Works matching Brand Identity

Results: 1930

IDENTIDADE DE MARCA DE CACHAÇAS ARTESANAIS: UM GOLE PRO SANTO!

Published in:

Revista Interdisciplinar de Marketing (RIMAR), 2022, v. 12, n. 1, p. 52, doi. 10.4025/rimar.v12i1.61185

By:

Elaine de Souza, Jennifer;
Roberto Scharf, Edson;
Adolfo Gehrke, Germano

Publication type:

Article

Brand identity dynamics – reinforcement or destabilisation of a sport brand identity through the introduction of esports?

Published in:

Journal of Strategic Marketing, 2022, v. 30, n. 4, p. 421, doi. 10.1080/0965254X.2021.1959628

By:

Mühlbacher, Hans;
Bertschy, Marjorie;
Desbordes, Michel

Publication type:

Article

Reklam Müzikleri Aracılığıyla Marka Kimliğinde Yaşanan Revizyon: Atasay ve Pınar Televizyon Reklamlarına Yönelik Bir Araştırma.

Published in:

Global Media Journal: Turkish Edition, 2018, v. 8, n. 16, p. 303

By:

KÖSE, Gonca

Publication type:

Article

IDENTITET MARKE PROIZVODA - ČIMBENIK USPJEŠNOG TRŽIŠNOG POLOŽAJA MARKE PROIZVODA.

Published in:

Ekonomski Vjesnik, 2012, v. 25, n. 2, p. 357

By:

Lijović, Branislav

Publication type:

Article

品牌契合度對品牌評價、品牌認同及購買意圖之影響─以中華職棒廣告贊助廠商為例

Published in:

Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 2, p. 137

By:

陳欽雨;
張書豪;
吳三榮

Publication type:

Article

品牌體驗對品牌忠誠的影響: 品牌認同與品牌滿意的雙中介效果與網絡外部的負向干擾*.

Published in:

Journal of Management & Systems, 2023, v. 30, n. 1, p. 71, doi. 10.29416/JMS.202301_30(1).0003

By:

黃識銘;
蔡雅玲;
陳淑慧

Publication type:

Article

سميولوجيا القوة الناعمة كأداة لاتصالات الدبلوماسية الرقمية ودورها في بناء هوية العلامة التجارية للدولة: دراسة حالة دولة الإمارات العربية المتحدة

Published in:

University of Sharjah Journal for Humanities & Social Sciences, 2023, v. 20, n. 4, p. 205, doi. 10.36394/jhss/20/4/13

By:

غادة سيف ثابت

Publication type:

Article

سميولوجيا القوة الناعمة كأداة لاتصالات الدبلوماسية الرقمية ودورها في بناء هوية العلامة التجارية للدولة: دراسة حالة دولة الإمارات العربية المتحدة

Published in:

University of Sharjah Journal for Humanities & Social Sciences, 2023, v. 20, n. 4, p. 205, doi. 10.36394/jhss/20/4/13

By:

غادة سيف ثابت

Publication type:

Article

The Personality of Visual Elements: A Framework for the Development of Visual Identity Based on Brand Personality Dimensions.

Published in:

International Journal of Visual Design, 2024, v. 18, n. 1, p. 67, doi. 10.18848/2325-1581/CGP/v18i01/67-98

By:

Andrade, Beatriz;
Morais, Rodrigo;
Soares de Lima, Edirlei

Publication type:

Article

Brand Identity-image Congruence: A Framework for Business-to-business Banks in South Africa.

Published in:

Journal of Business-to-Business Marketing, 2021, v. 28, n. 3, p. 283, doi. 10.1080/1051712X.2021.1974170

By:

Zwakala, Kuhle M.;
Steenkamp, Pieter

Publication type:

Article

스타벅스 커피전문점의 브랜드 아이덴티티가 고객의 브랜드신뢰도，브랜드애착，재방문의사 및 구전의도에미치는 영향

Published in:

Journal of Digital Convergence, 2017, v. 15, n. 12, p. 159, doi. 10.14400/JDC.2017.15.12.159

By:

이정숙

Publication type:

Article

Implication of Brand Identity Facets on Marketing Communication of Lifestyle Magazine: Case Study of A Swedish Brand.

Published in:

Journal of Applied Economics & Business Research, 2014, v. 4, n. 1, p. 23

By:

Farhana, Mosarrat

Publication type:

Article

动态图形设计在快消食品包装及品牌视觉识别系统中的应用.

