Found: 14
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How often should a firm modify its products? A Bayesian analysis of automobile modification cycles.
- Published in:
- Marketing Letters, 2017, v. 28, n. 1, p. 85, doi. 10.1007/s11002-015-9384-8
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- Article
Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination.
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- Journal of International Marketing, 2023, v. 31, n. 2, p. 64, doi. 10.1177/1069031X221143780
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- Article
Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry.
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- Journal of International Marketing, 2017, v. 25, n. 4, p. 50, doi. 10.1509/jim.17.0044
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- Article
Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture.
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- Journal of International Marketing, 2014, v. 22, n. 4, p. 1, doi. 10.1509/jim.14.0028
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- Article
A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands.
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- Journal of International Marketing, 2011, v. 19, n. 2, p. 30, doi. 10.1509/jimk.19.2.30
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- Article
An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance.
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- Journal of International Marketing, 2007, v. 15, n. 4, p. 63, doi. 10.1509/jimk.15.4.63
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- Article
An Empirical Examination of a Technology Adoption Model for the Context of China.
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- Journal of International Marketing, 2006, v. 14, n. 4, p. 1, doi. 10.1509/jimk.14.4.1
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- Article
Are decisions “Arbitrary” in our international business ranking study? A response to Harzing (2008).
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- Asia Pacific Journal of Management, 2008, v. 25, n. 4, p. 691, doi. 10.1007/s10490-008-9094-3
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- Article
Prolific authors and institutions in leading international business journals.
- Published in:
- Asia Pacific Journal of Management, 2008, v. 25, n. 2, p. 189, doi. 10.1007/s10490-007-9072-1
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- Article
Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA‐UNH Doctoral Consortium.
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- 2018
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- Proceeding
Sustainability, Social Media Driven Open Innovation, and New Product Development Performance.
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- Journal of Product Innovation Management, 2016, v. 33, p. 55, doi. 10.1111/jpim.12334
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- Article
Brand Extension Effects and Core Attributes of Experience Product Franchises: A Bayesian Approach.
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- Journal of Product Innovation Management, 2015, v. 32, n. 5, p. 731, doi. 10.1111/jpim.12164
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- Article
Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration.
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- Journal of Product Innovation Management, 2012, v. 29, n. 6, p. 1047, doi. 10.1111/j.1540-5885.2012.00952.x
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- Article
A longitudinal analysis of supplier involvement in buyers' new product development: working relations, inter-dependence, co-innovation, and performance outcomes.
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 291, doi. 10.1007/s11747-013-0360-7
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- Article