Works matching Brand name products

Results: 5000

Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products.

Published in:

Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 23, doi. 10.1111/j.1540-5885.2009.00697.x

By:

Klink, Richard R.;
Athaide, Gerard A.

Publication type:

Article

Peer influence on teenagers' preference for brand name food products: The mediation effect of peer identity.

Published in:

International Journal of Consumer Studies, 2022, v. 46, n. 4, p. 1099, doi. 10.1111/ijcs.12746

By:

Zhang, Hongli;
Li, Ruiqin;
Veeck, Ann;
Yu, Hongyan

Publication type:

Article

Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies.

Published in:

Advances in Consumer Research, 1990, v. 17, n. 1, p. 910

By:

Chakravarti, Dipankar;
MacInnis, Deborah J.;
Nakamoto, Kent

Publication type:

Article

Does Brand Name Matter in Alleviating Ethnocentrism? The Interplay of Brand Origin and Brand Name in Radically New Product Evaluation.

Published in:

Journal of International Consumer Marketing, 2024, v. 36, n. 3, p. 197, doi. 10.1080/08961530.2023.2243643

By:

Lee, Sangwon

Publication type:

Article

Express Your Social Self: Cultural Differences in Choice of Brand-Name Versus Generic Products.

Published in:

Personality & Social Psychology Bulletin, 2009, v. 35, n. 12, p. 1555, doi. 10.1177/0146167209348641

By:

Kim, Heejung S.;
Drolet, Aimee

Publication type:

Article

DETERMINATION OF MEDICINE AND DENTISTRY STUDENTS? MARKET CHOICE AND THEIR ATTITUDES IN PREFERRING BRAND NAME PRODUCTS USING BINARY LOGISTICS REGRESSION METHOD.

Published in:

Journal of International Dental & Medical Research, 2012, v. 5, n. 3, p. 173

By:

Akkus, Zeki;
Satici, Omer;
Yavuz Sanisoglu, S.;
Akyol, Mesut;
Keskin, Sidik

Publication type:

Article

Labeling may differ between generic, brand-name products.

Published in:

American Journal of Health-System Pharmacy, 2002, v. 59, n. 10, p. 912, doi. 10.1093/ajhp/59.10.912

By:

Traynor, Kate

Publication type:

Article

The Influence of Price, Store Name, and Brand Name on Perception of Product Quality.

Published in:

Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 722, doi. 10.1007/BF02729832

By:

Render, Barry;
O'Connor, Thomas S.

Publication type:

Article

Hunts, Heinz, and Fries Priming 'Ketchup': The Effects of Lexicality on Brand Name-Product Associations and Brand Memory.

Published in:

Applied Cognitive Psychology, 2015, v. 29, n. 3, p. 455, doi. 10.1002/acp.3124

By:

Coane, Jennifer H.;
Monahan, Kayleigh T.;
Termonen, Miia‐Liisa

Publication type:

Article

Brand Name Translation: Language Constraints, Product Attributes, and Consumer Perceptions in East and Southeast Asia.

Published in:

Journal of International Marketing, 2002, v. 10, n. 2, p. 29, doi. 10.1509/jimk.10.2.29.19534

By:

Hong, F. C.;
Pecotich, Anthony;
Shultz, II., Clifford J.

Publication type:

Article

Metaphorical and Metonymical Compounds in Brand Names and Advertisement Slogans of Commercial Products and Services.

Published in:

Language in India, 2019, v. 19, n. 8, p. 1

By:

Uddin, Afaz

Publication type:

Article

A JOINT LINGUISTIC-MARKETING ANALYSIS OF BRAND AND PRODUCT NAMES: The case of Unilever.

Published in:

Lingue e Linguaggi, 2017, v. 22, p. 169, doi. 10.1285/i22390359v22p169

By:

NACCHIA, FRANCESCO;
MASSARO, VITTORIA

Publication type:

Article

THE COMPOUNDS AND BLENDS IN BRAND NAMES OF BABY PRODUCTS.

Published in:

Nasleđe, 2019, n. 44, p. 111

By:

Jeremić, Jelena R. Danilović;
Josijević, Jelena M.

Publication type:

Article

The Same Glucocorticoid in Brand-Name Products: Does Increasing the Concentration Result in Greater Topical Biologic Activity?

Published in:: 1990
Publication type:: Abstract

PRODUCT FAMILIARITY, BRAND NAME, AND PRICE INFLUENCES ON PRODUCT EVALUATION.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 64

By:

Raju, P. S.

Publication type:

Article

The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration: A Cross-...

Published in:

Journal of International Consumer Marketing, 1999, v. 11, n. 1, p. 23, doi. 10.1300/J046v11n01_03

By:

Hulland, John S.

Publication type:

Article

An ERP-study of brand and no-name products.

Published in:

BMC Neuroscience, 2013, v. 14, n. 1, p. 2, doi. 10.1186/1471-2202-14-149

By:

Thomas, Anika;
Hammer, Anke;
Beibst, Gabriele;
Münte, Thomas F.

Publication type:

Article

The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality : An Integrative Review.