Published in:

Food & Machinery, 2023, n. 7, p. 119, doi. 10.13652/j.spjx.1003.5788.2022.60091

By:

王思雅;
张翼

Publication type:

Article

Cyber World의 Moving Brand Identity에 관한 연구.

Published in:

Journal of the Korea Institute of Information & Communication Engineering, 2016, v. 20, n. 1, p. 65, doi. 10.6109/jkiice.2016.20.1.65

By:

황인경

Publication type:

Article

Effect of brand identity in the formation of brand equity capital in the dairy industry.

Published in:

International Journal of Scientific Management & Development, 2015, v. 3, n. 7, p. 475

By:

Khosravi, Fahime;
Golestan, Ahmad Nategh

Publication type:

Article

Uma pesquisa aplicada na identidade da marca O caso de organização pública de ensino no Brasil.

Published in:

Cadernos de Gestão Pública e Cidadania, 2015, v. 20, n. 66, p. 118

By:

da Silva Devonish, Isabela Menezes;
Gonçalves Quelhas, Osvaldo Luiz;
França, Sérgio;
Meiriño, Marcelo

Publication type:

Article

A typology of organisational stakeholder engagement with place brand identity.

Published in:

Journal of Strategic Marketing, 2020, v. 28, n. 7, p. 620, doi. 10.1080/0965254X.2019.1593224

By:

Helmi, Jessica;
Bridson, Kerrie;
Casidy, Riza

Publication type:

Article

The effects of brand identity on brand performance in the service sector.

Published in:

Journal of Strategic Marketing, 2019, v. 27, n. 8, p. 651, doi. 10.1080/0965254X.2018.1464050

By:

Casidy, Riza;
Prentice, Catherine;
Wymer, Walter

Publication type:

Article

The role of gastronomy in shaping the destination's brand identity: an empirical analysis based on stakeholders' opinions.

Published in:

Journal of Hospitality Marketing & Management, 2021, v. 30, n. 6, p. 738, doi. 10.1080/19368623.2021.1877587

By:

Suna, Belma;
Alvarez, Maria D.

Publication type:

Article

Brand Identity Development and the Role of Marketing Communications: Brand Experts' View.

Published in:

Managing Global Transitions: International Research Journal, 2013, v. 11, n. 1, p. 61

By:

Petek, Nusa;
Ruzzier, Maja Konecnik

Publication type:

Article

How Popular Culture Affects Brand Identity and Perceived Quality in Consumer Decision Making.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2016, v. 24 S, p. 9

By:

Herman, R. T.;
Widiasari, J.;
Lasmy, H.;
Hartono, H.

Publication type:

Article

COMMUNITY STAKEHOLDERS AND THE PERCEPTION OF TOURISM DOWNTOWNS: AN ASSESSMENT OF BRAND IDENTITY.

Published in:

Tourism Analysis, 2016, v. 21, n. 2/3, p. 159, doi. 10.3727/108354216X14559233984656

By:

LINE, NATHANIEL D.;
RUNYAN, RODNEY C.;
SWINNEY, JANE L.;
SNEED, CHRISTOPHER

Publication type:

Article

Evaluation of brand identity of Bulgaria as a tourist destination.

Published in:

Tourism (13327461), 2018, v. 66, n. 1, p. 19

By:

Dyankov, Todor;
Krastev, Viliyan;
Yancheva, Krassimira

Publication type:

Article

Rethinking Luxury for Segmentation and Brand Strategy: The Semiotic Square and Identity Prism Model for Fine Wines.

Published in:

Beverages, 2019, v. 5, n. 1, p. 1, doi. 10.3390/beverages5010026

By:

Galli, Federica;
Boger Jr., Carl A.;
Taylor, D. Christopher

Publication type:

Article

Utilised Artificial Intelligence (AI) to Determine the Extent of the Influence of Brand Identity on Purchasing Decisions Towards KFC Products in Daerah Istimewa Yogyakarta (DIY).

Published in:

KnE Social Sciences, 2024, p. 1, doi. 10.18502/kss.v9i32.17423

By:

Aldina, Rizqa Putri;
Rahmayanti, Ifada

Publication type:

Article

Museum brand identity model approach: An online Delphi Study.

