Works matching Brand equity

Results: 3572

COUNTRY BRAND EQUITY: AVALIAÇÃO DOS COMPONENTES DO VALOR DO BRASIL POR ESTUDANTES CANADENSES.

Published in:

Turismo: Visão e Ação, 2013, v. 15, n. 1, p. 34, doi. 10.14210/rtva.v15n1.p034-056

By:

Yamanaka, Gisele Amina;
de Moura Engracia Giraldi, Janaina

Publication type:

Article

BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND.

Published in:

RAE: Revista de Administração de Empresas, 2015, v. 55, n. 4, p. 432, doi. 10.1590/S0034-759020150407

By:

KASHIF, MUHAMMAD;
MELATU SAMSI, SITI ZAKIAH;
SARIFUDDIN, SYAMSULANG

Publication type:

Article

O IMPACTO DO VALOR DA MARCA DE PRODUTO-LUGAR NO VALOR DA MARCA DE DESTINO: ANTECEDENTES E CONSEQUENTES.

Published in:

Revista de Administração FACES Journal, 2024, v. 23, n. 4, p. 286

By:

Filho, Cid Gonçalves;
Ribeiro, Raphaela Fabri

Publication type:

Article

Análisis de la multidimensionalidad del brand equity para el sector bancario: un estudio en la generación Z.

Published in:

Retos, Revista de Ciencias Administrativas y Económicas, 2024, v. 14, n. 27, p. 9, doi. 10.17163/ret.n27.2024.01

By:

Elías López-Rodríguez, Campo;
Katherine Sotelo-Muñoz, Johanna;
Janeth Muñoz-Venegas, Ingrid;
Fabián López-Aguas, Nicolás

Publication type:

Article

MEASURING BRAND EQUITY WITH SOCIAL MEDIA.

Published in:

Revista Prisma Social, 2020, n. 28, p. 68

By:

MARGARIDA BARRETO, ANA

Publication type:

Article

ANTECEDENTES DO BRAND EQUITY E CONSEQUENTES MODERADOS PELOS SERVIÇOS MAIS LEMBRADOS OFERTADOS AOS CIDADÃOS NO CONTEXTO DA CIDADE DIGITAL ESTRATÉGICA DE FORTALEZA.

Published in:

Journal of Management Analysis / Revista Gestão em Análise, 2022, v. 11, n. 2, p. 7, doi. 10.12662/2359-618xregea.v11i2.p7-24.2022

By:

Freire Castelo, José Sarto;
Alcides Rezende, Denis

Publication type:

Article

Revisión de los factores que inciden entre el greenwashing y el green brand equity: una agenda investigativa.

Published in:

Revista CEA, 2024, v. 10, n. 23, p. 1, doi. 10.22430/24223182.2991

By:

Suárez Gutiérrez, Sergio Andrés;
Sánchez Torres, Javier Alirio;
Montoya Restrepo, Luz Alexandra

Publication type:

Article

Brand equity de las Instituciones de Educación Superior Privadas y Acreditadas en alta calidad.

Published in:

RAN - Revista Academia & Negocios, 2023, v. 9, n. 2, p. 183, doi. 10.29393/RAN9-14BEPL20014

By:

Parra Garcia, Paula Milena;
Ortegón Cortázar, Leonardo

Publication type:

Article

Multidimensionalidad del brand equity basado en la percepción del consumidor en Instituciones de Educación Superior en Bogotá-Colombia.

Published in:

Revista de Ciencias Sociales (13159518), 2025, v. 31, n. 2, p. 263

By:

López Rodríguez, Campo Elías;
Acosta López, Andrés Mauricio;
Díaz Díaz, Miguel Ángel

Publication type:

Article

Un análisis bibliométrico del brand equity 1991-2018.

Published in:

Revista de Metodos Cuantitativos para la Economia y la Empresa, 2019, n. 28, p. 364, doi. 10.46661/revmetodoscuanteconempresa.3298

By:

NEME-CHAVES, SAMIR RICARDO;
RODRÍGUEZ-GONZÁLEZ, LILIANA YAMILE

Publication type:

Article

THE INFLUENCE OF PERSONAL SELLING AND DIGITAL MARKETING ON THE FORMATION OF BRAND EQUITY XYZ INSURANCE JAKARTA BRANCH.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 2, p. 355, doi. 10.17358/jabm.9.2.355

By:

Harikedua, Virgin Valentine;
Purnaningsih, Ninuk;
Hartoyo

Publication type:

Article

The Influence of Social Media Communication towards Customer-Based Brand Equity on Netflix.

