Works matching Advertising and psychology

Results: 927

ADVERTISING PSYCHOLOGY VERSUS LIFELONG LEARNING.

Published in:

eLearning & Software for Education, 2014, n. 2, p. 486, doi. 10.12753/2066-026X-14-130

By:

ŞTEFĂNESCU-MIHĂILĂ, Ramona Olivia

Publication type:

Article

Seducing the Subconscious: the Psychology of Emotional Influence in Advertising.

Published in:

2013

By:

Fanning, John

Publication type:

Book Review

Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising.

Published in:

Journal of Consumer Research, 1995, v. 22, n. 1, p. 62, doi. 10.1086/209435

By:

Friestad, Marian;
Wright, Peter

Publication type:

Article

how to use PSYCHOLOGY for better ADVERTISING.

Published in:

1950

By:

Dirksen, Charles J.;
Burtt, Harold E.

Publication type:

Book Review

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising.

Published in:

2013

By:

Barnham, Chris

Publication type:

Book Review

تحليل کارکرد فن اقناع در کارزارهای تبليغاتي فاکوپ.

Published in:

Global Media Journal: Persian Edition, 2021, v. 15, n. 2, p. 79

By:

نجيبه رحمانی;
سارا صادقینيا

Publication type:

Article

PSYCHOLOGY, ADVERTISING AND LIFELONG LEARNING IN THE KNOWLEDGE SOCIETY.

Published in:

eLearning & Software for Education, 2011, p. 1

By:

STEFANESCU, Ramona Olivia;
MUSTATA, Marinel-Adi

Publication type:

Article

J. B. Watson y la Publicidad, los Inicios de la Psicología del Consumidor.

Published in:

Revista Colombiana de Psicología, 2013, v. 22, n. 2, p. 401

By:

PARRADO CORREDOR, FELIPE

Publication type:

Article

Détournement á la Mode Situationist Praxis: History and Present of Cultural Political Resistance to the Psychology of Advertising Spectacle.

Published in:

Journal for Cultural Research, 2013, v. 17, n. 4, p. 323, doi. 10.1080/14797585.2012.752161

By:

Odih, Pamela

Publication type:

Article

A PIONEER IN MARKETING: Walter Dill Scott.

Published in:

Journal of Marketing, 1961, v. 25, n. 5, p. 74, doi. 10.2307/1248967

By:

Sandage, C. H.

Publication type:

Article

Memory for Brand-Product Information in Pictorial Advertising.

Published in:

Journal of Psychology, 1986, v. 120, n. 4, p. 363, doi. 10.1080/00223980.1986.9712634

By:

Esser, James K.;
Die, Ann H.;
Seholm, Kenneth J.;
Pebley, S. Roxanne

Publication type:

Article

The effects of commercial advertising on children.

Published in:

International Journal of Advertising, 1999, v. 18, n. 4, p. 411, doi. 10.1080/02650487.1999.11104771

By:

Bergler, Reinhold

Publication type:

Article

Advertising: The contribution of applied cognitive psychology.

Published in:

Applied Cognitive Psychology, 2019, v. 33, n. 2, p. 168, doi. 10.1002/acp.3458

By:

Furnham, Adrian

Publication type:

Article

HARLOW GALE AND THE ORIGINS OF THE PSYCHOLOGY OF ADVERTISING.

Published in:

Journal of Advertising, 2007, v. 36, n. 4, p. 147, doi. 10.2753/JOA0091-3367360411

By:

Eighmey, John;
Sar, Sela

Publication type:

Article

The Role of Psychological Meaning In Advertising.

Published in:

Journal of Advertising, 1988, v. 17, n. 1, p. 31, doi. 10.1080/00913367.1988.10673101

By:

Friedmann, Roberto;
Zimmer, Mary R.

Publication type:

Article

Selling Ideas, Attitudes, and Behaviors.

Published in:

2010

By:

Gentile, DouglasA.

Publication type:

Conference Paper/Materials

Advertising Psychology and Research (Book).

