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Should Ad Spending Increase or Decrease Before a Recall Announcement? The Marketing--Finance Interface in Product-Harm Crisis Management.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 5, p. 80, doi. 10.1509/jm.14.0273
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- Article
Will Consumers Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects.
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- Journal of Marketing, 2011, v. 75, n. 5, p. 1, doi. 10.1509/jmkg.75.5.1
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- Article
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects.
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- Journal of Marketing, 2010, v. 74, n. 4, p. 1, doi. 10.1509/jmkg.74.4.1
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- Article
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors.
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- Journal of Marketing, 2000, v. 64, n. 1, p. 50, doi. 10.1509/jmkg.64.1.50.17989
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- Article
Executive Summaries.
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- Journal of International Marketing, 2000, v. 8, n. 4, p. 6
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- Article
Does Innovativeness Moderate the Relationship Between Cross-Functional Integration and Product Performance?
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- Journal of International Marketing, 2000, v. 8, n. 4, p. 61, doi. 10.1509/jimk.8.4.61.19796
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- Article
Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price.
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- Marketing Science, 2023, v. 42, n. 1, p. 37, doi. 10.1287/mksc.2022.1402
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- Article
The Fateful First Consumer Review.
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- Marketing Science, 2021, v. 40, n. 3, p. 481, doi. 10.1287/mksc.2020.1264
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- Article
The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling.
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- Marketing Science, 2010, v. 29, n. 6, p. 1040, doi. 10.1287/mksc.1100.0576
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- Article
Probabilistic Goods: A Creative Way of Selling Products and Services.
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- Marketing Science, 2008, v. 27, n. 4, p. 674, doi. 10.1287/mksc.1070.0318
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- Article
Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage.
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- Marketing Science, 2007, v. 26, n. 1, p. 52, doi. 10.1287/mksc.1060.0238
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- Article
Service Escape: Profiting from Customer Cancellations.
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- Marketing Science, 2007, v. 26, n. 1, p. 18, doi. 10.1287/mksc.1060.0220
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- Article
Third-Party Product Review and Firm Marketing Strategy.
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- Marketing Science, 2005, v. 24, n. 2, p. 218, doi. 10.1287/mksc.1040.0089
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- Article
Product Strategy for Innovators in Markets with Network Effects.
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- Marketing Science, 2004, v. 23, n. 2, p. 243, doi. 10.1287/mksc.1040.0058
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- Article
Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell.
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- Marketing Science, 2001, v. 20, n. 3, p. 219, doi. 10.1287/mksc.20.3.219.9765
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- Article
Managing Reference‐Group Effects in Sequential Product Upgrades.
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- Production & Operations Management, 2022, v. 31, n. 2, p. 442, doi. 10.1111/poms.13552
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- Article
Multiple‐Winner Award Rules in Online Procurement Auctions.
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- Production & Operations Management, 2019, v. 28, n. 10, p. 2533, doi. 10.1111/poms.13061
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- Article
The Economics of Service Upgrades.
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- Journal of Service Research, 2005, v. 7, n. 3, p. 234, doi. 10.1177/1094670504271148
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- Article
Advance Pricing of Services and Other Implications of Separating Purchase and Consumption.
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- Journal of Service Research, 2000, v. 2, n. 3, p. 227, doi. 10.1177/109467050023001
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- Publication type:
- Article
Orthogonal Cutting Force Modeling Using the Nonequipartition Parallel Shear-Zone Distribution Model.
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- Journal of Advanced Manufacturing Systems, 2023, v. 22, n. 1, p. 149, doi. 10.1142/S0219686723500087
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- Article
Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 486, doi. 10.1509/jmkr.48.3.486
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- Article
Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 238, doi. 10.1509/jmkr.48.2.238
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- Article
The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 224, doi. 10.1509/jmkr.43.2.224
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- Article
Kalman Filter Estimation of New Product Diffusion Models.
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- Journal of Marketing Research (JMR), 1997, v. 34, n. 3, p. 378, doi. 10.2307/3151900
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- Article
Disclosure in Incentivized Reviews: Does It Protect Consumers?
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- Management Science, 2023, v. 69, n. 11, p. 7009, doi. 10.1287/mnsc.2023.00930
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- Article
Sevoflurane causes cognitive impairment by inducing iron deficiency and inhibiting the proliferation of neural precursor cells in infant mice.
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- CNS Neuroscience & Therapeutics, 2024, v. 30, n. 2, p. 1, doi. 10.1111/cns.14612
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- Article
Advance Selling for Services.
- Published in:
- California Management Review, 2004, v. 46, n. 3, p. 37, doi. 10.2307/41166220
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- Article
Price Competition and Compatibility in the Presence of Positive Demand Externalities.
- Published in:
- Management Science, 1995, v. 41, n. 5, p. 909, doi. 10.1287/mnsc.41.5.909
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- Article
The sterol C-24 methyltransferase encoding gene, erg6, is essential for viability of Aspergillus species.
