COUNTRY BRAND EQUITY: AVALIAÇÃO DOS COMPONENTES DO VALOR DO BRASIL POR ESTUDANTES CANADENSES.
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- Turismo: Visão e Ação, 2013, v. 15, n. 1, p. 34, doi. 10.14210/rtva.v15n1.p034-056
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- Article
Works matching Brand equity
Results: 3519
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BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND.
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- RAE: Revista de Administração de Empresas, 2015, v. 55, n. 4, p. 432, doi. 10.1590/S0034-759020150407
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- Article
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O IMPACTO DO VALOR DA MARCA DE PRODUTO-LUGAR NO VALOR DA MARCA DE DESTINO: ANTECEDENTES E CONSEQUENTES.
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- Revista de Administração FACES Journal, 2024, v. 23, n. 4, p. 286
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- Article
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Análisis de la multidimensionalidad del brand equity para el sector bancario: un estudio en la generación Z.
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- Retos, Revista de Ciencias Administrativas y Económicas, 2024, v. 14, n. 27, p. 9, doi. 10.17163/ret.n27.2024.01
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Brand equity de las Instituciones de Educación Superior Privadas y Acreditadas en alta calidad.
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- RAN - Revista Academia & Negocios, 2023, v. 9, n. 2, p. 183, doi. 10.29393/RAN9-14BEPL20014
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Revisión de los factores que inciden entre el greenwashing y el green brand equity: una agenda investigativa.
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- Revista CEA, 2024, v. 10, n. 23, p. 1, doi. 10.22430/24223182.2991
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- Article
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ANTECEDENTES DO BRAND EQUITY E CONSEQUENTES MODERADOS PELOS SERVIÇOS MAIS LEMBRADOS OFERTADOS AOS CIDADÃOS NO CONTEXTO DA CIDADE DIGITAL ESTRATÉGICA DE FORTALEZA.
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- Journal of Management Analysis / Revista Gestão em Análise, 2022, v. 11, n. 2, p. 7, doi. 10.12662/2359-618xregea.v11i2.p7-24.2022
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MEASURING BRAND EQUITY WITH SOCIAL MEDIA.
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- Revista Prisma Social, 2020, n. 28, p. 68
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Un análisis bibliométrico del brand equity 1991-2018.
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- Revista de Metodos Cuantitativos para la Economia y la Empresa, 2019, n. 28, p. 364, doi. 10.46661/revmetodoscuanteconempresa.3298
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THE INFLUENCE OF PERSONAL SELLING AND DIGITAL MARKETING ON THE FORMATION OF BRAND EQUITY XYZ INSURANCE JAKARTA BRANCH.
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- Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 2, p. 355, doi. 10.17358/jabm.9.2.355
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The Influence of Social Media Communication towards Customer-Based Brand Equity on Netflix.
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- International Research Journal of Business Studies, 2024, v. 17, n. 2, p. 185, doi. 10.21632/irjbs.17.2.185-198
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- Article
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Influencia del compromiso y de la experiencia del consumidor en la creación de valor de marca del comercio detallista.
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- GCG: Revista de Globalización, Competitividad & Gobernabilidad, 2022, v. 16, n. 2, p. 85, doi. 10.3232/GCG.2022.V16.N2.04
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Sales-based Brand Equity as a Performance Driver in 'The Country of Soccer'.
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- RAC: Revista de Administração Contemporânea, 2020, v. 24, n. 2, p. 134, doi. 10.1590/1982-7849rac2020180284
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- Article
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GESTÃO DE BRAND EQUITY UTILIZADA PELA EMPRESA SAO NO MERCADO DE CIRURGIA BARIÁTRICA.
- Published in:
- Revista Ágora, 2021, v. 26, p. 1, doi. 10.24302/agora.v26.3441
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- Article
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KAPITAL "MARKE-STVARNA VRIJEDNOST MARKE.
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- Business Consultant / Poslovni Konsultant, 2010, v. 2, n. 6, p. 101
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- Article
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Tüketici temelli marka değerinin finansal performans üzerine etkisi.
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- ITU Journal Series D: Engineering, 2011, v. 10, n. 2, p. 58
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- Article
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A RELAÇÃO ENTRE A PREFERÊNCIA E O VALOR DA MARCA: UMA ABORDAGEM CONCEPTUAL.
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- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2012, n. 28, p. 6
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- Article
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How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
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- Journal of Marketing, 2017, v. 81, n. 3, p. 1, doi. 10.1509/jm.15.0340
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- Article
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Markaların Muhasebeleştirilmesi Sorunsalı Üzerine Bir İnceleme: Marka Denkliğinin Rolü.
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- Ataturk University Journal of Economics & Administrative Sciences, 2019, v. 33, n. 4, p. 1097
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- Article
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Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers' Contributions to Build Nonprofit Organizations' Brands.
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- Journal of Nonprofit & Public Sector Marketing, 2020, v. 32, n. 1, p. 73, doi. 10.1080/10495142.2019.1689222
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Marka Değeri Ölçeğinin Dijital Çağda Yeniden Değerlendirilmesi ve Dijital Marka Değeri.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2024, v. 16, n. 4, p. 2429, doi. 10.20491/isarder.2024.1924
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Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective.
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- Journal of Travel & Tourism Marketing, 2012, v. 29, n. 5, p. 385, doi. 10.1080/10548408.2012.674884
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- Article
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SEYİRCİ TABANLI SPORDA MARKA DEĞER ÖLÇEĞİ: TÜRKÇE UYARLAMA, GEÇERLİK VE GÜVENİRLİK ÇALIŞMASI.
- Published in:
- Nigde University Journal of Physical Education & Sport Sciences / Nigde Üniversitesi Beden Egitimi ve Spor Bilimleri Dergisi, 2023, v. 17, n. 2, p. 88
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Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity.
