Works matching Brand personification
1
- Journal of China Tourism Research, 2019, v. 15, n. 4, p. 435, doi. 10.1080/19388160.2018.1516586
- Liu, Zhihong;
- Huang, Songshan (Sam);
- Liang, Shangyan
- Article
2
- Psychology & Marketing, 2014, v. 31, n. 1, p. 1, doi. 10.1002/mar.20671
- Article
3
- China Surfactant Detergent & Cosmetics (2097-2806), 2024, v. 54, n. 7, p. 859, doi. 10.3969/j.issn.2097-2806.2024.07.014
- Article
4
- Wool Textile Journal, 2021, v. 49, n. 11, p. 58, doi. 10.19333/j.mfkj.20210104406
- Article
5
- Journal of Technology Economics, 2024, v. 43, n. 4, p. 88, doi. 10.12404/j.issn.1002-980X.J23102307
- Article
6
- Journal of Interactive Advertising, 2015, v. 15, n. 2, p. 97, doi. 10.1080/15252019.2015.1079508
- Chen, Kuan-Ju;
- Lin, Jhih-Syuan;
- Choi, Jung Hwa;
- Hahm, Jung Min
- Article
7
- Journal of Management & World Business Research, 2015, v. 12, n. 1, p. 1
- Vel, Prakash;
- Mubarak, Hesham;
- Malak, Majed Abdel
- Article
8
- Psychology & Marketing, 2014, v. 31, n. 1, p. 70, doi. 10.1002/mar.20676
- Aguirre‐Rodriguez, Alexandra
- Article
9
- Psychology & Marketing, 2014, v. 31, n. 1, p. 38, doi. 10.1002/mar.20673
- Huang, Hazel H.;
- Mitchell, Vincent‐Wayne
- Article
10
- Management: Journal of Sustainable Business & Management Solutions in Emerging Economies, 2022, v. 27, n. 2, p. 13, doi. 10.7595/management.fon.2022.0001
- Marković, Ivana;
- Rabasović, Biljana;
- Stojanović, Nikola
- Article
11
- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 466, doi. 10.69554/iosl2213
- Article
12
- Accounting Horizons, 2020, v. 34, n. 2, p. 150, doi. 10.1108/EJMBE-04-2019-0063
- Delgado-Ballester, Elena;
- Palazón, Mariola;
- Peláez, Jenny
- Article
13
- Psychology & Marketing, 2014, v. 31, n. 1, p. 84, doi. 10.1002/mar.20677
- Fleck, Nathalie;
- Michel, Géraldine;
- Zeitoun, Valérie
- Article
14
- Television & New Media, 2023, v. 24, n. 6, p. 616, doi. 10.1177/15274764221134778
- Sligh, Casta;
- Abidin, Crystal
- Article
15
- Revista Latina de Comunicación Social, 2018, n. 73, p. 1163, doi. 10.4185/RLCS-2018-1301
- Perelló Oliver, Salvador;
- Muela Molina, Clara;
- Campos Zabala, Mª Victoria
- Article
16
- CLEAR International Journal of Research in Commerce & Management, 2017, v. 8, n. 6, p. 43
- Article
17
- SCMS Journal of Indian Management, 2018, v. 15, n. 3, p. 47
- Baksi, Arup Kumar;
- Panda, Tapan K.
- Article
18
- International Journal of Human-Computer Interaction, 2025, v. 41, n. 10, p. 6335, doi. 10.1080/10447318.2024.2376357
- Yasin, Mahmoud;
- Porcu, Lucía;
- Prados-Castillo, Juan Francisco;
- Liébana-Cabanillas, Francisco
- Article
20
- Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 2, p. 447, doi. 10.17358/jabm.10.2.447
- Panjaitan, Feliks A. B. K.;
- Juharsah;
- Muhamat, Amirul Afif;
- Damau, Unika Oktaviani;
- Panjaitan, Hotman
- Article
21
- JDM: Jurnal Dinamika Manajemen, 2019, v. 10, n. 1, p. 111, doi. 10.15294/jdm.v10i1.17408
- Elia Ardyan;
- Utomo Wibisono
- Article
22
- Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2022, v. 8, n. 3, p. 86
- OBUS, Feride;
- ETİ İÇLİ, Gülnur
- Article
23
- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2322111
- Bonilla-Quijad, María;
- Lluís Del Olmo-Arriaga, Josep;
- Adreu Domingo, David;
- Ripoll-i-Alcon, Joan
- Article
24
- Cogent Business & Management, 2014, v. 1, n. 1, p. 1, doi. 10.1080/23311975.2014.981329
- Loureiro, Sandra Maria Correia;
- Lopes, Rui;
- Kaufmann, Hans Ruediger;
- Wright, Len Tiu
- Article
25
- Cogent Business & Management, 2014, v. 1, n. 2, p. 1, doi. 10.1080/23311975.2014.981329
- Loureiro, Sandra Maria Correia;
- Lopes, Rui;
