Works matching Advertising copy

Results: 263

PACT: Positioning Advertising Copy Testing.

Published in:: Journal of Advertising, 1982, v. 11, n. 4, p. 3, doi. 10.1080/00913367.1982.10672818
Publication type:: Article

TOWARD A METHODOLOGY FOR MEASURING ADVERTISING COPY EFFECTS.

Published in:

Marketing Science, 1984, v. 2, n. 4, p. 308, doi. 10.1287/mksc.3.4.308

By:

Gatignon, Hubert

Publication type:

Article

Can Advertising Copy Make FSI Coupons More Effective?

Published in:

Journal of Marketing Research (JMR), 1997, v. 34, n. 4, p. 473, doi. 10.2307/3151965

By:

Leclerc, France;
Little, John D.C.

Publication type:

Article

PSYCHOLINGUISTIC GUIDELINES FOR ADVERTISING COPY.

Published in:

Advances in Consumer Research, 1982, v. 9, n. 1, p. 107

By:

Percy, Larry

Publication type:

Article

An Assessment of the Cloze Procedure As an Advertising Copy Test.

Published in:

Journalism Quarterly, 1984, v. 61, n. 2, p. 404, doi. 10.1177/107769908406100224

By:

Zinkhan, George;
Blair, Edward

Publication type:

Article

The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste.

Published in:

Journal of Consumer Research, 2010, v. 36, n. 5, p. 748, doi. 10.1086/605327

By:

ELDER, RYAN S.;
KRISHNA, ARADHNA

Publication type:

Article

A READABILITY COMPARISON BETWEEN INDUSTRIAL AND CONSUMER ADVERTISING COPY.

Published in:

Journal of Business Communication, 1974, v. 11, n. 2, p. 32, doi. 10.1177/002194367401100204

By:

Bruno, Sam J.

Publication type:

Article

Influence of personalised advertising copy on consumer engagement: a field experiment approach: Influence of personalised advertising copy on consumer...: B. Guo, Z. Jiang.

Published in:

Electronic Commerce Research, 2025, v. 25, n. 2, p. 1281, doi. 10.1007/s10660-023-09721-5

By:

Guo, Bo;
Jiang, Zhi-bin

Publication type:

Article

Discovering the Role of Emotional and Rational Appeals and Hidden Heterogeneity of Consumers in Advertising Copies for Sustainable Marketing.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 12, p. 5189, doi. 10.3390/su12125189

By:

Kim, Cheong;
Jeon, Hyeon Gyu;
Lee, Kun Chang

Publication type:

Article

Strategic Advertising Mechanisms: from Copy Strategy to Iconic Brands.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2023, v. 14, n. 1, p. 343, doi. 10.14198/MEDCOM.22948

By:

NARAIN-LUCENA, Ángela

Publication type:

Article

"Do the right thing:" Diverging Effects of Accountability in a Managerial Context.

Published in:

Marketing Science, 1999, v. 18, n. 3, p. 230, doi. 10.1287/mksc.18.3.230

By:

Brown, Christina L.

Publication type:

Article

Start making sense.

Published in:

Public Relations Tactics, 2004, v. 11, n. 10, p. 17

By:

Wylie, Ann

Publication type:

Article

The communicative effectiveness of ethnically oriented advertising.

Published in:

International Journal of Advertising, 1997, v. 16, n. 3, p. 221, doi. 10.1080/02650487.1997.11104690

By:

Kinra, Neelam

Publication type:

Article

Directing Advertising Copy Creativity through Benefit Segmentation.

Published in:

International Journal of Advertising, 1982, v. 1, n. 4, p. 375, doi. 10.1080/02650487.1982.11104868

By:

Hooley, Graham J.

Publication type:

Article

Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research.

Published in:

Journal of Advertising, 2019, v. 48, n. 4, p. 356, doi. 10.1080/00913367.2019.1652121

By:

Deng, Shasha;
Tan, Chee-Wee;
Wang, Weijun;
Pan, Yu

Publication type:

Article

Creativeness And Imagination.

Published in:

1975

By:

Politz, Dr. Alfred

Publication type:

Editorial

EFFECTS OF KNOWLEDGE, TESTIMONIALS, AND AD COPY ON CRUISE ADVERTISING JUDGMENTS.

