Works matching Advertising
Results: 5000
Sustainable Outdoor Advertising: The Importance of Digital Screens in Urban Sustainability and in Out-of-Home Advertising.
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- Área Abierta, 2023, v. 23, n. 3, p. 185, doi. 10.5209/arab.91630
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- Article
Zur Wirkung von Out-of-Home-Werbung: Eine Metaanalyse von Kampagnen zur Ermittlung des Return on Advertising Spend (ROAS) und weiterer Merkmale aus dem Marken-Funnel.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 2, p. 48
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- Article
Bilimsel İletişim Bağlamında "Dijital Reklamcılık" Çalışmalarının Bibliyometrik Analizi.
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- Journal of Communication Theory & Research / Iletisim Kuram ve Arastirma Dergisi, 2023, v. 63, p. 71, doi. 10.47998/ikad.1227007
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- Article
100 Years of Advertising Studies in JMCQ.
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- Journalism & Mass Communication Quarterly, 2023, v. 100, n. 4, p. 958, doi. 10.1177/10776990231197685
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- Article
Influencer advertising on TikTok: advert formats and illicit product advertising. A study involving Germany, France, Spain and Italy.
- Published in:
- Communication & Society, 2023, v. 36, n. 3, p. 175, doi. 10.15581/003.36.3.175-191
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- Article
Advertising Value Constructs' Implication on Purchase Intention: Social Media Advertising.
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- Management Dynamics in the Knowledge Economy, 2022, v. 10, n. 3, p. 287, doi. 10.2478/mdke-2022-0019
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- Article
Global or Adapted Advertising? Consumer Evaluation of Advertising Activity of Foreign Enterprises on the Polish Market.
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- Contemporary Economics, 2021, v. 15, n. 4, p. 415, doi. 10.5709/ce.1897-9254.457
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- Article
Does Perceived Advertising Value Alleviate Advertising Avoidance in Mobile Social Media? Exploring Its Moderated Mediation Effects.
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- Sustainability (2071-1050), 2022, v. 14, n. 1, p. 253, doi. 10.3390/su14010253
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- Article
Advertising and Audience Offense: The Role of Intentional Humor.
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- Journal of Marketing Communications, 2008, v. 14, n. 1, p. 1, doi. 10.1080/13527260701467760
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- Publication type:
- Article
The Role of Big Data in Advertising Strategic Planning: A Research on Advertising Agencies.
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- Gümüshane University Journal of Social Sciences (GUSBID) / Gümüshane Üniversitesi Sosyal Bilimler Dergisi (GUSBID), 2024, v. 15, n. 3, p. 693
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- Publication type:
- Article
Does the advertising of plant‐based burgers attract meat consumers? The influence of new product advertising on consumer responses.
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- Agribusiness, 2024, v. 40, n. 3, p. 680, doi. 10.1002/agr.21916
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- Article
How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours.
- Published in:
- Service Industries Journal, 2020, v. 40, n. 5, p. 358, doi. 10.1080/02642069.2018.1480724
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- Publication type:
- Article
LA PUBLICIDAD DE JUGUETES Y LOS MENORES DE EDAD EN LA LEY GENERAL DE PUBLICIDAD.
- Published in:
- Revista de Derecho Privado (00347922), 2022, n. 2, p. 3
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- Publication type:
- Article
A "Great Power" Defended and Denounced: An Examination of Twentieth-Century Advertising and Advertising Criticism in the United States.
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- Journalism History, 2020, v. 46, n. 3, p. 265, doi. 10.1080/00947679.2020.1757351
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- Publication type:
- Article
PERCEPCIÓN DE 'GAMERS' UNIVERSITARIOS DE LA UPC SOBRE EL 'IN-GAME ADVERTISING' DE ADIDAS EN EL VIDEOJUEGO 'FIFA20'.
- Published in:
- Index.Comunicación, 2021, v. 11, n. 2, p. 21, doi. 10.33732/ixc/11/02Percep
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- Article
PERCEIVED EFFECTIVENESS AND BUSINESS STRUCTURE AMONG ADVERTISING AGENCIES: A CASE STUDY OF MOBILE ADVERTISING IN SOUTH KOREA.
