Works matching Ambush marketing

Results: 115

Ambush Marketing in Sport Taekwondo and How to Prevent It.

Published in:

Ido Movement for Culture. Journal of Martial Arts Anthropology, 2020, v. 20, n. 4, p. 7, doi. 10.14589/ido.20.4.2

By:

KYONGMIN LEE;
JOHNSON, JOHN A.

Publication type:

Article

CLASSIFICATION OF AMBUSH MARKETING METHODS IN SPORT - EVIDENCE FROM THE 2012 UEFA EUROPEAN CHAMPIONSHIP.

Published in:

International Journal of Contemporary Management, 2016, v. 15, n. 1, p. 131, doi. 10.4467/24498939IJCM.16.007.4840

By:

Piątkowska, Monika;
Gocłowska, Sylwia

Publication type:

Article

FACE AU DEVELOPPEMENT DE L'AMBUSH MARKETING, LA RÉPONSE MARKETING COMME COMPLÉMENT À L'APPROCHE JURIDIQUE ?

Published in:

Revue Française du Marketing, 2013, n. 242, p. 45

By:

LEROUX-SOSTENES, Marie-Josèphe;
REZENTHEL, Sarah;
ROUVRAIS-CHARRON, Chantal

Publication type:

Article

The Evolution of Media Reporting of Ambush Marketing.

Published in:

Sport Marketing Quarterly, 2018, v. 27, n. 1, p. 18, doi. 10.32731/smq.271.032018.02

By:

Burton, Nicholas;
Snyder, Kevin;
McKelvey, Steve

Publication type:

Article

Sporda Tuzak Pazarlama: Kavramsal Bir Çerçeve.

Published in:

International Journal of Management Academy, 2022, v. 5, n. 2, p. 458, doi. 10.33712/mana.1135005

By:

GEDİK, Yasemin

Publication type:

Article

Ambush Marketing: Creativity vs. Controversy.

Published in:

American Journal of Management, 2025, v. 25, n. 1, p. 71, doi. 10.33423/ajm.v25i1.7522

By:

Nufer, Gerd

Publication type:

Article

Ambush marketing, the Olympic and Paralympic Marks Act and Canadian national sports organisations: Awareness, perceptions and impacts.

Published in:

Journal of Sponsorship, 2011, v. 4, n. 3, p. 253

By:

Ellis, Dana;
Gauthier, Marie-Ève;
Séguin, Benoit

Publication type:

Article

Ambush marketing and the Olympics 2012.

Published in:

Journal of Sponsorship, 2011, v. 4, n. 3, p. 245

By:

Palomba, Marina

Publication type:

Article

Ambush marketing in sport: An analysis of sponsorship protection means and counter-ambush measures.

Published in:

Journal of Sponsorship, 2009, v. 2, n. 4, p. 303

By:

Burton, Nicholas;
Chadwick, Simon

Publication type:

Article

Dirty Trix at Euro 2008: Brand Protection, Ambush Marketing and Intellectual Property Theft at the European Football Championships.

Published in:

Entertainment & Sports Law Journal, 2012, v. 10, p. 1

By:

Geoff Pearson, Dr

Publication type:

Article

Sports sponsorship and the risks of ambush marketing: the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards corporations.

Published in:

International Journal of Advertising, 2020, v. 39, n. 7, p. 921, doi. 10.1080/02650487.2019.1710971

By:

Yun, Lira;
Kim, Kihan;
Cheong, Yunjae

Publication type:

Article

SİNSİ VEYA UYANIK PAZARLAMA(?); KAVRAMSAL ÇERÇEVE VE ÖRNEK OLAYLAR.

Published in:

Journal of Marmara University Social Sciences Institute / Öneri, 2017, v. 12, n. 47, p. 111, doi. 10.14783/maruoneri.v12i27581.290492

By:

AYTAÇ, Muhammed Bilgehan

Publication type:

Article

The Legal Perspective of Ambush Marketing: an Arm Length Study in Indian Scenario.

