Works matching Celebrities

Results: 5000

Testimoniales, endorsements y celebrities en publicidad. Un análisis empírico de las estrategias publicitarias en el Festival de Cannes, 2010-2020.

Published in:

Revista de Comunicación, 2022, v. 21, n. 2, p. 135, doi. 10.26441/RC21.2-2022-A7

By:

Fernández Gómez, J. D.;
Berenguel Fernández, J.;
Macarro Tomillo, A.

Publication type:

Article

What's the Buzz? Celebrity Worship and Fandom Experiences of Ted Neeley (Jesus Christ Superstar).

Published in:

International Journal of Practical Theology, 2019, v. 23, n. 1, p. 57, doi. 10.1515/ijpt-2018-0013

By:

Roeland, Johan;
IJzerman, Joren

Publication type:

Article

La diversidad entre las celebrities en la publicidad de belleza femenina: análisis evolutivo a través de Telva (1990-2019).

Published in:

Doxa Comunicación, 2021, n. 33, p. 285, doi. 10.31921/doxacom.n33a900

By:

Vicente-Fernández, Pilar;
Arroyo-Almaraz, Isidoro

Publication type:

Article

Does culture influence how consumers process negative celebrity information? Impact of culture in evaluation of negative celebrity information.

Published in:

Asian Journal of Communication, 2015, v. 25, n. 3, p. 327, doi. 10.1080/01292986.2014.955860

By:

Um, Nam-Hyun;
Lee, Wei-Na

Publication type:

Article

Open‐Ended Analyses of the Sociopolitical Impact of Celebrity Change: Advantages, Operationalization, and an Illustration with Hong Kong Celebrity.

Published in:: Sociological Forum, 2022, v. 37, n. 2, p. 557, doi. 10.1111/socf.12807
Publication type:: Article

A STUDY ON IMPACT OF CELEBRITY AND NON-CELEBRITY ENDORSED FMCG ADVERTISEMENT THROUGH ONLINE ADVERTISING ON THE CONSUMER PURCHASE BEHAVIOUR.

Published in:

Global Management Review, 2017, v. 11, n. 1, p. 27

By:

KAUSHIK, TANUJA;
BALIYAN, RASHI

Publication type:

Article

‘Spinning’ Warhol: Celebrity brand theoretics and the logic of the celebrity brand.

Published in:

Journal of Marketing Management, 2011, v. 27, n. 13-14, p. 1504, doi. 10.1080/0267257X.2011.624536

By:

Kerrigan, Finola;
Brownlie, Douglas;
Hewer, Paul;
Daza-LeTouze, Claudia

Publication type:

Article

SELECTING CELEBRITIES IN ADVERTISING: THE CASE OF LITHUANIAN SPORTS CELEBRITY IN NON SPORT PRODUCT ADVERTISEMENT.

Published in:

Economics & Management, 2011, v. 16, p. 1215

By:

Banytė, Jūratė;
Stonkienė, Eglė;
Piligrimienė, Žaneta

Publication type:

Article

Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision.

Published in:

Psychology & Marketing, 2024, v. 41, n. 4, p. 802, doi. 10.1002/mar.21952

By:

Roy, Subhadip;
Mishra, Aditya Shankar;
Bailey, Ainsworth Anthony

Publication type:

Article

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study.

Published in:

Psychology & Marketing, 2022, v. 39, n. 12, p. 2384, doi. 10.1002/mar.21742

By:

Özer, Mehmet;
Özer, Alper;
Ekinci, Yuksel;
Koçak, Akın

Publication type:

Article

Charity Appeals Using Celebrity Endorsers: Celebrity Attributes Most Predictive of Audience Donation Intentions.

Published in:

Voluntas: International Journal of Voluntary & Nonprofit Organizations, 2015, v. 26, n. 6, p. 2694, doi. 10.1007/s11266-014-9546-y

By:

Wymer, Walter;
Drollinger, Tanya

Publication type:

Article

MOTHERING CELEBRITIES: Feminine/Feminist Agency and Subjectivity in the Auto/Biographies of an Indonesian Female Celebrity.

