Works matching Brand personification

Results: 481

Does Brand Personification Matter in Consuming Tourism Real Estate Products? A Perspective on Brand Personality, Self-congruity and Brand Loyalty.

Published in:

Journal of China Tourism Research, 2019, v. 15, n. 4, p. 435, doi. 10.1080/19388160.2018.1516586

By:

Liu, Zhihong;
Huang, Songshan (Sam);
Liang, Shangyan

Publication type:

Article

Brand Personification: Introduction and Overview.

Published in:

Psychology & Marketing, 2014, v. 31, n. 1, p. 1, doi. 10.1002/mar.20671

By:

Cohen, Ronald Jay

Publication type:

Article

品牌人格化IP在化妆品包装设计中的应用.

Published in:

China Surfactant Detergent & Cosmetics (2097-2806), 2024, v. 54, n. 7, p. 859, doi. 10.3969/j.issn.2097-2806.2024.07.014

By:

史海云;
华岩

Publication type:

Article

Would You Be My Friend? An Examination of Global Marketers' Brand Personification Strategies in Social Media.

Published in:

Journal of Interactive Advertising, 2015, v. 15, n. 2, p. 97, doi. 10.1080/15252019.2015.1079508

By:

Chen, Kuan-Ju;
Lin, Jhih-Syuan;
Choi, Jung Hwa;
Hahm, Jung Min

Publication type:

Article

绿色消费意愿的反应机制 ———品牌拟人化和产品类型的匹配效应.

Published in:

Journal of Technology Economics, 2024, v. 43, n. 4, p. 88, doi. 10.12404/j.issn.1002-980X.J23102307

By:

聂元昆;
刘莉;
崔海浪

Publication type:

Article

新媒体环境下的服装品牌人格化营销策略.

Published in:

Wool Textile Journal, 2021, v. 49, n. 11, p. 58, doi. 10.19333/j.mfkj.20210104406

By:

孙畅菲;
沈雷;
李雪

Publication type:

Article

Cultural Factors That Impact Brand Personification Strategy Effectiveness.

Published in:

Psychology & Marketing, 2014, v. 31, n. 1, p. 70, doi. 10.1002/mar.20676

By:

Aguirre‐Rodriguez, Alexandra

Publication type:

Article

The Role of Imagination and Brand Personification in Brand Relationships.

Published in:

Psychology & Marketing, 2014, v. 31, n. 1, p. 38, doi. 10.1002/mar.20673

By:

Huang, Hazel H.;
Mitchell, Vincent‐Wayne

Publication type:

Article

BRAND PERSONIFICATION AS A SERVICE MARKETING MECHANISM.

Published in:

Journal of Management & World Business Research, 2015, v. 12, n. 1, p. 1

By:

Vel, Prakash;
Mubarak, Hesham;
Malak, Majed Abdel

Publication type:

Article

Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising.

Published in:

Psychology & Marketing, 2014, v. 31, n. 1, p. 84, doi. 10.1002/mar.20677

By:

Fleck, Nathalie;
Michel, Géraldine;
Zeitoun, Valérie

Publication type:

Article

The Influence of the Brand Personality Concept on Consumer Satisfaction and Loyalty.

Published in:

Management: Journal of Sustainable Business & Management Solutions in Emerging Economies, 2022, v. 27, n. 2, p. 13, doi. 10.7595/management.fon.2022.0001

By:

Marković, Ivana;
Rabasović, Biljana;
Stojanović, Nikola

Publication type:

Article

When Brands Become Stans: Netflix, Originals, and Enacting a Fannish Persona on Instagram.

Published in:

Television & New Media, 2023, v. 24, n. 6, p. 616, doi. 10.1177/15274764221134778

By:

Sligh, Casta;
Abidin, Crystal

Publication type:

Article

Redefining Brand-consumer relationship through Anthropomorphisation: Moderating Impacts of Self-brand integration and Brand attitude, Personal Care Brands.

Published in:

SCMS Journal of Indian Management, 2018, v. 15, n. 3, p. 47

By:

Baksi, Arup Kumar;
Panda, Tapan K.

