Works matching Advocacy advertising

Results: 344

The mediating effects of message agreement on millennials' response to advocacy advertising.

Published in:

Journal of Marketing Communications, 2020, v. 26, n. 8, p. 856, doi. 10.1080/13527266.2019.1596969

By:

Bravo, Olivia Stacie-Ann C.;
Lee, Jaejin

Publication type:

Article

Communication through Advocacy Advertising for Public Health Promotion.

Published in:

2015

By:

KUMAR PADHY, MAHENDRA

Publication type:

Abstract

Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising.

Published in:

Journal of Advertising, 1996, v. 25, n. 2, p. 19, doi. 10.1080/00913367.1996.10673497

By:

Haley, Eric

Publication type:

Article

Another Look at Advocacy Advertising and the Boundaries of Commercial Speech.

Published in:

Journal of Advertising, 1991, v. 20, n. 4, p. 49, doi. 10.1080/00913367.1991.10673354

By:

Cutler, Bob D.;
Muehling, Darrel D.

Publication type:

Article

Advocacy Advertising and the Boundaries of Commercial Speech.

Published in:

Journal of Advertising, 1989, v. 18, n. 3, p. 40, doi. 10.1080/00913367.1989.10673160

By:

Cutler, Bob D.;
Muehling, Darrel D.

Publication type:

Article

Advocacy Advertising: A Novel Communications Approach to Building Effective Relations with External Constituencies.

Published in:

International Journal of Advertising, 1987, v. 6, n. 4, p. 279, doi. 10.1080/02650487.1987.11107029

By:

Sethi, S. Prakash

Publication type:

Article

Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns.

Published in:

Journal of Homosexuality, 2024, v. 71, n. 10, p. 2449, doi. 10.1080/00918369.2023.2245522

By:

Lim, Hayoung Sally;
Moon, Won-Ki;
Ciszek, E.

Publication type:

Article

The Fitful Career of Advocacy Advertising: Political Protection, Client Cultivation, and Corporate Morale.

Published in:

California Management Review, 1987, v. 29, n. 2, p. 128, doi. 10.2307/41165244

By:

Marchand, Roland

Publication type:

Article

Handbook of advocacy Advertising: Concepts, Strategies, and Applications (Book Review).

Published in:

1988

By:

Shuptrine, F. Kelly

Publication type:

Book Review

ADVOCACY ADVERTISING FOR BIOTECHNOLOGY.

Published in:

Journal of Advertising, 2005, v. 34, n. 3, p. 59, doi. 10.1080/00913367.2005.10639203

By:

Sinclair, Janas;
Irani, Tracy

Publication type:

Article

Advocacy Advertising, The First Amendment, and Competitive Advantage: A Comment on Cutler & Muehling.

Published in:

Journal of Advertising, 1991, v. 20, n. 2, p. 77, doi. 10.1080/00913367.1991.10673215

By:

Middleton, K.R.

Publication type:

Article

ADVOCACY ADVERTISING AND LARGE CORPORATIONS.

Published in:

1979

By:

Wright, John S.;
Martin, Charles H.;
Fletcher, Alan D.

Publication type:

Book Review

Consumers' Response to Advocacy Advertising: A Process Model of Consumer Skepticism, Empathic Response, and Prosocial Behavior.

Published in:: 2009
Publication type:: Abstract

The Role of Gender and Message Strategy in the Perception of Advocacy Advertising.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 47, doi. 10.1080/10641734.2010.10505274

By:

Yoon-Joo Lee;
Haley, Eric;
Avery, Elizabeth Johnson

Publication type:

Article

Advocacy Advertising--The American Experience.

Published in:

California Management Review, 1978, v. 21, n. 1, p. 55, doi. 10.2307/41165295

By:

Sethi, S. Prakash

Publication type:

Article

Book Review: Advocacy Advertising.

Published in:

1978

By:

Finn, David

Publication type:

Book Review

THE EFFECTS OF ISSUE ADVOCACY ADVERTISING ON VOTERS' CANDIDATE ISSUE KNOWLEDGE AND TURNOUT.

