Works matching Brand architecture

Results: 169

The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.).

Published in:

Marketing Review, 2012, v. 12, n. 3, p. 309, doi. 10.1362/146934712X13420906885520

By:

Kanitz, Christopher;
Burmann, Christoph

Publication type:

Article

Brand portfolio strategy and brand architecture: A comparative study.

Published in:

Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1483465

By:

Carolino Sousa Santos Junior, Elisio

Publication type:

Article

STUDY ON BRAND STRATEGIES AND BRAND ARCHITECTURE IN THE WINE INDUSTRY - CASE STUDY: DRĂGĂȘANI VINEYARD, VALCEA COUNTY, ROMANIA.

Published in:

Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 2023, v. 23, n. 4, p. 523

By:

MICU, Daniel Marian;
BECIU, Silviu

Publication type:

Article

Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 261, doi. 10.1007/s11747-014-0422-5

By:

Hsu, Liwu;
Fournier, Susan;
Srinivasan, Shuba

Publication type:

Article

Corporate branding and brand architecture: a conceptual framework.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 39, doi. 10.1177/1470593108100060

By:

Muzellec, Laurent;
Lambkin, Mary C.

Publication type:

Article

Effective island brand architecture: promoting island tourism in the Canary Islands and other archipelagos.

Published in:

Island Studies Journal, 2018, v. 13, n. 2, p. 71, doi. 10.24043/isj.45

By:

Almeida-Santana, Arminda;
Sergio Moreno-Gil

Publication type:

Article

All Brands Are Not Created Equal: Understanding the Role of Athletes in Sport-brand Architecture.

Published in:

Journal of Multidisciplinary Research (1947-2900), 2015, v. 7, n. 3, p. 75

By:

Williams, Antonio S.;
DaeYeon Kim;
Agyemang, Kwame;
Martin, Tywan G.

Publication type:

Article

Brand Architecture in Services: The Example of Retail Financial Services.

Published in:

Journal of Marketing Management, 2003, v. 19, n. 9-10, p. 1043, doi. 10.1362/026725703770558312

By:

Devlin, James

Publication type:

Article

Brand architecture in higher education.

Published in:

Journal of Brand Strategy, 2018, v. 7, n. 1, p. 84, doi. 10.69554/edgu1772

By:

ZINKAN, ROB

Publication type:

Article

A concept in search of a stronger foundation: Three ideal types of place brand architectures.

Published in:

Marketing Review, 2019, v. 19, n. 3/4, p. 279, doi. 10.1362/146934719X15774562877737

By:

Stevens, Vidar

Publication type:

Article

Marketing strategies for services: is brand architecture a viable way forward?

Published in:

Journal of Strategic Marketing, 2014, v. 22, n. 4, p. 328, doi. 10.1080/0965254X.2013.876079

By:

Rahman, Kaleel;
Areni, Charles S.

Publication type:

Article

Brand-usage networks: a demand side approach to brand architecture.

Published in:

Journal of Strategic Marketing, 2010, v. 18, n. 6, p. 451, doi. 10.1080/0965254X.2010.525248

By:

Serota, Kim B.;
Bhargava, Mukesh

Publication type:

Article

The effect of e-commerce on the integration of IT structure and brand architecture.

Published in:

Information Systems Journal, 2008, v. 18, n. 5, p. 479, doi. 10.1111/j.1365-2575.2007.00288.x

By:

Treiblmaier, Horst;
Strebinger, Andreas

Publication type:

Article

Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing.

Published in:

International Journal of Economics & Business Administration, 2023, v. 11, n. 1, p. 165, doi. 10.35808/ijeba/804

By:

Ntais, Christos;
Suvatjis, Jean;
Melanthiou, Yioula

Publication type:

Article

Country Brand Equity: The Decision Making of Corporate Brand Architecture in Cross-Border Mergers and Acquisitions.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 18, p. 7373, doi. 10.3390/su12187373

By:

Barua, Arup;
Ioanid, Alexandra

Publication type:

Article

ARHITECTURA MĂRCILOR - SISTEM DE CLASIFICARE A STRATEGIILOR DE MARCĂ.

Published in:

Review of Management & Economic Engineering, 2009, v. 8, n. 4, p. 165

By:

POP, Marcel C.;
DABIJA, Dan Cristian;
COVAŞA, Referent Ionică;
POP, Ioan

Publication type:

Article

ARCHITEKTURA MARKI JAKO NARZĘDZIE BUDOWANIA KONKURENCYJNOŚCI DESTYNACJI TURYSTYCZNYCH.

Published in:

Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2012, n. 258, p. 228

By:

Dębski, Maciej

Publication type:

Article

Political brand architecture: Towards a new conceptualisation of political branding in an emerging democracy.

Published in:

African Journalism Studies, 2016, v. 37, n. 3, p. 61, doi. 10.1080/23743670.2016.1220401

By:

Mensah, Kobby

Publication type:

Article

Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities.