Publication type:

Article

BRAND PERSONALITY AND BRAND LOYALTY.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2017, v. 8, n. 6, p. 43

By:

JAIN, RAMYA

Publication type:

Article

Anthropomorphized vs objectified brands: which brand version is more loved?

Published in:

Accounting Horizons, 2020, v. 34, n. 2, p. 150, doi. 10.1108/EJMBE-04-2019-0063

By:

Delgado-Ballester, Elena;
Palazón, Mariola;
Peláez, Jenny

Publication type:

Article

What is brand personality? A historical and prescriptive account.

Published in:

Journal of Brand Strategy, 2021, v. 9, n. 4, p. 466, doi. 10.69554/iosl2213

By:

Conejo, Francisco J.

Publication type:

Article

La personificación en la publicidad radiofónica. Análisis de la presencia y uso de la figura del portavoz.

Published in:

Revista Latina de Comunicación Social, 2018, n. 73, p. 1163, doi. 10.4185/RLCS-2018-1301

By:

Perelló Oliver, Salvador;
Muela Molina, Clara;
Campos Zabala, Mª Victoria

Publication type:

Article

Beyond Automation: How AI Service Integration is Shaping the Future of Brand Management.

Published in:

Management Dynamics, 2025, v. 25, n. 1, p. 1, doi. 10.57198/2583-4932.1339

By:

Begum, Nusaiba

Publication type:

Article

When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the metaverse.

Published in:

Psychology & Marketing, 2024, v. 41, n. 12, p. 2965, doi. 10.1002/mar.22097

By:

Farah, Maya F.;
Ramadan, Zahy;
Nassereddine, Yaman

Publication type:

Article

The Dark Triad of brand personality: Scale development and validation.

Published in:

Psychology & Marketing, 2024, v. 41, n. 11, p. 2728, doi. 10.1002/mar.22081

By:

Malär, Lucia;
Giuffredi‐Kähr, Andrea

Publication type:

Article

Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media.

Published in:

Psychology & Marketing, 2024, v. 41, n. 5, p. 1115, doi. 10.1002/mar.21969

By:

Bargoni, Augusto;
Giachino, Chiara;
Gutuleac, Rada;
Streimikiene, Dalia

Publication type:

Article

Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 89, doi. 10.1002/mar.21731

By:

Ran, Yaxuan;
Wan, Echo Wen

Publication type:

Article

Branding beyond the gender binary.

Published in:

Psychology & Marketing, 2022, v. 39, n. 8, p. 1621, doi. 10.1002/mar.21675

By:

Cooke, Angelica;
Russell‐Bennett, Rebekah;
Wang, Di;
Whyte, Stephen

Publication type:

Article

How cultural branding, story‐telling, and personification can save the iconic Australian koala.

Published in:

Psychology & Marketing, 2020, v. 37, n. 12, p. 1781, doi. 10.1002/mar.21428

By:

Caldwell, Marylouise;
Henry, Paul C.

Publication type:

Article

Functional brand qualities and perceived value: The mediating role of brand experience and brand personality.

Published in:

Psychology & Marketing, 2020, v. 37, n. 1, p. 41, doi. 10.1002/mar.21279

By:

Coelho, Filipe J. F.;
Bairrada, Cristela M.;
Matos Coelho, Arnaldo F.

Publication type:

Article

Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context.

Published in:

Psychology & Marketing, 2015, v. 32, n. 12, p. 1158, doi. 10.1002/mar.20846

By:

Mishra, Aditya S.;
Roy, Subhadip;
Bailey, Ainsworth Anthony

Publication type:

Article

Dimensions of Luxury Brand Personality: Scale Development and Validation.

Published in:

Psychology & Marketing, 2015, v. 32, n. 1, p. 121, doi. 10.1002/mar.20767

By:

Sung, Yongjun;
Choi, Sejung Marina;
Ahn, Hongmin;
Song, Young‐A

Publication type:

Article

Product Packaging Metaphors: Effects of Ambiguity and Explanatory Information on Consumer Appreciation and Brand Perception.