- Kaufmann, Hans Ruediger
- Article
26
- Journal of Digital Convergence, 2018, v. 16, n. 1, p. 293, doi. 10.14400/JDC.2018.16.1.293
- Article
27
- International Journal of Business & Economics, 2017, v. 16, n. 2, p. 109
- Pham Thi Minh Ly;
- Le Tuan Loc
- Article
28
- Journal of General Management, 2010, v. 35, n. 4, p. 65, doi. 10.1177/030630701003500411
- Gupta, Suraksha;
- Melewar, T. C.;
- Bourlakis, Michael
- Article
29
- Marketing (0354-3471), 2022, v. 53, n. 3, p. 171
- Đukić, Suzana;
- Stanković, Jelena
- Article
30
- Journal of Marketing Trends (1961-7798), 2021, v. 7, n. 1, p. 31
- Jacquemier-Paquin, Laure;
- Pantin-Sohier, Gaëlle;
- Lancelot-Miltgen, Caroline
- Article
31
- ASEAN Marketing Journal, 2013, v. 5, n. 2, p. 1
- Wirdamulia, Ardi;
- Afiff, Adi Zakaria
- Article
32
- Journal of Airline & Airport Management, 2019, v. 9, n. 1, p. 1, doi. 10.3926/jairm.121
- Article
33
- Frontiers in Psychology, 2020, v. 11, p. 1, doi. 10.3389/fpsyg.2020.01258
- Article
34
- Istanbul Commerce University Journal of Social Sciences / İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 2022, v. 21, n. 45, p. 1113, doi. 10.46928/iticusbe.1095634
- KARA, Ayşe;
- BAYAZIT, Didem Zeynep;
- YILDIRIM, Figen
- Article
35
- Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 2024, v. 24, n. 4, p. 423
- JELEA, Alexandra Raluca;
- BRUMĂ, Ioan Sebastian
- Article
36
- Revista Transilvania, 2018, n. 4, p. 57
- GÎŢĂ, Iulia Elena;
- BECA, Monica Teodora;
- CETINĂ, Iuliana
- Article
37
- Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2020, v. 37, n. 3, p. 259, doi. 10.1002/cjas.1545
- Cai, Yuanyuan;
- Mo, Tingting
- Article
38
- Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2017, v. 34, n. 1, p. 47, doi. 10.1002/cjas.1321
- Chung, Sunghun;
- Park, Jooyoung
- Article
39
- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2021, v. 16, n. 2, p. 221, doi. 10.18568/internext.v16i2.670
- Moreno, Lucas;
- Demo, Gisela;
- Valéria Rocha, Thelma;
- Scussel, Fernanda
- Article
40
- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2020, v. 15, n. 3, p. 128, doi. 10.18568/internext.v15i3.574
- Folorunsho Ajeyalemi, Oladipupo;
- Nkemdillim Dixon-Ogbechie, Bolajoko
- Article
41
- Management & Marketing Journal, 2022, v. 20, n. 1, p. 34, doi. 10.52846/MNMK.20.1.03
- BALOGUN, Mustapha Tosin;
- OYEKUNLE, Olubusola Temiloluwa;
- TIJANI, Usman Moyosore
- Article
42
- 2024
- Thakur, Pankaj;
- Kathuria, Kapil;
- Kumari, Nisha
- Literature Review
43
- Economic Themes, 2022, v. 60, n. 4, p. 513, doi. 10.2478/ethemes-2022-0028
- Stanković, Jelena;
- Đukić, Suzana
- Article
44
- Journal of Business & Entrepreneurship, 2015, v. 27, n. 1, p. 108
- Fischbach, Sarah;
- Guerrero, Veronica
- Article
45
- Services Marketing Quarterly, 2022, v. 43, n. 1, p. 48, doi. 10.1080/15332969.2021.1989890
- Shafiee, Reza;
- Ansari, Fahimeh;
- Mahjob, Hossein
- Article
46
- Services Marketing Quarterly, 2021, v. 42, n. 1/2, p. 38, doi. 10.1080/15332969.2020.1830641
- Sciulli, Lisa M.;
- Bebko, Charlene
- Article
47
- Services Marketing Quarterly, 2016, v. 37, n. 3, p. 185, doi. 10.1080/15332969.2016.1184544
- Article
48
- Services Marketing Quarterly, 2015, v. 36, n. 1, p. 62, doi. 10.1080/15332969.2015.976523
- Kim, Ji Wan;
- Lee, Freddy;
- Suh, Yong Gu
- Article
49
- PLoS ONE, 2023, v. 18, n. 12, p. 1, doi. 10.1371/journal.pone.0295132
- MacNiven, Sean;
- Lennon, J. John;
- Roberts, Julie;
- MacNiven, Maxime
- Article
50
- International Review of Retail, Distribution & Consumer Research, 2015, v. 25, n. 4, p. 362, doi. 10.1080/09593969.2015.1017772
- Glynn, Mark S.;
- Widjaja, Tiza
- Article