- Published in:
- 2010
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- Publication type:
- Case Study
To Be or Not To Be (an Ad): Advertising Students' Understanding of Instagram In-Feed Native Advertising.
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- Journal of Advertising Education, 2024, v. 28, n. 2, p. 137, doi. 10.1177/10980482241265660
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- Article
Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising.
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- Journal of Marketing Communications, 2022, v. 28, n. 2, p. 207, doi. 10.1080/13527266.2020.1857297
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- Publication type:
- Article
Can US advertising students recognize an ad in editorial's clothing (native advertising)? A partial replication of the Stanford "Evaluating information" test.
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- Journal of Marketing Communications, 2021, v. 27, n. 2, p. 207, doi. 10.1080/13527266.2019.1655086
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- Article
Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments.
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- Journal of Marketing Communications, 2012, v. 18, n. 1, p. 19, doi. 10.1080/13527266.2011.620767
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- Publication type:
- Article
The Jurisdiction of the Advertising Regulatory Board over Non-members: The Supreme Court of Appeal confirms its Herbex-order in the Bliss-matter.
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- Potchefstroom Electronic Law Journal, 2023, v. 26, p. 1, doi. 10.17159/1727-3781/2023/v26i0a14707
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- Article
Strategic Advertising Mechanisms: from Copy Strategy to Iconic Brands.
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- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2023, v. 14, n. 1, p. 343, doi. 10.14198/MEDCOM.22948
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- Article
Revisión del sistema de Autorregulación Publicitaria en Chile: naturaleza y caracterización de los casos recibidos en el Consejo de Ética y Autorregulación Chileno durante diciembre del 2019 a marzo del 2020.
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- ComHumanitas: Revista Científica de Comunicación, 2022, v. 13, n. 2, p. 98, doi. 10.31207/rch.v13i2.346
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- Article
La historia de la documentación publicitaria en España y el Control de la Publicidad.
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- Documentación de las Ciencias de la Información, 2021, v. 44, n. 2, p. 189, doi. 10.5209/dcin.74642
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- Publication type:
- Article
INTERNET REKLAMCILIĞI VE INTERNET REKLAMI ÖLÇÜMLENMESİ UZERİNE BİR UYGULAMA.
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- Ege Academic Review, 2009, v. 9, n. 2, p. 463
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- Publication type:
- Article
The Spanish advertising industry and female advertising professionals: A gendered view of the creative department.
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- Catalan Journal of Communication & Cultural Studies, 2012, v. 4, n. 2, p. 185, doi. 10.1386/cjcs.4.2.185_1
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- Publication type:
- Article
Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general.
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- International Journal of Advertising, 2016, v. 35, n. 5, p. 846, doi. 10.1080/02650487.2016.1157912
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- Article
Misleading advertising: a case study of a marketer’s ‘prescribed by doctors’ slogan.
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- 2016
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- Publication type:
- Case Study
Reklam Ajansında Kadın Olmak: Reklam Sektörü ve Toplumsal Cinsiyet.
- Published in:
- Ileti-s-im, 2021, n. 34, p. 6, doi. 10.16878/gsuilet.957624
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- Publication type:
- Article
Tüketicilerin Kadın Temalı Reklamcılık Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma.
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- Ileti-s-im, 2019, n. 31, p. 169, doi. 10.16878/gsuilet.509226
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- Publication type:
- Article
A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertising.
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- Creative Industries Journal, 2018, v. 11, n. 2, p. 137, doi. 10.1080/17510694.2018.1434362
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- Publication type:
- Article
Attitudes toward Advertising and Advertising Regulation among College Students in Egypt.
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- Journal of International Consumer Marketing, 2021, v. 33, n. 5, p. 493, doi. 10.1080/08961530.2020.1833270
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- Article
The Impact of Advertising Creative Strategy on Advertising Elasticity.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 1, p. 26, doi. 10.1177/00222429221074960
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- Article
Is online newspaper advertising cannibalizing print advertising?
