Works matching Advertising and psychology

Results: 931

ADVERTISING PSYCHOLOGY VERSUS LIFELONG LEARNING.

Published in:

eLearning & Software for Education, 2014, n. 2, p. 486, doi. 10.12753/2066-026X-14-130

By:

ŞTEFĂNESCU-MIHĂILĂ, Ramona Olivia

Publication type:

Article

how to use PSYCHOLOGY for better ADVERTISING.

Published in:

1950

By:

Dirksen, Charles J.;
Burtt, Harold E.

Publication type:

Book Review

Seducing the Subconscious: the Psychology of Emotional Influence in Advertising.

Published in:

2013

By:

Fanning, John

Publication type:

Book Review

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising.

Published in:

2013

By:

Barnham, Chris

Publication type:

Book Review

Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising.

Published in:

Journal of Consumer Research, 1995, v. 22, n. 1, p. 62, doi. 10.1086/209435

By:

Friestad, Marian;
Wright, Peter

Publication type:

Article

تحليل کارکرد فن اقناع در کارزارهای تبليغاتي فاکوپ.

Published in:

Global Media Journal: Persian Edition, 2021, v. 15, n. 2, p. 79

By:

نجيبه رحمانی;
سارا صادقینيا

Publication type:

Article

PSYCHOLOGY, ADVERTISING AND LIFELONG LEARNING IN THE KNOWLEDGE SOCIETY.

Published in:

eLearning & Software for Education, 2011, p. 1

By:

STEFANESCU, Ramona Olivia;
MUSTATA, Marinel-Adi

Publication type:

Article

A PIONEER IN MARKETING: Walter Dill Scott.

Published in:

Journal of Marketing, 1961, v. 25, n. 5, p. 74, doi. 10.2307/1248967

By:

Sandage, C. H.

Publication type:

Article

Détournement á la Mode Situationist Praxis: History and Present of Cultural Political Resistance to the Psychology of Advertising Spectacle.

Published in:

Journal for Cultural Research, 2013, v. 17, n. 4, p. 323, doi. 10.1080/14797585.2012.752161

By:

Odih, Pamela

Publication type:

Article

J. B. Watson y la Publicidad, los Inicios de la Psicología del Consumidor.

Published in:

Revista Colombiana de Psicología, 2013, v. 22, n. 2, p. 401

By:

PARRADO CORREDOR, FELIPE

Publication type:

Article

Advertising and Consumer Psychology (Book).

Published in:: 1988
Publication type:: Book Review

Advertising and Consumer Psychology (Book).

Published in:: 1985
Publication type:: Book Review

Psyche and Society: radio advertising and social psychology in America, 1923-1936.

Published in:

Historical Journal of Film, Radio & Television, 2004, v. 24, n. 4, p. 517, doi. 10.1080/0143968042000293856

By:

Socolow, Michael J.

Publication type:

Article

LEARNING AND BEHAVIOR WITHOUT AWARENESS: THEIR IMPLICATIONS TO CONSUMER BEHAVIOR AND SOVEREIGNTY.

Published in:

California Management Review, 1970, v. 12, n. 4, p. 61, doi. 10.2307/41164306

By:

Oshikawa, Sadaomi

Publication type:

Article

Selling Ideas, Attitudes, and Behaviors.

Published in:

2010

By:

Gentile, DouglasA.

Publication type:

Conference Paper/Materials

1. ADVERTISING.

Published in:

1953

By:

Revzan, David A.

Publication type:

Abstract

Advertising Psychology and Research.

Published in:

1951

By:

Dirksen, Charles J.;
Brown Jr., William F.

Publication type:

Book Review

The effects of commercial advertising on children.

Published in:

International Journal of Advertising, 1999, v. 18, n. 4, p. 411, doi. 10.1080/02650487.1999.11104771

By:

Bergler, Reinhold

Publication type:

Article

Advertising: The contribution of applied cognitive psychology.

Published in:

Applied Cognitive Psychology, 2019, v. 33, n. 2, p. 168, doi. 10.1002/acp.3458

By:

Furnham, Adrian

Publication type:

Article

HARLOW GALE AND THE ORIGINS OF THE PSYCHOLOGY OF ADVERTISING.

