Works matching Advertising and Social Change

Results: 66

Social Change Through Issue Advertising.

Published in:

Sociological Inquiry, 1970, v. 40, n. 1, p. 159, doi. 10.1111/j.1475-682X.1970.tb00992.x

By:

Zeigler, John A.

Publication type:

Article

Personalized charity advertising. Can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?

Published in:

International Journal of Advertising, 2019, v. 38, n. 3, p. 345, doi. 10.1080/02650487.2018.1482098

By:

Bartsch, Anne;
Kloß, Andrea

Publication type:

Article

Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement.

Published in:

International Journal of Advertising, 2016, v. 35, n. 1, p. 149, doi. 10.1080/02650487.2015.1096101

By:

Orazi, Davide C.;
Bove, Liliana L.;
Lei, Jing

Publication type:

Article

REBELS AND COLLEAGUES: ADVERTISING AND SOCIAL CHANGE IN FRENCH CANADA (Book).

Published in:

1974

By:

Klapp, Orrin E.

Publication type:

Book Review

Beyond bruised faces and invisible men? Changes in social advertising on male violence against women in Italy.

Published in:

Feminist Media Studies, 2017, v. 17, n. 3, p. 440, doi. 10.1080/14680777.2016.1234500

By:

Magaraggia, Sveva;
Cherubini, Daniela

Publication type:

Article

CAMBIOS SOCIALES Y COMUNICATIVOS A TRAVÉS DE LA PUBLICIDAD MÉDICA Y FARMACÉUTICA EN LA PRENSA HISTÓRICA DE BILBAO, 1885-1936.

Published in:

Revista de Comunicación y Salud, 2019, v. 9, n. 2, p. 27, doi. 10.35669/revistadecomunicacionysalud.2019.9(2).27-46

By:

Montero, Manuel;
Rodríguez-Martín, Nuria

Publication type:

Article

HOW HUMOR AND FEAR IN SOCIAL ADVERTISING AFFECT DRIVERS' INTENTION TO CHANGE BEHAVIOUR? THE CASE ANALYSIS.

Published in:

Economics & Sociology, 2021, v. 14, n. 2, p. 236, doi. 10.14254/2071-789X.2021/14-2/13

By:

Raišienė, Agota Giedrė;
Wymer, Walter;
Dirginčienė, Valda

Publication type:

Article

Agencies as Agents of Change: Considering Social Responsibility in the Advertising Curriculum.

Published in:

Journal of Advertising Education, 2018, v. 22, n. 2, p. 137, doi. 10.1177/1098048218807138

By:

Champlin, Sara;
Sterbenk, Yvette

Publication type:

Article

Vermibus o la carne dada a los gusanos: espacios publicitarios para la transformación social.

Published in:

Revista Croma, 2014, v. 2, n. 3, p. 45

By:

ELÍAS, YOLANDA SPÍNOLA;
GARCÍA JIMÉNEZ, MARÍA DEL MAR

Publication type:

Article

Paying Attention: Big Data and Social Advertising as Barriers to Ecological Change.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 24, p. 10589, doi. 10.3390/su122410589

By:

Kish, Kaitlin

Publication type:

Article

CONSTRUCȚIA SOCIALĂ A GENULUI ÎN RECLAME. STUDIU SOCIOLOGIC ASUPRA SCHIMBĂRII ȘI REPRODUCERII SOCIALE A INSTITUȚIEI GENULUI.

Published in:

Revista Romana de Sociologie, 2023, n. 3/4, p. 169, doi. 10.59277/RJSoc.2023.3-4.04

By:

POPESCU, TEODORA

Publication type:

Article

THE BIRTH OF AMERICAN ADVERTISING.

Published in:

Communication Today, 2018, v. 9, n. 2, p. 4

By:

MENDELOVÁ, Dáša

Publication type:

Article

A 50-year longitudinal study of changes in the content and form of food advertising in New Zealand magazines.

Published in:

International Journal of Advertising, 2003, v. 22, n. 1, p. 67, doi. 10.1080/02650487.2003.11072840

By:

Fay, Michael

Publication type:

Article

СПРИЙНЯТТЯ СОЦІАЛЬНОЇ РЕКЛАМИ НАСЕЛЕННЯМ УКРАЇНИ.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2017, n. 3, p. 158

By:

Кордзая, Натела Ревазівна

Publication type:

Article

The Role of Mass Media Propaganda in Shaping American Culture: A Study on the Torches of Freedom.

Published in:

Rest: Journal of Politics & Development, 2025, v. 15, n. 1, p. 98

By:

Kartav, Oğuz;
Uğuş, Mikail

Publication type:

Article

STIMULATIVE OR KEY WORDS AS A SEMANTIC BRIDGE BETWEEN THE LANGUAGE AND SOCIAL VALUES, SHOWN ON AN EXAMPLE OF A TEXT IN A GERMAN TRAVEL WELLNESS CATALOGUE.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2014, v. 10, n. 4, p. 51

By:

Premrov, Emira

Publication type:

Article

REKLAMCILIK ALANINDAKİ AKADEMİSYEN ÖZGEÇMİŞLERİNİN İNCELENMESİ: BİR İÇERİK ANALİZ ÇALIŞMASI.

