Works matching Advertising revenue

Results: 799

Economic Fluctuations and Changes of Media Advertising Revenue: An Overview.

Published in:

China Media Report Overseas, 2013, v. 9, n. 4, p. 58

By:

Yijuan Ge

Publication type:

Article

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms.

Published in:

Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 407, doi. 10.1509/jmr.13.0165

By:

FANG, ERIC (ER);
XIAOLING LI;
MINXUE HUANG;
PALMATIER, ROBERT W.

Publication type:

Article

ASYMMETRIC IMPACT OF ADVERTISING REVENUES ON CONSUMER BEHAVIOR: A BIVARIATE APPROACH.

Published in:

Central European Business Review, 2019, v. 8, n. 2, p. 1, doi. 10.18267/j.cebr.212

By:

Strong, J. T.;
Soydemir, G.;
Petratos, P.

Publication type:

Article

Internal and External Competition for Advertising Revenues in the Greek Radio Market.

Published in:

Journal of Radio & Audio Media, 2009, v. 16, n. 1, p. 102, doi. 10.1080/19376520902848020

By:

Agas, Kostas;
Tsourvakas, George;
Rekaiti, Pamaria

Publication type:

Article

ADVERTISING-BASED REVENUE MODEL IN DIGITAL MEDIA MARKET.

Published in:

Ekonomski Vjesnik, 2020, v. 33, n. 2, p. 531

By:

Bekh, Alona

Publication type:

Article

Revenue-based attribution modeling for online advertising.

Published in:

International Journal of Market Research, 2019, v. 61, n. 2, p. 195, doi. 10.1177/1470785318774447

By:

Zhao, Kaifeng;
Mahboobi, Seyed Hanif;
Bagheri, Saeed R.

Publication type:

Article

Television Advertising Revenue in the UK: Market Shares and Consumer Spending.

Published in:

International Journal of Advertising, 1994, v. 13, n. 1, p. 55, doi. 10.1080/02650487.1994.11104560

By:

Hill, Stephen

Publication type:

Article

Tying in two‐sided markets with heterogeneous advertising revenues and negative pricing.

Published in:

Journal of Economics & Management Strategy, 2023, v. 32, n. 4, p. 757, doi. 10.1111/jems.12547

By:

Hahn, Jong‐Hee;
Kim, Sang‐Hyun;
Yoon, So Hye

Publication type:

Article

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 1040, doi. 10.1177/00222437211070219

By:

Ada, Sıla;
Abou Nabout, Nadia;
Feit, Elea McDonnell

Publication type:

Article

INQUIRY RESPONSE RATES, COST AND REVENUE PER INQUIRY OF REPETITIVE PRINT ADVERTISING.

Published in:

Advances in Consumer Research, 1981, v. 8, n. 1, p. 428

By:

Woodside, Arch G.

Publication type:

Article

PROPAGANDOS IR REKLAMOS SĄSAJOS, „LEO LT“ ATVEJIS.

Published in:

2013

By:

Martišius, Mantas

Publication type:

Case Study

Promoting Sexy Images: Case Study Scrutinizes Maxim's Cover Formula for Building Quick Circulation and Challenging Competitors.

Published in:

Journal of Promotion Management, 2007, v. 13, n. 1/2, p. 111, doi. 10.1300/J057v13n01_08

By:

Lambiase, Jacqueline

Publication type:

Article

The Impact of the Recession on the TV Industry in Mexico and Spain.

Published in:

Comunicación y Sociedad, 2013, v. 26, n. 2, p. 27

By:

MEDINA, MERCEDES;
BARRÓN, LETICIA

Publication type:

Article

Transformation challenge for magazines advertising expenditure (ADEX) revenue in Malaysia.

Published in:

Journal of Asian Pacific Communication (John Benjamins Publishing Co.), 2015, v. 25, n. 2, p. 181, doi. 10.1075/japc.25.2.02san

By:

Sannusi, Shahrul Nazmi;
Mustaffa, Normah;
Bin Pitchan, Muhammad Adnan

Publication type:

Article

OBITUARIES FOR SALE.

Published in:

Journalism Practice, 2008, v. 2, n. 3, p. 444, doi. 10.1080/17512780802281172

By:

Starck, Nigel

Publication type:

Article

Increasing news content and diversity improves revenue.

Published in:

Newspaper Research Journal, 2015, v. 36, n. 4, p. 382, doi. 10.1177/0739532915618408

By:

Li, You;
Thorson, Esther

Publication type:

Article

An Integrated Effectiveness Framework of Mobile In-App Advertising.

Published in:

Australasian Journal of Information Systems, 2019, v. 23, p. 1

By:

Vinh Truong;
Mathews Nkhoma;
Wanniwat Pansuwong

Publication type:

Article

ICT Infrastructure, OTT Market Growth, Economic Freedom, and International Tourism: A Cross-Country Empirical Study.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 19, p. 12236, doi. 10.3390/su141912236

By:

Lee, Sangwon;
Joo, Soomin;
Park, Jinyoung;
Nam, Yoonjae

Publication type:

Article

The plight of the private press during the Zimbabwe crisis (2010–18).