Published in:

International Journal of Business Insights & Transformation, 2011, v. 4, n. 2, p. 128

By:

Mishra, Pratika;
Mishra, Saurabh

Publication type:

Article

Ambush marketing and RTM as a dangers for sport organisations.

Published in:

Journal of Physical Education & Sport, 2020, v. 20, p. 1130, doi. 10.7752/jpes.2020.s2157

By:

TOMANEK, MATEUSZ

Publication type:

Article

Responses of Chinese Laws to Ambush Marketing.

Published in:

Asian Journal of Law & Economics, 2018, v. 9, n. 2, p. 1, doi. 10.1515/ajle-2017-0015

By:

Wei Zhou

Publication type:

Article

Consumer attitudes towards ambush marketing.

Published in:

Sport Management Review, 2015, v. 18, n. 2, p. 280, doi. 10.1016/j.smr.2014.07.001

By:

Dickson, Geoff;
Naylor, Michael;
Phelps, Sean

Publication type:

Article

Framing ambush marketing as a legal issue: An Olympic perspective.

Published in:

Sport Management Review, 2011, v. 14, n. 3, p. 297, doi. 10.1016/j.smr.2011.02.002

By:

Ellis, Dana;
Scassa, Teresa;
Séguin, Benoit

Publication type:

Article

Ambush Marketing in Poland Before the 2012 European Football Championship.

Published in:

Journal of Entrepreneurship, Management & Innovation, 2013, v. 9, n. 1, p. 157, doi. 10.7341/2013919

By:

Gębarowski, Marcin

Publication type:

Article

مدیریت ریسک های بازاریابی کمین با تاکید بر ایجاد جو روانی سالم در رویدادهای ورزشی.

Published in:

Razi Journal of Medical Sciences, 2022, v. 28, n. 11, p. 66

By:

زهره کمالیان;
زین العابدین فلا;
طاهر بهلکه;
اسرا عسکری

Publication type:

Article

Rules of Engagement: Sport Sponsorship, Anti-Ambush Marketing Legislation, and Alcohol Images during the 2011 Rugby World Cup.

Published in:

Journal of Global Sport Management, 2018, v. 3, n. 3, p. 266, doi. 10.1080/24704067.2018.1432991

By:

Gee, Sarah;
Thompson, Ashleigh-Jane;
Batty, Rachel J.

Publication type:

Article

Predicting the Future for Rio 2016: Legal Issues in Sponsorship, Ambush Marketing, and Social Media.

Published in:

Entertainment & Sports Law Journal, 2016, v. 14, p. 1, doi. 10.16997/eslj.199

By:

Grady, John

Publication type:

Article

UN CADRE D'ANALYSE DE L'EFFICACITÉ PERSUASIVE DU PSEUDO-PARRAINAGE.

Published in:

Revue Française du Marketing, 2008, n. 217, p. 63

By:

MAZODIER, Marc;
QUESTER, Pascale

Publication type:

Article

Ambush Marketing and Rule 40 for Tokyo 2020: A Shifting Landscape for Olympic Athletes and Their Sponsors.

Published in:

Journal of Legal Aspects of Sport, 2021, v. 31, n. 1, p. 94, doi. 10.18060/24921

By:

McKelvey, Steve;
Grady, John;
Moorman, Anita M.

Publication type:

Article

Ambush Marketing: A Critical Review and Some Practical Advice.

Published in:: Marketing Bulletin, 2003, v. 14, p. 1
Publication type:: Article

Measuring ambush-marketing and sponsorship effects: a football consumer response approach.

Published in:

Journal of Strategic Marketing, 2021, v. 29, n. 2, p. 158, doi. 10.1080/0965254X.2019.1684977

By:

Chanavat, Nicolas;
Martinent, Guillaume

Publication type:

Article

When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 15/16, p. 1256, doi. 10.1080/0267257X.2017.1372506

By:

Weeks, Clinton S.;
O'Connor, Peter J.;
Martin, Brett A. S.