Published in:

Beykoz Akademi Dergisi, 2024, v. 12, n. 1, p. 120, doi. 10.14514/beykozad.1373548

By:

YAPICIOĞLU AYAZ, Yeliz

Publication type:

Article

El comunicador para el desarrollo y el cambio social. Apuntes para la construcción de un perfil.

Published in:

Revista de Comunicación, 2006, v. 5, p. 20

By:

Huarcaya, Gloria

Publication type:

Article

Nuevas estrategias publicitarias con influencers: Un examen multidisciplinar.

Published in:

Revista de Ciencias Sociales (13159518), 2022, v. 28, n. 4, p. 63

By:

López Jiménez, David;
Dittmar, Eduardo Carlos;
Vargas Portillo, Jenny Patricia

Publication type:

Article

La publicidad ilustrada y el concepto de opinión pública en la Nueva Granada.

Published in:

Fronteras de la Historia, 2012, v. 17, n. 1, p. 15, doi. 10.22380/2027468859

By:

Ortega, Francisco A.

Publication type:

Article

El rol de las marcas fabricantes ante las demandas sociales. Análisis del anuncio de cambio de marca de los productos "Negrita" por la empresa Alicorp.

Published in:

Correspondencias & Analisis, 2020, n. 12, p. 1, doi. 10.24265/cian.2020.n12.05

By:

Rivas Gonzales, Viviana;
Tello Giusti, Carolina

Publication type:

Article

THE EMPTY EYE.

Published in:

ETC: A Review of General Semantics, 1993, v. 50, n. 2, p. 137

By:

Hayakawa, S.I.;
Hayakawa, Alan R.

Publication type:

Article

The Perception of Lima Women about the Representation of 'Real Woman' in the Advertising Discourse of Beauty and Feminine Care Products.

Published in:

Trípodos, 2021, n. 50, p. 169, doi. 10.51698/tripodos.2021.50p169-185

By:

Alomía, Ximena;
Arbaiza, Francisco

Publication type:

Article

Are You Paying Attention?

Published in:

Alternatives Journal (AJ) - Canada's Environmental Voice, 2021, v. 46, n. 1, p. 10

By:

KISH, KATIE

Publication type:

Article

China's "Great Leap" Toward Madison Avenue.

Published in:

Journal of Communication, 1981, v. 31, n. 1, p. 10, doi. 10.1111/j.1460-2466.1981.tb01200.x

By:

Anderson, Michael H.

Publication type:

Article

Brand placement y advertainment: integración y fusión entre la ficción audiovisual y las marcas.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2007, v. 12, n. 22, p. 341

By:

Del Pino, Cristina;
Olivares, Francisco

Publication type:

Article

ROLA MARKETINGU SPOŁECZNEGO W KSZTAŁTOWANIU ZMIAN SPOŁECZNYCH.

Published in:

Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2016, n. 458, p. 23, doi. 10.15611/pn.2016.458.02

By:

Tkocz, Anita

Publication type:

Article

KULTŪRINĖS INDUSTRIJOS KRITIKA IR KŪRYBINIŲ INDUSTRIJŲ PROBLEMOS.

Published in:

Logos: A Journal, of Religion, Philosophy Comparative Cultural Studies & Art (08687692), 2014, n. 81, p. 80

By:

KAČERAUSKAS, TOMAS

Publication type:

Article

Recontextualizing social practices and globalization: Multimodal metaphor and fictional storytelling in printed and internet ads.

Published in:

Revista Brasileira de Lingüística Aplicada, 2015, v. 15, n. 2, p. 377, doi. 10.1590/1984-639820156096

By:

Hidalgo Downing, Laura;
Kraljevic Mujic, Blanca

Publication type:

Article

Social Media Advertising and Public Awareness: Touching the LGBT Chord!

Published in:

Journal of International Women's Studies, 2016, v. 18, n. 1, p. 145

By:

Chauhan, G. S.;
Shukla, Tanu

Publication type:

Article

A Six-Decade Study of the Portrayal of African Americans in Business Print Media: Trailing, Mirroring, or Shaping Social Change?

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 1, p. 1, doi. 10.1080/10641734.2007.10505204

By:

Stevenson, Thomas H.

Publication type:

Article

自控还是放纵？上行比较对消费者行为的影响.

Published in:

Nankai Business Review, 2023, v. 26, n. 3, p. 63

By:

潘定;
刘子瑛;
杨德锋

Publication type:

Article

自控还是放纵？上行比较对消费者行为的影响.

Published in:

Nankai Business Review, 2022, v. 25, n. 1, p. 63

By:

潘定;
刘子瑛;
杨德锋

Publication type:

Article

Los valores en la publicidad impresa. Análisis de "XLSemanal".