Published in:

Tourism Analysis, 2014, v. 19, n. 6, p. 769, doi. 10.3727/108354214X14146846679600

By:

MARTIN, BRETT A. S.;
VINCENT, AARON

Publication type:

Article

DETERMINING SAMPLE SIZE FOR PRETESTING COMPARATIVE EFFECTIVENESS OF ADVERTISING COPIES.

Published in:

Management Science, 1977, v. 23, n. 12, p. 1284, doi. 10.1287/mnsc.23.12.1284

By:

Dalal, Siddhartha R.;
Srinivasan, V.

Publication type:

Article

TRACKING GLOBAL CHANGE OR MAKING IT: SELECT ADVERTISING COPY FROM THE ECONOMIST 2001-2008 CONCERNING LATIN AMERICAN/SPANISH MARKETS.

Published in:

Journal of International Management Studies, 2012, v. 12, n. 1, p. 115

By:

Dulfano, Isabel

Publication type:

Article

Right writing (or writing right) for creativity in advertising.

Published in:

Journalism Educator, 1989, v. 44, n. 2, p. 7, doi. 10.1177/107769588904400202

By:

Pearce, R. Charles

Publication type:

Article

COMMUNITY JOURNALISM MAKES CURRICULUM GAINS.

Published in:

Journalism Educator, 1979, v. 33, n. 4, p. 9

By:

Wilson, Quintus C.

Publication type:

Article

DIRECT RESPONSE ADVERTISING: YELLOW PAGES COPY: FIGHTING THE CLICHES.

Published in:: Journal of Interactive Marketing, 1998, v. 12, n. 3, p. 85
Publication type:: Article

Message Merchants: Cognitive Aspects of Advertising Cultural Discourse.

Published in:

Folia Linguistica, 1994, v. 28, n. 3/4, p. 385, doi. 10.1515/flin.1994.28.3-4.385

By:

Koll-Stobbe, Amei

Publication type:

Article

Cognition and Sensory Perception: The Impact of Input from Sensory Modalities on Imagery, Memory, Information Processing, and Sensory Perception.

Published in:: 2009
Publication type:: Abstract

A Test of Prescriptive Advice from the Rossiter-Percy Advertising Planning Grid Using Radio Commercials.

Published in:

Advances in Consumer Research, 1994, v. 21, n. 1, p. 276

By:

Coulter, Robin Higie;
Sewall, Murphy A.

Publication type:

Article

IF IT ISN'T A DUCK THEN WHY DID IT QUACK? COMPETING EXPLANATIONS FOR AN OBSERVED EFFECT OF ILLUSTRATIONS IN AN ADVERTISEMENT.

Published in:

Advances in Consumer Research, 1986, v. 13, n. 1, p. 153

By:

Dickson, Peter R.;
Burnkrant, Robert E.;
Miniard, Paul W.;
Unnava, Hanumantha R.

Publication type:

Article

SEXUAL CONTENT AND ADVERTISING EFFECTIVENESS: COMMENTS ON BELCH ET AL. (1981) AND CACCAVALE ET AL. (1981).

Published in:

Advances in Consumer Research, 1982, v. 9, n. 1, p. 428

By:

Baron, Robert S.

Publication type:

Article

The right formula of execution style and cause framing.

Published in:

International Journal of Advertising, 2012, v. 31, n. 2, p. 231, doi. 10.2501/IJA-31-2-231-256

By:

Chang, Chun-Tuan

Publication type:

Article

Leksikale vernuwing: neologismes en geleentheidskeppings.

Published in:

Southern African Linguistics & Applied Language Studies, 2004, v. 22, n. 3/4, p. 173, doi. 10.2989/16073610409486369

By:

Van Niekerk, Angelique;
Jenkinson, Alfred

Publication type:

Article

Hidden truth: Theories of intellectual work in the advertising copy of a mass communication...

Published in:

Journal of Communication Inquiry, 1999, v. 23, n. 3, p. 239, doi. 10.1177/0196859999023003004

By:

Kray, Susan

Publication type:

Article

Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising.

Published in:

Journal of Advertising, 2014, v. 43, n. 2, p. 196, doi. 10.1080/00913367.2013.846241

By:

Bušljeta Banks, Ivana;
De Pelsmacker, Patrick

Publication type:

Article

Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions.

