Works matching Advertising executives

Results: 349

A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 1, p. 1, doi. 10.1080/10641734.1996.10505036

By:

Ducoffe, Robert H.;
Sandler, Dennis;
Secunda, Eugene

Publication type:

Article

Attitudes of Advertising Executives Toward The Consumer Behavior Course.

Published in:

Journal of the Academy of Marketing Science, 1979, v. 7, n. 4, p. 404, doi. 10.1007/BF02729688

By:

Robin, Donald P.;
Capella, Louis M.

Publication type:

Article

Ethical Problems of Advertising Agency Executives.

Published in:

Journal of Advertising, 1987, v. 16, n. 4, p. 16, doi. 10.1080/00913367.1987.10673091

By:

Hunt, Shelby D.;
Chonko, Lawrence B.

Publication type:

Article

Certified Ethical Advertising Executive: An Online Tool for Teaching Advertising Ethics.

Published in:

Journal of Advertising Education, 2024, v. 28, n. 2, p. 83, doi. 10.1177/10980482241285007

By:

McAlister, Anna R.;
Richards, Jef I.;
Torrance, Aileen T.

Publication type:

Article

An Analysis of Senior U.S. Advertising Executives' Perceptions of Internet Communication Benefits.

Published in:

Journal of Promotion Management, 2004, v. 11, n. 1, p. 83, doi. 10.1300/J057v11n01̱06

By:

Patwardham, Padmini;
Patwardhan, Hemant

Publication type:

Article

Hybrid Effect on the Demand for Advertising Executives: A Challenge in the Face of the Digital Transformation of Advertising.

Published in:

Palabra Clave, 2021, v. 24, n. 2, p. 1, doi. 10.5294/pacla.2021.24.2.4

By:

Álvarez-Flores, Erika P.;
Núñez-Gómez, Patricia;
Mañas-Viniegra, Luis

Publication type:

Article

Actitudes hacia la publicidad convencional e interactiva por parte de los futuros publicitarios. Un análisis comparativo por sexo.

Published in:

Ecos de la Comunicación, 2009, n. 2, p. 61

By:

Llaguno, Marta Martín;
Ruiz, Alejandra Hernández;
Trujillo, Naiara López

Publication type:

Article

Social Responsibility and Personal Success: A Research Note.

Published in:

Journal of the Academy of Marketing Science, 1990, v. 18, n. 3, p. 239, doi. 10.1007/BF02726475

By:

Hunt, Shelby D.;
Kiecker, Pamela L.;
Chonko, Lawrence B.

Publication type:

Article

Advertising Practitioner Perceptions of HDTV Advertising: A Diffusion of Innovations Perspective.

Published in:

JMM: The International Journal on Media Management, 2008, v. 10, n. 4, p. 158, doi. 10.1080/14241270802262484

By:

Pashupati, Kartik;
Kendrick, Alice

Publication type:

Article

A Comparative Study of Transformational Advertisement Content With Respect to Interactive Versus Traditional Advertising on Client Servicing Executives in Central India.

Published in:

Journal of Marketing & Communication, 2016, p. 55

By:

Kumar, Ravi

Publication type:

Article

Sex Differences in Socially Responsible Advertising Decisions.

Published in:

Journal of Advertising, 1978, v. 7, n. 3, p. 36, doi. 10.1080/00913367.1978.10673237

By:

Surlin, Stuart H.

Publication type:

Article

Some European Attitudes on the Advertising Transference Question: A Research Note.

Published in:

Journal of Advertising, 1976, v. 5, n. 2, p. 11, doi. 10.1080/00913367.1976.10672629

By:

Ryans Jr., John K.;
Fry, Claudia

Publication type:

Article

The Company Perspective.

Published in:

Journal of Advertising, 1973, v. 2, n. 2, p. 16, doi. 10.1080/00913367.1973.10672493

By:

Montana, Patrick J.

Publication type:

Article

Canadian Advertising Agency Executives and their Ethical Concerns: A Cross-Notional Replication.

Published in:

International Journal of Advertising, 1996, v. 15, n. 4, p. 345, doi. 10.1080/02650487.1996.11104664

By:

Hung, Kineta;
Rice, Marshall D.

Publication type:

Article

RACIAL NATURALIZATION, ADVERTISING, AND MODEL CONSUMERS FOR A NEW MILLENNIUM.