Publication type:

Article

An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario.

Published in:

Sport Marketing Quarterly, 2018, v. 27, n. 3, p. 145, doi. 10.32731/smq.273.092018.01

By:

Brownlee, Eric;
Greenwell, T. Christopher;
Moorman, Anita

Publication type:

Article

Ambush Marketing - Need for Legislation in India.

Published in:

Journal of Intellectual Property Rights, 2010, v. 15, n. 6, p. 455

By:

Seth, Rukmani

Publication type:

Article

AMBUSH MARKETING VS. OFFICIAL SPONSORSHIP: IS THE INTERNATIONAL I.P. AN UNFAIR COMPETITION REGIME A GOOD REFEREE?

Published in:

Propiedad Inmaterial, 2016, n. 21, p. 5, doi. 10.18601/16571959.n21.01

By:

AMÉZQUITA, DIEGO PARDO

Publication type:

Article

Olympic Ambush Marketing Networks and Knowledge Transfer: Examining Their Impact on the Institutionalization of Anti-Ambush Marketing Legislation.

Published in:

Journal of Sport Management, 2016, v. 30, n. 5, p. 473, doi. 10.1123/jsm.2015-0205

By:

Ellis, Dana L.;
Parent, Milena M.;
Seguin, Benoit

Publication type:

Article

Ambush Marketing: The Ethical Issues.

Published in:

Psychology & Marketing, 1998, v. 15, n. 4, p. 349, doi. 10.1002/(SICI)1520-6793(199807)15:4<349::AID-MAR5>3.0.CO;2-8

By:

O'Sullivan, Paul;
Murphy, Patrick

Publication type:

Article

Ambush Marketing: Is Confusion To Blame for the Flickering of the Flame?

Published in:

Psychology & Marketing, 1998, v. 15, n. 4, p. 367, doi. 10.1002/(SICI)1520-6793(199807)15:4<367::AID-MAR6>3.0.CO;2-6

By:

Shani, David;
Sandler, Dennis M.

Publication type:

Article

The Legal and Practical Prevention of Ambush Marketing in Sports.

Published in:

Psychology & Marketing, 1998, v. 15, n. 4, p. 333, doi. 10.1002/(SICI)1520-6793(199807)15:4<333::AID-MAR4>3.0.CO;2-9

By:

Townley, Stephen;
Harrington, Dan;
Couchman, Nicholas

Publication type:

Article

Ambush Marketing: The Undeserved Advantage.

Published in:

Psychology & Marketing, 1998, v. 15, n. 4, p. 323, doi. 10.1002/(SICI)1520-6793(199807)15:4<323::AID-MAR3>3.0.CO;2-A

By:

Payne, Michael

Publication type:

Article

Ambush Marketing: Corporate Strategy and Consumer Reaction.

Published in:

Psychology & Marketing, 1998, v. 15, n. 4, p. 305, doi. 10.1002/(SICI)1520-6793(199807)15:4<305::AID-MAR2>3.0.CO;2-C

By:

Meenaghan, Tony

Publication type:

Article

Effect of ambush marketing on attitude and purchase intention in the social media context: misidentification and identification.

Published in:

European Sport Management Quarterly, 2023, v. 23, n. 1, p. 207, doi. 10.1080/16184742.2020.1843514

By:

Lin, Yi-Hsiu;
Chen, Chen-Yueh;
Chou, Ya-Lun;
Yeh, Chia-Jun

Publication type:

Article

The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes.

Published in:

Sport Marketing Quarterly, 2012, v. 21, n. 1, p. 43

By:

Macintosh, Eric;
Nadeau, John;
Seguin, Benoit;
O'Reilly, Norm;
Bradish, Cheri L.;
Legg, David

Publication type:

Article

Sport Participant Attitudes Toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners.