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2018, v. 9, n. 1, p. 411, doi. 10.14198/MEDCOM2018.9.1.26

By:

GUTIÉRREZ-GUERRERO, María Dolores;
MÉNDIZ-NOGUERO, Alfonso;
REPISO-CABALLERO, Rafael

Publication type:

Article

Advertising Vietnam, Cambodia and Laos in the first decade of the 21<sup>st</sup> century: Promise of things to come?

Published in:

Media Asia, 2013, v. 40, n. 3, p. 274, doi. 10.1080/01296612.2013.11689976

By:

CIOCHETTO, LYNNE

Publication type:

Article

Publicidad social y su influencia en la percepción de las campañas sociales de prevención de accidentes de tránsito en Ecuador.

Published in:

Retos, Revista de Ciencias Administrativas y Económicas, 2020, v. 10, n. 20, p. 219, doi. 10.17163/ret.n20.2020.02

By:

Cárdenas-Rebelo, Amy;
Alberto Orozco-Toro, Jaime

Publication type:

Article

REBELS AND COLLEAGUES.

Published in:

1974

By:

Wyckham, Robert G.

Publication type:

Book Review

Fear Appeals: Segmentation is the Way to Go.

Published in:

International Journal of Advertising, 1992, v. 11, n. 4, p. 355, doi. 10.1080/02650487.1992.11104511

By:

Quinn, Valerie;
Meenaghan, Tony;
Brannick, Teresa

Publication type:

Article

O campo publicitário, a agência e a noção de aceleração do tempo: questões iniciais para pensar novos modelos e negócios na prática do mercado publicitário.

Published in:

Sessões do Imaginário, 2015, v. 20, n. 34, p. 91, doi. 10.15448/1980-3710.2015.2.20665

By:

Carvalho, Cristiane Mafacioli;
Christofoli, Márcia Pillon

Publication type:

Article

MERCADOTECNIA SOCIAL EN LA SALUD EN TIEMPOS DE COVID-19.

Published in:

Revista FACE, 2021, v. 21, n. 2, p. 22, doi. 10.24054/01204211.v2.n2.2021.1103

By:

Ruiz Santoyo, Grace Aileen;
Juárez López, Berenice;
Aguilera Fernández, Albany

Publication type:

Article

A NEW TECHNIQUE FOR MEASURING ADVERTISING EFFECTIVENESS.

Published in:

Journal of Marketing, 1956, v. 20, n. 4, p. 367, doi. 10.2307/1248238

By:

Mindak, William A.

Publication type:

Article

Inclusive Advertising for a Better World.

Published in:

Journal of Advertising, 2023, v. 52, n. 5, p. 643, doi. 10.1080/00913367.2023.2255242

By:

Viglia, Giampaolo;
Tsai, Wan-Hsiu Sunny;
Das, Gopal;
Pentina, Iryna

Publication type:

Article

A Comparative Analysis of the Issues Related to Fintech Development in Kazakhstan and China.

Published in:

Comparative Economic Research, 2023, v. 26, n. 4, p. 65, doi. 10.18778/1508-2008.26.31

By:

Patashkova, Yelena;
Serikova, Madina;
Margatskaya, Galina

Publication type:

Article

SOUTH AFRICA: Record Capital Inflow.

Published in:: Africa Research Bulletin: Economic, Financial & Technical Series, 2006, v. 43, n. 3, p. 16894
Publication type:: Article

Cybercommuning: Global Village Halls.

Published in:

Advances in Consumer Research, 1998, v. 25, n. 1, p. 379

By:

Dann, Susan;
Dann, Stephen

Publication type:

Article

THE EUROPEANIZING OF AMERICA: A STUDY IN CHANGING VALUES.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 408

By:

Kanter, Donald L.

Publication type:

Article

La publicidad en el marco de la comunicación para el desarrollo: hacia un nuevo modelo de publicidad para el cambio social.

Published in:

Cuadernos de Información y Comunicación, 2012, v. 17, p. 191

By:

ALVARADO LÓPEZ, M. A. Cruz

Publication type:

Article

Private Offerings in the Age of Surveillance Capitalism and Targeted Advertising.

Published in:

Vanderbilt Law Review, 2021, v. 74, n. 4, p. 1187

By:

Claxton, Christina M.

Publication type:

Article

Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis.

Published in:

BMC Public Health, 2014, v. 14, n. 1, p. 1, doi. 10.1186/1471-2458-14-151

By:

Thomas, Samantha L.;
Olds, Timothy;
Pettigrew, Simone;
Yeatman, Heather;
Hyde, Jim;
Dragovic, Christine

Publication type:

Article

Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis.

Published in:

2014

By:

Thomas, Samantha L;
Olds, Timothy;
Pettigrew, Simone;
Yeatman, Heather;
Hyde, Jim;
Dragovic, Christine

Publication type:

journal article