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2019, v. 12, n. 4, p. 496, doi. 10.25287/ohuiibf.589289
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THE IMPACT OF CELEBRITY ENDORSEMENTS IN DIGITAL ADVERTISING ON CONSUMER PURCHASE BEHAVIOUR: EVIDENCE FROM INSTAGRAM USERS IN PAKISTAN.
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- Beykoz Akademi Dergisi, 2025, v. 13, n. 1, p. 354, doi. 10.14514/beykozad.1567781
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5
The Effect of Celebrity Endorsement of Food and Beverage Products on Social Media on Impulsive Buying Behavior of Young Adults in Malang.
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- KnE Social Sciences, 2025, p. 386, doi. 10.18502/kss.v10i13.18974
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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study.
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- Psychology & Marketing, 2022, v. 39, n. 12, p. 2384, doi. 10.1002/mar.21742
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Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework.
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- Psychology & Marketing, 2020, v. 37, n. 3, p. 488, doi. 10.1002/mar.21315
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Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement.
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- Psychology & Marketing, 2017, v. 34, n. 7, p. 720, doi. 10.1002/mar.21018
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The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry.
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- International Journal of Advertising, 2019, v. 38, n. 4, p. 563, doi. 10.1080/02650487.2019.1601910
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10
Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements.
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- International Journal of Advertising, 2017, v. 36, n. 5, p. 761, doi. 10.1080/02650487.2017.1348033
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11
Celebrity endorsements: a literature review and research agenda.
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- International Journal of Advertising, 2016, v. 35, n. 4, p. 642, doi. 10.1080/02650487.2015.1137537
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- Article
12
Sosyal Medya Reklamları Etkili Midir? Algının ve Tutumun Satın Alma Niyetine Etkisinde Ünlü Desteğinin Aracı Rolü : Y Kuşağı Üzerinde Bir Araştırma.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2021, v. 13, n. 3, p. 2340, doi. 10.20491/isarder.2021.1265
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Celebrity political party endorsement and voter behaviour: a post-election empirical evidence.
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- Journal of Marketing Communications, 2025, v. 31, n. 3, p. 346, doi. 10.1080/13527266.2023.2244510
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What affects the effectiveness of celebrity endorsement? Impact of interplay among congruence, identification, and attribution.
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- Journal of Marketing Communications, 2018, v. 24, n. 7, p. 746, doi. 10.1080/13527266.2017.1367955
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15
Meaning transfer in celebrity endorsements: an explanation using metaphors.
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- Journal of Marketing Communications, 2018, v. 24, n. 8, p. 843, doi. 10.1080/13527266.2016.1197294
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16
Shared identity endorsement narratives: a framework for studying celebrity endorsements of minority political candidates in the US.
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- Communication, Culture & Critique, 2023, v. 16, n. 3, p. 126, doi. 10.1093/ccc/tcad019
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INVESTIGATING SPORT CELEBRITY ENDORSEMENT AND SPORT EVENT SPONSORSHIP AS PROMOTIONAL CUES.
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- South African Journal for Research in Sport, Physical Education & Recreation, 2008, v. 30, n. 2, p. 147, doi. 10.4314/sajrs.v30i2.25996
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18
IMPACT OF CELEBRITY ENDORSEMENTS ON SALES PERFORMANCE: A STUDY OF THE BEVERAGE INDUSTRY IN GHANA.
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- Journal of Business Management & Accounting, 2024, v. 14, n. 2, p. 277, doi. 10.32890/jbma2024.14.2.4
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19
CELEBRITY ENDORSEMENT, PERCEIVED RISK, AND PURCHASE INTENTION: THE MODERATING ROLE OF BRAND IMAGE.
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- Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 2, p. 434, doi. 10.17358/jabm.10.2.434
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20
Celebrity Endorsements and Promotions: Enhancing Young Muslim Online Shoppers' Satisfaction.