Published in:

Sport Marketing Quarterly, 2012, v. 21, n. 1, p. 7

By:

McKelvey, Steve;
Sandler, Dennis;
Snyder, Kevin

Publication type:

Article

An Introduction to Freeloading: Campus-Area Ambush Marketing.

Published in:

Sport Marketing Quarterly, 2007, v. 16, n. 2, p. 118

By:

Kent, Aubrey;
Campbell Jr., Richard M.

Publication type:

Article

Tackling Ambush Marketing: The Need for Regulation and Analysing the Present Legislative and Contractual Efforts.

Published in:

Sport in Society, 2006, v. 9, n. 1, p. 128, doi. 10.1080/17430430500355865

By:

Bhattacharjee, Sudipta;
Rao, Ganesh

Publication type:

Article

THE LEGAL ASPECTS OF AMBUSH MARKETING.

Published in:

Collected Papers of the Faculty of Law in Split / Zbornik Radova Pravnog Fakulteta u Splitu, 2019, v. 56, n. 2, p. 271, doi. 10.31141/zrpfs.2019.56.132.271

By:

Jagodic, Tone;
Mateša, Zlatko

Publication type:

Article

Ambush Marketing and the Right of Association: Clamping Down on References to That Big Event With All the Athletes in a Couple of Years.

Published in:

Journal of Sport Management, 2011, v. 25, n. 4, p. 354, doi. 10.1123/jsm.25.4.354

By:

Scassa, Teresa

Publication type:

Article

Regulating Ambush Marketing in an Increasingly Social Era.

Published in:

International Journal of Sport Communication, 2023, v. 16, n. 3, p. 315, doi. 10.1123/ijsc.2023-0146

By:

Grady, John

Publication type:

Article

Ambush Marketing Via Social Media: The Case of the Three Most Recent Olympic Games.

Published in:

International Journal of Sport Communication, 2021, v. 14, n. 2, p. 255, doi. 10.1123/ijsc.2020-0266

By:

Abeza, Gashaw;
Braunstein-Minkove, Jessica R.;
Séguin, Benoit;
O'Reilly, Norm;
Kim, Ari;
Abdourazakou, Yann

Publication type:

Article

Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing.

Published in:

International Journal of Sport Communication, 2018, v. 11, n. 2, p. 200, doi. 10.1123/ijsc.2017-0100

By:

Burton, Nicholas;
Bradish, Cheri

Publication type:

Article

The evolving sophistication of ambush marketing: A typology of strategies.

Published in:

Thunderbird International Business Review, 2011, v. 53, n. 6, p. 709, doi. 10.1002/tie.20447

By:

Chadwick, Simon;
Burton, Nicholas

Publication type:

Article

Ambush Marketing — ‚Vormarsch‘ des Marketinginstrumentes.

Published in:

Marketing Review St. Gallen, 2008, v. 25, n. 1, p. 32, doi. 10.1007/s11621-008-0007-0

By:

Jüttner, Uta

Publication type:

Article

The Implications of Recency and Gender Effects in Consumer Response to Ambush Marketing.

Published in:

Psychology & Marketing, 1998, v. 15, n. 4, p. 385, doi. 10.1002/(SICI)1520-6793(199807)15:4<385::AID-MAR7>3.0.CO;2-4

By:

McDaniel, Stephen R.;
Kinney, Lance

Publication type:

Article

Spectacular International Labor Law: Ambush Counter-Marketing In the Spotlight of Qatar's 2022 FIFA World Cup.

Published in:

German Law Journal, 2023, v. 24, n. 9, p. 1712, doi. 10.1017/glj.2024.3

By:

Duval, Antoine

Publication type:

Article

Bavarian Blondes Don't Need a Visa: A Comparative Law Analysis of Ambush Marketing.

Published in:

Tulane Journal of International & Comparative Law, 2012, v. 21, n. 1, p. 1

By:

Berger-Walliser, Gerlinde;
Williams, Melanie Stallings;
Walliser, Björn;
Bender, Mark

Publication type:

Article