Works matching Brand Management

Results: 2766

Making Italian fashion global: Brand building and management at Gruppo Finanziario Tessile (1950s‒1990s).

Published in:

Business History, 2020, v. 62, n. 1, p. 42, doi. 10.1080/00076791.2017.1329299

By:

Merlo, Elisabetta;
Perugini, Mario

Publication type:

Article

Brand Portfolio Prerogative: Five Challenges and Research Themes Within Brand Portfolio Management.

Published in:

IUP Journal of Brand Management, 2012, v. 9, n. 3, p. 7

By:

Uggla, Henrik;
Lashgari, Maryam

Publication type:

Article

A COMPARATIVE STUDY OF STRATEGIC COMMUNICATION APPLICATION BY CHINESE AND FOREIGN-OWNED ENTERPRISES TO BRAND CRISIS MANAGEMENT.

Published in:

International Journal of Arts & Sciences, 2017, v. 9, n. 4, p. 175

By:

Chen Xianhong;
Chen Ni

Publication type:

Article

Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland.

Published in:

Journal of Strategic Marketing, 2008, v. 16, n. 4, p. 283, doi. 10.1080/09652540802264124

By:

Muzellec, Laurent;
Lambkin, Mary

Publication type:

Article

Checks and Balances: Management's Antivenom for Poisoned Brands.

Published in:

Proceedings of the Northeast Business & Economics Association, 2009, p. 237

By:

Gray, Irwin;
You Jianxin

Publication type:

Article

BRAND MANAGEMENT PROCES U BOSANSKOHERCEGOVAČKIM KOMPANIJAMA.

Published in:

BH Economics Forum / BH Ekonomski Forum, 2016, n. 7, p. 77

By:

Iličić, Lordan;
Jerković, Darijo;
Obhođaš, Ibrahim

Publication type:

Article

BRAND MANAGEMENT AND CONSUMING TRIBE. A STUDY APPLIED TO THE SPANISH SURF BRANDS.

Published in:

Revista de Comunicación de la SEECI, 2020, n. 51, p. 17, doi. 10.15198/seeci.2020.51.17-41

By:

Sanz-Marcos, Paloma

Publication type:

Article

GESTÃO DA MARCA: MAPEAMENTO DO ESTADO DA ARTE.

Published in:

Revista Ágora, 2018, v. 23, n. 2, p. 25

By:

Schneider Pivatto, Luana;
Ternus, Carline

Publication type:

Article

IMPLEMENTATION OF BRAND MANAGEMENT IN ENTERPRISE MANAGEMENT: UKRAINIAN REALITIES.

Published in:

Financial & Credit Activity: Problems of Theory & Practice, 2021, v. 5, n. 40, p. 546, doi. 10.18371/fcaptp.v5i40.245227

By:

O., Vdovichena;
A., Vdovichen;
I., Losheniuk;
V., Chychun

Publication type:

Article

ДОСЛІДЖЕННЯ СУТІ БРЕНД-МЕНЕДЖМЕНТУ В СИСТЕМІ МАРКЕТИНГОВОГО УПРАВЛІННЯ ПІДПРИЄМСТВОМ.

Published in:

Galician economic journal, 2023, v. 80, n. 1, p. 20, doi. 10.33108/galicianvisnyk_tntu2023.01.020

By:

Данилюк, Анна

Publication type:

Article

Understanding the interplay between brand and innovation management: findings and future research directions.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 548, doi. 10.1007/s11747-015-0445-6

By:

Brexendorf, Tim;
Bayus, Barry;
Keller, Kevin

Publication type:

Article

ANALYSIS OF METHODICAL APPROACHES TO EMPLOYER BRAND MANAGEMENT AND EVALUATION.

Published in:

Technology Audit & Production Reserves, 2022, v. 3, n. 4(65), p. 26, doi. 10.15587/2706-5448.2022.260561

By:

Dzhulai, Maryna

Publication type:

Article

THEORETICAL AND METHODOLOGICAL FOUNDATIONS SUBSYSTEM BRAND MANAGEMENT AT THE ENTERPRISE.