Published in:

Psychology & Marketing, 2014, v. 31, n. 6, p. 404, doi. 10.1002/mar.20703

By:

Rompay, Thomas J. L.;
Veltkamp, Martijn

Publication type:

Article

The Effect of Brand Gender on Brand Equity.

Published in:

Psychology & Marketing, 2014, v. 31, n. 5, p. 371, doi. 10.1002/mar.20701

By:

Lieven, Theo;
Grohmann, Bianca;
Herrmann, Andreas;
Landwehr, Jan R.;
Tilburg, Miriam

Publication type:

Article

She Was Fine When She Left Here: Polysemy, Patriarchy, and Personification in Brand Titanic's Birthplace.

Published in:

Psychology & Marketing, 2014, v. 31, n. 1, p. 93, doi. 10.1002/mar.20678

By:

Brown, Stephen

Publication type:

Article

基于社会化聆听的服装品牌个性维度构建与量化.

Published in:

Journal of Silk, 2025, v. 62, n. 5, p. 22, doi. 10.3969/j.issn.1001-7003.2025.05.003

By:

章冰珏;
宋琨;
顾新荣

Publication type:

Article

L’effet de la personnalité de la marque sur l’attachement et l’intention d’achat du consommateur Rôle modérateur du pays d’origine.

Published in:

Revue des Sciences de Gestion, 2023, n. 319, p. 43, doi. 10.3917/rsg.319.0044

By:

GHALI-ZINOUBI, Zohra;
BALI KALBOUSSI, Wahiba

Publication type:

Article

ROLE OF BRAND HATE ON THE RELATIONSHIP OF CONSUMER PERSONALITY TRAITS AND BRAND LOYALTY.

Published in:

International Journal on Customer Relations, 2020, v. 8, n. 2, p. 27

By:

Gupta, Sunita;
Gupta, Pankaj;
Yadav, Renu

Publication type:

Article

Are we who we follow? Computationally analyzing human personality and brand following on Twitter.

Published in:

International Journal of Advertising, 2019, v. 38, n. 5, p. 776, doi. 10.1080/02650487.2019.1575106

By:

Yun, Joseph T.;
Pamuksuz, Utku;
Duff, Brittany R. L.

Publication type:

Article

Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects.

Published in:

International Journal of Advertising, 2015, v. 34, n. 5, p. 720, doi. 10.1080/02650487.2015.1009350

By:

Knoll, Johannes;
Schramm, Holger;
Schallhorn, Christiana;
Wynistorf, Sabrina

Publication type:

Article

Internet media personality: scale development and advertising implications.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 327, doi. 10.1080/02650487.2014.996195

By:

Ham, Chang-Dae;
Lee, Hyung-Seok

Publication type:

Article

Exploring Gaslighting Effects via the VAPUS Model for Ghost Narratives.

Published in:

Australian Journal of Parapsychology, 2019, v. 19, n. 2, p. 143

By:

DRINKWATER, KENNETH;
LAYTHE, BRIAN;
HOURAN, JAMES;
DAGNALL, NEIL;
O'KEEFFE, CIARÁN;
HILL, SHARON A.

Publication type:

Article

The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case.

Published in:

Economic Research-Ekonomska Istrazivanja, 2020, v. 33, n. 1, p. 1985, doi. 10.1080/1331677X.2020.1752277

By:

Yasin, Mahmoud;
Porcu, Lucia;
Abusharbeh, Mohammed T.;
Liébana-Cabanillas, Francisco

Publication type:

Article

Brand personality and student consumerism towards higher education in Indonesia.

Published in:

International Journal of Research in Business & Social Science, 2022, v. 11, n. 7, p. 267, doi. 10.20525/ijrbs.v11i7.2126

By:

Raharjo, Johnny Hadi;
Warmana, G. Oka;
Kristianto, Damar

Publication type:

Article

Istraživanje odnosa između karakteristika ličnosti potrošača, ličnosti brenda i lojalnosti potrošača.

