Simple or Complex Logos? The Impact of Logo Complexity on the Brand Perception.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 222
- By:
- Publication type:
- Article
Works matching AU Zhang, Kuangjie
Results: 14
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Indulgent Consumption Signals Interpersonal Warmth.
- Published in:
- Advances in Consumer Research, 2021, v. 49, p. 334
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- Publication type:
- Article
3
A Wishful Thinking Mindset Leads to a Desire for Chaos.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 935
- By:
- Publication type:
- Article
4
The Influence of Idealistic Versus Pragmatic Mindsets on Charitable Behavior.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 733
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- Publication type:
- Article
5
Negative Scope Sensitivity: The Collapse of Feeling-Based Valuation for Multiple Desirable Objects.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
6
This Number Just Feels Right: The Impact of Roundness of Numbers on Reliance on Feelings versus Cognition.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
7
Self-Control Spillover: Impulse Inhibition Facilitates Simultaneous Self-Control in Unrelated Domains.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
8
Hidden in the Darkness: The Role of Dark versus Bright Sensory Cues in Consumer Decision Making.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
9
Indulgent Consumption Signals Interpersonal Warmth.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 6, p. 1179, doi. 10.1177/00222437221097089
- By:
- Publication type:
- Article
10
Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers' Donation Behavior.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 3, p. 240, doi. 10.1177/0022242920988253
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- Publication type:
- Article
11
Unconscious creativity: When can unconscious thought outperform conscious thought?
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 4, p. 573, doi. 10.1016/j.jcps.2012.04.002
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- Publication type:
- Article
12
Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping.
- Published in:
- Journal of Consumer Research, 2022, v. 49, n. 2, p. 252, doi. 10.1093/jcr/ucab058
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- Publication type:
- Article
13
How Resource Scarcity Influences the Preference for Counterhedonic Consumption.
- Published in:
- Journal of Consumer Research, 2022, v. 48, n. 5, p. 904, doi. 10.1093/jcr/ucab024
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- Publication type:
- Article
14
This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations.
- Published in:
- Journal of Consumer Research, 2015, v. 41, n. 5, p. 1172, doi. 10.1086/678484
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- Publication type:
- Article