Published in:

1951

By:

Zeisel, Hans

Publication type:

Book Review

1. ADVERTISING.

Published in:

1953

By:

Revzan, David A.

Publication type:

Abstract

Advertising Psychology and Research.

Published in:

1951

By:

Dirksen, Charles J.;
Brown Jr., William F.

Publication type:

Book Review

Social psychology applied to advertising: The effect of sound symbolism on perceived characteristics of brands.

Published in:

Social Psychology / Psihologie Socială, 2015, n. 35, p. 53

By:

Duduciuc, Alina

Publication type:

Article

LEARNING AND BEHAVIOR WITHOUT AWARENESS: THEIR IMPLICATIONS TO CONSUMER BEHAVIOR AND SOVEREIGNTY.

Published in:

California Management Review, 1970, v. 12, n. 4, p. 61, doi. 10.2307/41164306

By:

Oshikawa, Sadaomi

Publication type:

Article

Advertising and Consumer Psychology (Book).

Published in:: 1988
Publication type:: Book Review

Advertising and Consumer Psychology (Book).

Published in:: 1985
Publication type:: Book Review

Psyche and Society: radio advertising and social psychology in America, 1923-1936.

Published in:

Historical Journal of Film, Radio & Television, 2004, v. 24, n. 4, p. 517, doi. 10.1080/0143968042000293856

By:

Socolow, Michael J.

Publication type:

Article

Consumer Psychology behind the Purchase under the Influence of Advertising.

Published in:

Turkish Online Journal of Qualitative Inquiry, 2021, v. 12, n. 8, p. 3581

By:

Deane, Ranjana;
Johri, Sanjay Mohan

Publication type:

Article

Advertisement size and goods-buyer characteristics: Some empirical results.

Published in:

Social Science Journal, 1995, v. 32, n. 2, p. 207, doi. 10.1016/0362-3319(95)90006-3

By:

Mixon Jr., Franklin G.

Publication type:

Article

Remembering motivation research: toward an alternative genealogy of interpretive consumer research.

Published in:

Marketing Theory, 2006, v. 6, n. 4, p. 429, doi. 10.1177/1470593106069931

By:

Tadajewski, Mark

Publication type:

Article

Mirror neurons.

Published in:: Marketing Research, 2009, v. 21, n. 4, p. 5
Publication type:: Article

Media deluge.

Published in:: Marketing Research, 2009, v. 21, n. 2, p. 5
Publication type:: Article

Steady Persuasion.

Published in:

Marketing Research, 2007, v. 19, n. 4, p. 30

By:

Laczniak, Russell N.;
Barone, Michael J.;
Teas, R. Kenneth

Publication type:

Article

Dirty tricky money.

Published in:: Marketing Research, 2007, v. 19, n. 4, p. 5
Publication type:: Article

The role of self-construal in moderating the advertising repetition effect: evidence from Korea.

Published in:

Asian Journal of Communication, 2016, v. 26, n. 2, p. 174, doi. 10.1080/01292986.2015.1130156

By:

Lee, Byung-Kwan;
Lee, YouNa

Publication type:

Article

How food ads communicate 'health' with children: a content analysis of Korean television commercials.

Published in:

Asian Journal of Communication, 2010, v. 20, n. 4, p. 456, doi. 10.1080/01292986.2010.496858

By:

Moon, YoungSook

Publication type:

Article

The Beauty Myth and Female Consumers: The Controversial Role of Advertising.

Published in:

Journal of Consumer Affairs, 1994, v. 28, n. 1, p. 137, doi. 10.1111/j.1745-6606.1994.tb00819.x

By:

Stephens, Debra Lynn;
Hill, Ronald Paul

Publication type:

Article

Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers' support decisions.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1046, doi. 10.1007/s11747-019-00638-w

By:

Xiang, Diandian;
Zhang, Leinan;
Tao, Qiuyan;
Wang, Yonggui;
Ma, Shuang

Publication type:

Article

Advice key to success.