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- Quantitative Marketing & Economics, 2015, v. 13, n. 4, p. 283, doi. 10.1007/s11129-015-9160-3
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- Article
La diffusion scientifique de la créativité publicitaire de 1965 à 2012.
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- Canadian Journal of Information & Library Sciences, 2014, v. 38, n. 1, p. 53, doi. 10.1353/ils.2014.0001
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- Article
페이스북에 대한 태도가 광고회피에 미치는 영향: 광고 침입성과 광고태도의 이중직렬매개효과를 중심으로.
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- Journal of Digital Convergence, 2020, v. 18, n. 12, p. 251, doi. 10.14400/JDC.2020.18.12.251
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- Publication type:
- Article
CLICK OR AVOID THE ADVERTISING: A RESEARCH ON CONSUMERS’ ONLINE IN- VIDEO ADVERTISING WATCHING BEHAVIORS.
- Published in:
- Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2022, n. 53, p. 363, doi. 10.30794/pausbed.1094618
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- Publication type:
- Article
Autocontrol: A Critical Study of Achievements and Challenges in the Pursuit of Ethical Advertising Through an Advertising Self-Regulation System.
- Published in:
- Journal of Business Ethics, 2019, v. 154, n. 2, p. 341, doi. 10.1007/s10551-016-3423-0
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- Publication type:
- Article
Coordinating traditional media advertising and online advertising in brand marketing.
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- Production & Operations Management, 2023, v. 32, n. 6, p. 1865, doi. 10.1111/poms.13945
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- Publication type:
- Article
Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response.
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- Journal of Interactive Marketing, 2015, v. 30, p. 34, doi. 10.1016/j.intmar.2014.12.002
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- Publication type:
- Article
The Influence of Perceived Personalization in TV Advertising Targeting Children on Parental Advertising Mediation: Implications for Addressable TV Advertising.
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- Journal of Interactive Advertising, 2022, v. 22, n. 1, p. 75, doi. 10.1080/15252019.2022.2037029
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- Publication type:
- Article
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 270, doi. 10.1509/jmr.13.0503
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- Article
Advertising Bans and the Substitutability of Online and Offline Advertising.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 207, doi. 10.1509/jmkr.48.2.207
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- Publication type:
- Article
Relationships Between Exposure to Different Gambling Advertising Types, Advertising Impact and Problem Gambling.
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- Journal of Gambling Studies, 2022, v. 38, n. 2, p. 465, doi. 10.1007/s10899-021-10038-x
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- Article
Tourism promotion through vlog advertising and customer engagement behaviours of generation Z.
- Published in:
- Current Issues in Tourism, 2023, v. 26, n. 22, p. 3651, doi. 10.1080/13683500.2022.2144156
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- Article
Best Practices of Programmatic Advertising: A Narrative Analysis.
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- Optimization: Journal of Research in Management, 2023, v. 15, n. 2, p. 92
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- Article
Hypervideo as a tool for interactive advertising.
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- Communication & Society, 2024, v. 37, n. 1, p. 21, doi. 10.15581/003.37.1.21-40
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- Article
Inclusive Advertising through the Soundtrack: Insights from People with Visual Impairments.
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- Communication & Society, 2023, v. 36, n. 2, p. 67, doi. 10.15581/003.36.2.67-81
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- Publication type:
- Article
Competences Basque Advertising Professionals Consider Most Important to Their Work: A Comparison 2008-2016.
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- Communication & Society, 2017, v. 30, n. 2, p. 97, doi. 10.15581/003.30.2.97-111
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- Article
ОСОБЛИВОСТІ ТА ПЕРСПЕКТИВ РОЗВИТКУ РИНКУ РЕКЛАМИ В УКРАЇНІ
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- Food Industry Economics / Ekonomìka Harčovoï Promislovostì, 2019, v. 11, n. 1, p. 89, doi. 10.15673/fie.v11i1.1299
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- Publication type:
- Article