Works matching Advertisement


Results: 5000
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    Are contextual advertisements effective?

    Published in:
    International Journal of Advertising, 2014, v. 33, n. 2, p. 351, doi. 10.2501/IJA-33-2-351-371
    By:
    • Kwang Yeun Chun;
    • Ji Hee Song;
    • Hollenbeck, Candice R.;
    • Jong-Ho Lee
    Publication type:
    Article
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    Humorous advertisement categories.

    Published in:
    European Journal of Humour Research, 2023, v. 11, n. 4, p. 31, doi. 10.7592/EJHR.2023.11.4.781
    By:
    • Babinszki, Emese;
    • Balázs, Katalin
    Publication type:
    Article
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    Could humour make advertisements worse?

    Published in:
    European Journal of Humour Research, 2022, v. 10, n. 4, p. 168, doi. 10.7592/EJHR2022.10.4.657
    By:
    • Dikčius, Vytautas;
    • Adomavičiūtė, Karina;
    • Venskuvienė, Ieva
    Publication type:
    Article
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