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Introduction to special issue on gender and ethnicity in the marketing professoriate.
- Published in:
- Marketing Letters, 2021, v. 32, n. 3, p. 273, doi. 10.1007/s11002-021-09591-7
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- Publication type:
- Article
Editorial: Relaunching Marketing Letters.
- Published in:
- 2020
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- Publication type:
- Editorial
The past, present, and future of customer management.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 125, doi. 10.1007/s11002-020-09525-9
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- Publication type:
- Article
The Pareto rule in marketing revisited: is it 80/20 or 70/20?
- Published in:
- Marketing Letters, 2019, v. 30, n. 2, p. 139, doi. 10.1007/s11002-019-09490-y
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- Publication type:
- Article
COMMENT ON "THE HISTORICAL GROWTH OF STATISTICAL SIGNIFICANCE TESTING IN PSYCHOLOGY -- AND ITS FUTURE PROSPECTS".
- Published in:
- Educational & Psychological Measurement, 2000, v. 60, n. 5, p. 693, doi. 10.1177/00131640021970844
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- Publication type:
- Article
New Communications Approaches in Marketing: Issues and Research Directions.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 2, p. 108, doi. 10.1016/j.intmar.2009.02.004
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- Publication type:
- Article
When customer relationship management meets data mining.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 2, doi. 10.1002/dir.20062
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- Publication type:
- Article
Interactive marketing goes multichannel.
- Published in:
- Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 2, doi. 10.1002/dir.20038
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- Publication type:
- Article
A STRONG YEAR FOR JIM.
- Published in:
- 2004
- By:
- Publication type:
- Editorial
EDITORIAL: JIM MAKES GREAT STRIDES DURING 2003.
- Published in:
- 2003
- By:
- Publication type:
- Editorial
A NEW VISION FOR THE JOURNAL.
- Published in:
- 2003
- By:
- Publication type:
- Editorial
PROSPECTUS FOR THE REVIEW OF MARKETING SCIENCE.
- Published in:
- Review of Marketing Science, 2007, v. 5, n. 1, p. 1
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- Publication type:
- Article
2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition.
- Published in:
- Marketing Science, 2013, v. 32, n. 2, p. 191, doi. 10.1287/mksc.1120.0767
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- Publication type:
- Article
An Empirical Study of Word-of-Mouth Generation and Consumption.
- Published in:
- Marketing Science, 2012, v. 31, n. 6, p. 952, doi. 10.1287/mksc.1120.0738
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- Publication type:
- Article
Introduction to the Special Issue on the Emergence and Impact of User-Generated Content.
- Published in:
- Marketing Science, 2012, v. 31, n. 3, p. 369, doi. 10.1287/mksc.1120.0715
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- Publication type:
- Article
2009-2010 ISMS-MSI Practice Prize Competition.
- Published in:
- Marketing Science, 2011, v. 30, n. 4, p. 565, doi. 10.1287/mksc.1100.0628
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- Publication type:
- Article
Planning Marketing-Mix Strategies in the Presence of Interaction Effects.
- Published in:
- Marketing Science, 2005, v. 24, n. 1, p. 25, doi. 10.1287/mksc.1040.0083
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- Publication type:
- Article
Choice in Computer-Mediated Environments.
- Published in:
- Marketing Letters, 1997, v. 8, n. 3, p. 287, doi. 10.1023/A:1007908513094
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- Publication type:
- Article
A Dynamic Model of Reference Price and Expected Quality.
- Published in:
- Marketing Letters, 1996, v. 7, n. 1, p. 41, doi. 10.1007/BF00557310
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- Publication type:
- Article
When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior.
- Published in:
- Marketing Letters, 1994, v. 5, n. 4, p. 383, doi. 10.1007/BF00999212
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- Publication type:
- Article
A Multi-Stage Model of Choice Incorporating Reference Prices.
- Published in:
- Marketing Letters, 1989, v. 1, n. 1, p. 27, doi. 10.1007/BF00436146
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- Publication type:
- Article
EMPIRICAL GENERALIZATIONS FROM REFERENCE PRICE RESEARCH.
- Published in:
- Marketing Science, 1995, v. 14, n. 3, p. G161, doi. 10.1287/mksc.14.3.G161
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- Publication type:
- Article
THE FORMATION OF KEY MARKETING VARIABLE EXPECTATIONS AND THEIR IMPACT ON FIRM PERFORMANCE: SOME EXPERIMENTAL EVIDENCE.
- Published in:
- Marketing Science, 1989, v. 8, n. 1, p. 18, doi. 10.1287/mksc.8.1.18
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- Publication type:
- Article
A PANEL-DATA BASED METHOD FOR MERGING JOINT SPACE AND MARKET RESPONSE FUNCTION ESTIMATION: REPLY.