Published in:

Journal of African Media Studies, 2018, v. 10, n. 2, p. 201, doi. 10.1386/jams.10.2.201_1

By:

Ruhanya, Pedzisai

Publication type:

Article

The Impact of Product Quality on Advertising Media Planners' Satisfaction.

Published in:

JMM: The International Journal on Media Management, 2021, v. 23, n. 1/2, p. 91, doi. 10.1080/14241277.2021.1963732

By:

Knuth, Ingo;
Engel, Dirk

Publication type:

Article

Free Newspapers in the United States: Alive and Kicking.

Published in:

JMM: The International Journal on Media Management, 2014, v. 16, n. 3/4, p. 105, doi. 10.1080/14241277.2014.974244

By:

Tennant, J. Ian

Publication type:

Article

The Bricks That Build the Clicks: Newsroom Investments and Newspaper Online Performance.

Published in:

JMM: The International Journal on Media Management, 2011, v. 13, n. 2, p. 107, doi. 10.1080/14241277.2011.568420

By:

Tang, Yihui (Elina);
Sridhar, Shrihari (Hari);
Thorson, Esther;
Mantrala, MuraliK.

Publication type:

Article

Chinese Newspaper Ownership, Corporate Strategies, and Business Models in a Globalizing World.

Published in:

JMM: The International Journal on Media Management, 2010, v. 12, n. 3/4, p. 205, doi. 10.1080/14241277.2010.527314

By:

Zhang, ShixinIvy

Publication type:

Article

MAPPING THE SIZE AND SCOPE OF A NONPROFIT MEDIA SECTOR: THE CASE OF MAGAZINE PUBLISHING.

Published in:

Journalism & Mass Communication Quarterly, 2008, v. 85, n. 3, p. 647, doi. 10.1177/107769900808500310

By:

Maguire, Miles

Publication type:

Article

"TUTAN/TUTMAYAN" TANIMLAMASI İLE YARATILAN FARKLILIK YANILSAMASINA KARŞI YERLİ DİZİLERİN AYNILIĞI.

Published in:

Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2019, v. 7, n. 1, p. 537, doi. 10.19145/e-gifder.443515

By:

AKSOY, Seyhan;
NARMANLI, Didem

Publication type:

Article

Effect of Advertising Expenditure on Firm Performance of Filipino Corporations: A Two-Stage Least Squares Analysis.

Published in:

DLSU Business & Economics Review, 2020, v. 30, n. 1, p. 70

By:

Manala-O., Safa D.;
Atienza, Ringgold R.

Publication type:

Article

A Future For Channel Four.

Published in:

Public Money & Management, 1988, v. 8, n. 3, p. 7, doi. 10.1080/09540968809387480

By:

Dell, Edmund

Publication type:

Article

Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?

Published in:

Marketing Science, 2009, v. 28, n. 6, p. 1112, doi. 10.1287/mksc.1090.0514

By:

Kind, Hans Jarle;
Nilssen, Tore;
Sørgard, Lars

Publication type:

Article

Does Advertising Clutter Have Diminishing and Negative Returns?

Published in:

Journal of Advertising, 1997, v. 26, n. 1, p. 31, doi. 10.1080/00913367.1997.10673516

By:

Ha, Louisa;
Litman, Barry R.

Publication type:

Article

MARKETING COMPETENCIES OF PUBLISHERS AND AD SALES SUCCESS: AN EMPIRICAL ANALYSIS.

Published in:

Journal of Media Business Studies, 2011, v. 8, n. 1, p. 23, doi. 10.1080/16522354.2011.11073517

By:

Wirtz, Bernd W.;
Pelz, Richard;
Ullrich, Sebastian

Publication type:

Article

Media, markets and violence.

Published in:

Journal of Marketing Management, 2018, v. 34, n. 11/12, p. 1032, doi. 10.1080/0267257X.2018.1468612

By:

Dholakia, Nikhilesh;
Reyes, Ian

Publication type:

Article

Compensating Online Content Producers: A Theoretical Analysis.

Published in:

Management Science, 2021, v. 67, n. 11, p. 7075, doi. 10.1287/mnsc.2020.3862

By:

Jain, Sanjay;
Qian, Kun

Publication type:

Article

Ad Networks and Consumer Tracking.

Published in:

Management Science, 2020, v. 66, n. 11, p. 5040, doi. 10.1287/mnsc.2019.3481

By:

D'Annunzio, Anna;
Russo, Antonio

Publication type:

Article

Fee or Free: When Should Firms Charge for Online Content?

Published in:

Management Science, 2017, v. 63, p. 1150, doi. 10.1287/mnsc.2015.2383

By:

Lambrecht, Anja;
Misra, Kanishka

Publication type:

Article

Sui Generis: Tobacco Sponsorship Advertising and Canadian Campus Newspapers.

