ADVERTISING PSYCHOLOGY VERSUS LIFELONG LEARNING.
- Published in:
- eLearning & Software for Education, 2014, n. 2, p. 486, doi. 10.12753/2066-026X-14-130
- By:
- Publication type:
- Article
Works matching Advertising %26 psychology
Results: 880
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how to use PSYCHOLOGY for better ADVERTISING.
- Published in:
- 1950
- By:
- Publication type:
- Book Review
3
Seducing the Subconscious: the Psychology of Emotional Influence in Advertising.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
4
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising.
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- 2013
- By:
- Publication type:
- Book Review
5
Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising.
- Published in:
- Journal of Consumer Research, 1995, v. 22, n. 1, p. 62, doi. 10.1086/209435
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- Publication type:
- Article
6
تحليل کارکرد فن اقناع در کارزارهای تبليغاتي فاکوپ.
- Published in:
- Global Media Journal: Persian Edition, 2021, v. 15, n. 2, p. 79
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- Publication type:
- Article
7
PSYCHOLOGY, ADVERTISING AND LIFELONG LEARNING IN THE KNOWLEDGE SOCIETY.
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- eLearning & Software for Education, 2011, p. 1
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- Publication type:
- Article
8
A PIONEER IN MARKETING: Walter Dill Scott.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 5, p. 74, doi. 10.2307/1248967
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- Publication type:
- Article
9
Détournement á la Mode Situationist Praxis: History and Present of Cultural Political Resistance to the Psychology of Advertising Spectacle.
- Published in:
- Journal for Cultural Research, 2013, v. 17, n. 4, p. 323, doi. 10.1080/14797585.2012.752161
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- Publication type:
- Article
10
J. B. Watson y la Publicidad, los Inicios de la Psicología del Consumidor.
- Published in:
- Revista Colombiana de Psicología, 2013, v. 22, n. 2, p. 401
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- Publication type:
- Article
11
Advertising and Consumer Psychology (Book).
- Published in:
- 1988
- Publication type:
- Book Review
12
Advertising and Consumer Psychology (Book).
- Published in:
- 1985
- Publication type:
- Book Review
13
Psyche and Society: radio advertising and social psychology in America, 1923-1936.
- Published in:
- Historical Journal of Film, Radio & Television, 2004, v. 24, n. 4, p. 517, doi. 10.1080/0143968042000293856
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- Publication type:
- Article
14
Selling Ideas, Attitudes, and Behaviors.
- Published in:
- 2010
- By:
- Publication type:
- Conference Paper/Materials
15
1. ADVERTISING.
- Published in:
- 1953
- By:
- Publication type:
- Abstract
16
Advertising Psychology and Research.
- Published in:
- 1951
- By:
- Publication type:
- Book Review
17
The effects of commercial advertising on children.
- Published in:
- International Journal of Advertising, 1999, v. 18, n. 4, p. 411, doi. 10.1080/02650487.1999.11104771
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- Publication type:
- Article
18
Advertising: The contribution of applied cognitive psychology.
- Published in:
- Applied Cognitive Psychology, 2019, v. 33, n. 2, p. 168, doi. 10.1002/acp.3458
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- Publication type:
- Article
19
HARLOW GALE AND THE ORIGINS OF THE PSYCHOLOGY OF ADVERTISING.
- Published in:
- Journal of Advertising, 2007, v. 36, n. 4, p. 147, doi. 10.2753/JOA0091-3367360411
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- Publication type:
- Article
20
The Role of Psychological Meaning In Advertising.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 1, p. 31, doi. 10.1080/00913367.1988.10673101
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- Publication type:
- Article
21
Advertising Psychology and Research (Book).
- Published in:
- 1951
- By:
- Publication type:
- Book Review
22
Social psychology applied to advertising: The effect of sound symbolism on perceived characteristics of brands.
- Published in:
- Social Psychology / Psihologie Socială, 2015, n. 35, p. 53
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- Publication type:
- Article
23
Inoculating consumers against deception: The influence of framing and execution of style.
- Published in:
- Journal of Consumer Policy, 1995, v. 18, n. 1, p. 1, doi. 10.1007/BF01018086
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- Publication type:
- Article
24
The Feelings Mechanism (Book).
- Published in:
- 1990
- Publication type:
- Book Review
25
GENDER-BASED STYLES IN ADVERTISING THROUGH THE DECADES.
