Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as a Moderating Fit on Brand Performance.
- Published in:
- ASEAN Marketing Journal, 2013, v. 5, n. 2, p. 1
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- Publication type:
- Article
Works matching Brand Personality
Results: 1109
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FIREFIGHTERS BRAND PERSONALITY: A MODEL PROPOSAL.
- Published in:
- Dimensión Empresarial, 2019, v. 17, n. 1, p. 90, doi. 10.15665/dem.v17i1.1655
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- Publication type:
- Article
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PERSONALIDAD DE MARCA DE LAS ESCUELAS DE NEGOCIOS EN CHILE: PROPUESTA DE MODELO.
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- Ad-minister, 2015, n. 27, p. 53, doi. 10.17230/ad-minister.27.3
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- Article
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Personalidades das marcas de hotéis: Um ensaio teórico.
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- Revista Turismo & Desenvolvimento (RT&D) / Journal of Tourism & Development, 2017, n. 27/28, p. 761
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- Publication type:
- Article
5
MODELO DE PERSONALIDAD DE MARCA EN CADENAS DE FARMACIAS EN CHILE.
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- Dimensión Empresarial, 2018, v. 16, n. 2, p. 73, doi. 10.15665/dem.v16i2.1532
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- Publication type:
- Article
6
ROLE OF BRAND PERSONALITY TRAITS IN CREATING AN UMBRELLA BRAND FOR SMALL-SCALE SPORTS EVENTS: THE CASE OF GORSKI KOTAR, CROATIA.
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- Društvena Istraživanja, 2017, v. 26, n. 4, p. 561, doi. 10.5559/di.26.4.06
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- Article
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SERBIAN ADAPTATION OF THE BRAND PERSONALITY SCALE (BPS): AN APPLICATION TO TOURISM DESTINATIONS.
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- Primenjena Psihologija, 2017, v. 10, n. 1, p. 37, doi. 10.19090/pp.2017.1.37-61
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- Article
8
Marka Kişiliği Kavramı Bağlamında Netnografik Bir Araştırma: Starbucks ve Kahve Dünyası Örneği.
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- Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2022, v. 8, n. 3, p. 86
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- Publication type:
- Article
9
Definisanje ličnosti brenda grada: kako književnost može da pomogne?
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- Marketing (0354-3471), 2018, v. 49, n. 3, p. 161
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- Publication type:
- Article
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PERSONNALITÉ DE LA MARQUE: MESURE, HOMOGÉNÉTÉ ET IMPACT SUR LA SATISFACTION. UNE APPLICATION SUR LE SECTEUR BANCAIRE FRANÇAIS.
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- Revue Française du Marketing, 2012, n. 239, p. 9
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- Publication type:
- Article
11
Physicians' Brand Personality: Building Brand Personality Scale.
- Published in:
- Services Marketing Quarterly, 2022, v. 43, n. 1, p. 48, doi. 10.1080/15332969.2021.1989890
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- Publication type:
- Article
12
A Structural Validation of Brand Personality Scale: Assessing the Congruence Effects of Sport Sponsorship.
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- Measurement in Physical Education & Exercise Science, 2019, v. 23, n. 4, p. 351, doi. 10.1080/1091367X.2018.1523794
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- Publication type:
- Article
13
Private label personality: applying brand personality to private label brands.
- Published in:
- International Review of Retail, Distribution & Consumer Research, 2015, v. 25, n. 4, p. 362, doi. 10.1080/09593969.2015.1017772
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- Publication type:
- Article
14
CONSISTENCY BETWEEN CONSUMER PERSONALITY AND BRAND PERSONALITY INFLUENCES BRAND ATTACHMENT.
- Published in:
- Social Behavior & Personality: an international journal, 2015, v. 43, n. 9, p. 1419, doi. 10.2224/sbp.2015.43.9.1419
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- Article
15
Implementing an intended brand personality: a dyadic perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 728, doi. 10.1007/s11747-011-0251-8
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- Publication type:
- Article
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UTJECAJ PROŠIRENJA MARKE NA OSOBNOST RODITELJSKE MARKE.
- Published in:
- Proceedings of the Faculty of Economics & Business in Zagreb / Zbornik Ekonomskog Fakulteta u Zagrebu, 2016, v. 14, n. 1, p. 87
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- Publication type:
- Article
17
Does Brand Personification Matter in Consuming Tourism Real Estate Products? A Perspective on Brand Personality, Self-congruity and Brand Loyalty.
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- Journal of China Tourism Research, 2019, v. 15, n. 4, p. 435, doi. 10.1080/19388160.2018.1516586
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- Publication type:
- Article
18
How hosting a mega-event changes the emotional connection of spectators with destination brands: brand personality of the Olympics and South Korea.
