Works matching AU Winer, Russell S.

Results: 98

Using Neoclassical Consumer-Choice Theory to Produce a Market Map From Purchase Data.

Published in:

Journal of Business & Economic Statistics, 1994, v. 12, n. 1, p. 1, doi. 10.2307/1391919

By:

Srinivasan, T.C.;
Winer, Russell S.

Publication type:

Article

Experimentation in the 21st Century: The Importance of External Validity.

Published in:

Journal of the Academy of Marketing Science, 1999, v. 27, n. 3, p. 349, doi. 10.1177/0092070399273005

By:

Winer, Russell S.

Publication type:

Article

The decision to customize and its effect on brand experience.

Published in:

Psychology & Marketing, 2023, v. 40, n. 3, p. 516, doi. 10.1002/mar.21768

By:

Petruzzellis, Luca;
Winer, Russell S.

Publication type:

Article

2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition.

Published in:

Marketing Science, 2013, v. 32, n. 2, p. 191, doi. 10.1287/mksc.1120.0767

By:

Winer, Russell S.

Publication type:

Article

An Empirical Study of Word-of-Mouth Generation and Consumption.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 952, doi. 10.1287/mksc.1120.0738

By:

Sha Yang;
Mantian (Mandy) Hu;
Winer, Russell S.;
Assael, Henry;
Xiaohong Chen

Publication type:

Article

Introduction to the Special Issue on the Emergence and Impact of User-Generated Content.

Published in:

Marketing Science, 2012, v. 31, n. 3, p. 369, doi. 10.1287/mksc.1120.0715

By:

Fader, Peter S.;
Winer, Russell S.

Publication type:

Article

2009-2010 ISMS-MSI Practice Prize Competition.

Published in:

Marketing Science, 2011, v. 30, n. 4, p. 565, doi. 10.1287/mksc.1100.0628

By:

Winer, Russell S.

Publication type:

Article

Planning Marketing-Mix Strategies in the Presence of Interaction Effects.

Published in:

Marketing Science, 2005, v. 24, n. 1, p. 25, doi. 10.1287/mksc.1040.0083

By:

Naik, Prasad A.;
Raman, Kalyan;
Winer, Russell S.

Publication type:

Article

EMPIRICAL GENERALIZATIONS FROM REFERENCE PRICE RESEARCH.

Published in:

Marketing Science, 1995, v. 14, n. 3, p. G161, doi. 10.1287/mksc.14.3.G161

By:

Kalyanaram, Gurumurthy;
Winer, Russell S.

Publication type:

Article

THE FORMATION OF KEY MARKETING VARIABLE EXPECTATIONS AND THEIR IMPACT ON FIRM PERFORMANCE: SOME EXPERIMENTAL EVIDENCE.

Published in:

Marketing Science, 1989, v. 8, n. 1, p. 18, doi. 10.1287/mksc.8.1.18

By:

Glazer, Rashi;
Steckel, Joel H.;
Winer, Russell S.

Publication type:

Article

A PANEL-DATA BASED METHOD FOR MERGING JOINT SPACE AND MARKET RESPONSE FUNCTION ESTIMATION: REPLY.

Published in:

Marketing Science, 1987, v. 6, n. 1, p. 46, doi. 10.1287/mksc.6.1.25

By:

Moore, William L.;
Winer, Russell S.

Publication type:

Article

A PANEL-DATA BASED METHOD FOR MERGING JOINT SPACE AND MARKET RESPONSE FUNCTION ESTIMATION.

Published in:

Marketing Science, 1987, v. 6, n. 1, p. 25, doi. 10.1287/mksc.6.1.25

By:

Moore, William L.;
Winer, Russell S.

Publication type:

Article

A PRICE VECTOR MODEL OF DEMAND FOR CONSUMER DURABLES: PRELIMINARY DEVELOPMENTS.

Published in:

Marketing Science, 1985, v. 4, n. 1, p. 74, doi. 10.1287/mksc.4.1.74

By:

Winer, Russell S.

Publication type:

Article

Endogeneity in Brand Choice Models.

Published in:

Management Science, 1999, v. 45, n. 10, p. 1324, doi. 10.1287/mnsc.45.10.1324

By:

Villas-Boas, J. Miguel;
Winer, Russell S.

Publication type:

Article

LOCALLY RATIONAL DECISION MAKING: THE DISTRACTING EFFECT OF INFORMATION ON MANAGERIAL PERFORMANCE.

Published in:

Management Science, 1992, v. 38, n. 2, p. 212, doi. 10.1287/mnsc.38.2.212

By:

Glazer, Rashi;
Steckel, Joel H.;
Winer, Russell S.

Publication type:

Article

An Empirical Analysis of Price Endings with Scanner Data.

Published in:

Journal of Consumer Research, 1997, v. 24, n. 1, p. 57, doi. 10.1086/209493

By:

Stiving, Mark;
Winer, Russell S.

Publication type:

Article

The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety.

Published in:

Journal of Consumer Research, 1992, v. 19, n. 1, p. 133, doi. 10.1086/209292

By:

Simonson, Itamar;
Winer, Russell S.

Publication type:

Article

An Empirical Analysis of Internal and External Reference Prices Using Scanner Data.

Published in:

Journal of Consumer Research, 1992, v. 19, n. 1, p. 62, doi. 10.1086/209286

By:

Mayhew, Glenn E.;
Winer, Russell S.