- Published in:
- Marketing Science, 1987, v. 6, n. 1, p. 46, doi. 10.1287/mksc.6.1.25
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- Publication type:
- Article
A PANEL-DATA BASED METHOD FOR MERGING JOINT SPACE AND MARKET RESPONSE FUNCTION ESTIMATION.
- Published in:
- Marketing Science, 1987, v. 6, n. 1, p. 25, doi. 10.1287/mksc.6.1.25
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- Publication type:
- Article
A PRICE VECTOR MODEL OF DEMAND FOR CONSUMER DURABLES: PRELIMINARY DEVELOPMENTS.
- Published in:
- Marketing Science, 1985, v. 4, n. 1, p. 74, doi. 10.1287/mksc.4.1.74
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- Publication type:
- Article
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 436, doi. 10.1509/jmr.13.0593
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- Publication type:
- Article
Reflections on My JMR Editorship (1998-2000).
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 127, doi. 10.1509/jmr.51.1.12
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- Publication type:
- Article
Introduction to the JMR 50th Anniversary Special Section.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 83, doi. 10.1509/jmr.51.1.1
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- Publication type:
- Article
A New Reviewing System for Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 135, doi. 10.1509/jmkr.43.2.135
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- Publication type:
- Article
From the Editor.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 243
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- Publication type:
- Article
From the Editor.
- Published in:
- 1998
- By:
- Publication type:
- Editorial
Cross-Validation for Prediction.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 3, p. 271, doi. 10.2307/3151637
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- Publication type:
- Article
Attrition Bias in Econometric Models Estimated With Panel Data.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 2, p. 177, doi. 10.2307/3151684
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- Publication type:
- Article
El precio de la moda.
- Published in:
- Nuestro Tiempo, 2017, n. 695, p. 82
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- Publication type:
- Article
Objective vs. Online Ratings: Are Low Correlations Unexpected and Does It Matter? A Commentary on de Langhe, Fernbach, and Lichtenstein.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 846, doi. 10.1093/jcr/ucv092
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- Publication type:
- Article
An Empirical Analysis of Price Endings with Scanner Data.
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 1, p. 57, doi. 10.1086/209493
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- Publication type:
- Article
The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety.
- Published in:
- Journal of Consumer Research, 1992, v. 19, n. 1, p. 133, doi. 10.1086/209292
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- Publication type:
- Article
An Empirical Analysis of Internal and External Reference Prices Using Scanner Data.
- Published in:
- Journal of Consumer Research, 1992, v. 19, n. 1, p. 62, doi. 10.1086/209286
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- Publication type:
- Article
A Reference Price Model of Brand Choice for Frequently Purchased Products.
- Published in:
- Journal of Consumer Research, 1986, v. 13, n. 2, p. 250, doi. 10.1086/209064
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- Publication type:
- Article
Working Wives and Major Family Expenditures: Replication and Extension.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 2, p. 259, doi. 10.1086/208965
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- Publication type:
- Article
Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis.
- Published in:
- Journal of Consumer Research, 1982, v. 9, n. 1, p. 99, doi. 10.1086/208900
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- Publication type:
- Article
Parameter Stability and "Carry-Over Effects" in a Consumer Decision-Process Model.
- Published in:
- Journal of Consumer Research, 1982, v. 8, n. 4, p. 465, doi. 10.1086/208889
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- Publication type:
- Article
Experimentation in the 21st Century: The Importance of External Validity.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 3, p. 349, doi. 10.1177/0092070399273005
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- Publication type:
- Article
LOCALLY RATIONAL DECISION MAKING: THE DISTRACTING EFFECT OF INFORMATION ON MANAGERIAL PERFORMANCE.
- Published in:
- Management Science, 1992, v. 38, n. 2, p. 212, doi. 10.1287/mnsc.38.2.212
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- Publication type:
- Article
ESTIMATION OF A LONGITUDINAL MODEL TO DECOMPOSE THE EFFECTS OF AN ADVERTISING STIMULUS ON FAMILY CONSUMPTION.
- Published in:
- Management Science, 1980, v. 26, n. 5, p. 471, doi. 10.1287/mnsc.26.5.471
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- Publication type:
- Article
A LONGITUDINAL MODEL TO DECOMPOSE THE EFFECTS OF AN ADVERTISING STIMULUS ON FAMILY CONSUMPTION.
- Published in:
- Management Science, 1980, v. 26, n. 1, p. 78, doi. 10.1287/mnsc.26.1.78
- By:
- Publication type:
- Article
The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 5, p. 19, doi. 10.1509/jmkg.73.5.19
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- Publication type:
- Article
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 1, p. 1, doi. 10.1509/jmkg.66.1.1.18447
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- Publication type:
- Article
Against the Gods: The Remarkable Story of Risk.
- Published in:
- 1997
- By:
- Publication type:
- Book Review