The Degree of Intention Formation as a Moderator of the Attitude-Behavior Relationship.
- Published in:
- Social Psychology Quarterly, 1989, v. 52, n. 4, p. 266, doi. 10.2307/2786991
- By:
- Publication type:
- Article
Works by Youjae Yi
Results: 80
1
2
An integrated model of customer social exchange relationship: the moderating role of customer experience.
- Published in:
- Service Industries Journal, 2009, v. 29, n. 11, p. 1513, doi. 10.1080/02642060902793474
- By:
- Publication type:
- Article
3
The Moderating Role of Confidence in Expectations and the Asymmetric Influence of Disconfirmation on Customer Satisfaction.
- Published in:
- Service Industries Journal, 2003, v. 23, n. 5, p. 20, doi. 10.1080/02642060308565622
- By:
- Publication type:
- Article
4
Measuring service quality based on consumers' evaluation of services in competitive markets.
- Published in:
- Total Quality Management & Business Excellence, 2024, v. 35, n. 15/16, p. 1900, doi. 10.1080/14783363.2024.2430254
- By:
- Publication type:
- Article
5
Multiplicative versus additive models in measuring service quality.
- Published in:
- Total Quality Management & Business Excellence, 2023, v. 34, n. 15/16, p. 2105, doi. 10.1080/14783363.2023.2229272
- By:
- Publication type:
- Article
6
Assessment of six alternative models of service quality.
- Published in:
- Total Quality Management & Business Excellence, 2023, v. 34, n. 3/4, p. 364, doi. 10.1080/14783363.2022.2056440
- By:
- Publication type:
- Article
7
Assessing recommendation on a combination analysis of SERVPERF (or SERVQUAL) and IPA.
- Published in:
- Total Quality Management & Business Excellence, 2022, v. 33, n. 15/16, p. 1777, doi. 10.1080/14783363.2021.2001327
- By:
- Publication type:
- Article
8
The linkages between alternative models measuring service quality.
- Published in:
- Total Quality Management & Business Excellence, 2022, v. 33, n. 11/12, p. 1264, doi. 10.1080/14783363.2021.1947790
- By:
- Publication type:
- Article
9
Heterogeneous dimensions of SERVQUAL.
- Published in:
- Total Quality Management & Business Excellence, 2021, v. 32, n. 1/2, p. 92, doi. 10.1080/14783363.2018.1531700
- By:
- Publication type:
- Article
10
Specification, evaluation, and interpretation of structural equation models.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 8, doi. 10.1007/s11747-011-0278-x
- By:
- Publication type:
- Article
11
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 3, p. 229, doi. 10.1177/0092070303031003002
- By:
- Publication type:
- Article
12
How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 2, p. 243, doi. 10.1002/jcpy.1069
- By:
- Publication type:
- Article
13
Some Hedonic Consequences of Perspective‐Taking in Recommending.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 1, p. 22, doi. 10.1002/jcpy.1050
- By:
- Publication type:
- Article
14
The role of cultural communication norms in social exclusion effects.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 1, p. 108, doi. 10.1016/j.jcps.2016.05.006
- By:
- Publication type:
- Article
15
Multitrait-multimethod matrices in consumer research: Critique and new developments.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1993, v. 2, n. 2, p. 143, doi. 10.1016/S1057-7408(08)80022-8
- By:
- Publication type:
- Article
16
Humans Vs. Service Robots as Social Actors in Persuasion Settings.
- Published in:
- Journal of Service Research, 2025, v. 28, n. 1, p. 150, doi. 10.1177/10946705241278842
- By:
- Publication type:
- Article
17
Helping Employees Deal With Dysfunctional Customers: The Underlying Employee Perceived Justice Mechanism.
- Published in:
- Journal of Service Research, 2014, v. 17, n. 1, p. 102, doi. 10.1177/1094670513504463
- By:
- Publication type:
- Article
18
Local consumers' reception of imported and domestic movies in the Korean movie market.
- Published in:
- Journal of Cultural Economics, 2015, v. 39, n. 1, p. 99, doi. 10.1007/s10824-013-9214-x
- By:
- Publication type:
- Article
19
On the Evaluation of Structural Equation Models.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 74, doi. 10.1007/BF02723327
- By:
- Publication type:
- Article
20
The hidden power of shame: how feeling ashamed enhances advertisement recall and positive attitude.
- Published in:
- International Journal of Advertising, 2024, v. 43, n. 5, p. 777, doi. 10.1080/02650487.2023.2247902
- By:
- Publication type:
- Article
21
A Simple Technique Assessing Ordinal and Disordinal Interaction Effects.