- Published in:
- Asia Pacific Journal of Tourism Research, 2024, v. 29, n. 5, p. 626, doi. 10.1080/10941665.2024.2343070
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- Publication type:
- Article
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PERSONALIDADE DA MARCA: JOGOS OLÍMPICOS RIO 2016 E SEUS PRINCIPAIS PATROCINADORES.
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- Revista Pretexto, 2020, v. 21, n. 3, p. 69, doi. 10.21714/pretexto.v31i2.6070
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- Publication type:
- Article
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The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market.
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- Journal of Global Marketing, 2009, v. 22, n. 3, p. 199, doi. 10.1080/08911760902845023
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- Publication type:
- Article
21
Türkiye'de Faaliyet Gösteren Havayolu Şirketlerinin Marka Kişiliklerini Belirlemeye Yönelik Bir Araştırma.
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- Anatolia: Turizm Arastirmalari Dergisi, 2012, v. 23, n. 2, p. 173
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- Publication type:
- Article
22
From brands in general to retail brands: A review and future agenda for brand personality measurement.
- Published in:
- Marketing Review, 2012, v. 12, n. 1, p. 90, doi. 10.1362/146934712X13286274424389
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- Publication type:
- Article
23
BRAND PERSONALITY SCALE: IS IT APPLICABLE FOR A SMALL EMERGING COUNTRY?
- Published in:
- Organizations & Markets in Emerging Economies, 2018, v. 9, n. 2, p. 324, doi. 10.15388/omee.2018.10.00017
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- Article
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Ülke Marka Kişiliği: İsveç'te Türkiye Algısı.
- Published in:
- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2019, v. 14, n. 54, p. 168, doi. 10.19168/jyasar.376916
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- Publication type:
- Article
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TÜKETİCİ ETNOSENTRİZMİ, ALGILANAN KALİTE VE MARKA SADAKATİNİN MARKA KİŞİLİĞİ ÜZERİNDEKİ ETKİSİ: KREM ÇİKOLATA TÜKETİCİLERİ ÜZERİNE BİR UYGULAMA
- Published in:
- Journal of Social Sciences Institute / Sosyal Bilimler Enstitüsü Dergisi, 2019, v. 9, n. 17, p. 309, doi. 10.29029/busbed.491848
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- Publication type:
- Article
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IMPACTO DA CONGRUÊNCIA ENTRE AUTOCONCEITO E PERSONALIDADE DE MARCA NA INTENSIDADE DA QUALIDADE DE RELACIONAMENTO E LEALDADE DO CONSUMIDOR.
- Published in:
- REMark: Revista Brasileira de Marketing, 2013, v. 12, n. 1, p. 73, doi. 10.5585/remark.v12i1.2508
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- Publication type:
- Article
27
A Case of Multiple (Brand) Personalities: Expanding the Methods of Brand Personality Measurement in Sport Team Contexts.
- Published in:
- Sport Marketing Quarterly, 2017, v. 26, n. 1, p. 20
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- Publication type:
- Article
28
Atributos de la personalidad de marca socialmente responsable.
- Published in:
- Revista Latina de Comunicación Social, 2020, n. 75, p. 97, doi. 10.4185/RLCS-2020-1418
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- Publication type:
- Article
29
E-TİCARET MARKALARININ KİŞİLİK ÖZELLİKLERİ: TÜKETİCİ DEĞERLENDİRMELERİNE İLİŞKİN BİR ALAN ARAŞTIRMASI.
- Published in:
- Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2022, v. 10, n. 1, p. 59, doi. 10.19145/e-gifder.1010005
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- Publication type:
- Article
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SOSYAL OLAYLARIN SİYASAL MARKA KİŞİLİĞİ ÜZERİNDEKİ YANSIMALARI.
- Published in:
- Marmara University Journal of Economic & Administrative Sciences, 2015, v. 37, n. 2, p. 285, doi. 10.14780/iibd.86369
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- Publication type:
- Article
31
Impact of brand personality traits on customer's brand commitment (case study: NIVEA hygienic products).
- Published in:
- Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 4, p. 543, doi. 10.1080/21639159.2020.1808808
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- Publication type:
- Article
32
Tüketici Etnosentrizmi, Marka Kişiliği Algısı ve Satın Alma Niyeti Arasındaki İlişkinin Değerlendirilmesi: Türkiye'deki Beyaz Eşya Markalarına Yönelik Bir Uygulama.
- Published in:
- Global Media Journal: Turkish Edition, 2018, v. 8, n. 16, p. 354
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- Publication type:
- Article
33
City Brand Personality Projected by Municipalities from Central and Eastern Europe Countries—A Comparison of Facebook Usage.