Published in:

Journal of Advertising, 2007, v. 36, n. 4, p. 147, doi. 10.2753/JOA0091-3367360411

By:

Eighmey, John;
Sar, Sela

Publication type:

Article

The Role of Psychological Meaning In Advertising.

Published in:

Journal of Advertising, 1988, v. 17, n. 1, p. 31, doi. 10.1080/00913367.1988.10673101

By:

Friedmann, Roberto;
Zimmer, Mary R.

Publication type:

Article

Advertising Psychology and Research (Book).

Published in:

1951

By:

Zeisel, Hans

Publication type:

Book Review

Memory for Brand-Product Information in Pictorial Advertising.

Published in:

Journal of Psychology, 1986, v. 120, n. 4, p. 363, doi. 10.1080/00223980.1986.9712634

By:

Esser, James K.;
Die, Ann H.;
Seholm, Kenneth J.;
Pebley, S. Roxanne

Publication type:

Article

Social psychology applied to advertising: The effect of sound symbolism on perceived characteristics of brands.

Published in:

Social Psychology / Psihologie Socială, 2015, n. 35, p. 53

By:

Duduciuc, Alina

Publication type:

Article

Consumer Psychology behind the Purchase under the Influence of Advertising.

Published in:

Turkish Online Journal of Qualitative Inquiry, 2021, v. 12, n. 8, p. 3581

By:

Deane, Ranjana;
Johri, Sanjay Mohan

Publication type:

Article

Inoculating consumers against deception: The influence of framing and execution of style.

Published in:

Journal of Consumer Policy, 1995, v. 18, n. 1, p. 1, doi. 10.1007/BF01018086

By:

Lord, Kenneth R.;
Kim, Chung K.

Publication type:

Article

The Feelings Mechanism (Book).

Published in:: 1990
Publication type:: Book Review

GENDER-BASED STYLES IN ADVERTISING THROUGH THE DECADES.

Published in:

International Journal of Arts & Sciences, 2016, v. 9, n. 1, p. 431

By:

Christopher, Anne A.

Publication type:

Article

ÜNİVERSİTEDE EĞİTİM GÖRMEKTE OLAN ÖĞRENCİLERİN REKLAMLARA KARŞI TUTUM VE DAVRANIŞLARI ÜZERİNE KIRGIZİSTAN’DA AMPİRİK BİR ARAŞTIRMA.

Published in:

Academic Review of Economics & Administrative Sciences, 2013, v. 6, n. 1, p. 280

By:

YOLDAŞ, M. Asıf;
ERGEZER, Çağrı

Publication type:

Article

Chewing the fat.

Published in:

Business & Society Review (00453609), 1993, n. 87, p. 7

By:

Zack, Jeffrey

Publication type:

Article

The Unnatural Use of Natural Advertizing.

Published in:

Business & Society Review (00453609), 1991, n. 76

By:

Takooshian, Harold;
Tashjian, Richard A.

Publication type:

Article

3D TECHNOLOGIES, CONSUMER'S PSYCHOLOGY AND EFFICIENCY OF ADVERTISING 7.

Published in:

eLearning & Software for Education, 2011, p. 1

By:

STEFANESCU, Ramona Olivia

Publication type:

Article

Eficiența abordării diversității și a comparației în publicitate.

Published in:

Romanian Journal of Marketing, 2010, v. 5, n. 1, p. 152

By:

Chakraborti, Rajdeep;
Roy, Subhadip

Publication type:

Article

Between Desire and Routine: Assembling Environment and Finance in Carbon Markets.

Published in:

Antipode, 2011, v. 43, n. 3, p. 662, doi. 10.1111/j.1467-8330.2011.00885.x

By:

Descheneau, Philippe;
Paterson, Matthew

Publication type:

Article

The Role of Gender in "Attack Ads:" Revisiting Negative Political Advertising.

Published in:

Communication Research Reports, 1994, v. 11, n. 1, p. 67, doi. 10.1080/08824099409359942

By:

Dinzes, Deborah;
Cozzens, Michael D.;
Manross, George G.

Publication type:

Article

Efectos de los emplazamientos de marca real y enmascarada en el comportamiento del consumidor: un experimento exploratorio.

