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Corrigendum to 'The Role of Marketing in Digital Business Platforms' [Journal of Interactive Marketing 51 (2020) p. 72–90].
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- Journal of Interactive Marketing, 2021, v. 53, p. 129, doi. 10.1016/j.intmar.2020.09.002
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- Article
Competition for Attention in Online Social Networks: Implications for Seeding Strategies.
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- Management Science, 2021, v. 67, n. 2, p. 1026, doi. 10.1287/mnsc.2019.3564
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- Article
The Role of Marketing in Digital Business Platforms.
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- Journal of Interactive Marketing, 2020, v. 51, p. 72, doi. 10.1016/j.intmar.2020.04.006
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- Article
Managing Marketing Channel Multiplicity.
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- Journal of Service Research, 2010, v. 13, n. 3, p. 331, doi. 10.1177/1094670510375601
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- Article
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth.
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- Marketing Science, 2010, v. 29, n. 2, p. 348, doi. 10.1287/mksc.1090.0520
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- Article
How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations.
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- Information Systems Research, 2009, v. 20, n. 4, p. 527, doi. 10.1287/isre.1080.0198
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- Article
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance.
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- Journal of Marketing, 2005, v. 69, n. 3, p. 35, doi. 10.1509/jmkg.69.3.35.66357
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- Article
Opportunities and challenges in multichannel marketing: An introduction to the special issue.
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- Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 5, doi. 10.1002/dir.20037
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- Article
DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception.
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- Information Systems Research, 2004, v. 15, n. 3, p. 216, doi. 10.1287/isre.1040.0026
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- Article
Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses.
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- Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 469, doi. 10.1509/jmkr.39.4.469.19117
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- Article
Developing Customized Decision-Support System for Brand Managers.
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- Interfaces, 2001, v. 31, n. 3, p. S128, doi. 10.1287/inte.31.3s.128.9678
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- Article
The Success of Marketing Management Support Systems.
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- Marketing Science, 1999, v. 18, n. 3, p. 196, doi. 10.1287/mksc.18.3.196
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- Article
Improving decision making by means of a marketing decision support system.
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- Management Science, 1998, v. 44, n. 5, p. 645, doi. 10.1287/mnsc.44.5.645
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- Article
The Dependent Variable in Research Into the Effects of Creativity Support Systems: Quality and Quantity of Ideas.
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- MIS Quarterly, 1998, v. 22, n. 1, p. 81, doi. 10.2307/249679
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- Article
The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems.
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- Journal of Marketing, 1997, v. 61, n. 3, p. 21, doi. 10.1177/002224299706100302
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- Article