Works matching Advertising and Marketing Manager

Results: 67

EXPERIENCIA Y TEORÍA EN LAS DECISIONES PUBLICITARIAS ENTRE DIRECTIVOS DE MARKETING.

Published in:

Contratexto, 2023, n. 40, p. 279, doi. 10.26439/contratexto2023.n40.6265

By:

GARAY-ACUÑA, ALONSO;
SOLANO-GONZÁLEZ, DIEGO;
VARGAS-BIANCHI, LIZARDO

Publication type:

Article

Is Your Message Getting Across?

Published in:

Marketing Research, 2002, v. 14, n. 1, p. 34

By:

Teas, R. Kenneth;
Grapentine, Terry H.

Publication type:

Article

Closing the Deal: GM's Marketing Dilemma and Its Franchised Dealers, 1921-41.

Published in:

Business History, 2003, v. 45, n. 1, p. 60, doi. 10.1080/713999304

By:

Clarke, Sally

Publication type:

Article

C&K Transfers Marketing Operations To Charlotte.

Published in:: Textile Chemist & Colorist, 1979, v. 11, n. 4, p. 6
Publication type:: Article

An Evaluation of Marketing Practices in Banks in Ghana.

Published in:

Journal of African Business, 2001, v. 2, n. 3, p. 75, doi. 10.1300/J156v02n03_05

By:

Owusu-Frimpong, N.

Publication type:

Article

Age of ad accountability.

Published in:: Marketing Health Services, 2009, v. 29, n. 1, p. 4
Publication type:: Article

CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE.

Published in:

International Journal of Information Technology & Decision Making, 2010, v. 9, n. 5, p. 799, doi. 10.1142/S0219622010004032

By:

PAO-LIEN WEI;
JEN-HUNG HUANG;
GWO-HSHIUNG TZENG;
SHWU-ING WU

Publication type:

Article

Deceptive advertising and abnormal stock returns.

Published in:

International Journal of Advertising, 2011, v. 30, n. 3, p. 509, doi. 10.2501/IJA-30-3-509-535

By:

Jaeseok Jeong;
Chan Yun Yoo

Publication type:

Article

Does a Generational Divide Create a Fork in the Road?

Published in:

International Journal of Integrated Marketing Communications, 2009, v. 1, n. 2, p. 31

By:

Fall, Lisa;
Lubbers, Chuck

Publication type:

Article

ARE MANAGERS FIGHTING THEIR MARKETERS?

Published in:

Studia Universitatis Babes-Bolyai, Negotia, 2015, v. 60, n. 1, p. 59

By:

ZBUCHEA, ALEXANDRA;
MOCANU, RAREŞ

Publication type:

Article

ADVERTISING'S MONETARY CONTRIBUTION TO SHAREHOLDER VALUE.

Published in:

Marketing Management Journal, 2020, v. 30, n. 2, p. 104

By:

BEAUCHAMP, CHARLES F.;
BEAUCHAMP, MICHELLE BEDNARZ;
HILL, KATERINA H.;
HILL, MATTHEW D.

Publication type:

Article

REVISITING THE CONCEPTUAL DEFINITION OF DIRECT MARKETING: PERSPECTIVES FROM PRACTITIONERS AND SCHOLARS.

Published in:

Marketing Management Journal, 2006, v. 16, n. 2, p. 188

By:

Scovotti, Carol;
Spiller, Lisa D.

Publication type:

Article

The rental‐function effect: How does product acquisition mode affect consumer preference relating to product attributes?

Published in:

Psychology & Marketing, 2024, v. 41, n. 12, p. 3024, doi. 10.1002/mar.22101

By:

Liu, Wumei;
Kang, Na;
Song, Pengfei

Publication type:

Article

The role of demand‐based scarcity appeals in promoting cultured meat.

Published in:

Psychology & Marketing, 2023, v. 40, n. 8, p. 1501, doi. 10.1002/mar.21821

By:

Arango, Luis;
Chaudhury, Srinwanti H.;
Septianto, Felix

Publication type:

Article

The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory.

Published in:

Marketing Science, 1996, v. 15, n. 2, p. 132, doi. 10.1287/mksc.15.2.132

By:

Lal, Rajiv;
Narasimhan, Chakravarthi

Publication type:

Article

Optimal Dynamic Advertising Policy for New Products.

Published in:

Management Science, 2006, v. 52, n. 12, p. 1957, doi. 10.1287/mnsc.1060.0585

By:

Krishnan, Trichy V.;
Jain, Dipak C.

Publication type:

Article

Advertising for price-sensitive products with multi-attribute considered.