Published in:

Scientific Bulletin of Polissia, 2017, v. 10, n. 2,Part2, p. 156, doi. 10.25140/2410-9576-2017-2-2(10)-156-163

By:

Romanenko, Y. A.;
Chaplay, I. V.

Publication type:

Article

A Sectorial Validation and Application of a Conceptual Framework for Creating a Brand Management Strategy.

Published in:

Businesses, 2023, v. 3, n. 3, p. 424, doi. 10.3390/businesses3030026

By:

Cid, Allan;
Blanchet, Pierre;
Robichaud, François;
Kinuani, Nsimba

Publication type:

Article

A Conceptual Framework for Creating Brand Management Strategies.

Published in:

Businesses, 2022, v. 2, n. 4, p. 546, doi. 10.3390/businesses2040034

By:

Cid, Allan;
Blanchet, Pierre;
Robichaud, François;
Kinuani, Nsimba

Publication type:

Article

Internal Brand Management Framework in Tehran Hotels.

Published in:

Bagh-e Nazar, 2019, v. 15, n. 68, p. 27, doi. 10.22034/bagh.2019.81655

By:

Shafia, Saeed;
Naghavi, MirAli Seyyed

Publication type:

Article

UPRAVLJANJE BRENDOM U SEKTORU USLUGA.

Published in:

Knowledge: International Journal, 2019, v. 31, n. 6, p. 2047

By:

Stojanović, Suzana;
Janković, Marko;
Dimitrijević, Dejan

Publication type:

Article

Sustainable Brand Management: The Role of Internal Brand Management and Intrinsic Motivation in Building Employee's Brand Relationship Quality towards Organization's Brand.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 24, p. 16660, doi. 10.3390/su142416660

By:

Ahmed, Urooj;
Hashim, Sharizal

Publication type:

Article

УПРАВЛІННЯ БРЕНДОМ ЯК СКЛАДОВА БРЕНД-МЕНЕДЖМЕНТУ

Published in:

Scientific Proceedings of Ostroh Academy National University Series, Economics, 2018, v. 39, n. 11, p. 52, doi. 10.25264/2311-5149-2018-11(39)-52-55

By:

Антонівна, Ковальчук Ольга

Publication type:

Article

品牌管理数字化平台设计与实现 ——以普宁青梅区域公共品牌管理平台建设为例.

Published in:

Agricultural Outlook (1673-3908), 2023, v. 19, n. 12, p. 102

By:

黄菁;
李好;
邹一荣

Publication type:

Article

Scientific Research on the Use of Influencers in Brand Management: The State of the Art.

Published in:

Icono 14, 2024, v. 22, n. 1, p. 1, doi. 10.7195/ri14.v22i1.2125

By:

Sanz-Marcos, Paloma;
Melendez González-Haba, Guadalupe;
Castillo-Díaz, Ana;
Vergara, Enrique

Publication type:

Article

THE SCENARIO OF BRAND MANAGEMENT ASPECTS ADOPTED BY LEADING MNCS IN BANGLADESH: AN INVESTIGATIVE STUDY.

Published in:

Indonesian Journal of Business & Entrepreunership, 2024, v. 10, n. 2, p. 436, doi. 10.17358/IJBE.10.2.436

By:

Hamid, Dewan Afrida

Publication type:

Article

THE IMPACT OF MARKETING AGILITY, FUNCTIONS OF DIGITAL PLATFORMS AND BRAND DIGITALIZATION ON BRAND PERFORMANCE: THE MEDIATING ROLE OF STRATEGIC BRAND MANAGEMENT.

Published in:

Journal of Global Strategic Management, 2024, v. 18, n. 2, p. 33

By:

ZEHIR, Cemal;
ILGAZ, Zeliha

Publication type:

Article

New Paradigm in Evolving Brand Management Strategy.

Published in:

Journal of Management Research (09725814), 2005, v. 5, n. 2, p. 80

By:

Sarkar, A. N.;
Singh, Jagjit

Publication type:

Article

Superhero or vigilante? A matter of perspective and brand management.