Published in:

Journal of Marketing Research (JMR), 1989, v. 26, n. 3, p. 351, doi. 10.2307/3172907

By:

RAO, AKSHAY R.;
MONROE, KENT B.

Publication type:

Article

Does Humor in Radio Advertising Affect Recognition of Novel Product Brand Names.

Published in:

Journal of General Psychology, 2001, v. 128, n. 2, p. 194, doi. 10.1080/00221300109598907

By:

Berg, Eron M.;
Lippman, Louis G.

Publication type:

Article

Impact of Product Pictures and Brand Names on Memory of Chinese Metaphorical Advertisements.

Published in:

International Journal of Design, 2010, v. 4, n. 1, p. 57

By:

Pin-Chang Lin;
Chao-Ming Yang

Publication type:

Article

An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures.

Published in:

Motivation & Emotion, 2004, v. 28, n. 1, p. 43, doi. 10.1023/B:MOEM.0000027277.98917.9a

By:

Isen, Alice M.;
Labroo, Aparna A.;
Durlach, Paula

Publication type:

Article

The Use of Branding by Trade Publishers: An Investigation into Marketing the Book as a Brand Name Product.

Published in:

Publishing Research Quarterly, 1999, v. 15, n. 4, p. 3, doi. 10.1007/s12109-999-0031-1

By:

Royle, Jo;
Cooper, Louise;
Stockdale, Rosemary

Publication type:

Article

Product Quality, Attributes, and Brand Name as Determinants of Price: The Case of Consumer Electronics.

Published in:

Marketing Letters, 1992, v. 3, n. 1, p. 71, doi. 10.1007/BF00994082

By:

Holbrook, Morris B.

Publication type:

Article

Differential Roles of Brand-Name Associations in New Product Evaluations.

Published in:

Advances in Consumer Research, 1998, v. 25, n. 1, p. 343

By:

Gill, Tripat;
Dubé, Laurette

Publication type:

Article

Examining the metonymic relation between a brand name and a product: A case study of Moroccan cosmetic brand names.

Published in:

Iberica, 2022, n. 44, p. 391, doi. 10.17398/2340-2784.44.391

By:

El Yamlahi, Fatima Azzahraa;
Cortés de los Ríos, María Enriqueta

Publication type:

Article

The Influence of Product Knowledge and Brand Name on Internal Price Standards and Confidence.

Published in:

Psychology & Marketing, 1993, v. 10, n. 1, p. 31, doi. 10.1002/mar.4220100104

By:

Biswas, Abhijit;
Sherrell, Daniel L.

Publication type:

Article

ケトプロフェン貼付剤の先発医薬品及び後発医薬品の臨床における同等性の検討.

Published in:

Research on Drug Interactions, 2023, v. 47, n. 1, p. 19

By:

小林江梨子;
森健二;
大原厚祐;
篠塚優斗;
小川真央;
武井千弥;
小野寺隆芳;
丸宗孝;
秋元雅之;
佐藤信範

Publication type:

Article

The Internal and External Factors of Environmental Destructive Behavior in the Supply Chain: New Evidence from the Perspective of Brand-Name Products.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 5, p. 4605, doi. 10.3390/su15054605

By:

Xie, Tao;
Du, Jianguo;
Boamah, Kofi Baah;
Xu, Lingyan;
Ma, Mingyue

Publication type:

Article

Effects of Competition on Left Prefrontal and Temporal Cortex During Conceptual Comparison of Brand-Name Product Pictures: Analysis of fNIRS Using Tensor Decomposition †.

Published in:

Brain Sciences (2076-3425), 2025, v. 15, n. 2, p. 127, doi. 10.3390/brainsci15020127

By:

Barnhardt, Terrence M.;
Chan, Jasmine Y.;
Ghoraani, Behnaz;
Wilcox, Teresa

Publication type:

Article

Naming Products in China: Local or Foreign Branding.

Published in:

Journal of Asia-Pacific Business, 2001, v. 3, n. 3, p. 53

By:

Li, Zhan G.;
Murray, L. William

Publication type:

Article

Future Scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá.

Published in:

Revista Facultad Nacional de Agronomía Medellín, 2015, v. 68, n. 2, p. 7743, doi. 10.15446/rfnam.v68n2.50995

By:

Ojeda Mantilla, Héctor;
Montoya Restrepo, Iván;
Montoya Restrepo, Luz Alexandra

Publication type:

Article

Quality Uncertainty, Brand Reliance, and Dissipative Advertising.

Published in:

Journal of the Academy of Marketing Science, 1991, v. 19, n. 2, p. 115, doi. 10.1007/BF02726003

By:

Hite, Cynthia Fraser;
Hite, Robert E.;
Minor, Tamra

Publication type:

Article

Effect of brand name on consumers' risk perceptions of online shopping.

Published in:

Journal of Consumer Behaviour, 2004, v. 4, n. 1, p. 40, doi. 10.1002/cb.156

By:

Wen-yeh Huang;
Schrank, Holly;
Dubinsky, Alan J.

Publication type:

Article

Empirično preverjanje modela povezav med poreklom izdelka in zaznano vrednostjo blagovne znamke.