Published in:

International Journal of Production Research, 2016, v. 54, n. 13, p. 3796, doi. 10.1080/00207543.2016.1148274

By:

Yuan, Qianqian;
Song, Shilling;
Yang, Feng

Publication type:

Article

Indian Automobile Industry and Effective Advertising: A Qualitative Analysis.

Published in:

IUP Journal of Marketing Management, 2017, v. 16, n. 3, p. 22

By:

Maheshwari, Prateek;
Gupta, Anoop Kumar;
Seth, Nitin

Publication type:

Article

Passing the Bechdel Test and the Influence of Internet and Social Media Advertising on Seeing a New Movie Release.

Published in:

International Journal of Arts Management, 2020, v. 22, n. 3, p. 67

By:

Fogel, Joshua;
Criscione, Kara

Publication type:

Article

Consumer Product Involvement, Attitude and Cognition Towards Ad, and Perceived Value Concerning Purchase Intentions.

Published in:

JDM: Jurnal Dinamika Manajemen, 2022, v. 13, n. 2, p. 173, doi. 10.15294/jdm.v13i2.34679

By:

Wirya, Yosephine Hannie;
Syah, Tantri Yanuar Rahmat

Publication type:

Article

AÇÕES DE MARKETING DE RELACIONAMENTO UTILIZADAS PELAS AGÊNCIAS DE PUBLICIDADE E PROPAGANDA.

Published in:

REMark: Revista Brasileira de Marketing, 2016, v. 15, n. 2, p. 281, doi. 10.5585/remark.v15i2.2936

By:

De Seta, Roger Cordeiro;
Wagner Mainardes, Emerson;
Ronqueti Terra Silva, Érika

Publication type:

Article

Clients and Agencies.

Published in:: Society, 1991, v. 28, n. 3, p. 2
Publication type:: Article

Conceptualizing the Evolution and Future of Advertising.

Published in:

Journal of Advertising, 2016, v. 45, n. 3, p. 302, doi. 10.1080/00913367.2016.1199335

By:

Kumar, V.;
Gupta, Shaphali

Publication type:

Article

Effects of Global Market Conditions on Brand Image Customization and Brand Performance.

Published in:

Journal of Advertising, 1995, v. 24, n. 4, p. 55, doi. 10.1080/00913367.1995.10673489

By:

Roth, Martin S.

Publication type:

Article

Comparative Advertising: Perspectives And Issues.

Published in:

Journal of Advertising, 1975, v. 4, n. 4, p. 15, doi. 10.1080/00913367.1975.10672603

By:

Barry, Thomas E.;
Tremblay, Roger L.

Publication type:

Article

Sponsor, Ambusher, and Other: Consumer Response to Three Strategies.

Published in:

Vikalpa: The Journal for Decision Makers, 2014, v. 39, n. 1, p. 75, doi. 10.1177/0256090920140105

By:

Gupta, Seema;
Maity, Moutusy;
Pandey, Satish C.

Publication type:

Article

Cueing Morality: The Effect of High-Pitched Music on Healthy Choice.

Published in:

Journal of Marketing, 2020, v. 84, n. 6, p. 130, doi. 10.1177/0022242918813577

By:

Huang, Xun (Irene);
Labroo, Aparna A.

Publication type:

Article

Corporate Ethical Values and Organizational Commitment in Marketing.

Published in:

Journal of Marketing, 1989, v. 53, n. 3, p. 79, doi. 10.1177/002224298905300309

By:

Hunt, Shelby D.;
Wood, Van R.;
Chonko, Lawrence B.

Publication type:

Article

Marketing Issues.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 115, doi. 10.1177/002224297904300212

By:

Coulson, John

Publication type:

Article

The Attitude Change--Behavior Change Problem.

Published in:

Journal of Marketing, 1978, v. 42, n. 3, p. 9, doi. 10.1177/002224297804200304

By:

Taylor, James W.;
Jones, Robert M.

Publication type:

Article

1. Advertising and Promotion.

Published in:

1967

By:

Regan, William J.;
King, Robert L.;
Kahler, Ruel;
Peters, William S.;
Hindersman, Charles H.;
Peterson, R. D.

Publication type:

Abstract

Mass Marketing and Warranty Liability .

Published in:

Journal of Marketing, 1963, v. 27, n. 2, p. 6, doi. 10.2307/1248364

By:

Southwick Jr., Arthur F.

Publication type:

Article

The Cynical Marketing Executive.

Published in:

International Journal of Advertising, 1987, v. 6, n. 1, p. 1, doi. 10.1080/02650487.1987.11106996

By:

Kanter, Donald L.

Publication type:

Article

Do stock prices undervalue investments in advertising?