- Published in:
- Journal of Educational & Behavioral Statistics, 2024, v. 49, n. 6, p. 912, doi. 10.3102/10769986231217472
- By:
- Publication type:
- Article
22
The Gift of Choice? How Offering Options Can Undermine Recipient Appreciation.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 5, p. 1219, doi. 10.1002/mar.22174
- By:
- Publication type:
- Article
23
Mindsets and mirrors: How growth mindsets shape anthropomorphism in AI‐enabled technologies.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 12, p. 3072, doi. 10.1002/mar.22108
- By:
- Publication type:
- Article
24
The influence of frontline employee self‐disclosure about products in a retail store on customer trust in the retailer in the context of service encounters.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 7, p. 1417, doi. 10.1002/mar.21817
- By:
- Publication type:
- Article
25
Is returning a product worth my time? The impact of time cues on consumer product returns.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 7, p. 1413, doi. 10.1002/mar.21662
- By:
- Publication type:
- Article
26
The impact of self‐service versus interpersonal contact on customer–brand relationship in the time of frontline technology infusion.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 5, p. 906, doi. 10.1002/mar.21628
- By:
- Publication type:
- Article
27
I will say "No" to that cookie: How imagined future self‐regulation drives current self‐regulation.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 4, p. 853, doi. 10.1002/mar.21625
- By:
- Publication type:
- Article
28
When the American dream fails: The effect of perceived economic inequality on present‐oriented behavior.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 10, p. 1321, doi. 10.1002/mar.21369
- By:
- Publication type:
- Article
29
The effect of perceived economic mobility on customer aggression toward service employees: A darker aspect of customer behavior.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 11, p. 1120, doi. 10.1002/mar.21261
- By:
- Publication type:
- Article
30
"Retail is detail! Give consumers a gift rather than a bundle": Promotion framing and consumer product returns.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 1, p. 15, doi. 10.1002/mar.21154
- By:
- Publication type:
- Article
31
The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries.
- Published in:
- Psychology & Marketing, 2018, v. 35, n. 6, p. 427, doi. 10.1002/mar.21096
- By:
- Publication type:
- Article
32
Customer satisfaction in Asia.
- Published in:
- Psychology & Marketing, 2018, v. 35, n. 6, p. 387, doi. 10.1002/mar.21093
- By:
- Publication type:
- Article
33
'Seize the Deal, or Return It Losing Your Free Gift': The Effect of a Gift-With-Purchase Promotion on Product Return Intention.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 3, p. 249, doi. 10.1002/mar.20986
- By:
- Publication type:
- Article
34
The Effects of Impression Management on Coupon Redemption across Cultures.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 7, p. 573, doi. 10.1002/mar.20898
- By:
- Publication type:
- Article
35
Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes.
- Published in:
- Journal of Consumer Research, 2006, v. 32, n. 4, p. 590, doi. 10.1086/500490
- By:
- Publication type:
- Article
36
State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage.
- Published in:
- Journal of Consumer Research, 1992, v. 18, n. 4, p. 505, doi. 10.1086/209277
- By:
- Publication type:
- Article
37
Multitrait-Multimethod Matrices in Consumer Research.
- Published in:
- Journal of Consumer Research, 1991, v. 17, n. 4, p. 426, doi. 10.1086/208568
- By:
- Publication type:
- Article
38
The Effects of Contextual Priming in Print Advertisements.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 215, doi. 10.1086/208551
- By:
- Publication type:
- Article
39
Assumptions of the Two-Step Approach to Latent Variable Modeling.
- Published in:
- Sociological Methods & Research, 1992, v. 20, n. 3, p. 291, doi. 10.1177/0049124192020003001
- By:
- Publication type:
- Article
40
Assumptions of the Two-Step Approach.
- Published in:
- Sociological Methods & Research, 1992, v. 20, n. 3, p. 334, doi. 10.1177/0049124192020003003
- By:
- Publication type:
- Article
41
Altruistic indulgence: people voluntarily consume high-calorie foods to make other people feel comfortable and pleasant.
- Published in:
- Social Influence, 2018, v. 13, n. 4, p. 223, doi. 10.1080/15534510.2018.1546616
- By:
- Publication type:
- Article
42
Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge.
- Published in:
- Journal of Advertising, 1993, v. 22, n. 1, p. 1, doi. 10.1080/00913367.1993.10673391
- By:
- Publication type:
- Article
43
Cognitive and Affective Priming Effects of the Context for Print Advertisements.
- Published in:
- Journal of Advertising, 1990, v. 19, n. 2, p. 40, doi. 10.1080/00913367.1990.10673186
- By:
- Publication type:
- Article
44
When perspective-taking fails to inhibit customer aggression toward service employees.
- Published in:
- Service Industries Journal, 2023, v. 43, n. 13/14, p. 1034, doi. 10.1080/02642069.2021.1972976
- By:
- Publication type:
- Article
45
Inter-customer helping behaviors: a virtuous cycle or unwanted intrusion?
- Published in:
- Service Industries Journal, 2021, v. 41, n. 9/10, p. 633, doi. 10.1080/02642069.2018.1461842
- By:
- Publication type:
- Article
46
A review of customer citizenship behaviors in the service context.
- Published in:
- 2021
- By:
- Publication type:
- Literature Review
47
A composite measure of performance–expectation and performance-only measures.
- Published in:
- Service Industries Journal, 2017, v. 37, n. 15-16, p. 936, doi. 10.1080/02642069.2017.1369968
- By:
- Publication type:
- Article
48
Performance-only measures vs. performance-expectation measures of service quality.
- Published in:
- Service Industries Journal, 2016, v. 36, n. 15-16, p. 741, doi. 10.1080/02642069.2016.1275579
- By:
- Publication type:
- Article
49
International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm.
- Published in:
- 1994
- By:
- Publication type:
- Case Study
50
Direct Regression, Reverse Regression, and Covariance Structure Analysis.
- Published in:
- Marketing Letters, 1991, v. 2, n. 3, p. 309, doi. 10.1007/BF00554134
- By:
- Publication type:
- Article