Published in:

Estudios Gerenciales, 2014, n. 133, p. 327, doi. 10.1016/j.estger.2014.05.004

By:

Alvarado Herrera, Alejandro;
Cavazos Arroyo, Judith;
Vázquez Charolet, Rubén

Publication type:

Article

Kunden wünschen Emotionen.

Published in:

Bibliothek Forschung und Praxis, 2011, v. 35, n. 3, p. 369, doi. 10.1515/bfup.2011.050

By:

Georgy, Ursula

Publication type:

Article

INTRODUCTION: BUILDING DESTINATION BRANDS.

Published in:

Tourism Analysis, 2007, v. 12, n. 5/6, p. 339, doi. 10.3727/108354207783227902

By:

Gnoth, J.;
Baloglu, S.;
Ekinci, Y.;
Sirakaya-Turk, E.

Publication type:

Article

Neural resonance in consumers' right inferior frontal gyrus predicts attitudes toward advertising.

Published in:

Psychology & Marketing, 2021, v. 38, n. 9, p. 1538, doi. 10.1002/mar.21523

By:

He, Lin;
Pelowski, Matthew;
Yu, Wenhuan;
Liu, Tao

Publication type:

Article

Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions.

Published in:

Psychology & Marketing, 2021, v. 38, n. 5, p. 896, doi. 10.1002/mar.21481

By:

Breuer, Christoph;
Rumpf, Christopher;
Boronczyk, Felix

Publication type:

Article

The importance of advertising skepticism for brand extension appeals.

Published in:

Psychology & Marketing, 2019, v. 36, n. 7, p. 687, doi. 10.1002/mar.21205

By:

Hernandez, José Mauro da Costa;
Wright, Scott A.;
Affonso, Felipe M.

Publication type:

Article

Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children.

Published in:

Psychology & Marketing, 2018, v. 35, n. 10, p. 778, doi. 10.1002/mar.21134

By:

Tarabashkina, Liudmila;
Quester, Pascale;
Tarabashkina, Olga

Publication type:

Article

When Your Source Is Smiling, Consumers May Automatically Smile with You: Investigating the Source Expressive Display Hypothesis.

Published in:

Psychology & Marketing, 2016, v. 33, n. 1, p. 5, doi. 10.1002/mar.20857

By:

Kulczynski, Alicia;
Ilicic, Jasmina;
Baxter, Stacey M.

Publication type:

Article

Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations.

Published in:

Psychology & Marketing, 2015, v. 32, n. 10, p. 989, doi. 10.1002/mar.20836

By:

Jang, Wonseok Eric;
Ko, Yong Jae;
Morris, Jon D.;
Chang, Yonghwan

Publication type:

Article

What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages.

Published in:

Psychology & Marketing, 2015, v. 32, n. 9, p. 920, doi. 10.1002/mar.20827

By:

Ghosh Chowdhury, Tilottama;
Micu, Camelia;
Ratneshwar, S.;
Kim, Eunjin (Anna)

Publication type:

Article

An Apple a Day Brings More Apples Your Way: Healthy Samples Prime Healthier Choices.

Published in:

Psychology & Marketing, 2015, v. 32, n. 5, p. 575, doi. 10.1002/mar.20801

By:

Tal, Aner;
Wansink, Brian

Publication type:

Article

The Impact of Pleasure-Evoking Colors on the Effectiveness of Threat (Fear) Appeals.

Published in:

Psychology & Marketing, 2014, v. 31, n. 12, p. 1051, doi. 10.1002/mar.20752

By:

Wauters, Birgit;
Brengman, Malaika;
Mahama, Fuseina

Publication type:

Article

Same Service, Different Ad Claims: The Moderating Role of Need for Cognition.

Published in:

Psychology & Marketing, 2014, v. 31, n. 12, p. 1064, doi. 10.1002/mar.20753

By:

Olsen, Lars Erling;
Samuelsen, Bendik Meling;
Gaustad, Tarje

Publication type:

Article

How Visual Brand Identity Shapes Consumer Response.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 225, doi. 10.1002/mar.20689

By:

Phillips, Barbara J.;
McQuarrie, Edward F.;
Griffin, W. Glenn

Publication type:

Article

Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion.

Published in:

Psychology & Marketing, 2013, v. 30, n. 12, p. 1076, doi. 10.1002/mar.20668

By:

Kim, Dong Hoo;
Sung, Yongjun

Publication type:

Article