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Construction of Heterogeneous Conjoint Choice Designs: A New Approach.
- Published in:
- Marketing Science, 2015, v. 34, n. 3, p. 346, doi. 10.1287/mksc.2014.0897
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- Article
Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs.
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- Journal of Interactive Marketing, 2012, v. 26, n. 1, p. 43, doi. 10.1016/j.intmar.2011.05.001
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- Publication type:
- Article
Going green to be morally clean: An examination of environmental behavior among materialistic consumers.
- Published in:
- Psychology & Marketing, 2018, v. 35, n. 11, p. 845, doi. 10.1002/mar.21139
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- Publication type:
- Article
When less is more: the downside of customer knowledge sharing in new product development teams.
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- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 288, doi. 10.1007/s11747-019-00646-w
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- Publication type:
- Article