Search Engine Advertising Effectiveness in a Multimedia Campaign.
- Published in:
- International Journal of Electronic Commerce, 2014, v. 18, n. 3, p. 7, doi. 10.2753/JEC1086-4415180301
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- Article
Works matching AU Zenetti, German
Results: 4
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2
Amplifying Off-Site Purchases with On-Site Retail Media Advertising.
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- Journal of Interactive Marketing, 2024, v. 59, n. 4, p. 329, doi. 10.1177/10949968241246257
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- Publication type:
- Article
3
Bayesian estimation of the random coefficients logit from aggregate count data.
- Published in:
- Quantitative Marketing & Economics, 2014, v. 12, n. 1, p. 43, doi. 10.1007/s11129-013-9140-4
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- Article
4
Differences Between Classical and Bayesian Estimates for Mixed Logit Models: A Replication Study.
- Published in:
- Journal of Applied Econometrics, 2017, v. 32, n. 2, p. 470, doi. 10.1002/jae.2513
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- Article