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The Robustness of the Effects of Consumers' Participation in Market Research:The Case of Service Quality Evaluations.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 105, doi. 10.1509/jmkg.73.6.105
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- Article
The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 983, doi. 10.1509/jmkr.47.5.983
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- Publication type:
- Article
"How Stable Are Consumers' Constructed Preferences? A Contrast between Attraction and Compromise Effects".
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 452
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- Publication type:
- Article