Published in:: Canadian Journal of Communication, 2008, v. 33, n. 2, p. 257, doi. 10.22230/cjc.2008v33n2a2010
Publication type:: Article

INDIE LAW FOR YOUTUBERS: YOUTUBE AND THE LEGALITY OF DEMONETISATION.

Published in:

Adelaide Law Review, 2021, v. 42, n. 2, p. 503

By:

Srivastava, Neerav

Publication type:

Article

The EU Press Publishers’ Right Is Inapt and Off-Target.

Published in:

Columbia Journal of Law & the Arts, 2023, v. 46, n. 3, p. 301, doi. 10.52214/jla.v46i3.11230

By:

Netanel, Neil

Publication type:

Article

Analysis on the in-app advertising contract of a mobile platform and two competitive app developers.

Published in:

Journal of Industrial & Management Optimization, 2023, v. 19, n. 9, p. 1, doi. 10.3934/jimo.2022220

By:

Hu, Wei;
Sun, Xiao-chen;
Zhou, Wan-feng

Publication type:

Article

A Simultaneous-Equation Analysis of Pricing, Circulation, and Advertising Revenue for Leading Consumer Magazines.

Published in:

Journal of Media Economics, 1995, v. 8, n. 4, p. 1, doi. 10.1207/s15327736me0804_1

By:

Kalita, Jukti Kumar;
Ducoffe, Robert H.

Publication type:

Article

Social media platforms generate billions of dollars in revenue from U.S. youth: Findings from a simulated revenue model.

Published in:

PLoS ONE, 2023, v. 18, n. 12, p. 1, doi. 10.1371/journal.pone.0295337

By:

Raffoul, Amanda;
Ward, Zachary J.;
Santoso, Monique;
Kavanaugh, Jill R.;
Austin, S. Bryn

Publication type:

Article

Content valuation strategies for digital subscription platforms.

Published in:

Journal of Cultural Economics, 2021, v. 45, n. 2, p. 295, doi. 10.1007/s10824-020-09391-3

By:

Kübler, Raoul;
Seifert, Rouven;
Kandziora, Michael

Publication type:

Article

Managing advertising and subscription fees to maximize lifetime value.

Published in:

International Journal of Advertising, 2025, v. 44, n. 4, p. 674, doi. 10.1080/02650487.2024.2403310

By:

Malthouse, Edward C.;
Franks, Judy U.;
Maslowska, Ewa;
Zhou, Yayu

Publication type:

Article

Advertising and the Rise of Free Daily Newspapers.

Published in:

Economica, 2012, v. 79, n. 313, p. 137, doi. 10.1111/j.1468-0335.2010.00867.x

By:

GABSZEWICZ, JEAN J.;
LAUSSEL, DIDIER;
SONNAC, NATHALIE

Publication type:

Article

AD-BLOCKERS, TRACKERS, AND HOW READERS ARE ENCOURAGED TO OBSTRUCT DIGITAL PUBLICATIONS' REVENUES.

Published in:

Studia Universitatis Babeș-Bolyai, Ephemerides, 2019, v. 64, n. 2, p. 105, doi. 10.24193/subbeph.2019.2.05

By:

STIPIUC, ANDREI

Publication type:

Article

Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform?

Published in:

Information Systems Research, 2024, v. 35, n. 4, p. 1785, doi. 10.1287/isre.2022.0595

By:

Gu, Zheyin;
Zhao, Xuying

Publication type:

Article

An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace.

Published in:

Information Systems Research, 2020, v. 31, n. 1, p. 37, doi. 10.1287/isre.2019.0874

By:

Sun, Haoyan;
Fan, Ming;
Tan, Yong

Publication type:

Article

'If you press this, I'll pay': MrBeast, YouTube, and the mobilisation of the audience commodity in the name of charity.

Published in:

Convergence: The Journal of Research into New Media Technologies, 2023, v. 29, n. 4, p. 997, doi. 10.1177/13548565231161810

By:

Miller, Vincent;
Hogg, Eddy

Publication type:

Article

Balancing Revenue Streams in Online Video Platforms: The Impact of Original Content Provision on Business Model Selection.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 98, doi. 10.3390/jtaer20020098

By:

Zhang, Zhuoning;
Hua, Zhongsheng

Publication type:

Article

Chinese Newspaper Groups in the Digital Era: The Resurgence of the Party Press.

Published in:

Journal of Communication, 2019, v. 69, n. 1, p. 94, doi. 10.1093/joc/jqy061

By:

Wang, Haiyan;
Sparks, Colin

Publication type:

Article

The Effects of Circulation and Advertising Rates On Newspaper Advertising Linage: A Pilot Study.

Published in:

Journal of Advertising, 1978, v. 7, n. 1, p. 52, doi. 10.1080/00913367.1978.10672741

By:

Glover, Donald R.;
Hetland, Karen L.

Publication type:

Article