A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea.

Published in:

Frontiers of Business Research in China, 2009, v. 3, n. 4, p. 621, doi. 10.1007/s11782-009-0030-2

By:

• Li, Dongjin;
• Ahn, Jong-Seok;
• Zhou, Ronghai;
• Wu, Bo

Publication type:

Article