Published in:

Marketing (0354-3471), 2022, v. 53, n. 3, p. 171

By:

Đukić, Suzana;
Stanković, Jelena

Publication type:

Article

The influence of design on flower personality: the moderating role of human personalit.

Published in:

Journal of Marketing Trends (1961-7798), 2021, v. 7, n. 1, p. 31

By:

Jacquemier-Paquin, Laure;
Pantin-Sohier, Gaëlle;
Lancelot-Miltgen, Caroline

Publication type:

Article

Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as a Moderating Fit on Brand Performance.

Published in:

ASEAN Marketing Journal, 2013, v. 5, n. 2, p. 1

By:

Wirdamulia, Ardi;
Afiff, Adi Zakaria

Publication type:

Article

Readable Labels and Moderating Effect of Individual Personality Traits Effect on Consumer Healthy Packaged Food Selection Intention.

Published in:

South Asian Journal of Management Sciences, 2021, v. 15, n. 2, p. 191, doi. 10.21621/sajms.2021152.05

By:

Zafar, Muhammad Zeeshan;
Hashim, Noor Azmi;
Halim, Fairol Bin;
Masud, Shahjahan

Publication type:

Article

Identifying the Formative Factors which Shape Individual Intention to Prefer Imported Used or Locally Assembled Cars: A Survey on Pakistan.

Published in:

South Asian Journal of Management Sciences, 2022, v. 16, n. 1, p. 1, doi. 10.21621/sajms.202216.01

By:

Hussain, Talha;
Zafar, Muhammad Zeeshan;
Toor, Areeba;
Ajmal, Hamayel

Publication type:

Article

ULUS MARKALAŞMASININ DEĞİŞEN EKONOMİK BOYUTLARI VE ÜLKELERE KATTIĞI DEĞER.

Published in:

Istanbul Commerce University Journal of Social Sciences / İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 2022, v. 21, n. 45, p. 1113, doi. 10.46928/iticusbe.1095634

By:

KARA, Ayşe;
BAYAZIT, Didem Zeynep;
YILDIRIM, Figen

Publication type:

Article

MARKA KİŞİLİĞİNİN VE MARKA SADAKATİNİN OLUŞUMUNDA DENEYİMSEL PAZARLAMANIN ROLÜ.

Published in:

Journal of Marmara University Social Sciences Institute / Öneri, 2019, v. 14, n. 52, p. 372, doi. 10.14783/maruoneri.594979

By:

ŞEKERKAYA, Ahmet;
ERDOĞAN, Gülçin

Publication type:

Article

Exploring Role of Political Human Brand Personality, Appearance and Behavioral as Political Brand Association in Political Campaigns for Voters' Preferences.

Published in:

Journal of Managerial Sciences, 2024, v. 18, n. 2, p. 44

By:

Fahad, Qazi;
ul Haq, Mirza Amin

Publication type:

Article

Marka Kişiliğinin Büyük Veri Kapsamında Duygu Analizi Yöntemiyle Belirlenmesi: Hızlı Sonuç Almaya Odaklanmış Bir Uygulama.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2023, v. 15, n. 4, p. 2763, doi. 10.20491/isarder.2023.1746

By:

SEREN, Nebi;
ALTINTAŞ, Murat Hakan

Publication type:

Article

Tüketici Tercih ve Davranışlarında İyi Tarım Uygulamalarına Yönelik Bir Araştırma: Karaman İli Örneği.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2023, v. 15, n. 1, p. 531, doi. 10.20491/isarder.2023.1602

By:

OFLAZ, Özkan;
GÖKTAŞ, Bora;
TARAKÇI, İnci ERDOĞAN

Publication type:

Article

Ziyaret Tercihine Göre Alışveriş Merkezlerinin Marka Kişiliği Algı Farklılıklarının İncelenmesi.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2020, v. 12, n. 1, p. 227, doi. 10.20491/isarder.2020.839

By:

KAYIKÇI, Pınar;
CENGİZ, Emrah

Publication type:

Article