Published in:

Methaodos: Social Science Journal / Methaodos: Revista de Ciencias Sociales, 2022, v. 10, n. 2, p. 160, doi. 10.17502/mrcs.v10i2.544

By:

Ferreiro-Rosende, Erica

Publication type:

Article

DESTINATION BRAND IDENTITY AS A MEDIATOR BETWEEN ACCESSIBILITY AND TOURIST PERCEPTION: PROMOTING BAMA YAO AS POTENTIAL WELLNESS TOURIST DESTINATION IN CHINA.

Published in:

Tourism / Turyzm (08675856), 2024, v. 34, n. 1, p. 109, doi. 10.18778/0867-5856.34.1.10

By:

Linwei Yan;
Alagas, Elangkovan Narayanan;
Jambulingam, Manimekalai;
Lei Wang

Publication type:

Article

Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity.

Published in:

Business Perspectives & Research, 2022, v. 10, n. 3, p. 327, doi. 10.1177/22785337211024926

By:

Farzin, Milad;
Sadeghi, Marzie;
Fattahi, Majid;
Eghbal, Mohammad Reza

Publication type:

Article

Descubriendo Netflix: identidad de marca y representaciones de la diversidad.

Published in:

Revista de Comunicación, 2022, v. 21, n. 2, p. 179, doi. 10.26441/RC21.2-2022-A9

By:

Pedro, J.

Publication type:

Article

ESTUDOS SOBRE IDENTIDADE DE MARCA: UMA ANÁLISE SOBRE A PRODUÇÃO ACADÊMICA BRASILEIRA DE 1997 A 2011.

Published in:

GESTÃO.Org: Revista Eletrônica de Gestão Organizacional, 2013, v. 11, n. 1, p. 34

By:

Roberto Scharf, Edson;
David Vieira, Francisco Giovanni;
Krause, Rogério

Publication type:

Article

Exploring professional human brand identity through cultural and social capital: a typology of film director identities.

Published in:

Journal of Marketing Management, 2020, v. 36, n. 9/10, p. 830, doi. 10.1080/0267257X.2020.1763436

By:

Pluntz, Camille;
Pras, Bernard

Publication type:

Article

Brand identity and online self-customisation usefulness perception.

Published in:

Journal of Marketing Management, 2016, v. 32, n. 13-14, p. 1308, doi. 10.1080/0267257X.2016.1170720

By:

He, Hongwei;
Harris, Lloyd C.;
Wang, Weiyue;
Haider, Kamran

Publication type:

Article

Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 11-12, p. 1353, doi. 10.1080/0267257X.2015.1018307

By:

Pich, Christopher;
Dean, Dianne

Publication type:

Article

Crafting Brand Identity in the Fashion Industry: A Linguistic Analysis of Web-based Company Communication.

Published in:

Textus, 2013, v. 26, n. 1, p. 81

By:

Crawford Camiciottoli, Belinda

Publication type:

Article

PULL STRATEGY AND DIGITAL MARKETING OPTIMIZATION FOR HOUSE OF GARMENT MSMES AS BRAND IDENTITY ENHANCEMENT BY LEGALITY MANAGEMENT, COMPANY PROFILE AND WEBSITE MAKING.

Published in:

Eduvest: Journal Of Universal Studies, 2023, v. 3, n. 7, p. 1218, doi. 10.59188/eduvest.v3i7.864

By:

Afwan, Ihsanul;
Lupiyoadi, Rambat

Publication type:

Article

Identidad de Marca y Mercadeo étnico.

Published in:

COMUNI@CCION - Revista de Investigación en Comunicación y Desarrollo, 2024, v. 15, n. 2, p. 142, doi. 10.33595/2226-1478.15.2.1094

By:

Melchor Cardona, Madeline;
Mayorga Gordillo, Javier Andrés;
Mezu Carabali, Erika Milena

Publication type:

Article

A kolozsvári szoftver- és IT-vállalatok munkáltatói brand identitásának sajátosságai a honlapjukon közölt tartalmak alapján.

Published in:

Forum on Economics & Business / Közgazdász Fórum, 2018, v. 21, n. 134, p. 58

By:

ERIKA, TŐKÉS GYÖNGYVÉR

Publication type:

Article

The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands.

Published in:

Journal of Marketing, 2022, v. 86, n. 6, p. 70, doi. 10.1177/00222429221074704

By:

Ordabayeva, Nailya;
Cavanaugh, Lisa A.;
Dahl, Darren W.

