Metaphorically speaking.
- Published in:
- Marketing Research, 1996, v. 8, n. 2, p. 13
- By:
- Publication type:
- Article
Works by Zaltman, Gerald
Results: 40
1
2
Hearing the Voice of the Market (book).
- Published in:
- 1991
- By:
- Publication type:
- Book Review
3
Barriers to advancing the science and practice of marketing.
- Published in:
- Journal of Marketing Management, 2017, v. 33, n. 11/12, p. 893, doi. 10.1080/0267257X.2017.1323839
- By:
- Publication type:
- Article
4
Consumer Researchers: Take a Hike!
- Published in:
- Journal of Consumer Research, 2000, v. 26, n. 4, p. 423, doi. 10.1086/209573
- By:
- Publication type:
- Article
5
Reply to Commentary on: 'The Pedagogy of Executive Education in Business Markets,'.
- Published in:
- Journal of Business-to-Business Marketing, 1998, v. 5, n. 1/2, p. 71, doi. 10.1300/J033v05n01_07
- By:
- Publication type:
- Article
6
The Pedagogy of Executive Education in Business Markets.
- Published in:
- Journal of Business-to-Business Marketing, 1998, v. 5, n. 1/2, p. 41, doi. 10.1300/J033v05n01_05
- By:
- Publication type:
- Article
7
Commentary on: 'The Pedagogy of Executive Education in Business Markets,' by Narakessari Narayandas, V. Kasturi Rangan, and Gerald Zaltman.
- Published in:
- Journal of Business-to-Business Marketing, 1998, v. 5, n. 1/2, p. 65, doi. 10.1300/J033v05n01_06
- By:
- Publication type:
- Article
8
Social marketing: An approach to planned social change.
- Published in:
- Social Marketing Quarterly, 1996, v. 3, n. 3/4, p. 7, doi. 10.1080/15245004.1996.9960973
- By:
- Publication type:
- Article
9
Patterns of Research Use in Private and Public Sectors.
- Published in:
- Science Communication, 1983, v. 4, n. 4, p. 561, doi. 10.1177/0164025983004004005
- By:
- Publication type:
- Article
10
Knowledge Utilization as Planned Social Change.
- Published in:
- Science Communication, 1979, v. 1, n. 1, p. 82, doi. 10.1177/107554707900100105
- By:
- Publication type:
- Article
11
Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique.
- Published in:
- Journal of Advertising, 2001, v. 30, n. 4, p. 1, doi. 10.1080/00913367.2001.10673648
- By:
- Publication type:
- Article
12
A Theories-in-Use Approach to Building Marketing Theory.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 1, p. 32, doi. 10.1177/0022242919888477
- By:
- Publication type:
- Article
13
Factors Affecting Trust in Market Research Relationships.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 1, p. 81, doi. 10.1177/002224299305700106
- By:
- Publication type:
- Article
14
The Confidence Gap: Business, Labor, and Government in the Public Mind.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
15
LEADERS IN MARKETING.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 4, p. 60, doi. 10.1177/002224297203600412
- By:
- Publication type:
- Article
16
Health Service Marketing: A Suggested Model.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 3, p. 19, doi. 10.2307/1249785
- By:
- Publication type:
- Article
17
Social Marketing: An Approach to Planned Social Change.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 3, p. 3, doi. 10.2307/1249783
- By:
- Publication type:
- Article
18
Marketing Inference in the Behavioral Sciences.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 3, p. 27, doi. 10.2307/1249816
- By:
- Publication type:
- Article
19
"Backward Framing: A Theory of Memory Reconstruction".
- Published in:
- 1999
- By:
- Publication type:
- Abstract
20
Breaking Out of the Box: Meaning and Means.
- Published in:
- Advances in Consumer Research, 1997, v. 24, n. 1, p. 12
- By:
- Publication type:
- Article
21
FELLOW'S AWARD SPEECH.
- Published in:
- 1991
- By:
- Publication type:
- Speech
22
A Citation Analysis of the ACR Proceedings: A Knowledge Development and Social Exchange Perspective.
- Published in:
- Advances in Consumer Research, 1990, v. 17, n. 1, p. 627
- By:
- Publication type:
- Article
23
SHARING MODELS OF INQUIRY.
- Published in:
- Advances in Consumer Research, 1985, v. 12, n. 1, p. 312
- By:
- Publication type:
- Article
24
PRESIDENTIAL ADDRESS.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 1
- By:
- Publication type:
- Article
25
COMPLAINERS AND NONCOMPLAINERS REVISITED: ANOTHER LOOK AT THE DATA.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 83
- By:
- Publication type:
- Article
26
DISCUSSION PAPER: SOCIOLOGICAL PERSPECTIVES.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 398
- By:
- Publication type:
- Article
27
PERCEPTIONS OF UNFAIR MARKETING PRACTICES: CONSUMERISM IMPLICATIONS.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 247
- By:
- Publication type:
- Article
28
VALIDITY IMPORTANCE IN CONSUMER RESEARCH: SOME PRAGMATIC ISSUES.
- Published in:
- Advances in Consumer Research, 1977, v. 4, n. 1, p. 405
- By:
- Publication type:
- Article
29
PERSPECTIVES FOR STUDYING AND IMPLEMENTING CONSUMER EDUCATION.
- Published in:
- Advances in Consumer Research, 1977, v. 4, n. 1, p. 376
- By:
- Publication type:
- Article
30
MESSAGE RECEPTION AND COGNITIVE COMPLEXITY.
- Published in:
- Advances in Consumer Research, 1977, v. 4, n. 1, p. 93
- By:
- Publication type:
- Article
31
BROADENING THE CONCEPT OF CONSUMER BEHAVIOR.
- Published in:
- Advances in Consumer Research, 1974, v. 1, n. 1, p. 488
- By:
- Publication type:
- Article
32
Rethinking Market Research: Putting People Back In.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 4, p. 424, doi. 10.2307/3151962
- By:
- Publication type:
- Article
33
Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 3, p. 314, doi. 10.2307/3172742
- By:
- Publication type:
- Article
34
A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 114, doi. 10.2307/3151759
- By:
- Publication type:
- Article
35
A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 32, doi. 10.2307/3151790
- By:
- Publication type:
- Article
36
Factors Affecting the Use of Market Research Information: A Path Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1982, v. 19, n. 1, p. 14, doi. 10.2307/3151527
- By:
- Publication type:
- Article
37
ON BECOMING A SOCIAL SCIENTIST: FROM SURVEY RESEARCH AND PARTICIPANT OBSERVATION TO EXPERIENTIAL ANALYSIS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
38
A Reply to Comments on 'Ethics in Marketing Research: Their Practical Relevance'
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 234, doi. 10.2307/3150451
- By:
- Publication type:
- Article
39
Ethics in Marketing Research: Their Practical Relevance.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 357, doi. 10.2307/3151282
- By:
- Publication type:
- Article
40
EXPERIMENTAL METHODS OF ANALYZING DEMAND FOR BRANDED CONSUMER GOODS WITH APPLICATIONS TO PROBLEMS IN MARKETING STRATEGY.
- Published in:
- 1966
- By:
- Publication type:
- Book Review