Published in:

Journal of Asian American Studies, 2013, v. 16, n. 2, p. 159, doi. 10.1353/jaas.2013.0018

By:

shankar, shalini

Publication type:

Article

مطالعه‌ ترفندهای اجرایی تبلیغات تجاری با تأکید بر هنر تعاملی در سال‌های 2000 - 2017

Published in:

Global Media Journal: Persian Edition, 2019, v. 14, n. 1, p. 50, doi. 10.22059/GMJ.2019.73576

By:

سمیه رسولی پور;
سید نظام الدین امامی فر

Publication type:

Article

The One That Got Away.

Published in:: Public Relations Quarterly, 2004, v. 49, n. 3, p. 41
Publication type:: Article

Have the Ethics Changed? An Examination of Ethics in Advertising and Public Relations Agencies.

Published in:

Journal of Media Ethics, 2017, v. 32, n. 1, p. 45, doi. 10.1080/23736992.2016.1258993

By:

Schauster, Erin;
Neill, Marlene

Publication type:

Article

Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising.

Published in:

Journal of Advertising Research (Taylor & Francis), 2025, v. 65, n. 2, p. 150, doi. 10.1080/00218499.2025.2464305

By:

Demsar, Vlad;
Ferraro, Carla;
Sands, Sean;
Kohn, Andrew

Publication type:

Article

David Ogilvy story.

Published in:: Marketing Research, 2009, v. 21, n. 2, p. 5
Publication type:: Article

A Decade After 'The Permissible Lie': Have Things in the Ad Business Really Changed?

Published in:

Journal of Consumer Affairs, 1978, v. 12, n. 1, p. 170, doi. 10.1111/j.1745-6606.1978.tb00644.x

By:

Rotenberg, Ronald H.;
Poirier, Pierre R.;
Tremblay, Jean A. C.

Publication type:

Article

Ética na publicidade e propaganda: a visão do executivo de agências de comunicação do Rio Grande do Sul.

Published in:

Cadernos EBAPE.BR, 2011, v. 9, n. 2, p. 333, doi. 10.1590/S1679-39512011000200007

By:

Lovison, Aida Maria;
Petroll, Martin de La Martinière

Publication type:

Article

Copy Testing Methods and Measures Favored by Top Ad Agency and Advertising Executives.

Published in:

Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 72

By:

Ostland, Lyman E.;
Clancy, Kevin

Publication type:

Article

Does sexual humor work on mars, but not on Venus? An exploration of consumer acceptance of sexually humorous advertising.

Published in:

International Journal of Advertising, 2019, v. 38, n. 7, p. 1000, doi. 10.1080/02650487.2019.1629226

By:

Mayer, James Mark;
Kumar, Piyush;
Yoon, Hye Jin

Publication type:

Article

EX LIBRIS.

Published in:

International Journal of Advertising, 2010, v. 29, n. 2, p. 332, doi. 10.2501/S0265048710201208

By:

Steel, Jon

Publication type:

Article

Exploring cosmetics advertising in southern China.

Published in:

International Journal of Advertising, 2009, v. 28, n. 2, p. 369, doi. 10.2501/S0265048709200606

By:

Barnes, Bradley R.;
Siu, Noel Y. M.;
Yu, Qionglei;
Chan, Sally S. Y.

Publication type:

Article

Perceptions of IMC and organisational change among agencies in South Africa.

Published in:

International Journal of Advertising, 2001, v. 20, n. 3, p. 361, doi. 10.1080/02650487.2001.11104898

By:

Kallmeyer, Janice;
Abratt, Russell

Publication type:

Article

Blurring Reality and the Commodification of Culture in Martin Amis's Money: A Suicide Note.

Published in:

Journal of Babylon Center for Humanities Studies, 2025, v. 15, n. 2, p. 1

By:

DAIKH, HAMEED MANA

Publication type:

Article

Social Ethics and the Emergence of Advertising in China: Perceptions from within the Great Wall.

Published in:

Journal of Business Ethics, 1984, v. 3, n. 2, p. 91, doi. 10.1007/BF02388808

By:

Cragin, John P.;
Kwan, Y.K.;
Ho, Y.N.

Publication type:

Article

Navigating Public Service and Profit-Making Mandates: The Case of the Daily Graphic Newspaper.

Published in:

Journalism Studies, 2024, v. 25, n. 4, p. 358, doi. 10.1080/1461670X.2024.2305910

By:

Koomson, Paul;
Ofori-Parku, S. Senyo

Publication type:

Article

Cultural intermediaries in the making of branded music events: digital cultural capital in tension.

Published in:

Journal of Cultural Economy, 2020, v. 13, n. 1, p. 42, doi. 10.1080/17530350.2019.1652673

By:

Arriagada, Arturo;
Concha, Paz

Publication type:

Article

Effective health messages don't preach.