Publication type:

Article

CONSUMERS' INCLUSIVENESS AND MIGRATION: EVALUATION OF SELECTED BRANDS THROUGH THE BRAND IDENTITY PRISM.

Published in:

Communication Today, 2021, v. 12, n. 1, p. 96

By:

OBUKOADATA, Presly Ogheneruke;
UDUMA, Ngozi Eje;
OBUKOADATA, Oluchi Sussan

Publication type:

Article

Methodological Framework for the Analysis of Brand Identity Construction.

Published in:

Journal of Media Research, 2020, v. 13, n. 1, p. 22, doi. 10.24193/jmr.36.2

By:

TŐKÉS, Gyöngyvér Erika

Publication type:

Article

The Brand Identity: A Strategic Shift for Success.

Published in:

Romanian Economic Journal, 2010, v. 13, n. 36, p. 3

By:

Danciu, Victor

Publication type:

Article

Retro Pazarlama Bağlamında Tüketicilerin Marka Kimliği ve Marka İmajına Bakış Açıları: GAÜN Akademisyenleri Üzerine Bir Araştırma.

Published in:

Gaziantep University Journal of Social Sciences, 2017, v. 16, n. 2, p. 345, doi. 10.21547/jss.300703

By:

SARIÇİÇEK, Reyhan;
ÇOPUROĞLU, Filiz ÇOKAY;
KORKMAZ, İbrahim Halil

Publication type:

Article

IDENTIDADE DE MARCA COMO DRIVER DE ESTRATÉGIAS DE MARKETING: UM ESTUDO SOBRE A MARCA HYUNDAI.

Published in:

Gestão & Planejamento, 2016, p. 494

By:

Scharf, Edson Roberto;
Sarquis, Aléssio Bessa;
Krause, Rogério

Publication type:

Article

IDENTIDADE DE MARCA COMO DRIVER DE ESTRATÉGIAS DE MARKETING: UM ESTUDO SOBRE A MARCA HYUNDAI.

Published in:

Gestão & Planejamento, 2015, v. 16, n. 3, p. 494

By:

Scharf, Edson Roberto;
Sarquis, Aléssio Bessa;
Krause, Rogério

Publication type:

Article

Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time.

Published in:

Journal of Interactive Marketing, 2011, v. 25, n. 3, p. 169, doi. 10.1016/j.intmar.2011.04.002

By:

Saaksjarvia, Maria;
Samiee, Saeed

Publication type:

Article

Heterogeneous brand identities in Cross-IP mobile game collaborations: a case study of visual design characteristics.

Published in:

International Journal of Visual & Performing Arts, 2025, v. 7, n. 1, p. 126, doi. 10.31763/viperarts.v7i1.1753

By:

Annisa, Naira Pelangi;
Rahman, Yanuar;
Swasty, Wirania

Publication type:

Article

UM’s Mascott Design for Supporting Brand Identity.

Published in:

KnE Social Sciences, 2020, p. 651, doi. 10.18502/kss.v4i12.7639

By:

Larasati, Annisa;
Lose Hermanto, Yon Ade;
Sarjono

Publication type:

Article

SLOGANLARIN MARKA KİMLİĞİNE KATKISININ İÇERİK ANALİZİ YÖNTEMİ İLE İNCELENMESİ.

Published in:

Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2021, n. 47, p. 247, doi. 10.30794/pausbed.778010

By:

YALÇINKAYA, Neslihan

Publication type:

Article

TÜKETİCİ DEĞERİ VE TÜKETİCİ-MARKA KİMLİĞİNİN MARKA SADAKATİNE OLAN ETKİSİ: AKILLI TELEFON ÖRNEĞİ.

Published in:

Dokuz Eylul University Journal of Graduate School of Social Sciences, 2020, v. 22, n. 2, p. 623, doi. 10.16953/deusosbil.564804

By:

AKSU ARMAĞAN, Ece;
ARIK, Elif;
MERT, Mertcan

Publication type:

Article

Combating phishing attacks via brand identity and authorization features.

Published in:

Security & Communication Networks, 2015, v. 8, n. 6, p. 888, doi. 10.1002/sec.1045

By:

Geng, Guang-Gang;
Lee, Xiao-Dong;
Zhang, Yan-Ming

Publication type:

Article