Works by Wirtz, Jochen


Results: 46
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    The Role of Marketing in Digital Business Platforms.

    Published in:
    Journal of Interactive Marketing, 2020, v. 51, p. 72, doi. 10.1016/j.intmar.2020.04.006
    By:
    • Rangaswamy, Arvind;
    • Moch, Nicole;
    • Felten, Claudio;
    • van Bruggen, Gerrit;
    • Wieringa, Jaap E.;
    • Wirtz, Jochen
    Publication type:
    Article
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    Cost-effective service excellence.

    Published in:
    Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 59, doi. 10.1007/s11747-017-0560-7
    By:
    • Wirtz, Jochen;
    • Zeithaml, Valarie
    Publication type:
    Article
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    Consumer Cheating on Service Guarantees.

    Published in:
    Journal of the Academy of Marketing Science, 2004, v. 32, n. 2, p. 159, doi. 10.1177/0092070303261416
    By:
    • Wirtz, Jochen;
    • Kum, Doreen
    Publication type:
    Article
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    Digital transformation: A multidisciplinary perspective and future research agenda.

    Published in:
    International Journal of Consumer Studies, 2024, v. 48, n. 2, p. 1, doi. 10.1111/ijcs.13015
    By:
    • Paul, Justin;
    • Ueno, Akiko;
    • Dennis, Charles;
    • Alamanos, Eleftherios;
    • Curtis, Lucill;
    • Foroudi, Pantea;
    • Kacprzak, Agnieszka;
    • Kunz, Werner H.;
    • Liu, Jonathan;
    • Marvi, Reza;
    • Nair, Sree Lekshmi Sreekumaran;
    • Ozdemir, Ozlem;
    • Pantano, Eleonora;
    • Papadopoulos, Thanos;
    • Petit, Olivia;
    • Tyagi, Sapna;
    • Wirtz, Jochen
    Publication type:
    Article
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