- Published in:
- International Journal of Arts & Sciences, 2016, v. 9, n. 1, p. 431
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- Publication type:
- Article
26
ÜNİVERSİTEDE EĞİTİM GÖRMEKTE OLAN ÖĞRENCİLERİN REKLAMLARA KARŞI TUTUM VE DAVRANIŞLARI ÜZERİNE KIRGIZİSTAN’DA AMPİRİK BİR ARAŞTIRMA.
- Published in:
- Academic Review of Economics & Administrative Sciences, 2013, v. 6, n. 1, p. 280
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- Publication type:
- Article
27
Chewing the fat.
- Published in:
- Business & Society Review (00453609), 1993, n. 87, p. 7
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- Publication type:
- Article
28
The Unnatural Use of Natural Advertizing.
- Published in:
- Business & Society Review (00453609), 1991, n. 76
- By:
- Publication type:
- Article
29
3D TECHNOLOGIES, CONSUMER'S PSYCHOLOGY AND EFFICIENCY OF ADVERTISING 7.
- Published in:
- eLearning & Software for Education, 2011, p. 1
- By:
- Publication type:
- Article
30
Eficiența abordării diversității și a comparației în publicitate.
- Published in:
- Romanian Journal of Marketing, 2010, v. 5, n. 1, p. 152
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- Publication type:
- Article
31
Between Desire and Routine: Assembling Environment and Finance in Carbon Markets.
- Published in:
- Antipode, 2011, v. 43, n. 3, p. 662, doi. 10.1111/j.1467-8330.2011.00885.x
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- Publication type:
- Article
32
The Role of Gender in "Attack Ads:" Revisiting Negative Political Advertising.
- Published in:
- Communication Research Reports, 1994, v. 11, n. 1, p. 67, doi. 10.1080/08824099409359942
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- Publication type:
- Article
33
Efectos de los emplazamientos de marca real y enmascarada en el comportamiento del consumidor: un experimento exploratorio.
- Published in:
- Estudios Gerenciales, 2014, n. 133, p. 327, doi. 10.1016/j.estger.2014.05.004
- By:
- Publication type:
- Article
34
Kunden wünschen Emotionen.
- Published in:
- Bibliothek Forschung und Praxis, 2011, v. 35, n. 3, p. 369, doi. 10.1515/bfup.2011.050
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- Publication type:
- Article
35
INTRODUCTION: BUILDING DESTINATION BRANDS.
- Published in:
- Tourism Analysis, 2007, v. 12, n. 5/6, p. 339, doi. 10.3727/108354207783227902
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- Publication type:
- Article
36
Neural resonance in consumers' right inferior frontal gyrus predicts attitudes toward advertising.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 9, p. 1538, doi. 10.1002/mar.21523
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- Publication type:
- Article
37
Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 5, p. 896, doi. 10.1002/mar.21481
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- Publication type:
- Article
38
The importance of advertising skepticism for brand extension appeals.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 7, p. 687, doi. 10.1002/mar.21205
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- Publication type:
- Article
39
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children.
- Published in:
- Psychology & Marketing, 2018, v. 35, n. 10, p. 778, doi. 10.1002/mar.21134
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- Publication type:
- Article
40
When Your Source Is Smiling, Consumers May Automatically Smile with You: Investigating the Source Expressive Display Hypothesis.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 1, p. 5, doi. 10.1002/mar.20857
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- Publication type:
- Article
41
Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 10, p. 989, doi. 10.1002/mar.20836
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- Publication type:
- Article
42
What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 9, p. 920, doi. 10.1002/mar.20827
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- Publication type:
- Article
43
An Apple a Day Brings More Apples Your Way: Healthy Samples Prime Healthier Choices.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 5, p. 575, doi. 10.1002/mar.20801
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- Publication type:
- Article
44
The Impact of Pleasure-Evoking Colors on the Effectiveness of Threat (Fear) Appeals.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 12, p. 1051, doi. 10.1002/mar.20752
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- Publication type:
- Article
45
Same Service, Different Ad Claims: The Moderating Role of Need for Cognition.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 12, p. 1064, doi. 10.1002/mar.20753
- By:
- Publication type:
- Article
46
How Visual Brand Identity Shapes Consumer Response.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 3, p. 225, doi. 10.1002/mar.20689
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- Publication type:
- Article
47
Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 12, p. 1076, doi. 10.1002/mar.20668
- By:
- Publication type:
- Article
48
Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 7, p. 602, doi. 10.1002/mar.20631
- By:
- Publication type:
- Article
49
Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 4, p. 318, doi. 10.1002/mar.20608
- By:
- Publication type:
- Article
50
Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 1, p. 62, doi. 10.1002/mar.20580
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- Publication type:
- Article