Published in:

European Journal of American Culture, 2015, v. 34, n. 1, p. 67, doi. 10.1386/ejac.34.1.67_1

By:

Marazi, Katherine

Publication type:

Article

Estrategias de gestión del valor de marca de las cabeceras de prensa españolas a través de sus extensiones digitales.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2017, v. 8, n. 1, p. 87, doi. 10.14198/MEDCOM2017.8.1.7

By:

VICTORIA-MAS, María;
LACASA-MAS, Iván

Publication type:

Article

DEVELOPMENT OF INFORMATION AND COMMUNICATION TECHNOLOGIES TO STUDY CONSUMER BEHAVIOR IN THE PROCESS OF BRAND MANAGEMENT.

Published in:

Eastern-European Journal of Enterprise Technologies, 2023, v. 123, n. 13, p. 34, doi. 10.15587/1729-4061.2023.279615

By:

Yahelska, Kateryna;
Vasylyshyna, Liubov;
Shkurov, Yevhen

Publication type:

Article

EVALUATING AND DESIGNING THE BRAND MANAGEMENT CURRICULUM OF MBA PROGRAMS FROM THE PERSPECTIVE OF BRAND MANAGERS' PROFESSIONAL NEEDS.

Published in:

Marketing Education Review, 2008, v. 18, n. 2, p. 35, doi. 10.1080/10528008.2008.11489035

By:

Herstein, Ram;
Rotem, Arie;
Rivin, Lirit Ables

Publication type:

Article

DYNAMIC ASPECTS OF BRAND MANAGEMENT.

Published in:

Economics, Management & Financial Markets, 2016, v. 11, n. 1, p. 135

By:

PRYMON, MAREK

Publication type:

Article

What about context in internal brand management? Understanding employee brand commitment in the public sector.

Published in:

Journal of Marketing Management, 2021, v. 37, n. 13/14, p. 1243, doi. 10.1080/0267257X.2021.1909106

By:

Leijerholt, Ulrika

Publication type:

Article

Brand Identity Management and Corporate Social Responsibility: an analysis from employees’ perspective in the banking sector.

Published in:

Journal of Business Economics & Management, 2017, v. 18, n. 2, p. 241, doi. 10.3846/16111699.2016.1209785

By:

Bravo, Rafael;
Buil, Isabel;
de Chernatony, Leslie;
Martínez, Eva

Publication type:

Article

Exploración de la gestión de marca en las pequeñas empresas de servicios de México.

Published in:

Estudios Gerenciales, 2019, v. 35, n. 152, p. 331, doi. 10.18046/j.estger.2019.152.3176

By:

Maldonado-Guzmán, Gonzalo

Publication type:

Article

LA GESTIÓN DE MARCA CON ORIENTACIÓN AL MERCADO. UNA PERSPECTIVA DESDE LOS FRANQUICIADOS.

Published in:

Estudios Gerenciales, 2008, v. 24, n. 108, p. 61

By:

Monge, María Esther Calderón;
González, Jannett Ayup

Publication type:

Article

Brand management practices in emerging country firms - exploring the patterns of variation and its impact on firm performance.

Published in:

Journal for East European Management Studies, 2018, v. 23, n. 3, p. 447, doi. 10.5771/0949-6181-2018-3-447

By:

Tatoglu, Ekrem;
Sahadev, Sunil;
Demirbag, Mehmet

Publication type:

Article

BRAND MANAGEMENT INTERNATIONALIZATION: CASE STUDY OF NIKE.

Published in:

Journal of International Trade, Logistics & Law, 2023, v. 9, n. 2, p. 181

By:

NIA, Neginsadat Bekheir

Publication type:

Article

STRATEGIC BRAND MANAGEMENT IN FUNCTION OF IMPROVING THE COMPETITIVE POSITION OF TOURIST DESTINATIONS.

Published in:

UTMS Journal of Economics, 2023, v. 14, n. 1, p. 52

By:

Blazheska, Daliborka;
Ristovska, Natasha;
Nakovski, Dejan

Publication type:

Article

LA GESTIÓN DE MARCA EN PYMES FAMILIARES Vs. NO FAMILIARES EN MÉXICO.

