Found: 77

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  • Measuring the Quantity and Mix of Product Demand.

    Published in:
    Journal of Marketing, 1984, v. 48, n. 1, p. 101, doi. 10.1177/002224298404800111
    By:
    • Wyner, Gordon A.;
    • Benedetti, Lois H.;
    • Trapp, Bart M.
    Publication type:
    Article

  • Response Errors In Self-Reported Number of Arrests.

    Published in:
    Sociological Methods & Research, 1980, v. 9, n. 2, p. 161, doi. 10.1177/004912418000900203
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Reflections on JMR: A Practitioner's Perspective.

    Published in:
    Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 136, doi. 10.1509/jmr.51.1.15
    By:
    • WYNER, GORDON
    Publication type:
    Article

  • The Changing Value of Data.

    Published in:
    Marketing Insights, 2016, v. 28, n. 2, p. 1
    By:
    • Wyner, Gordon
    Publication type:
    Article

  • The Message Hasn't Changed.

    Published in:
    Marketing Insights, 2015, v. 27, n. 6, p. 10
    By:
    • WYNER, GORDON
    Publication type:
    Article

  • The Measured Brand.

    Published in:
    Marketing Insights, 2015, v. 27, n. 5, p. 10
    By:
    • WYNER, GORDON
    Publication type:
    Article

  • Applications Evolving.

    Published in:
    Marketing Insights, 2015, v. 27, n. 2, p. 12
    By:
    • WYNER, GORDON
    Publication type:
    Article

  • Laws of Marketing.

    Published in:
    Marketing Insights, 2014, v. 26, n. 6, p. 12
    By:
    • WYNER, GORDON
    Publication type:
    Article

  • Digital Footprints Abound.

    Published in:
    Marketing Insights, 2015, v. 27, n. 1, p. 16
    By:
    • WYNER, GORDON
    Publication type:
    Article

  • The Evolution of Error.

    Published in:
    Marketing Insights, 2014, v. 26, n. 5, p. 12
    By:
    • WYNER, GORDON
    Publication type:
    Article

  • Global Insights and Local Realities.

    Published in:
    Marketing Insights, 2014, v. 26, n. 3, p. 12
    By:
    • WYNER, GORDON
    Publication type:
    Article

  • Performance Evaluation.

    Published in:
    Marketing Insights, 2014, v. 26, n. 1, p. 12
    By:
    • WYNER, GORDON
    Publication type:
    Article

  • Buyer Be Aware.

    Published in:
    2013
    By:
    • WYNER, GORDON
    Publication type:
    Opinion

  • Questions and Answers.

    Published in:
    Marketing Insights, 2013, v. 25, n. 3, p. 14
    By:
    • WYNER, GORDON
    Publication type:
    Article

  • Linked In.

    Published in:
    Marketing Insights, 2013, v. 35, n. 2, p. 10
    By:
    • WYNER, GORDON
    Publication type:
    Article

  • The New Landscape.

    Published in:
    Marketing Insights, 2013, v. 25, n. 1, p. 14
    By:
    • WYNER, GORDON
    Publication type:
    Article

  • Measuring Change through Cohort Analysis.

    Published in:
    Marketing Research, 2008, v. 20, n. 1, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Marketing's Bottom Line.

    Published in:
    Marketing Research, 2007, v. 19, n. 4, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Data Preservation.

    Published in:
    Marketing Research, 2007, v. 19, n. 3, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • The World Isn't Flat Yet.

    Published in:
    Marketing Research, 2007, v. 19, n. 2, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Survey Errors.

    Published in:
    Marketing Research, 2007, v. 19, n. 1, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Space and Time.

    Published in:
    Marketing Research, 2006, v. 18, n. 4, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Truth or Consequences.

    Published in:
    Marketing Research, 2006, v. 18, n. 3, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Coping With Media Fragmentation.

    Published in:
    Marketing Research, 2006, v. 18, n. 2, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Why Model?

    Published in:
    Marketing Research, 2006, v. 18, n. 1, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Segmentation Value Chain.

    Published in:
    Marketing Research, 2005, v. 17, n. 4, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Shopping Rediscovered.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Research Road Maps.

    Published in:
    Marketing Research, 2005, v. 17, n. 2, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Lost in Translation?

    Published in:
    Marketing Research, 2005, v. 17, n. 1, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Redefining Data.

    Published in:
    Marketing Research, 2004, v. 16, n. 4, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • The ROI Toolkit.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • The Right Metrics.

    Published in:
    Marketing Research, 2004, v. 16, n. 2, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Narrowing the Gap.

    Published in:
    Marketing Research, 2004, v. 16, n. 1, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Reinventing Research Design.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • One Size Doesn't Fit All.

    Published in:
    Marketing Research, 2003, v. 15, n. 3, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Scorecards and More.

    Published in:
    Marketing Research, 2003, v. 15, n. 2, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • How Do You Measure the Customer Experience?

    Published in:
    Marketing Research, 2003, v. 15, n. 1, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Get Serious About Pricing.

    Published in:
    Marketing Research, 2002, v. 14, n. 4, p. 4
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Are There Really Best Practices?

    Published in:
    Marketing Research, 2002, v. 14, n. 3, p. 4
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • What Makes Marketing More Effective?

    Published in:
    Marketing Research, 2002, v. 14, n. 2, p. 4
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Tracking an Expanding Universe.

    Published in:
    Marketing Research, 2002, v. 14, n. 1, p. 4
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • The Trouble With Brand Equity Valuation.

    Published in:
    Marketing Research, 2001, v. 13, n. 4, p. 4
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Representation, Randomization, and Realism.

    Published in:
    Marketing Research, 2001, v. 13, n. 3, p. 4
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Taking a Second Look at Customers.

    Published in:
    Marketing Research, 2001, v. 13, n. 2, p. 4
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • New Pricing Realities.

    Published in:
    Marketing Research, 2001, v. 13, n. 1, p. 34
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Learn and Earn Through Testing on the Internet.

    Published in:
    Marketing Research, 2000, v. 12, n. 3, p. 37
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Life (on the Internet) Imitates Research.

    Published in:
    Marketing Research, 2000, v. 12, n. 2, p. 38
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Network Effects in Marketing.

    Published in:
    Marketing Research, 1999, v. 11, n. 3, p. 36
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Customer Selection.

    Published in:
    Marketing Research, 2000, v. 12, n. 1, p. 42
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Customer Classification.

    Published in:
    Marketing Research, 1999, v. 11, n. 4, p. 38
    By:
    • Wyner, Gordon A.
    Publication type:
    Article