Published in:

Kritika Kultura, 2020, n. 33/34, p. 198, doi. 10.13185/1656-152x.1802

By:

Priyatna, Aquarini;
Rahayu, Lina Meilinawati;
Subekti, Mega

Publication type:

Article

Celebrities in the culture industry.

Published in:

Cultural Management: Science & Education, 2018, v. 2, n. 1, p. 71, doi. 10.30819/cmse.2-1.04

By:

Grzegorczyk, Adam

Publication type:

Article

Do parasocial relationships with micro- and mainstream celebrities differ? An empirical study testing four attributes of the parasocial relationship.

Published in:

Celebrity Studies, 2023, v. 14, n. 3, p. 366, doi. 10.1080/19392397.2021.2006730

By:

Xu, Yang;
Vanden Abeele, Mariek;
Hou, Mingyi;
Antheunis, Marjolijn

Publication type:

Article

Social media's commodified, transgender ambassador: Caitlyn Jenner, celebrity activism, and social media.

Published in:

Celebrity Studies, 2022, v. 13, n. 1, p. 20, doi. 10.1080/19392397.2020.1782236

By:

Williams, Melvin L.

Publication type:

Article

Ageing on and off the red carpet: Joan Rivers, celebrity culture and postfeminist television.

Published in:

Celebrity Studies, 2021, v. 12, n. 1, p. 51, doi. 10.1080/19392397.2019.1608839

By:

Nathanson, Elizabeth

Publication type:

Article

The discreet charm of the petite celebrity: gender, consumption and celebrity on My Super Sweet 16.

Published in:

Celebrity Studies, 2010, v. 1, n. 2, p. 202, doi. 10.1080/19392397.2010.482289

By:

Johnson, Robin

Publication type:

Article

"Send in the Clowns": The Rise of Celebrity Populism in Croatia and Its Implications for Political Marketing.

Published in:

Journal of Political Marketing, 2023, v. 22, n. 3/4, p. 217, doi. 10.1080/15377857.2023.2221933

By:

Grbeša, Marijana;
Šalaj, Berto

Publication type:

Article

Celebrity Endorser & Attitude towards Celebrity results in Purchase Intention – A study with reference to Chennai City.

Published in:

Scholedge International Journal of Management & Development, 2015, v. 2, n. 10, p. 1, doi. 10.19085/journal.sijmd021001

By:

Kumar, S. Dinesh;
Kumar, V. Hemanth

Publication type:

Article

Celebrity Suicide and the Search for the Moral High Ground: Comparing Frames in Media and Audience Discussions of the Death of a Flemish Celebrity.

Published in:

Critical Studies in Media Communication, 2013, v. 30, n. 1, p. 69, doi. 10.1080/15295036.2011.645496

By:

Van den Bulck, Hilde;
Claessens, Nathalie

Publication type:

Article

From Skepticism Toward Celebrities to Celebrity Culture Hate: Mediating Role of Perceived Celebrity Deception and Perceived Dark Triad of Celebrities.

Published in:

Interpersona, 2023, v. 17, n. 1, p. 88, doi. 10.5964/ijpr.9221

By:

Shabahang, Reza;
Aruguete, Mara S.;
Shim, Hyejin;
Hosseinkhanzadeh, Abbas Ali;
Azadimanesh, Pegah

Publication type:

Article

Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention.

Published in:

Journal of Marketing Communications, 2016, v. 22, n. 5, p. 456, doi. 10.1080/13527266.2014.914561

By:

Pradhan, Debasis;
Duraipandian, Israel;
Sethi, Dhruv

Publication type:

Article

Celebrity verzus planéta Zem.

Published in:

Otázky Žurnalistiky, 2020, v. 63, n. 3/4, p. 47

By:

KUBINYI, PETER

Publication type:

Article

Celebrity v mediálnom priestore – metamorfóza obyčajnej nezvyčajnosti na nezvyčajnú obyčajnosť.