Published in:

Journalism & Mass Communication Quarterly, 2006, v. 83, n. 1, p. 7, doi. 10.1177/107769900608300102

By:

An, Soontae;
Hyun Seung Fin;
Pfau, Michael

Publication type:

Article

COMMUNITY STAKEHOLDER RESPONSES TO ADVOCACY ADVERTISING.

Published in:

Journal of Advertising, 2009, v. 38, n. 2, p. 37, doi. 10.2753/JOA0091-3367380203

By:

Miller, Barbara;
Sinclair, Janas

Publication type:

Article

Alcohol Advertising Advocacy Research No Match for Corporate Dollars: The Case of Bundy R Bear.

Published in:

Journal of Research for Consumers, 2011, n. 20, p. 1

By:

Donovan, Robert J.;
Fielder, Lynda;
Jalleh, Geoffrey

Publication type:

Article

A comparison of Arab and American conceptions of "effective" persuasion.

Published in:

Howard Journal of Communications, 1989, v. 2, n. 1, p. 81, doi. 10.1080/10646178909359703

By:

Anderson, Janice Walker

Publication type:

Article

Issue-Advocacy Versus Candidate Advertising: Effects on Candidate Preferences and Democratic Process.

Published in:

Journal of Communication, 2002, v. 52, n. 2, p. 301, doi. 10.1111/j.1460-2466.2002.tb02546.x

By:

Pfau, Michael;
Holbert, R. Lance;
Szabo, Alison;
Kaminski, Kelly

Publication type:

Article

The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness.

Published in:

Environmental Communication, 2019, v. 13, n. 2, p. 239, doi. 10.1080/17524032.2017.1308407

By:

Lee, Yoon-Joo;
Haley, Eric;
Yang, Kiseol

Publication type:

Article

The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention.

Published in:

International Journal of Advertising, 2013, v. 32, n. 2, p. 233, doi. 10.2501/IJA-32-2-233-253

By:

Yoon-Joo Lee;
Haley, Eric;
Kiseol Yang

Publication type:

Article

Strategic Issues Management: How Organizations Influence and Respond to Public Interests and Policies/Handbook of Advocacy Advertising: Concepts, Strategies, and Applications.

Published in:

1989

By:

Jameson, Daphne A.

Publication type:

Book Review

Attack Versus Advocacy: Advertising Tone That Mobilizes.

Published in:

International Journal of Communication (19328036), 2015, v. 9, p. 2563

By:

JAEHO CHO

Publication type:

Article

‘A Monstrous and Unjustifiable Infringement’?: Political Expression and the Broadcasting Ban on Advocacy Advertising.

Published in:

Modern Law Review, 2003, v. 66, n. 2, p. 224, doi. 10.1111/1468-2230.6602003

By:

Scott, Andrew

Publication type:

Article

COMMENT.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 79, doi. 10.1177/002224297904300109

By:

Crain, Rance

Publication type:

Article

Limits of Advocacy: Advertising.

Published in:

Public Relations Quarterly, 1974, v. 18, n. 3, p. 11

By:

Brandwynne, Jacqueline B.

Publication type:

Article

Telling your story with hard-hitting ads.

Published in:

Public Relations Tactics, 1995, v. 2, n. 9, p. 16

By:

Rosenberg, Marc H.

Publication type:

Article

AN EDITORIAL COMMENT.

Published in:

Journalism & Mass Communication Quarterly, 2006, v. 83, n. 1, p. 2, doi. 10.1177/107769900608300101

By:

Riffe, Daniel

Publication type:

Article

The Rhetorics of Popular Culture: Advertising, Advocacy, and Entertainment.

Published in:

1989

By:

Berger, Arthur Asa

Publication type:

Book Review

Tips for Using Advertising in Public Relations.

Published in:

Public Relations Quarterly, 2001, v. 46, n. 3, p. 43

By:

FitzGerald, Suzanne Sparks

Publication type:

Article

Surveillance and the Formation of Public Policy.

Published in:

Surveillance & Society, 2017, v. 15, n. 1, p. 158, doi. 10.24908/ss.v15i1.6558

By:

Gandy Jr., Oscar H.

Publication type:

Article

Newspaper Ad Directors See Political Ads As Less Honest.