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- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.858619
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- Article
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The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks.
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- ASEAN Marketing Journal, 2015, v. 7, n. 1, p. 1, doi. 10.21002/amj.v7i1.4481
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Employee Based Brand Equity: A Third Perspective.
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- Services Marketing Quarterly, 2009, v. 30, n. 2, p. 122, doi. 10.1080/15332960802619082
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- Article
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Country Brand Equity: The Role of Image and Reputation.
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- BAR: Brazilian Administration Review, 2020, v. 17, n. 3, p. 1, doi. 10.1590/1807-7692bar2020180128
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28
Constructing an index for brand equity: a hospital example.
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- Service Industries Journal, 2011, v. 31, n. 2, p. 311, doi. 10.1080/02642060902759145
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- Article
29
Customer-based Brand Equity in Digital Age: A Conceptual Approach.
- Published in:
- KnE Social Sciences, 2019, v. 2019, p. 986, doi. 10.18502/kss.v3i13.4262
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- Article
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أثر التسويق عبر وسائل التواصل االجتماعي على نية شراء العمالء في سياق الشركات الريادية: الدور الوسيط لحقوق ملكية العالمة التجارية.
- Published in:
- International Journal of Islamic Marketing, 2023, v. 12, n. 2, p. 14
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- Article
31
Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation.
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- Tourism & Management Studies, 2023, v. 19, n. 1, p. 49, doi. 10.18089/tms.2023.190105
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How can brand equity for tourism destinations be used to preview tourist's destination choice? An overview from the top of Tower of Babel.
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- Tourism & Management Studies, 2017, v. 13, n. 2, p. 13, doi. 10.18089/tms.2017.13202
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- Article
33
Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia.
- Published in:
- Management & Marketing, 2017, v. 12, n. 2, p. 237, doi. 10.1515/mmcks-2017-0015
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- Publication type:
- Article
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BRAND EQUITY INTEGRATED EVALUATION MODEL: CONSUMER-BASED APPROACH.
- Published in:
- Economics & Management, 2010, p. 719
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- Publication type:
- Article
35
How does a Brand Reputation-Driven Construct Impact on Country Brand Equity? A Cross-National Study of Brazil and China.
- Published in:
- Journal of International Consumer Marketing, 2019, v. 31, n. 5, p. 408, doi. 10.1080/08961530.2019.1590280
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- Publication type:
- Article
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Brand Equity Research Using Online Customer Ratings of Spanish Hotels.
- Published in:
- International Journal of Tourism Research, 2017, v. 19, n. 2, p. 191, doi. 10.1002/jtr.2096
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- Publication type:
- Article
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Constructing Customer-based Museums Brand Equity Model: The Mediating Role of Brand Value.
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- International Journal of Tourism Research, 2015, v. 17, n. 3, p. 229, doi. 10.1002/jtr.1979
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- Publication type:
- Article
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Study of the Dimensions of Customer-Based Hotel Brand Equity.
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- Journal of China Tourism Research, 2010, v. 6, n. 1, p. 2, doi. 10.1080/19388160903586539
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- Publication type:
- Article
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Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia.
- Published in:
- Economies, 2021, v. 9, n. 4, p. 178, doi. 10.3390/economies9040178
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- Publication type:
- Article
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THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION AND BRAND EQUITY.
- Published in:
- International Journal of Communication Research, 2013, v. 3, n. 1, p. 9
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- Publication type:
- Article
41
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value.
- Published in:
- Journal of Marketing Management, 2011, v. 27, n. 1-2, p. 77, doi. 10.1080/0267257X.2010.495276
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- Publication type:
- Article
42
An Empirical Investigation of Brand Equity: A Cross-Country Validation Analysis.
- Published in:
- Journal of Global Marketing, 2016, v. 29, n. 5, p. 251, doi. 10.1080/08911762.2016.1194508
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- Publication type:
- Article
43
How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination.
- Published in:
- Heritage (2571-9408), 2022, v. 5, n. 3, p. 2547, doi. 10.3390/heritage5030133
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- Publication type:
- Article
44
Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia.
- Published in:
- Administrative Sciences (2076-3387), 2024, v. 14, n. 4, p. 61, doi. 10.3390/admsci14040061
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- Article
45
Developing a new model for tracking brand equity as a measure of marketing effectiveness.
- Published in:
- Marketing Review, 2011, v. 11, n. 4, p. 323, doi. 10.1362/146934711X13210328715821
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- Article
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Customer-based Brand Equity de Destinos Turísticos: um estudo sobre Foz do Iguaçu.
- Published in:
- Revista Turismo em Análise, 2012, v. 23, n. 1, p. 166, doi. 10.11606/issn.1984-4867.v23i1p166-186
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- Publication type:
- Article
47
Toward the Importance of Nonprofit Brand Equity.
- Published in:
- Nonprofit Management & Leadership, 2016, v. 27, n. 2, p. 181, doi. 10.1002/nml.21233
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- Article
48
Home Country Image, Country Brand Equity and Consumers' Product Preferences: An Empirical Study.
- Published in:
- Management International Review (MIR), 2008, v. 48, n. 5, p. 577, doi. 10.1007/s11575-008-0031-y
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- Article
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زز في بناء محددات قيمة العالمة التجارية لدى المستهلك : دور إعالنات الواقع ال ُّ دراسة ميدانية.
- Published in:
- Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2021, n. 35, p. 137
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- Publication type:
- Article
50
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
- Published in:
- Journal of Marketing, 2023, v. 87, n. 3, p. 472, doi. 10.1177/00222429221122698
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- Publication type:
- Article