Found: 10
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How technological and natural consumption experiences impact consumer well‐being: The role of consumer mindfulness and fatigue.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 3, p. 465, doi. 10.1002/mar.21925
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- Publication type:
- Article
Information Technologies and Consumers’ Well-Being: Latest Research and Future Research Directions.
- Published in:
- Journal of Interactive Marketing, 2023, v. 58, n. 2/3, p. 109, doi. 10.1177/10949968231161722
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- Publication type:
- Article
Experiences and happiness: The role of gender.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 8, p. 1646, doi. 10.1002/mar.21677
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- Publication type:
- Article
Book review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk.
- Published in:
- 2020
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- Publication type:
- Book Review
A broader view on brands' growth and decline.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 2, p. 127, doi. 10.1177/1470785319873253
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- Publication type:
- Article
From experiential psychology to consumer experience.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 1, p. 166, doi. 10.1016/j.jcps.2014.09.001
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- Publication type:
- Article
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 52, doi. 10.1509/jmkg.73.3.052
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- Publication type:
- Article
"Development of the Brand Experience Scale".
- Published in:
- 2007
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- Publication type:
- Abstract
Development of the Brand Experience Scale.
- Published in:
- 2007
- By:
- Publication type:
- Abstract
Prospettive esperienziali nel turismo: modelli applicati e applicabili.
- Published in:
- Sociologia del Lavoro, 2005, n. 99, p. 151
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- Publication type:
- Article