ADVERTISING PSYCHOLOGY VERSUS LIFELONG LEARNING.
- Published in:
- eLearning & Software for Education, 2014, n. 2, p. 486, doi. 10.12753/2066-026X-14-130
- By:
- Publication type:
- Article
Works matching Advertising %26 psychology
Results: 877
1
2
Seducing the Subconscious: the Psychology of Emotional Influence in Advertising.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
3
Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising.
- Published in:
- Journal of Consumer Research, 1995, v. 22, n. 1, p. 62, doi. 10.1086/209435
- By:
- Publication type:
- Article
4
how to use PSYCHOLOGY for better ADVERTISING.
- Published in:
- 1950
- By:
- Publication type:
- Book Review
5
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
6
تحليل کارکرد فن اقناع در کارزارهای تبليغاتي فاکوپ.
- Published in:
- Global Media Journal: Persian Edition, 2021, v. 15, n. 2, p. 79
- By:
- Publication type:
- Article
7
PSYCHOLOGY, ADVERTISING AND LIFELONG LEARNING IN THE KNOWLEDGE SOCIETY.
- Published in:
- eLearning & Software for Education, 2011, p. 1
- By:
- Publication type:
- Article
8
J. B. Watson y la Publicidad, los Inicios de la Psicología del Consumidor.
- Published in:
- Revista Colombiana de Psicología, 2013, v. 22, n. 2, p. 401
- By:
- Publication type:
- Article
9
Détournement á la Mode Situationist Praxis: History and Present of Cultural Political Resistance to the Psychology of Advertising Spectacle.
- Published in:
- Journal for Cultural Research, 2013, v. 17, n. 4, p. 323, doi. 10.1080/14797585.2012.752161
- By:
- Publication type:
- Article
10
A PIONEER IN MARKETING: Walter Dill Scott.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 5, p. 74, doi. 10.2307/1248967
- By:
- Publication type:
- Article
11
The effects of commercial advertising on children.
- Published in:
- International Journal of Advertising, 1999, v. 18, n. 4, p. 411, doi. 10.1080/02650487.1999.11104771
- By:
- Publication type:
- Article
12
Advertising: The contribution of applied cognitive psychology.
- Published in:
- Applied Cognitive Psychology, 2019, v. 33, n. 2, p. 168, doi. 10.1002/acp.3458
- By:
- Publication type:
- Article
13
HARLOW GALE AND THE ORIGINS OF THE PSYCHOLOGY OF ADVERTISING.
- Published in:
- Journal of Advertising, 2007, v. 36, n. 4, p. 147, doi. 10.2753/JOA0091-3367360411
- By:
- Publication type:
- Article
14
The Role of Psychological Meaning In Advertising.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 1, p. 31, doi. 10.1080/00913367.1988.10673101
- By:
- Publication type:
- Article
15
Selling Ideas, Attitudes, and Behaviors.
- Published in:
- 2010
- By:
- Publication type:
- Conference Paper/Materials
16
Advertising Psychology and Research (Book).
- Published in:
- 1951
- By:
- Publication type:
- Book Review
17
1. ADVERTISING.
- Published in:
- 1953
- By:
- Publication type:
- Abstract
18
Advertising Psychology and Research.
- Published in:
- 1951
- By:
- Publication type:
- Book Review
19
Social psychology applied to advertising: The effect of sound symbolism on perceived characteristics of brands.
- Published in:
- Social Psychology / Psihologie Socială, 2015, n. 35, p. 53
- By:
- Publication type:
- Article
20
Advertising and Consumer Psychology (Book).
- Published in:
- 1988
- Publication type:
- Book Review
21
Advertising and Consumer Psychology (Book).
- Published in:
- 1985
- Publication type:
- Book Review
22
Psyche and Society: radio advertising and social psychology in America, 1923-1936.
- Published in:
- Historical Journal of Film, Radio & Television, 2004, v. 24, n. 4, p. 517, doi. 10.1080/0143968042000293856
- By:
- Publication type:
- Article
23
Advertisement size and goods-buyer characteristics: Some empirical results.
- Published in:
- Social Science Journal, 1995, v. 32, n. 2, p. 207, doi. 10.1016/0362-3319(95)90006-3
- By:
- Publication type:
- Article
24
Remembering motivation research: toward an alternative genealogy of interpretive consumer research.
- Published in:
- Marketing Theory, 2006, v. 6, n. 4, p. 429, doi. 10.1177/1470593106069931
- By:
- Publication type:
- Article
25
Mirror neurons.
- Published in:
- Marketing Research, 2009, v. 21, n. 4, p. 5
- Publication type:
- Article
26
Media deluge.
- Published in:
- Marketing Research, 2009, v. 21, n. 2, p. 5
- Publication type:
- Article
27
Steady Persuasion.