Published in:

Marketing Letters, 2016, v. 27, n. 4, p. 611, doi. 10.1007/s11002-016-9411-4

By:

Oh, Yun;
Gulen, Huseyin;
Kim, Jung-Min;
Robinson, William

Publication type:

Article

Impact of Advertising and Sales Promotion Expenditures on Sales of National & Multinational FMCG Organizations in Pakistan - A Comparative Study on Nestle Pakistan Limited and Shield Corporation Limited.

Published in:

Journal of Marketing & Management, 2024, v. 15, n. 1, p. 1

By:

Kissa, Tatheer;
Ali, Tahir

Publication type:

Article

BRANDAID: A Marketing-Mix Model, Part 1: Structure.

Published in:

Operations Research, 1975, v. 23, n. 4, p. 628, doi. 10.1287/opre.23.4.628

By:

Little, John D. C.

Publication type:

Article

Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness.

Published in:: Marketing Bulletin, 2003, v. 14, p. 1
Publication type:: Article

Impact of Marketing and Advertising Expenses on Profitability of Pharmaceutical Industry: (A case study of leading pharmaceutical companies of Pakistan).

Published in:

International Journal of Health & Economic Development, 2023, v. 9, n. 2, p. 28

By:

Hassan, Sameen;
Ali, Tahir

Publication type:

Article

SOCIAL MEDIA IN MARKETING MANAGEMENT OF HIGHER EDUCATION INSTITUTIONS IN THE CONTEXT OF POLAND AND UKRAINE.

Published in:

Polish Journal of Management Studies, 2021, v. 24, n. 1, p. 164, doi. 10.17512/pjms.2021.24.1.10

By:

A., Kisiołek;
O., Karyy;
L., Нalkiv

Publication type:

Article

COMPARATIVE ADVERTISING IN THE CZECH REPUBLIC: AN EMPIRICAL STUDY.

Published in:

Central European Business Review, 2016, v. 5, n. 4, p. 34, doi. 10.18267/j.cebr.165

By:

Král, P.;
Machek, M.;
Karel, T.

Publication type:

Article

SPECIFIČNOSTI EKONOMSKE PROPAGANDE U ME-UNARODNOM MARKETING KOMUNICIRANJU.

Published in:

Business Consultant / Poslovni Konsultant, 2012, v. 4, n. 16, p. 62

By:

Gazibegović, Alisa

Publication type:

Article

EL GÉNERO DEL CONSUMO EN LA SOCIEDAD DE CONSUMO.

Published in:

Revista de Estudios de Género, La Ventana, 2008, v. 3, n. 27, p. 130

By:

CAROSIO, ALBA

Publication type:

Article

How a Publicity Blitz Created The Myth of Subliminal Advertising.

Published in:

Public Relations Quarterly, 1992, v. 37, n. 4, p. 12

By:

Rogers, Stuart

Publication type:

Article

Advertising vs. Public Relations: A Comparison Using Cost-Per-Thousand for Print Ads and PR Placements.

Published in:

Public Relations Quarterly, 1989, v. 34, n. 3, p. 10

By:

Bolland, Eric J.

Publication type:

Article

Recruiting technical staff: A marketing approach is needed.

Published in:

Management Review, 1981, v. 70, n. 4, p. 29

By:

Deutsch, Arnold R.

Publication type:

Article

Strategy of Advertising Media Selection Based on Consumer Behavior.

Published in:

Global Media Journal: Persian Edition, 2014, v. 9, n. 2, p. 29

By:

Gharkanlu, Ghasem Zarei;
Moshabbaki, Asghar;
Kordnaeij, Asadollah

Publication type:

Article

An Integrative Approach for Determining Consumers Mobile Advertising Related Attitudes and Intentions.

Published in:

International Journal of Interactive Mobile Technologies, 2020, v. 14, n. 15, p. 95, doi. 10.3991/ijim.v14i15.14955

By:

Abbasi, Ghazanfar. A.;
Su-Yee Sea;
Goh Yen-Nee

Publication type:

Article

Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2007, v. 18, n. 2, p. 69, doi. 10.1300/J054v18n02_04

By:

Grau, Stacy Landreth;
Garretson, Judith A.;
Pirsch, Julie

Publication type:

Article

Now you see me. Evaluating visual and auditory brand placement disclosures in music videos.

Published in:

Journal of Marketing Communications, 2024, v. 30, n. 5, p. 553, doi. 10.1080/13527266.2022.2152475

By:

Mandolfo, Marco;
Di Dalmazi, Michele;
Lamberti, Lucio

Publication type:

Article

Diplomatic relations and tourism advertising effectiveness: U.S. travel interest to Cuba.

Published in:

Journal of Marketing Communications, 2019, v. 25, n. 3, p. 328, doi. 10.1080/13527266.2017.1359650

By:

Fullerton, Jami A.;
Kendrick, Alice;
Broyles, Sheri J.

Publication type:

Article