Published in:

Journal on Active Aging, 2004, v. 3, n. 1, p. 20

By:

Levin, Aaron

Publication type:

Article

Factors Influencing the Organizational Commitment of Female Advertising Executives.

Published in:

American Business Review, 1996, v. 14, n. 2, p. 80

By:

DeConinck, James;
Stilwell, C. Dean

Publication type:

Article

Keeping an Ear Out.

Published in:: Architectural Design, 2008, v. 78, n. 6, p. 132
Publication type:: Article

Appraising Account Executive Performance Appraisals: Current Practices and Managerial Implications.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2003, v. 25, n. 1, p. 1, doi. 10.1080/10641734.2003.10505137

By:

Franke, George R.;
Murphy II, John H.;
Nadler, Steven S.

Publication type:

Article

The Uniform Entrepreneur: Making Gender Visible in Social Enterprise.

Published in:

Journal of Macromarketing, 2020, v. 40, n. 4, p. 445, doi. 10.1177/0276146720930331

By:

Kravets, Olga;
Preece, Chloe;
Maclaran, Pauline

Publication type:

Article

Standardized Multinational Advertising: The Influencing Factors.

Published in:

Journal of Advertising, 1995, v. 24, n. 3, p. 55, doi. 10.1080/00913367.1995.10673483

By:

Duncan, Tom;
Ramaprasad, Jyotika

Publication type:

Article

ESTIMATING THE IMPACT OF ADVERTISING MEDIA PLANS: MEDIA EXECUTIVES DESCRIBE WEIGHTING AND TIMING FACTORS.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 21, doi. 10.1080/00913367.1986.10673015

By:

Lancaster, Kent M.;
Kreshel, Peggy J.;
Harris, Joya R.

Publication type:

Article

AGENCY/CLIENT RELATIONSHIPS AS SEEN BY INFLUENTIALS ON BOTH SIDES.

Published in:

Journal of Advertising, 1982, v. 11, n. 1, p. 37, doi. 10.1080/00913367.1982.10672793

By:

Hotz, Mary R.;
Ryans Jr, John K.;
Shanklin, William L.

Publication type:

Article

ADVERTISING PROFILES.

Published in:

Journal of Advertising, 1978, v. 7, n. 1, p. 17, doi. 10.1080/00913367.1978.10672735

By:

Coulson, John;
Wright, John S.

Publication type:

Article

John Caples: Tested Advertising Man.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 47, doi. 10.1080/00913367.1977.10672732

By:

White, Gordon E.;
Wright, John S.

Publication type:

Article

College Recruitment--1974.

Published in:

Journal of Advertising, 1974, v. 3, n. 3, p. 42, doi. 10.1080/00913367.1974.10672538

By:

Rogers, Edward J.

Publication type:

Article

Account Management and the Changing Advertising Landscape.

Published in:

Journal of Advertising Education, 2016, v. 20, n. 1/2, p. 144, doi. 10.1177/10980482160201-217

By:

Robbs, Brett;
Lloyd, Carla

Publication type:

Article

Preparing Young Creatives for an Interactive World: How Possible Is It?

Published in:

Journal of Advertising Education, 2010, v. 14, n. 2, p. 7, doi. 10.1177/109804821001400205

By:

Robbs, Brett

Publication type:

Article

INAE to aid college ad programs.

Published in:: Journalism Educator, 1979, v. 34, n. 1, p. 23
Publication type:: Article

Students win cash for ads aimed af minority youths.

Published in:: Journalism Educator, 1975, v. 30, n. 3, p. 27
Publication type:: Article

Please be Ad-Vised: The Legal Reference Guide for The Advertising Executive (2d ed.)/Law & Advertising: Current Legal Issues for Agencies, Advertisers and Attorneys.

Published in:

1997

By:

Petty, Ross D.

Publication type:

Book Review

A HANDBOOK FOR THE ADVERTISING AGENCY ACCOUNT EXECUTIVE.

Published in:

1971

By:

Gordon, Guy G.;
Jacobs, Laurence

Publication type:

Book Review

Mass Marketing and Warranty Liability .

Published in:

Journal of Marketing, 1963, v. 27, n. 2, p. 6, doi. 10.2307/1248364

By:

Southwick Jr., Arthur F.

Publication type:

Article

A PIONEER IN MARKETING.

Published in:

Journal of Marketing, 1961, v. 25, n. 6, p. 71

By:

Wood, James Playsted

Publication type:

Article