- Published in:
- Nature Communications, 2024, v. 15, n. 1, p. 1, doi. 10.1038/s41467-024-48767-3
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- Article
A secondary mechanism of action for triazole antifungals in Aspergillus fumigatus mediated by hmg1.
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- Nature Communications, 2024, v. 15, n. 1, p. 1, doi. 10.1038/s41467-024-48029-2
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- Article
Formation of ultrafine grains in magnesium alloy during dynamic extrusion at room temperature.
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- Micro & Nano Letters (Wiley-Blackwell), 2022, v. 17, n. 11, p. 272, doi. 10.1049/mna2.12132
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- Article
Performance-Based Advertising: Advertising as Signals of Product Quality.
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- Information Systems Research, 2012, v. 23, n. 3, p. 1030, doi. 10.1287/isre.1110.0380
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- Article
Decomposing Pioneer Survival: Implications for the Order-of-Entry Effect.
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- Journal of Product Innovation Management, 2014, v. 31, n. 1, p. 128, doi. 10.1111/jpim.12084
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- Article
Antecedents and Consequences of Goal Incongruity on New Product Development in Five Countries: A Marketing View.
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- Journal of Product Innovation Management, 2003, v. 20, n. 3, p. 233, doi. 10.1111/1540-5885.2003005
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- Publication type:
- Article
The Impact of Cross-Functional Joint Involvement Across Product Development Stages: An Exploratory Study.
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- Journal of Product Innovation Management, 1998, v. 15, n. 4, p. 289, doi. 10.1111/1540-5885.1540289
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- Article
Ferritinophagy-Mediated Ferroptosis Involved in Paraquat-Induced Neurotoxicity of Dopaminergic Neurons: Implication for Neurotoxicity in PD.
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- Oxidative Medicine & Cellular Longevity, 2021, p. 1, doi. 10.1155/2021/9961628
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- Publication type:
- Article
Ferritinophagy-Mediated Ferroptosis Involved in Paraquat-Induced Neurotoxicity of Dopaminergic Neurons: Implication for Neurotoxicity in PD.
- Published in:
- Oxidative Medicine & Cellular Longevity, 2021, p. 1, doi. 10.1155/2021/9961628
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- Publication type:
- Article
Investigation of the Liquid Cooling and Heating of a Lithium-Ion Battery Package for an Electric Vehicle.
- Published in:
- World Electric Vehicle Journal, 2023, v. 14, n. 7, p. 169, doi. 10.3390/wevj14070169
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- Article
Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency.
- Published in:
- Management Science, 2020, v. 66, n. 7, p. 3095, doi. 10.1287/mnsc.2019.3340
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- Article
Timing of Product Allocation: Using Probabilistic Selling to Enhance Inventory Management.
- Published in:
- Management Science, 2015, v. 61, n. 2, p. 474, doi. 10.1287/mnsc.2014.1948
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- Article
Group Buying: A New Mechanism for Selling Through Social Interactions.
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- Management Science, 2011, v. 57, n. 8, p. 1354, doi. 10.1287/mnsc.1110.1366
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- Publication type:
- Article
Component-Based Technology Transfer in the Presence of Potential Imitators.
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- Management Science, 2010, v. 56, n. 3, p. 536, doi. 10.1287/mnsc.1090.1111
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- Publication type:
- Article
Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix.
- Published in:
- Management Science, 2008, v. 54, n. 3, p. 477, doi. 10.1287/mnsc.1070.0810
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- Article
Interfunctional Conflict, Conflict Resolution Styles, and New Product Success: A Four-Culture Comparison.
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- Management Science, 1998, v. 44, n. 12, p. S192, doi. 10.1287/mnsc.44.12.S192
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- Article
National Prevalence of Excessive Screen Exposure Among Chinese Preschoolers.
- Published in:
- JAMA Network Open, 2022, v. 5, n. 7, p. e2224244, doi. 10.1001/jamanetworkopen.2022.24244
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- Publication type:
- Article
National Prevalence of Excessive Screen Exposure Among Chinese Preschoolers.
- Published in:
- JAMA Network Open, 2022, v. 5, n. 7, p. 1, doi. 10.1001/jamanetworkopen.2022.24244
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- Article
Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 5, p. 966, doi. 10.1007/s11747-019-00651-z
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- Article
The Aspergillus fumigatus maiA gene contributes to cell wall homeostasis and fungal virulence.
- Published in:
- Frontiers in Cellular & Infection Microbiology, 2024, v. 14, p. 1, doi. 10.3389/fcimb.2024.1327299
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- Article
Outcome of Extracorporeal Membrane Oxygenation Combined with Intraaortic Balloon Pump Hemodynamic Support during the Percutaneous Coronary Intervention Process for Patients with Cardiac Shock Complicating Acute Myocardial Infarction.
- Published in:
- Journal of Healthcare Engineering, 2022, p. 1, doi. 10.1155/2022/1350673
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- Article