- Published in:
- Sustainability (2071-1050), 2019, v. 11, n. 19, p. 5440, doi. 10.3390/su11195440
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- Publication type:
- Article
34
ÜNİVERSİTE ÖĞRENCİLERİNE GÖRE GÜMÜŞHANE ÜNİVERSİTESİNİN MARKA KİŞİLİĞİ.
- Published in:
- Journal of Business Economics & Management Research, 2024, v. 7, n. 2, p. 111, doi. 10.33416/baybem.1487440
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- Publication type:
- Article
35
Brand personality: A meta-analytic review of antecedents and consequences.
- Published in:
- Marketing Letters, 2013, v. 24, n. 3, p. 205, doi. 10.1007/s11002-013-9232-7
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- Publication type:
- Article
36
Dimensions of Corporate Brand Personality: An Empirical Study on the Leading Bank Brands Operating in Gujarat State of India.
- Published in:
- Paradigm (09718907), 2012, v. 16, n. 2, p. 24, doi. 10.1177/0971890720120204
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- Publication type:
- Article
37
Dimensions of Product Brand Personality.
- Published in:
- Vision (09722629), 2018, v. 22, n. 4, p. 377, doi. 10.1177/0972262918803496
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- Publication type:
- Article
38
A Methodology to Measure Brand and Consumer's Personality Congruence: A Study on Wristwatch Brands.
- Published in:
- International Journal of Applied Marketing & Management, 2018, v. 3, n. 1, p. 43
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- Publication type:
- Article
39
BRAND PERSONALITY FROM AN ISLAMIC PERSPECTIVE: A CONCEPTUAL ANALYSIS OF AAKER'S MODEL.
- Published in:
- Al-Shajarah: Journal of the International Institute of Islamic Thought & Civilization, 2018, v. 23, n. 2, p. 363
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- Publication type:
- Article
40
Serbest Eczanelerde Marka Kişiliği.
- Published in:
- Marmara Pharmaceutical Journal, 2015, v. 19, n. 3, p. 238, doi. 10.12991/mpj.2015190369214
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- Publication type:
- Article
41
Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention.
- Published in:
- Journal of Marketing Communications, 2016, v. 22, n. 5, p. 456, doi. 10.1080/13527266.2014.914561
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- Publication type:
- Article
42
Five dimensions of brand personality traits in sport.
- Published in:
- Sport Management Review, 2016, v. 19, n. 4, p. 441, doi. 10.1016/j.smr.2016.01.004
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- Publication type:
- Article
43
MARKA KİŞİLİĞİNİN ALGILANMASI ÜZERİNE BİR ARAŞTIRMA.
- Published in:
- Trakya University, Economics & Administrative Sciences Faculty E-Journal / Trakya Üniversitesi İktisadi ve İdari Bilimler Fakültesi E-dergi, 2015, v. 4, n. 1, p. 126
- By:
- Publication type:
- Article
44
CITY BRAND PERSONALITY-AN INTERNATIONAL CONCEPT WITH REGIONAL APPLIANCE IN THE TOURISM DEVELOPMENT STRATEGY.
- Published in:
- Centre for European Studies (CES) Working Papers, 2013, v. 5, n. 4, p. 626
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- Publication type:
- Article
45
Exploring the Conceptualisation of a New Brand Personality Scale for Consumer Durables: Empirical Insights.
- Published in:
- SCMS Journal of Indian Management, 2022, v. 19, n. 2, p. 35
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- Publication type:
- Article
46
基于社会化聆听的服装品牌个性维度构建与量化.
- Published in:
- Journal of Silk, 2025, v. 62, n. 5, p. 22, doi. 10.3969/j.issn.1001-7003.2025.05.003
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- Publication type:
- Article
47
The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love.
- Published in:
- International Journal of Human-Computer Interaction, 2025, v. 41, n. 10, p. 6335, doi. 10.1080/10447318.2024.2376357
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- Publication type:
- Article
48
How brand personality, brand identification and service quality influence service brand equity.
- Published in:
- Cogent Business & Management, 2014, v. 1, n. 1, p. 1, doi. 10.1080/23311975.2014.981329
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- Publication type:
- Article
49
How brand personality, brand identification and service quality influence service brand equity.
- Published in:
- Cogent Business & Management, 2014, v. 1, n. 2, p. 1, doi. 10.1080/23311975.2014.981329
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- Publication type:
- Article
50
A Study on the Effects of City Brand-Self Congruity on Attitudes toward City and Moderating Effect of City Brand Personality.
- Published in:
- Journal of Digital Convergence, 2019, v. 17, n. 3, p. 129, doi. 10.14400/JDC.2019.17.3.129
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- Publication type:
- Article