Published in:

Managing Global Transitions: International Research Journal, 2010, v. 8, n. 4, p. 375

By:

Vukasović, Tina;
Bojnec, Štefan

Publication type:

Article

The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention.

Published in:

Psychology & Marketing, 2016, v. 33, n. 11, p. 883, doi. 10.1002/mar.20926

By:

Barnhardt, Terrence M.;
Manzano, Isabel;
Brito, Maria;
Myrick, Melissa;
Smith, Steven M.

Publication type:

Article

Brand Name Types and Consumer Demand: Evidence from China's Automobile Market.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 158, doi. 10.1177/0022243718820571

By:

Wu, Fang;
Sun, Qi;
Grewal, Rajdeep;
Li, Shanjun

Publication type:

Article

Preattentive Mere Exposure Effects.

Published in:

Journal of Consumer Research, 1993, v. 20, n. 3, p. 376, doi. 10.1086/209356

By:

Janiszewski, Chris

Publication type:

Article

Consumer Perception of Country-of-Origin Effect and Brand Effect.

Published in:

Latin American Business Review, 2000, v. 1, n. 4, p. 47, doi. 10.1300/J140v01n04_03

By:

Supanvanij, Janikan;
Amine, Lyn S.

Publication type:

Article

Brand Name versus Generic Warfarin: A Systematic Review of the Literature.

Published in:

Pharmacotherapy, 2011, v. 31, n. 4, p. 386

By:

Dentali, Francesco;
Donadini, Marco E;
Clark, Nathan;
Crowther, Mark A.;
Garcia, David;
Hylek, Elaine;
Witt, Dan M.;
Ageno, Walter

Publication type:

Article

Fighting strategies in a market with counterfeits.

Published in:

Annals of Operations Research, 2012, v. 192, n. 1, p. 49, doi. 10.1007/s10479-010-0768-0

By:

Zhang, Jie;
Hong, L.;
Zhang, Rachel

Publication type:

Article

THE INFLUENCE OF FOREIGN BRANDING ON THE CONSUMERS’ PERCEPTION OF PRODUCT QUALITY AND ORIGIN, AND THEIR PURCHASE DECISION.

Published in:

TEME: Casopis za Društvene Nauke, 2023, v. 47, n. 1, p. 17, doi. 10.22190/TEME210407003M

By:

Marković, Ivana;
Janković-Perić, Marina;
Dugošija, Tatjana

Publication type:

Article

LANGUAGE STRATEGIES FOR THE ADAPTATION OF WESTERN BRAND NAMES IN TAIWAN.

Published in:

Onomastica, 2021, v. 65, n. 2, p. 271, doi. 10.17651/ONOMAST.65.2.16

By:

KAŁUŻYŃSKA, IRENA

Publication type:

Article

Branding Cultural Products in International Markets: A Study of Hollywood Movies in China.

Published in:

Journal of Marketing, 2020, v. 84, n. 3, p. 86, doi. 10.1177/0022242920912704

By:

Gao, Weihe;
Ji, Li;
Liu, Yong;
Sun, Qi

Publication type:

Article

The Sound of Brands.

Published in:

Journal of Marketing, 2010, v. 74, n. 4, p. 97, doi. 10.1509/jmkg.74.4.097

By:

Argo, Jennifer J;
Popa, Monica;
Smith, Malcolm C

Publication type:

Article

Creating Brand Names With Meaning: The Use of Sound Symbolism .

Published in:

Marketing Letters, 2000, v. 11, n. 1, p. 5, doi. 10.1023/A:1008184423824

By:

Klink, Richard R.

Publication type:

Article

THE EFFECTS OF THE MEANINGFULNESS OF SALIENT BRAND AND PRODUCT-RELATED TEXT AND GRAPHCIS ON WEB SITE RECOGNITION.

Published in:

Journal of Electronic Commerce Research, 2007, v. 8, n. 2, p. 115

By:

Mu, Enrique;
Galletta, Dennis F.

Publication type:

Article

Determining Sustainable Purchase Behavior for Green Products from Name-Brand Shops: A Gen Z Perspective in a Developing Country.

Published in:

Sustainability (2071-1050), 2024, v. 16, n. 9, p. 3747, doi. 10.3390/su16093747

By:

Bajar, Raven Gio Charles A.;
Ong, Ardvin Kester S.;
German, Josephine D.

Publication type:

Article

Physicochemical parameters and volatile compounds of herbal teas as indicators of products' brand name using chemometrics.

Published in:

European Food Research & Technology, 2021, v. 247, n. 4, p. 961, doi. 10.1007/s00217-020-03677-8

By:

Karabagias, Ioannis K.;
Badeka, Anastasia V.

Publication type:

Article

The Effects of Perceived and Objective Market Cues on Consumers' Product Evaluations.

Published in:: Marketing Bulletin, 2002, v. 13, p. 1
Publication type:: Article

TECHNIQUES OF APPRAISING BRAND PREFERENCE AND BRAND CONSCIOUSNESS BY CONSUMER INTERVIEWING.

Published in:

Journal of Marketing, 1942, v. 6, n. 4, p. 81, doi. 10.2307/1246087

By:

Wolfe, Harry Deane

Publication type:

Article