- Published in:
- Marketing Research, 2007, v. 19, n. 4, p. 30
- By:
- Publication type:
- Article
28
Dirty tricky money.
- Published in:
- Marketing Research, 2007, v. 19, n. 4, p. 5
- Publication type:
- Article
29
The role of self-construal in moderating the advertising repetition effect: evidence from Korea.
- Published in:
- Asian Journal of Communication, 2016, v. 26, n. 2, p. 174, doi. 10.1080/01292986.2015.1130156
- By:
- Publication type:
- Article
30
How food ads communicate 'health' with children: a content analysis of Korean television commercials.
- Published in:
- Asian Journal of Communication, 2010, v. 20, n. 4, p. 456, doi. 10.1080/01292986.2010.496858
- By:
- Publication type:
- Article
31
Memory for Brand-Product Information in Pictorial Advertising.
- Published in:
- Journal of Psychology, 1986, v. 120, n. 4, p. 363, doi. 10.1080/00223980.1986.9712634
- By:
- Publication type:
- Article
32
The Beauty Myth and Female Consumers: The Controversial Role of Advertising.
- Published in:
- Journal of Consumer Affairs, 1994, v. 28, n. 1, p. 137, doi. 10.1111/j.1745-6606.1994.tb00819.x
- By:
- Publication type:
- Article
33
Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers' support decisions.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1046, doi. 10.1007/s11747-019-00638-w
- By:
- Publication type:
- Article
34
Advice key to success.
- Published in:
- British Dental Journal, 2009, v. 206, n. 3, p. 177, doi. 10.1038/sj.bdj.2009.106
- Publication type:
- Article
35
Developing and Testing the Anti-Drinking and Driving PSA.
- Published in:
- Communication Quarterly, 2011, v. 59, n. 4, p. 415, doi. 10.1080/01463373.2011.597285
- By:
- Publication type:
- Article
36
Testing a Newly Developed Typology of Positioning Strategies in South Africa.
- Published in:
- Journal of African Business, 2007, v. 8, n. 1, p. 67, doi. 10.1300/J156v08n01_05
- By:
- Publication type:
- Article
37
Rhesus macaques form preferences for brand logos through sex and social status based advertising.
- Published in:
- PLoS ONE, 2018, v. 13, n. 2, p. 1, doi. 10.1371/journal.pone.0193055
- By:
- Publication type:
- Article
38
Exposure to Male Models in Advertisements Leads to a Decrease in Men's Body Satisfaction.
- Published in:
- North American Journal of Psychology, 2006, v. 8, n. 1, p. 115
- By:
- Publication type:
- Article
39
The impact of advertisements featuring ultra-thin or average-size models on women with a history of eating disorders.
- Published in:
- Journal of Community & Applied Social Psychology, 2005, v. 15, n. 5, p. 406, doi. 10.1002/casp.831
- By:
- Publication type:
- Article
40
The dilemma of frugality and consumption in British women's magazines 1940-1955.
- Published in:
- Social Semiotics, 2008, v. 18, n. 3, p. 389, doi. 10.1080/10350330802217154
- By:
- Publication type:
- Article
41
Prime Positioning.
- Published in:
- Marketing Health Services, 2007, v. 27, n. 3, p. 12
- By:
- Publication type:
- Article
42
Dispositional beliefs regarding "affect as information" determine the perception of persuasive self-efficacy.
- Published in:
- Análise Psicológica, 2016, v. 34, n. 1, p. 73, doi. 10.14417/ap.1098
- By:
- Publication type:
- Article
43
Personality and Ad-Evoked Feelings: The Case for Extraversion and Neuroticism.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 2, p. 99, doi. 10.1177/0092070396242001
- By:
- Publication type:
- Article
44
Multiple Sources in Advertising Appeals: When Product Endorsers Are Paid by the Advertising Sponsor.
- Published in:
- Journal of the Academy of Marketing Science, 1994, v. 22, n. 3, p. 234, doi. 10.1177/0092070394223004
- By:
- Publication type:
- Article
45
Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements?
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 5, p. 864, doi. 10.1080/02650487.2016.1160855
- By:
- Publication type:
- Article
46
Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 5, p. 846, doi. 10.1080/02650487.2016.1157912
- By:
- Publication type:
- Article
47
Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 2, p. 185, doi. 10.1080/02650487.2015.1071947
- By:
- Publication type:
- Article
48
Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 2, p. 362, doi. 10.1080/02650487.2015.1031205
- By:
- Publication type:
- Article
49
Advertising in social media: a review of empirical evidence.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 2, p. 266, doi. 10.1080/02650487.2015.1021898
- By:
- Publication type:
- Article
50
Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 2, p. 248, doi. 10.1080/02650487.2015.1014777
- By:
- Publication type:
- Article