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- Human Behavior & Emerging Technologies, 2024, v. 2024, p. 1, doi. 10.1155/2024/3895680
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21
Impact of Celebrity Endorsement on Surrogate Advertisement among Youth in Kerala.
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- Indian Journal of Public Health Research & Development, 2019, v. 10, n. 5, p. 267, doi. 10.5958/0976-5506.2019.01010.6
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22
Celebrity endorsement of political aspirants and its effects on college students in Lagos.
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- Journal of African Media Studies, 2017, v. 9, n. 3, p. 487, doi. 10.1386/jams.9.3.487_1
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23
The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison.
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- Journal of International Consumer Marketing, 2025, v. 37, n. 1, p. 1, doi. 10.1080/08961530.2024.2324779
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- Article
24
Endorsement Effectiveness of Celebrities versus Social Media Influencers in the Materialistic Cultural Environment of India.
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- Journal of International Consumer Marketing, 2021, v. 33, n. 3, p. 280, doi. 10.1080/08961530.2020.1786875
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25
Impact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior.
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- Journal of Global Marketing, 2014, v. 27, n. 2, p. 128, doi. 10.1080/08911762.2013.864374
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26
Celebrity endorsements, whitening products, and consumer purchase intentions: A review of literature.
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- Journal of Cosmetic Dermatology, 2022, v. 21, n. 10, p. 4194, doi. 10.1111/jocd.14903
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27
To Study the Effectiveness & Perception Towards Celebrity Endorsement Across all Customer Gender Group.
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- Adhyayan: A Journal of Management Sciences, 2024, v. 14, n. 1, p. 1, doi. 10.21567/adhyayan.v14i1.01
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28
The Effect of Celebrity Endorsement on Consumer Buying Behaviour: A Comparative Study between Female & Male consumers.
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- Adhyayan: A Journal of Management Sciences, 2023, v. 13, n. 2, p. 27, doi. 10.21567/adhyayan.v13i2.05
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29
Does only religiosity matter in celebrity endorsement and advertising effectiveness? Evidence from the tourism sector.
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- Journal of Emerging Economies & Islamic Research, 2022, v. 10, n. 2, p. 1, doi. 10.24191/jeeir.v10i2.16782
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30
A STUDY ON THE INFLUENCE OF CELEBRITY ENDORSEMENT ON WOMEN'S PURCHASE BEHAVIOUR FOR BEAUTY CARE PRODUCTS.
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- CLEAR International Journal of Research in Commerce & Management, 2021, v. 12, n. 10, p. 1
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31
A STUDY ON IMPACT OF CELEBRITY ENDORSEMENT AMONG CONSUMERS BUYING MULTI-BRAND PRODUCTS IN COIMBATORE DISTRICT.
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- CLEAR International Journal of Research in Commerce & Management, 2021, v. 12, n. 3, p. 6
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- Article
32
THE IMPACT OF CELEBRITY ENDORSEMENT ON BRAND POSITIONING: AN EMPIRICAL RESEARCH.
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- CLEAR International Journal of Research in Commerce & Management, 2016, v. 7, n. 10, p. 85
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33
ROLE OF CELEBRITY ENDORSEMENT ON PURCHASE BEHAVIOUR.
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- CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 2, p. 147
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- Article
34
Product endorsement on Slovak TV: Generation Y's recall of celebrity endorsements and brands.
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- Celebrity Studies, 2021, v. 12, n. 4, p. 618, doi. 10.1080/19392397.2020.1746678
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- Article
35
How Can the Celebrity Endorsement Effect Help Consumer Engagement? A Case of Promoting Tourism Products through Live Streaming.
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- Sustainability (2071-1050), 2021, v. 13, n. 15, p. 8655, doi. 10.3390/su13158655
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- Article
36
Linking Celebrity Endorsement and Luxury Brand Purchase Intentions through Signaling Theory: A Serial-Mediation Model involving Psychological Ownership, Brand Trust and Brand Attitude.