Publication type:

Article

A Reference Price Model of Brand Choice for Frequently Purchased Products.

Published in:

Journal of Consumer Research, 1986, v. 13, n. 2, p. 250, doi. 10.1086/209064

By:

Winer, Russell S.

Publication type:

Article

Working Wives and Major Family Expenditures: Replication and Extension.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 2, p. 259, doi. 10.1086/208965

By:

Weinberg, Charles B.;
Winer, Russell S.

Publication type:

Article

Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 1, p. 99, doi. 10.1086/208900

By:

Holbrook, Morris B.;
Moore, William L.;
Winer, Russell S.

Publication type:

Article

Parameter Stability and "Carry-Over Effects" in a Consumer Decision-Process Model.

Published in:

Journal of Consumer Research, 1982, v. 8, n. 4, p. 465, doi. 10.1086/208889

By:

Farley, John U.;
Lehmann, Donald R.;
Winer, Russell S.;
Katz, Jerrold P.

Publication type:

Article

Market Response Models: Econometric and Time Series Analysis.

Published in:

2003

By:

Winer, Russell S.

Publication type:

Book Review

Applications Reviews.

Published in:

1987

By:

Hall, Jr., John R.;
Millen, Roger N.;
Winer, Russell S.;
Dale, Charles;
Martinich, Joseph S.

Publication type:

Abstract

Applications Reviews.

Published in:

1987

By:

Hall, Jr., John R.;
Millen, Roger N.;
Winer, Russell S.;
Dale, Charles;
Martinich, Joseph S.

Publication type:

Abstract

Applications Reviews.

Published in:

Interfaces, 1987, v. 17, n. 4, p. 112, doi. 10.1287/inte.17.4.112

By:

Hall Jr., John R.;
Millen, Roger N.;
Winer, Russell S.;
Dale, Charles;
Martinich, Joseph S.

Publication type:

Article

Applications Reviews.

Published in:

Interfaces, 1987, v. 17, n. 3, p. 94, doi. 10.1287/inte.17.3.94

By:

Hall Jr., John R.;
Millen, Roger N.;
Winer, Russell S.;
Dale, Charles;
Martinich, Joseph S.

Publication type:

Article

Applications Reviews.

Published in:

Interfaces, 1987, v. 17, n. 2, p. 112, doi. 10.1287/inte.17.2.112

By:

Hall, Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Article

Applications Reviews.

Published in:

1987

By:

Hall Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Abstract

Applications Reviews.

Published in:

Interfaces, 1986, v. 16, n. 6, p. 108, doi. 10.1287/inte.16.6.108

By:

Hall, Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Article

Applications Reviews.

Published in:

1986

By:

Hall Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Abstract

Applications Reviews.

Published in:

Interfaces, 1986, v. 16, n. 4, p. 120, doi. 10.1287/inte.16.4.120

By:

Hall Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Article

Decision Sciences/Journal of Marketing/Journal of Marketing Research...(Application).

Published in:

Interfaces, 1986, v. 16, n. 3, p. 98

By:

Hall Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Article

Applications Reviews.

Published in:

Interfaces, 1986, v. 16, n. 2, p. 93, doi. 10.1287/inte.16.2.93

By:

Hall Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Article

Applications Reviews.

Published in:

1986

By:

Hall Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Abstract

Applications Reviews.

Published in:

1985

By:

Hall Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Product Review

Applications Reviews.

Published in:

1985

By:

Hall, Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Abstract

Management Science.

Published in:

1985

By:

Hall,Jr., John R.;
Roger N. Millen;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Abstract

Journal of the Operational Research Society.

Published in:

1985

By:

Hall,Jr., John R.;
Roger N. Millen;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Abstract

Computers and Operations Research/European Journal of Operational Research/European Journal of Operational Research.

Published in:

1985

By:

Hall,Jr., John R.;
Roger N. Millen;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Abstract

Decision Sciences (Book).

Published in:

Interfaces, 1985, v. 15, n. 3, p. 133

By:

Hall Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Article

Applications Reviews.

Published in:

Interfaces, 1985, v. 15, n. 2, p. 95, doi. 10.1287/inte.15.2.95

By:

Hall Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Article

Application Reviews.

Published in:

1985

By:

Hall Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Book Review

Applications Reviews.

Published in:

Interfaces, 1984, v. 14, n. 6, p. 109, doi. 10.1287/inte.14.6.109

By:

Hall Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Article

Applications Reviews.

Published in:

Interfaces, 1984, v. 14, n. 5, p. 113, doi. 10.1287/inte.14.5.113

By:

Hall, Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Article

Urban Studies.

Published in:

1984

By:

Hall Jr., John R.;
Millen, Roger M.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Abstract

Socio--Economic Planning Sciences.

Published in:

1984

By:

Hall Jr., John R.;
Millen, Roger N.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Abstract

Operations Research/Regional Science and Urban Economics.

Published in:

1984

By:

Hall Jr., John R.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Abstract

Naval Research Logistics Quarterly.

Published in:

1984

By:

Hall Jr., John R.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Abstract

Journal of Policy Analysis and Management/Journal of Regional Science/Marketing Science….

Published in:

1984

By:

Hall Jr., John R.;
Sauter, Vicki L.;
Winer, Russell S.;
Dale, Charles

Publication type:

Abstract