Published in:

Otázky Žurnalistiky, 2020, v. 63, n. 1/2, p. 12

By:

SÁMELOVÁ, ANNA

Publication type:

Article

At the heart of celebrity: celebrities' children and their rights in the media.

Published in:

Communication & Society, 2014, p. 17, doi. 10.15581/003.27.4.17-32

By:

Marôpo, Lidia;
Jorge, Ana

Publication type:

Article

Celebrity Capital and Social Movements: A Textual Analysis of Bollywood Celebrities' Tweets on 2020-21 Indian Farmers' Protest.

Published in:

Southern Communication Journal, 2023, v. 88, n. 3, p. 240, doi. 10.1080/1041794X.2022.2160006

By:

Zain, Ali

Publication type:

Article

The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit.

Published in:

Vision (09722629), 2017, v. 21, n. 4, p. 367, doi. 10.1177/0972262917733174

By:

Thomas, Tijo;
Johnson, Johney

Publication type:

Article

WHEN SPORTS CELEBRITY DOESN'T PERFROM: HOW CONSUMERS REACT TO CELEBRITY ENDORSEMENT?

Published in:

Vision (09722629), 2010, v. 14, n. 1/2, p. 67, doi. 10.1177/097226291001400107

By:

Upadhyay, Yogesh;
Singh, S. K.

Publication type:

Article

Casanova: A Case Study of Celebrity in 18th Century Europe.

Published in:

Historical Social Research - Supplement, 2019, n. 32, p. 99, doi. 10.12759/hsr.suppl.32.2019.99-120

By:

Vinovrski, Nicola

Publication type:

Article

The Two Bodies of Achieved Celebrity.

Published in:

Historical Social Research - Supplement, 2019, n. 32, p. 39, doi. 10.12759/hsr.suppl.32.2019.39-57

By:

Rojek, Chris

Publication type:

Article

Well, Don't These Two Look Dapper! Epistemological Positioning on Celebrity Gossip Websites.

Published in:

Studies in Polish Linguistics, 2016, v. 11, n. 4, p. 209, doi. 10.4467/23005920SPL.16.010.6169

By:

Szczyrbak, Magdalena

Publication type:

Article

THE IMPACT OF CELEBRITY ENDORSEMENT ON BRAND POSITIONING: AN EMPIRICAL RESEARCH.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2016, v. 7, n. 10, p. 85

By:

KUMAR, SWAROOP

Publication type:

Article

Innocent victims, creepy boys: discursive framings of sexuality in online news coverage of the celebrity nude photo hack.

Published in:

Feminist Media Studies, 2018, v. 18, n. 5, p. 825, doi. 10.1080/14680777.2017.1350197

By:

Lawson, Caitlin E.

Publication type:

Article

消费者“网红”餐饮体验的时空过程与身体行为机制.

Published in:

Tourism Tribune / Lvyou Xuekan, 2023, v. 38, n. 10, p. 49, doi. 10.19765/j.cnki.1002-5006.2023.00.014

By:

杨洋;
蔡溢;
徐颖儿;
周星;
孔雨柔;
邹颢然

Publication type:

Article

Hollywood and Politics: Does Political Orientation Predict Celebrity Interest and Admiration for a Favorite Celebrity? .

Published in:

North American Journal of Psychology, 2022, v. 24, n. 1, p. 45

By:

Huynh, Ho Phi;
McCutcheon, Lynn E.;
Johnston, Marla

Publication type:

Article

"Celebrities to lean on!" Perceived celebrity support across two cultures—Iran and the United States.

Published in:

Asian Journal of Social Psychology, 2023, v. 26, n. 3, p. 363, doi. 10.1111/ajsp.12564

By:

Shabahang, Reza;
Aruguete, Mara S.;
Shim, Hyejin;
Huynh, Ho Phi;
Mokhtari Chirani, Benyamin

Publication type:

Article

“I feel your pain”: cosmopolitan charity and the public fashioning of the celebrity soul.