Published in:

Newspaper Research Journal, 2002, v. 23, n. 1, p. 50, doi. 10.1177/073953290202300105

By:

Fletcher, Alan D.;
Ross, Billy I.;
Schweitzer, John C.

Publication type:

Article

Grassroots Lobbying and the Corporation.

Published in:

Business & Society Review (00453609), 1979, n. 29

By:

Sethi, S. Prakash

Publication type:

Article

Albert Shanker’s Advocacy Advertising.

Published in:

Educational Researcher, 1998, v. 27, n. 5, p. 22, doi. 10.3102/0013189X027005022

By:

Scott, Charlotte H.

Publication type:

Article

Business collective action and the Australian mining industry's tax revolt: A comment on McKnight and Hobbs.

Published in:

2013

By:

Gilding, Michael;
Merlot, Elizabeth;
Leitch, Shirley;
Alexander, Malcolm

Publication type:

Opinion

THE AETNA ARTICLE: A COMMENT.

Published in:

1989

By:

DANIELS, STEPHEN

Publication type:

Opinion

Effect of Sponsor Advocacy on Message Perception and Attitude Change.

Published in:

Journal of the Academy of Marketing Science, 1982, v. 10, n. 2, p. 140, doi. 10.1007/BF02721904

By:

Cook, Robert W.;
Joseph, W. Benoy

Publication type:

Article

Researcher investigates: Does advocacy advertising "sell business" to America?

Published in:: Management Review, 1982, v. 71, n. 5, p. 56
Publication type:: Article

CONTROVERSY ADVERTISING/ADVOCACY ADVERTISING AND LARGE CORPORATIONS (Book Review).

Published in:

1977

By:

Reynolds, Nancy Z.

Publication type:

Book Review

ADVOCACY ADVERTISING AND LARGE CORPORATIONS.

Published in:

1977

By:

Holloway, Robert J.;
Peterson, Robert A.;
Green, Robert T.

Publication type:

Book Review

Advocacy Advertising and Large Corporations: Social Conflict, Big Business Image, the News Media, and Public Policy/Controversy Advertising: How Advertisers Present Points of View in Public Affairs: A Worldwide Study.

Published in:

1979

By:

Bennett, James R.

Publication type:

Book Review

When Bad Becomes Good: The Role of Congruence and Product Type in the CSR Initiatives of Stigmatized Industries.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 13, p. 8164, doi. 10.3390/su14138164

By:

Kim, Yoojung;
Choi, Sejung Marina

Publication type:

Article

The Campus Press and Pernicious Speech: The Case against Stupid Advertisements.

Published in:

Journalism & Mass Communication Educator, 2004, v. 59, n. 1, p. 17, doi. 10.1177/107769580405900104

By:

Glasser, Theodore L.

Publication type:

Article

BUSINESS BLOWS ITS HORN (Book Review).

Published in:

1977

By:

Tedlow, Richard S.

Publication type:

Book Review

Does Social Media Level the Political Field or Reinforce Existing Inequalities? Cartographies of the 2022 Brazilian Election.

Published in:

Political Communication, 2025, v. 42, n. 3, p. 382, doi. 10.1080/10584609.2024.2439320

By:

Rodarte, André K.;
Lukito, Josephine

Publication type:

Article

THE ROLE OF RELATIONAL BENEFITS, CUSTOMERRETAILER IDENTIFICATION, AND ADVOCACY IN THE CO-CREATION OF VALUE.

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2023, v. 36, n. 1, p. 22

By:

Celuch, Kevin G.;
Walz, Anna M.

Publication type:

Article

What If It Was You (#WIIWY) digital activism on TikTok to fight gender-based violence online and cyberbullying.

Published in:

Masyarakat, Kebudayaan & Politik, 2022, v. 35, n. 4, p. 450, doi. 10.20473/mkp.V35I42022.450-465

By:

Fatimatuzzahro, Fatimatuzzahro;
Achmad, Zainal Abidin

Publication type:

Article

Non-governmental organizations coalition in influencing global agenda.

Published in:

Masyarakat, Kebudayaan & Politik, 2022, v. 35, n. 4, p. 422, doi. 10.20473/mkp.V35I42022.422-432

By:

Eniayejuni, Anthony;
Olalere, Shona;
Eugene, Eugene Obiora

Publication type:

Article