Published in:

Revista Orbis, 2020, v. 16, p. 20

By:

Maldonado, Gonzalo;
Reyes, Edith;
Castillo, Mónica

Publication type:

Article

İŞVEREN MARKASI YÖNETİM SÜRECİNDE STRATEJİ VE UYGULAMALARIN İNCELENMESİ: TÜRKİYE'DEKİ ŞİRKETLERİN İNSAN KAYNAKLARI YÖNETİCİLERİNE YÖNELİK BİR ARAŞTIRMA

Published in:

Journal of International Social Research, 2015, v. 8, n. 40, p. 674, doi. 10.17719/jisr.20154013949

By:

DOĞRU, Gonca;
YEYGEL ÇAKIR, Sinem

Publication type:

Article

An examination of the role of internal brand management: impact of contractual models.

Published in:

Journal of Hospitality Marketing & Management, 2020, v. 29, n. 4, p. 503, doi. 10.1080/19368623.2019.1650155

By:

Koo, Bonhak;
Curtis, Catherine

Publication type:

Article

INTEGRATION OF BRAND VULNERABILITY SCENARIOS PLANNING INTO BRAND MANAGEMENT PROCESS.

Published in:

Economics & Management, 2013, v. 18, n. 3, p. 553, doi. 10.5755/j01.em.18.3.4234

By:

Vainauskiene, Vestina;
Vaitkiene, Rimgaile

Publication type:

Article

IMPROVING BUSINESS PERFORMANCE THROUGH BRAND MANAGEMENT PRACTICE.

Published in:

Economic Annals / Ekonomski Anali, 2016, v. 61, n. 208, p. 137, doi. 10.2298/EKA1608137V

By:

Veljković, Saša;
Kaličanin, Djordje

Publication type:

Article

UPRAVLJANJE ZNAMK IZVOZNIKOV V RAZMERAH INTERNACIONALIZACIJE POSLOVANJA.

Published in:

Our Economy / Nase Gospodarstvo, 2006, v. 52, n. 1/2, p. 24

By:

Snoj, Boris;
Hudoklin, Magda

Publication type:

Article

Integrating knowledge and employer brand management: A conceptual model.

Published in:

Online Journal of Applied Knowledge Management, 2020, v. 8, n. 1, p. 63, doi. 10.36965/ojakm.2020.8(1)63-84

By:

Santiago, Joanna Krywalski

Publication type:

Article

Personajes publicitarios como estrategia de gestión de marca en la promoción de productos de cacao en emprendimientos rurales de la costa ecuatoriana.

Published in:

ComHumanitas: Revista Científica de Comunicación, 2022, v. 13, n. 1, p. 50, doi. 10.31207/rch.v13i1.334

By:

Jaramillo Escobar, Bladimir Heriberto;
Baquerizo Cruz, Heidy Xiomara;
Hart Moreno, Jhuliana Katiuska

Publication type:

Article

MONISTIC CONCEPT OF BRANDING HAS BEEN BROKEN: HOW TO GUARANTEE CONSISTENCY IN BRAND VALUE MANAGEMENT?

Published in:

Polish Journal of Management Studies, 2020, v. 22, n. 2, p. 232, doi. 10.17512/pjms.2020.22.2.16

By:

J., Majerova

Publication type:

Article

STRATEGIC BRAND MANAGEMENT OF INTERNATIONAL FASHION RETAILERS IN SOUTH ASIA.

Published in:

Pranjana: The Journal of Management Awareness, 2009, v. 12, n. 2, p. 38

By:

Mishra, Anil

Publication type:

Article

CORPORATE BRAND MANAGEMENT: PAST, PRESENT AND FUTURE.

Published in:

Pranjana: The Journal of Management Awareness, 2009, v. 12, n. 1, p. 21

By:

Khan, Bilal Mustafa

Publication type:

Article

A practitioner-led strategic place brand-management model.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 15-16, p. 1782, doi. 10.1080/0267257X.2013.800901

By:

Hanna, Sonya;
Rowley, Jennifer

Publication type:

Article

Brand management in small and medium-sized (SME) retailers: A future research agenda.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 11-12, p. 1367, doi. 10.1080/0267257X.2013.798672

By:

Mitchell, Richard;
Hutchinson, Karise;
Quinn, Barry

Publication type:

Article

The community brand paradigm: A response to brand management's dilemma in the digital era.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 7-8, p. 912, doi. 10.1080/0267257X.2012.729072

By:

Quinton, Sarah

Publication type:

Article