Published in:

Social Semiotics, 2008, v. 18, n. 2, p. 237, doi. 10.1080/10350330802002416

By:

Littler, Jo

Publication type:

Article

When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention.

Published in:

Current Issues in Tourism, 2023, v. 26, n. 17, p. 2762, doi. 10.1080/13683500.2022.2097058

By:

Zhu, Chris;
Fong, Lawrence Hoc Nang;
Gao, Huicai;
Liu, Christy Ying Ni

Publication type:

Article

Celebrity Endorsement - An Analysis of Brand Image and Celebrity Image.

Published in:

International Journal of Applied Marketing & Management, 2017, v. 2, n. 2, p. 40

By:

Gupta, Vishwas

Publication type:

Article

#Instafame: exploring the endorsement effectiveness of influencers compared to celebrities.

Published in:

International Journal of Advertising, 2022, v. 41, n. 4, p. 591, doi. 10.1080/02650487.2021.1987041

By:

Gräve, Jan-Frederik;
Bartsch, Fabian

Publication type:

Article

How long does celebrity meaning transfer last? Delayed effects and the moderating roles of brand experience, celebrity liking, and age.

Published in:

International Journal of Advertising, 2017, v. 36, n. 4, p. 588, doi. 10.1080/02650487.2016.1213062

By:

Knoll, Johannes;
Matthes, Jörg;
Münch, Andrea;
Ostermann, Migena

Publication type:

Article

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects.

Published in:

International Journal of Advertising, 2016, v. 35, n. 2, p. 171, doi. 10.1080/02650487.2015.1024384

By:

Bergkvist, Lars;
Hjalmarson, Hanna;
Mägi, Anne W.

Publication type:

Article

The Impact of Internet Celebrities on Algerian EFL Learners' Lifestyle Habits.

Published in:

Arab World English Journal, 2022, v. 13, n. 4, p. 443, doi. 10.24093/awej/vol13no4.29

By:

Khelkhal, Salima;
Ouahmiche, Ghania

Publication type:

Article

Del carisma e della celebrità. Notorietà e opinione pubblica tra XVIII e XIX secolo.

Published in:

Storica, 2023, v. 29, n. 86, p. 109

By:

Carrieri, Giuseppe

Publication type:

Article

Voice of the stars - exploring the outcomes of online celebrity activism.

Published in:

Journal of Strategic Marketing, 2024, v. 32, n. 7, p. 842, doi. 10.1080/0965254X.2021.2006275

By:

Jain, Kokil;
Sharma, Isha;
Behl, Abhishek

Publication type:

Article

Celebrities as human brands: an investigation of the effects of personality and time on celebrities’ appeal.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 5-6, p. 685, doi. 10.1080/0267257X.2015.1008548

By:

Lunardo, Renaud;
Gergaud, Olivier;
Livat, Florine

Publication type:

Article

The authentic celebrity brand: unpacking Ai Weiwei’s celebritised selves.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 5-6, p. 616, doi. 10.1080/0267257X.2014.1000362

By:

Preece, Chloe

Publication type:

Article

Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations.

Published in:

Journal of Marketing Management, 2010, v. 26, n. 3-4, p. 271, doi. 10.1080/02672571003679894

By:

Hamilton, Kathy;
Hewer, Paul

Publication type:

Article

Validation of the Celebrity Endorsers' Credibility Scale: Evidence From Asians.

Published in:

Journal of Marketing Management, 2003, v. 19, n. 1-2, p. 179, doi. 10.1362/026725703763772015

By:

Pornpitakpan, Chanthik

Publication type:

Article

THE SOLUTIONS OF CELEBRITY ENDORSERS SELECTION FOR ADVERTISING PRODUCTS.

Published in:

Economics & Management, 2007, p. 384

By:

Junokaitė, Kamilė;
Alijošienė, Sonata;
Gudonavičienė, Rasa

Publication type:

Article