Published in:

Journal of Strategic Marketing, 2020, v. 28, n. 4, p. 336, doi. 10.1080/0965254X.2018.1501412

By:

Spry, Louise;
Foster, Carley;
Pich, Christopher;
Peart, Sheine

Publication type:

Article

Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland.

Published in:

Journal of Strategic Marketing, 2008, v. 16, n. 4, p. 283, doi. 10.1080/09652540802264124

By:

Muzellec, Laurent;
Lambkin, Mary

Publication type:

Article

Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture.

Published in:

Journal of International Marketing, 2015, v. 23, n. 2, p. 55, doi. 10.1509/jim.13.0164

By:

Talay, M. Berk;
Townsend, Janell D.;
Yeniyurt, Sengun

Publication type:

Article

Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams.

Published in:

Journal of Sport Management, 2013, v. 27, n. 3, p. 177, doi. 10.1123/jsm.27.3.177

By:

Kunkel, Thilo;
Hill, Brad;
Funk, Daniel

Publication type:

Article

Brand Architecture: A Review.

Published in:

2020

By:

Harish, R.

Publication type:

Literature Review

Luxury Brand Architecture Challenges.

Published in:

IUP Journal of Brand Management, 2017, v. 14, n. 1, p. 7

By:

Uggla, Henrik

Publication type:

Article

Executive Insights: Integrating Branding Strategy Across Markets: Building International Brand Architecture.

Published in:

Journal of International Marketing, 2001, v. 9, n. 2, p. 97, doi. 10.1509/jimk.9.2.97.19882

By:

Douglas, Susan P.;
Craig, C. Samuel;
Nijssen, Edwin J.

Publication type:

Article

B2B Brand Architecture.

Published in:

California Management Review, 2012, v. 54, n. 2, p. 58, doi. 10.1525/cmr.2012.54.2.58

By:

Muylle, Steve;
Dawar, Niraj;
Rangarajan, Deva

Publication type:

Article

The Brand Relationship Spectrum: THE KEY TO THE BRAND ARCHITECTURE CHALLENGE.

Published in:

California Management Review, 2000, v. 42, n. 4, p. 8, doi. 10.2307/41166051

By:

Aaker, David A.;
Joachimsthaler, Erich

Publication type:

Article

Investigating consumer preferences and perceptions of brands across men's and women's sport: a brand architecture approach.

Published in:

Sport Management Review, 2025, v. 28, n. 2, p. 370, doi. 10.1080/14413523.2024.2442188

By:

Doyle, Jason P.;
Su, Yiran;
Kelly, Sarah Jane;
Filo, Kevin;
Kunkel, Thilo

Publication type:

Article

Architecture Firms and the Role of Brand Management.

Published in:

Architectural Engineering & Design Management, 2011, v. 7, n. 3, p. 205, doi. 10.1080/17452007.2011.594573

By:

Smyth, Hedley;
Kioussi, Sofia

Publication type:

Article

Central Food Retail: Business Expansion and Brand Architecture Strategy.

Published in:

Asian Case Research Journal, 2018, v. 22, n. 1, p. 199, doi. 10.1142/S0218927518500086

By:

Ngamcharoenmongkol, Piya

Publication type:

Article

Enhancing Upward Extension Effectiveness: The Roles of Brand Architecture and Need for Uniqueness.

Published in:

Journal of Consumer Behaviour, 2025, v. 24, n. 3, p. 1567, doi. 10.1002/cb.2486

By:

Mo, Zan;
Li, Mengyin;
He, Yue;
Yu, Chao;
Fu, Huijian

Publication type:

Article

El proceso de diseño ya no es lo que era entonces: La joven arquitectura del estudio BDELTV en Buenos Aires, 1965-1970.

Published in:

Anales de Investigación en Arquitectura, 2021, v. 11, n. 2, p. 1, doi. 10.18861/ania.2021.11.2.3115

By:

Plotquin, Silvio

Publication type:

Article

" , ": Examining the influence and appeal of Marlboro's new brand architecture among Filipino adolescents.

Published in:

2021

By:

Lagasse, Lisa P.;
Minosa, Marela Kay R.;
Moran, Meghan B.;
Cohen, Joanna E.

Publication type:

journal article

"WE NEED A BRAND NEW ARCHITECTURE TO COVER THE WHOLE SCOPE OF MOBILITY".

Published in:

2018

By:

Doyle, Michael

Publication type:

Interview

Quelle startégie pour la marque France, demain?

Published in:

Revue Française de Gestion, 2011, v. 37, n. 218/219, p. 139, doi. 10.3166/RFG.218-219.139-153

By:

Kapferer, Jean-Noël

Publication type:

Article

A Model of Brand Architecture Choice: A House of Brands vs. A Branded House.