Published in:

Journal of Advertising, 2000, v. 29, n. 3, p. 29, doi. 10.1080/00913367.2000.10673615

By:

Andrews, J. Craig;
Burton, Scot;
Netemeyer, Richard G.

Publication type:

Article

Feature Advertising: Policies and Attitudes in Print Media.

Published in:

Journal of Advertising, 1992, v. 21, n. 3, p. 47, doi. 10.1080/00913367.1992.10673375

By:

Cameron, Glen T.;
Haley, John Eric

Publication type:

Article

HUMOR AND ADVERTISING EFFECTIVENESS AFTER REPEATED EXPOSURES TO A RADIO COMMERCIAL.

Published in:

Journal of Advertising, 1986, v. 15, n. 2, p. 15, doi. 10.1080/00913367.1986.10673000

By:

Gelb, Betsy D.;
Zinkhan, George M.

Publication type:

Article

How to be a Retail Advertising Pro/Retail Advertising Copy: The How, The What, The Why/Profitable Retail Television Advertising.

Published in:

1978

By:

Wenthe, Lee Skidmore;
Martin, Charles H.

Publication type:

Book Review

The Triumph of Creativity Over Communication.

Published in:

1975

By:

Dillon, Tom

Publication type:

Editorial

The Function of Advertising And Its Measurements.

Published in:

Journal of Advertising, 1975, v. 4, n. 2, p. 10, doi. 10.1080/00913367.1975.10672578

By:

Politz, Alfred

Publication type:

Article

The Trouble With Concept Testing.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 230, doi. 10.2307/3149766

By:

Haley, Russell I.;
Gatty, Ronald

Publication type:

Article

A Search for the Optimum Line Length.

Published in:

Journalism Quarterly, 1986, v. 63, n. 2, p. 377, doi. 10.1177/107769908606300214

By:

Moriarty, Sandra

Publication type:

Article

Slogans that worked.

Published in:: Marketing Research, 2008, v. 20, n. 2, p. 4
Publication type:: Article

Steady Persuasion.

Published in:

Marketing Research, 2007, v. 19, n. 4, p. 30

By:

Laczniak, Russell N.;
Barone, Michael J.;
Teas, R. Kenneth

Publication type:

Article

My Journey into Medical Writing--a Newcomer's Odyssey.

Published in:

AMWA Journal: American Medical Writers Association Journal, 2006, v. 21, n. 1, p. 44

By:

Bratman, Douglas

Publication type:

Article

Book review Advertising Concept and Copy.

Published in:

2014

By:

Kolah, Ardi

Publication type:

Book Review

A COMPROMISED FOURTH ESTATE?

Published in:

Journalism Studies, 2008, v. 9, n. 1, p. 1, doi. 10.1080/14616700701767974

By:

Lewis, Justin;
Williams, Andrew;
Franklin, Bob

Publication type:

Article

Client contacts improve quality of copywriting.

Published in:

Journalism Educator, 1988, v. 43, n. 2, p. 108, doi. 10.1177/107769588804300230

By:

McCann, Guy

Publication type:

Article

Teach concepts before teaching ad copywriting.

Published in:

Journalism Educator, 1988, v. 43, n. 2, p. 105, doi. 10.1177/107769588804300229

By:

Keding, Ann

Publication type:

Article

Four easy tests help to explain ad copywriting.

Published in:

Journalism Educator, 1985, v. 39, n. 4, p. 21

By:

Sweeney, John

Publication type:

Article

Advertising Copy. Revised Edition.

Published in:: Southern Economic Journal, 1937, v. 4, n. 2, p. 258
Publication type:: Article

Uninformative Advertising as an Invitation to Search.

Published in:

Marketing Science, 2011, v. 30, n. 4, p. 666, doi. 10.1287/mksc.1110.0651

By:

Mayzlin, Dina;
Shin, Jiwoong

Publication type:

Article

Measuring Language Difficulty in Advertising Copy.

Published in:

Journal of Marketing, 1967, v. 31, n. 2, p. 22, doi. 10.2307/1249667

By:

Abruzzini, Pompeo

Publication type:

Article