Published in:

International Research Journal of Business Studies, 2024, v. 17, n. 2, p. 185, doi. 10.21632/irjbs.17.2.185-198

By:

Eka Putri, Laila Febriyuni;
Rufaida, Popy

Publication type:

Article

THE EFFECT OF BRAND EQUITY ON PURCHASE DECISIONS (STUDY ON SHOPEE CONSUMER).

Published in:

AdBispreneur: Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan, 2021, v. 6, n. 1, p. 1, doi. 10.24198/adbispreneur.v6i1.26473

By:

Tresna, Pratami Wulan;
Chan, Arianis;
Herawaty, Tetty

Publication type:

Article

Sales-based Brand Equity as a Performance Driver in 'The Country of Soccer'.

Published in:

RAC: Revista de Administração Contemporânea, 2020, v. 24, n. 2, p. 134, doi. 10.1590/1982-7849rac2020180284

By:

Severo de Almeida, Marcos Inácio;
França Coelho, Ricardo Limongi;
Santos de Oliveira, Denise;
Camargo, Altair;
Savioli, Pedro

Publication type:

Article

Influencia del compromiso y de la experiencia del consumidor en la creación de valor de marca del comercio detallista.

Published in:

GCG: Revista de Globalización, Competitividad & Gobernabilidad, 2022, v. 16, n. 2, p. 85, doi. 10.3232/GCG.2022.V16.N2.04

By:

Gallart-Camahort, Valentín;
CallarisaFiol, Luis;
SánchezGarcía, Javier

Publication type:

Article

SEYİRCİ TABANLI SPORDA MARKA DEĞER ÖLÇEĞİ: TÜRKÇE UYARLAMA, GEÇERLİK VE GÜVENİRLİK ÇALIŞMASI.

Published in:

Nigde University Journal of Physical Education & Sport Sciences / Nigde Üniversitesi Beden Egitimi ve Spor Bilimleri Dergisi, 2023, v. 17, n. 2, p. 88

By:

DENİZCİ, Tuba;
ÖZDURAK SINGIN, Rabia Hürrem

Publication type:

Article

Marka Değeri Ölçeğinin Dijital Çağda Yeniden Değerlendirilmesi ve Dijital Marka Değeri.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2024, v. 16, n. 4, p. 2429, doi. 10.20491/isarder.2024.1924

By:

TAŞCI, Hasan;
BAŞ, Mehmet

Publication type:

Article

Markaların Muhasebeleştirilmesi Sorunsalı Üzerine Bir İnceleme: Marka Denkliğinin Rolü.

Published in:

Ataturk University Journal of Economics & Administrative Sciences, 2019, v. 33, n. 4, p. 1097

By:

DEMİRCİ, Şuayyip Doğuş;
ARSLAN, Yusuf

Publication type:

Article

GESTÃO DE BRAND EQUITY UTILIZADA PELA EMPRESA SAO NO MERCADO DE CIRURGIA BARIÁTRICA.

Published in:

Revista Ágora, 2021, v. 26, p. 1, doi. 10.24302/agora.v26.3441

By:

Pereira Viana, Luciane;
dos Santos, Magda Carina

Publication type:

Article

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Published in:

Journal of Marketing, 2017, v. 81, n. 3, p. 1, doi. 10.1509/jm.15.0340

By:

Datta, Hannes;
Ailawadi, Kusum L.;
van Heerde, Harald J.

Publication type:

Article

Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity.

Published in:

Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.858619

By:

He, Zijing

Publication type:

Article

Tüketici temelli marka değerinin finansal performans üzerine etkisi.

Published in:

ITU Journal Series D: Engineering, 2011, v. 10, n. 2, p. 58

By:

Aydin, Gökhan;
Ülengın, Burç

Publication type:

Article

A RELAÇÃO ENTRE A PREFERÊNCIA E O VALOR DA MARCA: UMA ABORDAGEM CONCEPTUAL.