Published in:

Marketing Science, 2021, v. 40, n. 1, p. 147, doi. 10.1287/mksc.2020.1245

By:

Yu, Jungju

Publication type:

Article

THE RELATIONSHIP BETWEEN GLOBAL BRANDS AND IDENTITY OF LOCAL ARCHITECTURE IN ISTANBUL, ISTIKLAL STREET.

Published in:

URBANIZM: Journal of Urban Planning & Sustainable Development, 2018, n. 23, p. 53, doi. 10.58225/urbanizm.2018-23-53-60

By:

GOZUBUYUK, S.;
GUNER, H. ELDEK

Publication type:

Article

Designing Political Brand Identity Through Architecture: A Case of Malatya City Hall.

Published in:

Idealkent: Journal of Urban Studies, 2024, v. 16, n. 45, p. 1514, doi. 10.31198/idealkent.1450997

By:

Cekmis, Asli

Publication type:

Article

Strategic Brand Concept and Brand Architecture Strategy--A Proposed Model.

Published in:

Advances in Consumer Research, 2004, v. 31, n. 1, p. 656

By:

Strebinger, Andreas

Publication type:

Article

Medya Sektöründe Marka Mimarisi: Netflix Örneği.

Published in:

Manas Journal of Social Studies, 2021, v. 10, n. 2, p. 1264, doi. 10.33206/mjss.846541

By:

TÜRKER, Onur;
ALİZADEHFANAELOO, Parisa;
DEMİR, Hacer Handan

Publication type:

Article

ARCHITECTURE AS BRAND IDENTITY IN HOUSE MUSEUMS: A STUDY OF GALICIAN AUTHOR'S HOUSE MUSEUMS.

Published in:

Cuadernos de Turismo, 2022, n. 50, p. 441

By:

Ferreiro-Rosende, Érica;
Fuentes-Moraleda, Laura;
Morere-Molinero, Nuria

Publication type:

Article

Arquitectura, museos, turismo: la guerra de las marcas.

Published in:

Revista de Arquitectura (1657-0308), 2018, v. 20, n. 1, p. 102, doi. 10.14718/RevArq.2018.20.1.1573

By:

Gravari-Barbas, Maria;
Ávila-Gómez, Andrés;
Ruiz, Diana Carolina

Publication type:

Article

La construcción de la marca SEAT. Arquitectura e identidad corporativa.

Published in:

Constelaciones (2340-177X), 2019, n. 7, p. 139, doi. 10.31921/constelaciones.n7a9

By:

González Jiménez, Beatriz S.

Publication type:

Article

TÜKETİCİ BAKIŞ AÇISINDAN STRATEJİK MARKA KAVRAMLARI VE MARKA MİMARİSİ STRATEJİLERİ ARASINDAKİ İLİŞKİ ÜZERİNE BİR ALAN ÇALIŞMASI.

Published in:

Erciyes University Journal of the Faculty of Economics & Administrative Sciences / Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2021, n. 60, p. 775, doi. 10.18070/erciyesiibd.798043

By:

ÇELİK, Zübeyir

Publication type:

Article

Contingent self-definition and amorphous regions.

Published in:

Marketing Theory, 2018, v. 18, n. 1, p. 31, doi. 10.1177/1470593117708467

By:

Dinnie, Keith

Publication type:

Article

MARK - A PRIMARY ATTRIBUTES IN THE COMPANY.

Published in:

Agronomy Series of Scientific Research / Lucrări Ştiinţifice Seria Agronomie, 2014, v. 57, n. 1, p. 213

By:

MATEI-GHERMAN, Corina;
MATEI, Vasile

Publication type:

Article

Establishing and Demonstrating US Hospital Brands Through Facebook.

Published in:

Observatorio (OBS*), 2016, v. 10, n. 3, p. 020, doi. 10.15847/obsOBS1032016912

By:

Medina, Pablo;
Buil, Pilar;
Heath, Robert L.

Publication type:

Article

Sport Brands: Brand Relationships and Consumer Behavior.

Published in:

Sport Marketing Quarterly, 2020, v. 29, n. 1, p. 3, doi. 10.32731/SMQ.291.032020.01

By:

Kunkel, Thilo;
Biscaia, Rui

Publication type:

Article

Building a brand portfolio: the case of English Football League (EFL) clubs.

Published in:

European Sport Management Quarterly, 2022, v. 22, n. 3, p. 463, doi. 10.1080/16184742.2020.1802501

By:

Pritchard, Adrian;
Cook, David;
Jones, Andrew;
Bason, Tom;
Salisbury, Paul

Publication type:

Article

Arts Organizations and Branding: Creating a New Joint Brand for Three Arts Organizations.

Published in:

Journal of Arts Management, Law & Society, 2015, v. 45, n. 3, p. 193, doi. 10.1080/10632921.2015.1062444

By:

Jyrämä, Annukka;
Kajalo, Sami;
Johansson, Tanja;
Sirèn, Anni

Publication type:

Article