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- Pakistan Journal of Commerce & Social Sciences, 2021, v. 15, n. 3, p. 586
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- Article
37
Profession as a Predictor of the Effectiveness of Multiple Celebrity Endorsement - an Empirical Study in the Indian Context.
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- Petroleum - Gas University of Ploiesti Bulletin, Economic Sciences Series, 2011, v. 63, n. 3, p. 27
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38
The Impact of Celebrity Endorsements on Brand Image, Brand Loyalty, and Repurchase Intentions in the Sports Industry: A Case Study of Nike Product in Tehran.
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- Journal of New Studies in Sport Management, 2025, v. 6, n. 2, p. 16, doi. 10.22103/JNSSM.2024.23090.1277
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- Article
39
The effectiveness of celebrity endorsements: a meta-analysis.
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- Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 55, doi. 10.1007/s11747-016-0503-8
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- Article
40
Celebrity Endorsement and Congruence: An Experimental Study.
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- International Journal of Interdisciplinary Social Sciences, 2010, v. 5, n. 8, p. 325, doi. 10.18848/1833-1882/CGP/v05i08/51832
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- Article
41
THE MODERATING EFFECT OF PRICE PERCEPTION ON CELEBRITY ENDORSEMENT AND PURCHASE PERCEPTION: A STUDY ON EMIRATES AIRLINES, DUBAI.
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- Skyline Business Journal, 2019, p. 13, doi. 10.37383/SBJ14021902
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- Article
42
THE MODERATING EFFECT OF PRICE PERCEPTION ON CELEBRITY ENDORSEMENT AND PURCHASE PERCEPTION: A STUDY ON EMIRATES AIRLINES, DUBAI.
- Published in:
- Skyline Business Journal, 2019, v. 14, n. 2, p. 13, doi. 10.37383/sbj14021902
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- Publication type:
- Article
43
Profession as a Predictor of the Effectiveness of Multiple Celebrity Endorsement - an Empirical Study in the Indian Context.
- Published in:
- Petroleum - Gas University of Ploiesti Bulletin, Technical Series, 2011, v. 63, n. 3, p. 27
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- Publication type:
- Article
44
DOES CELEBRITY ENDORSEMENT AFFECT CUSTOMERS' PURCHASE INTENTION? ANALYSIS OF FINDINGS FROM DELHI AND NCR.
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- Pranjana: The Journal of Management Awareness, 2017, v. 20, n. 1, p. 15, doi. 10.5958/0974-0945.2017.00002.4
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- Article
45
MEDIATING ROLE OF CONSUMER INVOLVEMENT BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER EVALUATION: COMPARATIVE STUDY OF HIGH AND LOW INVOLVEMENT PRODUCT.
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- Asian Academy of Management Journal, 2019, v. 24, n. 2, p. 113, doi. 10.21315/aamj2019.24.2.6
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- Article
46
THE ECONOMIC VALUE OF CELEBRITY ENDORSEMENTS: A LITERATURE REVIEW.
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- Economics, Management & Financial Markets, 2014, v. 9, n. 4, p. 119
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- Article
47
The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model.
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- Vision (09722629), 2019, v. 23, n. 3, p. 275, doi. 10.1177/0972262919850922
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- Article
48
Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party's April 2019 Election Campaign.
- Published in:
- Journal of Political Marketing, 2024, v. 23, n. 2, p. 123, doi. 10.1080/15377857.2021.1950099
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- Article
49
Celebrity Political Endorsement: Campaign Management for the Taipei City Councillor Election 2002.
- Published in:
- Journal of Political Marketing, 2007, v. 6, n. 4, p. 1
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- Article
50
CELEBRITY ENDORSEMENT ROLE, BRAND IMAGE, AND BRAND CREDIBILITY INFLUENCE PURCHASE INTENTION.
- Published in:
- Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 4818, doi. 10.59188/eduvest.v4i6.1189
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- Publication type:
- Article