Published in:

Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2012, n. 28, p. 6

By:

DUARTE, PAULO

Publication type:

Article

Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers' Contributions to Build Nonprofit Organizations' Brands.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2020, v. 32, n. 1, p. 73, doi. 10.1080/10495142.2019.1689222

By:

Nogueira, Mafalda;
Santarém, Francisco;
Gomes, Sandra

Publication type:

Article

KAPITAL "MARKE-STVARNA VRIJEDNOST MARKE.

Published in:

Business Consultant / Poslovni Konsultant, 2010, v. 2, n. 6, p. 101

By:

Azapagić, Adem

Publication type:

Article

Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective.

Published in:

Journal of Travel & Tourism Marketing, 2012, v. 29, n. 5, p. 385, doi. 10.1080/10548408.2012.674884

By:

Im, Holly Hyunjung;
Kim, Samuel Seongseop;
Elliot, Statia;
Han, Heejoo

Publication type:

Article

Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia.

Published in:

Economies, 2021, v. 9, n. 4, p. 178, doi. 10.3390/economies9040178

By:

Cervova, Lenka;
Vavrova, Jitka

Publication type:

Article

The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks.

Published in:

ASEAN Marketing Journal, 2015, v. 7, n. 1, p. 1, doi. 10.21002/amj.v7i1.4481

By:

Susanty, Aries;
Kenny, Eirene

Publication type:

Article

Building Global Brand Equity through Advertising: Developing A Conceptual Framework Of Managing Global Brand Equity.

Published in:

International Journal of Global Management Studies, 2009, v. 1, n. 4, p. 75

By:

Arora, Amit;
Raisinghani, Mahesh;
Arora, Anshu;
Kothari, D. P.

Publication type:

Article

Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia.

Published in:

Management & Marketing, 2017, v. 12, n. 2, p. 237, doi. 10.1515/mmcks-2017-0015

By:

Singh Dara Singh, Karpal;
Islam, Md. Aminul

Publication type:

Article

Understanding the Mediating Effect of Brand Equity on Sustainability and Omnichannel Operation and Phygital Experience.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 5, p. 1878, doi. 10.3390/su17051878

By:

Kencebay, Belma;
Ertugan, Ahmet

Publication type:

Article

Customer-based Brand Equity de Destinos Turísticos: um estudo sobre Foz do Iguaçu.

Published in:

Revista Turismo em Análise, 2012, v. 23, n. 1, p. 166, doi. 10.11606/issn.1984-4867.v23i1p166-186

By:

Teles, Maria Isabel da Silva;
Maffezzolli, Eliane Cristine Francisco;
Prado, Paulo Henrique Muller

Publication type:

Article

Study of the Dimensions of Customer-Based Hotel Brand Equity.

Published in:

Journal of China Tourism Research, 2010, v. 6, n. 1, p. 2, doi. 10.1080/19388160903586539

By:

Li, Bin;
Gu, Huimin;
Yang, Haiying

Publication type:

Article

How does a Brand Reputation-Driven Construct Impact on Country Brand Equity? A Cross-National Study of Brazil and China.

Published in:

Journal of International Consumer Marketing, 2019, v. 31, n. 5, p. 408, doi. 10.1080/08961530.2019.1590280

By:

Mariutti, Fabiana Gondim;
de Moura Engracia Giraldi, Janaina

Publication type:

Article

An Empirical Investigation of Brand Equity: A Cross-Country Validation Analysis.

Published in:

Journal of Global Marketing, 2016, v. 29, n. 5, p. 251, doi. 10.1080/08911762.2016.1194508

By:

Vukasović, Tina

Publication type:

Article

Consumer-Based Brand Equity: Relationship between Country of Origin and Brand Equity Dimension.

Published in:

Jurnal Pengurusan, 2018, n. 53, p. 1

By:

Alam, Syed Shah;
Senik, Zizah Che;
Omar, Nor Asiah;
Ali, Mohd Helmi

Publication type:

Article

Developing a new model for tracking brand equity as a measure of marketing effectiveness.