Published in:: British Dental Journal, 2009, v. 206, n. 3, p. 177, doi. 10.1038/sj.bdj.2009.106
Publication type:: Article

Developing and Testing the Anti-Drinking and Driving PSA.

Published in:

Communication Quarterly, 2011, v. 59, n. 4, p. 415, doi. 10.1080/01463373.2011.597285

By:

Weber, Keith;
Dillow, MeganR.;
Rocca, KellyA.

Publication type:

Article

Testing a Newly Developed Typology of Positioning Strategies in South Africa.

Published in:

Journal of African Business, 2007, v. 8, n. 1, p. 67, doi. 10.1300/J156v08n01_05

By:

Blankson, Charles

Publication type:

Article

Rhesus macaques form preferences for brand logos through sex and social status based advertising.

Published in:

PLoS ONE, 2018, v. 13, n. 2, p. 1, doi. 10.1371/journal.pone.0193055

By:

Acikalin, M. Yavuz;
Watson, Karli K.;
Fitzsimons, Gavan J.;
Platt, Michael L.

Publication type:

Article

Exposure to Male Models in Advertisements Leads to a Decrease in Men's Body Satisfaction.

Published in:

North American Journal of Psychology, 2006, v. 8, n. 1, p. 115

By:

Baird, Amy L.;
Grieve, Frederick G.

Publication type:

Article

The impact of advertisements featuring ultra-thin or average-size models on women with a history of eating disorders.

Published in:

Journal of Community & Applied Social Psychology, 2005, v. 15, n. 5, p. 406, doi. 10.1002/casp.831

By:

Halliwell, Emma;
Dittmar, Helga;
Howe, Jessica

Publication type:

Article

The dilemma of frugality and consumption in British women's magazines 1940-1955.

Published in:

Social Semiotics, 2008, v. 18, n. 3, p. 389, doi. 10.1080/10350330802217154

By:

Burridge, JosephD.

Publication type:

Article

Prime Positioning.

Published in:

Marketing Health Services, 2007, v. 27, n. 3, p. 12

By:

Swerdlick, Marc

Publication type:

Article

Dispositional beliefs regarding "affect as information" determine the perception of persuasive self-efficacy.

Published in:

Análise Psicológica, 2016, v. 34, n. 1, p. 73, doi. 10.14417/ap.1098

By:

Garcia-Marques, Teresa;
Loureiro, Filipe

Publication type:

Article

Personality and Ad-Evoked Feelings: The Case for Extraversion and Neuroticism.

Published in:

Journal of the Academy of Marketing Science, 1996, v. 24, n. 2, p. 99, doi. 10.1177/0092070396242001

By:

Mooradian, Todd A.

Publication type:

Article

Multiple Sources in Advertising Appeals: When Product Endorsers Are Paid by the Advertising Sponsor.

Published in:

Journal of the Academy of Marketing Science, 1994, v. 22, n. 3, p. 234, doi. 10.1177/0092070394223004

By:

Moore, David J.;
Mowen, John C.;
Reardon, Richard

Publication type:

Article

Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements?

Published in:

International Journal of Advertising, 2016, v. 35, n. 5, p. 864, doi. 10.1080/02650487.2016.1160855

By:

Windels, Kasey

Publication type:

Article

Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general.

Published in:

International Journal of Advertising, 2016, v. 35, n. 5, p. 846, doi. 10.1080/02650487.2016.1157912

By:

Huhmann, Bruce A.;
Limbu, Yam B.

Publication type:

Article

Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge.

Published in:

International Journal of Advertising, 2016, v. 35, n. 2, p. 185, doi. 10.1080/02650487.2015.1071947

By:

Matthes, Jörg;
Naderer, Brigitte

Publication type:

Article

Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States.

Published in:

International Journal of Advertising, 2016, v. 35, n. 2, p. 362, doi. 10.1080/02650487.2015.1031205

By:

Sabour, Nadia I.;
Pillai, Deepa;
Gistri, Giacomo;
Balasubramanian, Siva K.

Publication type:

Article