Published in:

Marketing Review, 2011, v. 11, n. 4, p. 323, doi. 10.1362/146934711X13210328715821

By:

Mirzaei, Abas;
Gray, David;
Baumann, Chris

Publication type:

Article

Factors Determining City Brand Equity—A Systematic Literature Review.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 19, p. 7858, doi. 10.3390/su12197858

By:

Górska-Warsewicz, Hanna

Publication type:

Article

¿Contribuye la innovación a generar valor de marca y satisfacción en el cliente?: Evidencias en la gran distribución de alimentación.

Published in:

Management Letters / Cuadernos de Gestión, 2020, v. 20, n. 3, p. 29, doi. 10.5295/cdg.191130am

By:

Marín García, Antonio;
Gil-Saura, Irene;
Eugenia Ruiz-Molina, Maria

Publication type:

Article

BRAND EQUITY AND CURRENT USE AS THE NEW HORIZON FOR REPURCHASE INTENTION OF SMARTPHONE.

Published in:

International Journal of Business & Society, 2012, v. 13, n. 1, p. 36

By:

Bojei, Jamil;
Wong Chee Hoo

Publication type:

Article

Examining the impact of environmentally sustainable practices on hotel brand equity: a case of Bangalore hotels.

Published in:

Environment, Development & Sustainability, 2022, v. 24, n. 4, p. 5764, doi. 10.1007/s10668-021-01682-9

By:

Shanti, J.;
Joshi, Gaurav

Publication type:

Article

ANTECEDENTS OF CONSUMER-BASED ELECTRONIC RETAIL BRAND EQUITY: AN INTEGRATED MODEL.

Published in:

Asian Academy of Management Journal, 2018, v. 23, n. 2, p. 69, doi. 10.21315/aamj2018.23.2.4

By:

Butt, Muhammad Mohsin;
Yu Yingchen;
Mohd-Any, Amrul Asraf;
Mutum, Dilip S.;
Ting, Hiram;
Khong Kok Wei

Publication type:

Article

Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value.

Published in:

Journal of Marketing Management, 2011, v. 27, n. 1-2, p. 77, doi. 10.1080/0267257X.2010.495276

By:

He, Hongwei;
Li, Yan

Publication type:

Article

Brand Equity Research Using Online Customer Ratings of Spanish Hotels.

Published in:

International Journal of Tourism Research, 2017, v. 19, n. 2, p. 191, doi. 10.1002/jtr.2096

By:

Soler, Ismael P.;
Gémar, Germán

Publication type:

Article

Constructing Customer-based Museums Brand Equity Model: The Mediating Role of Brand Value.

Published in:

International Journal of Tourism Research, 2015, v. 17, n. 3, p. 229, doi. 10.1002/jtr.1979

By:

Liu, Chyong‐Ru;
Liu, Han‐Kuei;
Lin, Wei‐Rong

Publication type:

Article

Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

Published in:

Journal of Marketing, 2023, v. 87, n. 3, p. 472, doi. 10.1177/00222429221122698

By:

Rajavi, Koushyar;
Kushwaha, Tarun;
Steenkamp, Jan-Benedict E.M.

Publication type:

Article

Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership.

Published in:

Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.919054

By:

Zhang Wei

Publication type:

Article

Teachers Self-Efficacy and Employee Brand Based Equity: A Perspective of College Students.

Published in:

Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.884538

By:

Li, Meiyang

Publication type:

Article

EXPLORING THE RELATIONSHIPS BETWEEN CORPORATE SOCIAL RESPONSIBILITY (CSR), BRAND EQUITY (BE), AND CORPORATE REPUTATION (CR): A SYSTEMATIC LITERATURE REVIEW.

Published in:

REMark: Revista Brasileira de Marketing, 2025, v. 24, n. 1, p. 21, doi. 10.5585/2025.26750

By:

Marques Kumer, Isabela;
Glasenapp, Sirlei;
Rovedder de Oliveira, Marta Olivia;
Junior, David Lorenzi

Publication type:

Article

BRAND EQUITY INTEGRATED EVALUATION MODEL: CONSUMER-BASED APPROACH.

Published in:

Economics & Management, 2010, p. 719

By:

Ruževičiūtė, Rūta;
Ruževičius, Juozas

Publication type:

Article